GRANT(PI & MEMBERS)

62

PUBLICATIONS

430

INDEXED PUBLICATION

92

TOTAL STUDENTS

H-INDEXED (SCOPUS)

CITATIONS (SCOPUS)

Grant (PI)

INTERNATIONAL GRANTS
1
NATIONAL GRANTS
1
UNIVERSITY FUND
6
TOTAL

Publications

INDEXED PUBLICATION
92
NON-INDEXED PUBLICATION
46
OTHERS PUBLICATION
288
TOTAL

Supervisions

MASTER
18
PHD
37
TOTAL

Legend : SPONSOR TYPE OF GRANT

Grant Name Year
Model Etno-Ekopelancongan di Taman Negara Tanjung Piai: Peningkatan Ekonomi Komuniti dan Pemuliharaan Biodiversiti
PERBADANAN TAMAN NEGARA JOHOR Government Agency Grant
2024
Enhancing Collaborative Innovation: Leveraging Absorptive Capacity in Researcher-Practitioner Partnerships through a Marketing Consortium Framework
MINISTRY OF EDUCATION Fundamental Research Grant Scheme
2024
LSPB 1.5 : Kajian dan Penyediaan Rangka Tindakan "Green and Smart Terminal Blueprint" untuk Terminal Larkin Sentral: Bidang Tumpuan Amalan Perniagaan Lestari (Focus Area 5)
LARKIN SENTRAL PROPERTY BERHAD Contract
2024
Formulation A Structural Model for Electronic Waste Reverse Logistics Implementation
RUG OF UTM UTM Fundamental Research
2023
Building A Consortium for Researcher-Practitioner Collaboration in Marketing Research and Innovation
GROCERMART PTE LTD International Grant
2023
Formulation of Supply Chain Resilient Framework Among Halal Food Manufacturers for Business Performance and Sustainability Post Pandemic
RUG OF UTM UTM Encouragement Research
2022
PROJEK PERANCANGAN DAN REKABENTUK PEMBANGUNAN TAMAN AWAM KE ARAH KULAI BANDAR PINTAR DAN BANDAR LESTARI 2025
MAJLIS PERBANDARAN KULAI Non Goverment Agency
2021
PELAKSANAAN PENGURUSAN RISIKO DI JABATAN KESIHATAN AWAM, DAERAH KULAI
MAJLIS BANDARAYA ISKANDAR PUTERI,JOHOR BAHRU Non Goverment Agency
2021
PELAKSANAAN PENYELIDIKAN PENGURUSAN RISIKO ZK CONSORTIUM SDN BHD
Zecon Kimlun Consortium Sdn Bhd Contract Research DTD
2021
Projek MOSTI 3 : Public Awareness of Consumer Products Containing Radioactive Material: A Pilot Study in Malaysia
MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN Non Goverment Agency
2021
Behavioural Change Intervention : The Application of Integrated Persuasive Communication Messages (IPCM) in Promoting Pro-environmental Consumption
RUG OF UTM UTM Encouragement Research
2020
IMPAK PENEMPATAN PEKERJA ASING KE ATAS SOSIO- EKONOMI MASYARAKAT DAERAH KULAIJAYA, JOHOR
MAJLIS PERBANDARAN KULAI Non Goverment Agency
2020
Developed a New Hybrid Quantitative Approach for Islamic Total Quality Management (i-TQM) towards organizational performance in Malaysian Halal Food Industry
RUG OF UTM UTM Fundamental Research
2020
SAFETY CONCERN RELATED TO CONSUMER PRODUCTS CONTAINING RADIOACTIVE MATERIALS IN MALAYSIA
RUG OF UTM UTM High Impact Research
2020
MASSIVE TRAINING SELF-ORGANIZING MAP AND LEARNING VECTOR QUANTIZATION FOR LUNG NODULES ENHANCEMENT ON CT SCANS
RUG OF UTM Tier 2
2019
EXPLORING AWARENESS OF E-CONSUMERS RIGHTS FROM THE MALAYSIAN URBAN GENERATION-YS' PERSPECTIVES
RUG OF UTM UTM Encouragement Research
2019
A STUDY ON THE EFFECTIVENESS OF SCENARIO-BASED LEARNING APPROACH AMONG UNIVERSITY STUDENTS
RUG OF UTM UTM Encouragement Research
2019
New Theoretical Perspective of Food Security Strategy for Agro-Food Supply Chain Management in Malaysia bases on Lean Principle
MINISTRY OF EDUCATION Fundamental Research Grant Scheme
2019
ELECTRONIC WASTE RECYCLING BEHAVIOR FOR REVERSE LOGISTICS IN MALAYSIA
RUG OF UTM Tier 2
2019
OPEN INNOVATION ACTIVITIES AND FIRM'S INNOVATION PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN THE MALAYSIAN MANUFACTURING SECTOR.
RUG OF UTM Tier 2
2019
ROLE OF ENVIRONMENTAL RESPONSIBLE BEHAVIOUR IN PREDICTING MALAYSIAN CONSUMERS' PURCHASE OF ENERGY EFFICIENT VEHICLE
RUG OF UTM Tier 2
2019
Entrepreneurial Orientation and Organizational Performance of Online Business in Malaysia
RUG OF UTM Tier 2
2019
LAND AND CADASTRE LEGISLATION FORMATION IN SARAWAK
RUG OF UTM Tier 2
2019
PIPE THRUSTER FOR HORIZONTAL DIRECTIONAL DRILLING APPLICATION
INNOVATION AND COMMERCIALISATION CENTRE (ICC) Prototype Development Fund
2019
BENCHMARKING AND DEVELOPMENT OF QUALITY MANAGEMENT SYSTEMS FRAMEWORK FOR MALAYSIA CONSTRUCTION INDUSTRY
RUG OF UTM Industry-International Incentive Grant
2019
PROGRAM PEMINDAHAN ILMU PENGURUSAN JENAMA DAN STRATEGI PEMASARAN MEDIA SOSIAL KEPADA USAHAWAN JOHOR - ENTREPRENEURSHIP & MARKETING TECHNOLOGY 2019 (EMT 2019)
CENTER FOR COMMUNITY AND INDUSTRY NETWORK (CCIN) Business Entity
2019
UTM-TDR 40.4 (T2): ENVIRONMENTAL CONSCIOUSNESS AND SUSTAINABLE DEVELOPMENT PERFORMANCE OF ECO-INDUSTRIAL PARK IN MALAYSIA
RUG OF UTM UTM Transdiciplinary Research Grant
2018
UTM-TDR 40.3(T2):MODELLING OF ECO INDUSTRIAL PARK BUSINESS MODEL
RUG OF UTM UTM Transdiciplinary Research Grant
2018
UTM-TDR40.2(T1): MODELLING OF ECO-INDUSTRIAL PARK NETWORK DESIGN
RUG OF UTM UTM Transdiciplinary Research Grant
2018
UTM-TDR40: Eco-Industrial Park Planning and Design for enhanced Business Edge for Park Owners in Malaysia
RUG OF UTM UTM Transdiciplinary Research Grant
2018
MEDICAL IMAGES CLASSIFICATION USING MASSIVE TRAINING ARTIFICIAL IMMUNE RECOGNITION SYSTEM
RUG OF UTM Potential Academic Staff
2018
Pembangunan dan Penilaian Model Keusahawanan Mukmin Profesional Bersepadu
KOLEJ ANTARABANGSA INOVATIF (IIC) Contract Research DTD
2018
PENYELIDIKAN BERKAITAN PEMBANGUNAN PROSES DAN SISTEM PENGURUSAN KUALITI SYARIKAT DALAM SKOP KERJA-KERJA PEMBINAAN
KYS CONSTRUCTION SDN BHD Contract Research DTD
2018
KAJIAN RAKYAT MALAYSIA BEKERJA DI SINGAPURA FASA 2
KEMENTERIAN SUMBER MANUSIA Business Entity
2018
Medical Tourism in Malaysia
RUG OF UTM Tier 2
2018
Strengthening awareness on tooth brushing behaviour among students of Tadika Genius Sinar Bakat.
MINISTRY OF EDUCATION Networking Grant
2017
Jejak Usahawan Makanan IKS Batu Pahat 2016
UNIVERSITI TEKNOLOGI MALAYSIA Business Entity
2016
BENGKEL CYBER COPYWRITING
RUG OF UTM Business Entity
2016
Three-Dimensional Modelling of Multi-Storey Buildings Administration
RUG OF UTM Tier 1
2016
Kajian Rakyat Malaysia Bekerja Di Singapura
KEMENTERIAN SUMBER MANUSIA Business Entity
2016
FUNDAMENTAL APPROACH TO DEVELOP SUSTAINABILITY-VALUE-ADDED CONCEPT FOR PUBLIC UNIVERSITIES FINANCIAL SUSTAINABILITY VIA LEAN SIX SIGMA CONCEPTS
MINISTRY OF EDUCATION Fundamental Research Grant Scheme
2016
PEMBANGUNAN MOBILE APPS VISIT PONTIAN
RUG OF UTM Institut Inovasi Strategik Johor
2016
Pemasaran dan Penjenamaan Produk Makanan IKS Batu Pahat
RUG OF UTM Institut Inovasi Strategik Johor
2016
Comparative Study between Malaysia and Philippines on Motivational Factors in Women Entrepreneurship
RUG OF UTM Potential Academic Staff
2016
THE IMPACT OF ENTERPRISE RISK MANAGEMENT PRACTICES ON MALAYSIAN HIGHER EDUCATIONAL INSTITUTIONS PERFORMANCE
RUG OF UTM Tier 1
2016
PROJEK TRANSFORMASI KOMUNITI MELALUI KEUSAHAWANAN SOSIAL- MINI RURAL TRANSFORMATION CENTRE (RTC) MAWAI
MINISTRY OF EDUCATION Business Entity
2016
PROJEK TRANSFORMASI KOMUNITI MELALUI KEUSAHAWANAN SOSIAL- MINI RTC LAYANG LAYANG, JOHOR. (COMMUNITY TRANSFORMATION THROUGH SOCIAL ENTREPRISE (CTSE)
MINISTRY OF EDUCATION Business Entity
2016
ENVIRONMENTAL COLLABORATION FOR GREEN SUPPLY CHAIN MANAGEMENT AND SUSTAINABILITY PERFORMANCE IN MALAYSIAN MANUFACTURING INDUSTRY
RUG OF UTM Encouragement Grant
2015
3D PROPERTY RIGHTS AND MALAYSIAN PERSPECTIVE
RUG OF UTM Encouragement Grant
2015
Pemindahan Pengetahuan Perniagaan dan Keusahawanan Melalui Pendekatan Kuiz & Permainan (Gamification Platform) Peringkat Kolej-Kolej Vokasional
MINISTRY OF EDUCATION Networking Grant
2015
THE INFLUENCE OF ENVIROPRENEURSHIP ON GREEN SUPPLY CHAIN MANAGEMENT PRACTICES AND SUSTAINABILITY PERFORMANCE
RUG OF UTM Potential Academic Staff
2014
The Study of UTM Commercialization and University-Industry linkages Impact on the Community
RUG OF UTM Flagship
2014
THE COMMUNITY IMPACT OF UTM AS AN EDUCATION PROVIDER
RUG OF UTM Flagship
2014

Legend : PUBLICATION CATEGORY TYPE OF AUTHORS

Publication Name Year
Assessing The Metric Of Innovation Speed Across Varied Industries And Time Periods: A Thorough Review
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2024
Systematic Review Of Consumer Behavior Research In The Context Of Green Apparel
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2024
Literature Review On Green Supply Chain Management Practices In The Manufacturing Industry
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2024
Parent Satisfaction And Loyalty Using Servqual For Preschools: Case Of Kids Paradise Preschool
INTERNATIONAL UNDERGRADUATE RESEARCH CONFERENCE 2024
UTM FIRST AUTHOR
2024
Creating A Collaborative Consortium For Marketing Research And Innovation
INTERNATIONAL UNDERGRADUATE RESEARCH CONFERENCE (2024)
UTM FIRST AUTHOR
2024
Utm Faculty Of Management And Mybha Launch First Outbound Satellite Lab To Revolutionize Malaysia’S Hospitality Industry
UTM NEWSHUB
Article In Mass Media INDIVIDUAL AUTHOR
2024
Implementing Social Media Marketing Tactics To Boost Preschool Enrollment Intentions
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2024
Supplier Selection Criteria Of Restaurant: A Cross-Industry Literature Review
JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM)
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2024
Literature Review On Purchase Intention Of Battery Electric Vehicles And Consumer Innovativeness
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2024
Exploring Influential Factors On Consumers' Purchase Intention Of Second Hand Clothing Among Malaysian - Post Pandemic Era
INTERNATIONAL UNDERGRADUATE RESEARCH CONFERENCE 2024
UTM FIRST AUTHOR
2024
Factors To Increase Consumers' Purchase Intention For Chinese Brand Electrical Vehicle
INTERNATIONAL UNDERGRADUATE RESEARCH CONFERENCE 2024
UTM FIRST AUTHOR
2024
Review Of Competitive Advantage Within Restaurants
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2024
How Reverse Logistics And Sustainable Supply Chain Initiatives Influence Sustainability Performance: The Moderating Role Of Organisational Learning Capability
JOURNAL OF MANUFACTURING TECHNOLOGY MANAGEMENT
Publication In Web Of Science UTM FIRST AUTHOR
2024
Greening Futures : Children As Catalysts For A Zero Food Waste Revolution Towards Resilience And Sustainability
NEW ACADEMIA LEARNING INNOVATION (NALI) 2023 PROCEEDING
Proceedings CO-AUTHOR
2023
Investigate Website Quality And E-Trust For Online Booking Implementation: A Case Of Nasesz Enterprise
VIRTUAL UNDERGRADUATE RESEARCH CONFERENCE 2021
Proceedings UTM FIRST AUTHOR
2023
Nurturing A Sustainable Future: Fostering Awareness, Practice, And Composting For Zero Food Waste
INTERNATIONAL SYMPOSIUM ON BUSINESS & ACCOUNTING (ISBAC 2023)
Conference Paper CO-AUTHOR
2023
Late Strata Titles Delivery: Insights And Impact To High Rise Housing Development
PLANNING MALAYSIA
Publication In Scopus CO-AUTHOR
2023
Social Media Interaction, Brand Engagement, Awareness And Image Of A Well-Known Traditional Chinese Pastry Shop During Covid-19 Pandemic
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE STUDIES
Publication In Scopus FIRST UTM CORRESPONDING AUTHOR
2023
Marketing Strategies To Fuel Business Growth Of Zero-Packaging Store
ECONOMIC AND SOCIAL ISSUES IN SUSTAINABILITY
Book Chapter UTM FIRST AUTHOR
2023
Visualising The Knowledge Domain Of Reverse Logistics And Sustainability Performance: Scientometric Mapping Based On Vosviewer And Citespace
SUSTAINABILITY
Publication In Web Of Science UTM FIRST AUTHOR
2023
Towards "Good" Native Land Governance: An Evaluation In Sarawak, Malaysia
INTERNATIONAL INDIGENOUS POLICY JOURNAL
Publication In Web Of Science CO-AUTHOR
2023
Do Personality Traits And Demographic Characteristics Affect Malaysian Chinese Entrepreneurs’ Leadership Effectiveness? A Conceptual Framework For Smes
ASIAN JOURNAL OF RESEARCH IN EDUCATION AND SOCIAL SCIENCES
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2023
Psychometric Properties Of The Antecedents Of Green Purchasing Behaviour: A Pilot Reliability And Validity Study
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2023
The Effect Of Social Capital On Different Innovations Under The Pandemic In Chinese Manufacturing Supply Chains: A Literature Review
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2023
Building Supply Chain Resilience Capabilities During Pandemic Disruption
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2022
Factors That Drive Marketing Strategies Implementation For Purchase Intention Of Tadika Santalia
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper UTM FIRST AUTHOR
2022
Circular Economy Practices And Environmental Performance For Manufacturing Firm’S: A Systematic Literature Review
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2022
Marketing Mix To Increase Purchase Intention Of Plumbing And Maintenance Services
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CORRESPONDING AUTHOR
2022
The Role Of Pricing And Product Knowledge On Malaysian Consumers’ Green Purchase Intention
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CORRESPONDING AUTHOR
2022
A Systematic Review For Supply Chain Integration And Risks
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2022
Formulating Entrepreneurial Education Through The Application Of Event Entrepreneurship Model
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN PROGRESSIVE EDUCATION AND DEVELOPMENT
Excellence In Research For Australia (Era) CO-AUTHOR
2022
Individual Characteristics And Willingness To Pay For The Halal Logistics
LIFESTYLE MARKETING IN DIGITAL AGE
Book Chapter UTM FIRST AUTHOR
2022
Individual Characteristics And Willingness To Pay For The Halal Logistics
LIFESTYLE MARKETING IN DIGITAL AGE
Book Chapter UTM FIRST AUTHOR
2022
Revisit Social Capital For Supply Chain Resilience
8TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCE (GCBMS-2022)
Conference Paper UTM FIRST AUTHOR
2022
Marketing Mix To Increase The Brand Awareness And Customer Satisfaction Of Jannahnoe Empire Sendirian Berhad
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper UTM FIRST AUTHOR
2022
Social Media Brand Communication Strategies To Enhance Brand Equity Of Top One Technology Sdn. Bhd.
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper UTM FIRST AUTHOR
2022
Supply Chain Risk Management In The Context Of Covid-19: Strategies Review
8TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCE (GCBMS-2022)
Conference Paper UTM FIRST AUTHOR
2022
Impact Of Organizational Learning Capability For Reverse Logistics And Sustainability Performance: A Conceptual Framework
8TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCE (GCBMS-2022)
Conference Paper UTM FIRST AUTHOR
2022
Toss Electronic Waste Right: From Toxic To Green
E-PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2022 EXHIBITION & COMPETITION
Proceedings CORRESPONDING AUTHOR
2022
The Adaptability Of Native To Land Administration In Sarawak, Malaysia
INTERNATIONAL JOURNAL OF LAW, GOVERNMENT AND COMMUNICATION
Journal Article Non Citation-Indexed CO-AUTHOR
2022
Establishment Of The Subsidiary Management Corporation In The Integrated Development
JOURNAL OF ISLAMIC, SOCIAL, ECONOMICS AND DEVELOPMENT
Journal Article Non Citation-Indexed CO-AUTHOR
2022
Enhancing Knowledge In Recycling Electronic Waste
PROCEEDINGS OF THE 1ST MALAYSIA SUSTAINABLE UNIVERSITY NETWORK NATIONAL CONFERENCE (MYSUN 2022)
Proceedings CORRESPONDING AUTHOR
2022
Utm E-Learning As “Care” Framework For Hyflex Teaching And Learning
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2022 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2022
Willingness Of The Owners In The Integrated Development To Establish The Subsidiary Management Corporation
PROPERTY MANAGEMENT
Publication In Web Of Science CO-AUTHOR
2022
The Determinants Of Consumers’ E-Waste Recycling Behavior Through The Lens Of Extended Theory Of Planned Behavior
SUSTAINABILITY
Publication In Web Of Science CORRESPONDING AUTHOR
2022
An Application Of Cadastral Fabric System In Improving Positional Accuracy Of Cadastral Databases In Malaysia
THE INTERNATIONAL ARCHIVES OF PHOTOGRAMMETRY, REMOTE SENSING AND SPATIAL INFORMATION SCIENCES
Publication In Scopus CO-AUTHOR
2022
Increasing Destination Loyalty Of International Students Towards Malaysian Higher Educational Institutions
INTERNATIONAL JOURNAL OF EVALUATION AND RESEARCH IN EDUCATION
Publication In Scopus CORRESPONDING AUTHOR
2022
Should We Adopt Online Green Product Reviews? Source Credibility Theory (Sct) And Structural Equation Modeling (Sem) Results
PROCEEDINGS OF THE 1ST MALAYSIA SUSTAINABLE UNIVERSITY NETWORK NATIONAL CONFERENCE (MYSUN 2022)
Proceedings CO-AUTHOR
2022
Reviewing Factors That Affect Conspicuous Online Consumption
LIFESTYLE MARKETING IN DIGITAL AGE
Book Chapter UTM FIRST AUTHOR
2022
Social Media Communication Strategies To Enhance Brand Passion And Purchase Intention Of Pro Bakers Enterpris
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper UTM FIRST AUTHOR
2022
Social Media And Engagement Strategies To Increase Brand Equity And Purchase Intention Of Red Future Network Enterprise
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper UTM FIRST AUTHOR
2022
Social Media Strategies To Increase Brand Of A Traditional Chinese Pastry Shop – Chop Kian Lai Seng
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper UTM FIRST AUTHOR
2022
Marketing Intervention To Stimulate Purchase Intention Of My-Robot Taman Universiti Sdn. Bhd.
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper UTM FIRST AUTHOR
2022
Online Booking Implementation For Nasesz Enterprise
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper UTM FIRST AUTHOR
2022
Marketing Mix To Increase Purchase Intention Of Plumbing And Maintenance Service Provider – Case Of Azman Bin Ahmad
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper UTM FIRST AUTHOR
2022
Review The Moderating Effect Of Celebrity Endorsement On The Relationship Between Browsing And Impulse Buying In Livestreaming Industry
8TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCE (GCBMS-2022)
Conference Paper UTM FIRST AUTHOR
2022
Advancing Competitive Intelligence As A Correlation Of Competitive Advantage In Iraqi Banking Industry
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2022
Investigate Website Quality And E-Trust For Online Booking Implementation
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Proceedings UTM FIRST AUTHOR
2021
Marketing Remedies To Increase The Purchase Intention Of A Robotics Academy Centre
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Proceedings UTM FIRST AUTHOR
2021
Antecedents Of Smartphone Brand Commitment And Switching Behaviour
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper UTM FIRST AUTHOR
2021
What Drives Consumer Adoption Of Mobile Wallet?
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper UTM FIRST AUTHOR
2021
The Influences Of Vlog Attributes On Parasocial Interaction And Branding
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper UTM FIRST AUTHOR
2021
Factors Affecting Consumer Repurchase Intention Towards Airbnb
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper UTM FIRST AUTHOR
2021
Drivers To Increase Recycling Behavior In Higher Education Institutions
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper UTM FIRST AUTHOR
2021
Drivers For Foreign Student Satisfaction And Destination Loyalty In Educational Tourism
INTCESS 2021- 8TH INTERNATIONAL CONFERENCE ON EDUCATION AND EDUCATION OF SOCIAL SCIENCES
Proceedings CORRESPONDING AUTHOR
2021
Exit Survey Assessment Of Bachelor Of Management (Marketing) Program At Universiti Teknologi Malaysia
THE INTERNATIONAL VIRTUAL CONFERENCE ON HUMAN RESOURCE DEVELOPMENT (ICHRD 2021)
Proceedings CORRESPONDING AUTHOR
2021
Establishment Of The Subsidiary Management Corporation In The Integrated Development
VIRTUAL INTERNATIONAL GRADUATE CONFERENCE OF BUILT ENVIRONMENT AND SURVEYING (GBES 2021)
Proceedings CO-AUTHOR
2021
Experiential Learning For Entrepreneurship
SYMPOSIUM ON TEACHING & LEARNING PRACTICES IN ELECTRICAL ENGINEERING (STLEE 2021)
Proceedings CORRESPONDING AUTHOR
2021
The Adaptability Of Native To Land Administration In Sarawak, Malaysia
VIRTUAL INTERNATIONAL GRADUATE CONFERENCE OF BUILT ENVIRONMENT AND SURVEYING (GBES 2021)
Proceedings CO-AUTHOR
2021
Enculturation Utm Ises Using Gamification
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2021 EXHIBITION & COMPETITION
Proceedings CORRESPONDING AUTHOR
2021
Extended Theory Of Planned Behaviour For Green Purchase Intention
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE 2021
Proceedings UTM FIRST AUTHOR
2021
Live-Streaming Platform For Impulse Buying Behavior
2ND INTERNATIONAL PROFESSIONAL DOCTORATE AND POSTGRADUATE SYMPOSIUM 2021 (IPDOCS’21)
Proceedings UTM FIRST AUTHOR
2021
Extended Theory Of Planned Behavior For Green Purchase Intentions
2ND INTERNATIONAL PROFESSIONAL DOCTORATE AND POSTGRADUATE SYMPOSIUM 2021 (IPDOCS’21)
Proceedings UTM FIRST AUTHOR
2021
Continuing A Life Ready Tradition
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2021 EXHIBITION & COMPETITION
Proceedings CORRESPONDING AUTHOR
2021
"Envirunment" Virtual Run To Educate Sustainable Development Goals And Commit Zero Waste Practices
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2021 EXHIBITION & COMPETITION
Proceedings CORRESPONDING AUTHOR
2021
Content Analysis On Reverse Logistics And Sustainability Performance
INTERNATIONAL PROFESSIONAL DOCTORATE & POSTGRADUATE SYMPOSIUM 2021 (IPDOCS'21)
Proceedings UTM FIRST AUTHOR
2021
Marketing Mix Strategies To Increase Purchase Intention Of A Plumbing And Maintenance Service Provider
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Proceedings UTM FIRST AUTHOR
2021
Social Media Marketing Strategies To Increase Purchase Intention Of A Kindergarten
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Proceedings UTM FIRST AUTHOR
2021
The Implementation Of Social Media Interaction Toward Brand Awareness And Brand Image For A Pastry Shop
BLM2-ICAM4 AN INTERNATIONAL JOINT E-CONFERENCE
Proceedings UTM FIRST AUTHOR
2021
Supply Chain Integration And Risks In The Context Of Changeable World
2ND INTERNATIONAL PROFESSIONAL DOCTORATE AND POSTGRADUATE SYMPOSIUM 2021 (IPDOCS’21)
Proceedings UTM FIRST AUTHOR
2021
Enhancing Knowledge Of Young Generation In Zero Waste Management
II. INTERNATIONAL ACADEMICIAN STUDIES CONGRESS: SUSTAINABILITY TOWARDS SOCIETY 5.0
Proceedings UTM FIRST AUTHOR
2021
Service Learning Pedagogy In Social Media And Branding Class Towards Quadruple Helix Partnership (Qhp)
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2021)
Proceedings CO-AUTHOR
2021
Implementing Social Media Efforts And Engagement To Increase Brand Equity And Purchase Intention Of A Telecommunication Service Provider
BLM2-ICAM4 AN INTERNATIONAL JOINT E-CONFERENCE 2021
Proceedings UTM FIRST AUTHOR
2021
Influence Of Uniqueness And Innovativeness Of Fast Food Menu Towards Customer Satisfaction
MARKETING CONVENTION 2020 (MARVENT'20)
Proceedings CO-AUTHOR
2021
Factors Affecting Online Purchase Intention Of Electronic Products
BUSINESS MANAGEMENT SYMPOSIUM 4.0 PROCEEDING
Proceedings UTM FIRST AUTHOR
2021
The Effect Of Supply Chain Risk Management Practices On Resilience And Performance: A Systematic Literature Review
2ND INTERNATIONAL PROFESSIONAL DOCTORATE AND POSTGRADUATE SYMPOSIUM 2021 (IPDOCS’21)
Proceedings UTM FIRST AUTHOR
2021
Creating A Student-Centered Collaborative Learning Through Planning A Successful Webinar
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2021)
Proceedings CORRESPONDING AUTHOR
2021
Andragogy In Experiential Learning For Social Wellbeing
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION
Proceedings CO-AUTHOR
2021
A Comparative Study Of Moving Average And Arima Model In Forecasting Gold Price
E-PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON COMPUTING, MATHEMATICS AND STATISTICS (ICMS 2021)
Proceedings CO-AUTHOR
2021
Consumer Adoption Intention Toward Healthcare Wearable Technology
SYDNEY INTERNATIONAL CONFERENCE ON GLOBAL BUSINESS, INNOVATION AND ENTREPRENEURSHIP (SICBIE-2021)
Proceedings CO-AUTHOR
2021
Factors Affecting Destination Loyalty Of Foreign Students Towards Malaysian Higher Education Institutions
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper UTM FIRST AUTHOR
2021
Designing Social Media Brand Communication Strategies To Enhance Brand Equity Of An Electronic Components Retailer
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Conference Paper UTM FIRST AUTHOR
2021
The Influence Of Ewom In Social Media On Consumers Purchase Intention Among Youth In Malaysia
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper CO-AUTHOR
2021
Influence Of Korean Wave Towards Student Lifestyle
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BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
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BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
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2021
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MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper CO-AUTHOR
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BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
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2021
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MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper CO-AUTHOR
2021
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BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
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2021
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BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Conference Paper UTM FIRST AUTHOR
2021
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MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper CO-AUTHOR
2021
Online Gaming Experience: Virtual Game Items Purchase Intention
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
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Digital Wallet Adoption During Covid-19 Pandemic
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Conference Paper UTM FIRST AUTHOR
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MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
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BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
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2021
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BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
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UNDERGRADUATE RESEARCH CONFERENCE (URC 2021)
Conference Paper UTM FIRST AUTHOR
2021
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UNDERGRADUATE RESEARCH CONFERENCE (URC 2021)
Conference Paper UTM FIRST AUTHOR
2021
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2021 INTERNATIONAL CONFERENCE ON CLEANER PRODUCTION AND SUSTAINABILITY
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UNDERGRADUATE RESEARCH CONFERENCE (URC 2021)
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UNDERGRADUATE RESEARCH CONFERENCE (URC 2021)
Conference Paper UTM FIRST AUTHOR
2021
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UNDERGRADUATE RESEARCH CONFERENCE (URC 2021)
Conference Paper UTM FIRST AUTHOR
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UNDERGRADUATE RESEARCH CONFERENCE (URC 2021)
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INTERNATIONAL CONFERENCE ON CLEANER PRODUCTION AND SUSTAINABILITY (CPS 2021)
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UNDERGRADUATE RESEARCH CONFERENCE (URC 2021)
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2021
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UNDERGRADUATE RESEARCH CONFERENCE (URC 2021)
Conference Paper UTM FIRST AUTHOR
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Supplier Development And Sustainability Performance: A Meta-Analytic Study
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2021
Bibliometric Analysis On Reverse Logistics In The Scopus Database: A Guide For Future Studies
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2021
The Implementation Of Social Media Marketing Strategies To Increase Brand Awareness And Engagement Behaviour Of A Private College
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2021
Revisit The Effect Of Reverse Logistics Practices On Sustainability Performance
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2021
Revisit The Relationships And Dimensions Of Supply Chain Integration For Business Outcomes
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2021
Challenges In Forming The Subsidiary Management Corporation: Malaysian Experience
LAND JOURNAL
Journal Article Non Citation-Indexed CO-AUTHOR
2021
The Role Of Flexibility In Supply Chain Management – A Review Of Empirical Studies
INTERNATIONAL JOURNAL OF ENGINEERING TECHNOLOGY RESEARCH & MANAGEMENT
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2021
Literature Review On Live-Streaming Platform Impulse Buying Behavior
JOURNAL OF ADVANCED RESEARCH IN BUSINESS AND MANAGEMENT STUDIES
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2021
Supply Chain Resilience Research: Theory And Influence Mechanism
HIGHER EDUCATION AND ORIENTAL STUDIES (HEOS)
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2021
Content Analysis On Reverse Logistics And Sustainability Performance
JOURNAL OF ADVANCED RESEARCH IN BUSINESS AND MANAGEMENT STUDIES
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2021
The Effect Of Supply Chain Risk Management Practices On Resilience And Performance: A Systematic Literature Review
JOURNAL OF ADVANCED RESEARCH IN TECHNOLGY AND INNOVATION MANAGEMENT
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2021
Students' Satisfaction Using E-Learning As A Supplementary Tool
INTERNATIONAL JOURNAL OF EMERGING TECHNOLOGIES IN LEARNING
Publication In Web Of Science CO-AUTHOR
2021
Enhancing Consumer Repurchase Intention Towards Airbnb
2021 IEEE TECHNOLOGY AND ENGINEERING MANAGEMENT CONFERENCE – EUROPE
Publication In Scopus CORRESPONDING AUTHOR
2021
The Impact Of Brand Equity On Purchase Intention Toward Herms C Enterprise
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Conference Paper CO-AUTHOR
2021
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BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
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2021
Factors Affecting Parasocial Interaction And Branding In Vlog
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS-2020)
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2020
Measuring Post-Purchase Regret And Impulse Buying In Online Shopping Experience From Cognitive Dissonance Theory Perspective
2020 6TH IEEE INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, ICIM 2020
Publication In Scopus CO-AUTHOR
2020
Determinants The Behavioural Intention Of Malaysian Mobile Users In Mobile Advertising
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper CORRESPONDING AUTHOR
2020
Extend Theory Of Planned Behavior For Recycling In Electronic Waste
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS-2020)
Conference Paper UTM FIRST AUTHOR
2020
What Drives Consumer Adoption Of Mobile Wallet?
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper CORRESPONDING AUTHOR
2020
Electronic Waste Recycling Behavior: A Proposed Framework
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING SCIENCE & HUMANITY 2020 (IGCESH 2020)
Conference Paper UTM FIRST AUTHOR
2020
How Airbnb Took Over The World?
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper UTM FIRST AUTHOR
2020
Destinations Selection For Educational Tourism: A Review
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
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2020
Revisit Branding With Vlog Through Parasocial Interaction
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper CORRESPONDING AUTHOR
2020
How Can Higher Education Institutions Become Sustainable?
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
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2020
Revisit The Drivers Of Engagement-Based Brand Loyalty In Social Media Community
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS-2020)
Conference Paper UTM FIRST AUTHOR
2020
A Review Of Smartphone Brand Switching Behaviour
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper CORRESPONDING AUTHOR
2020
Drivers To Increase Recycling Behaviour In Higher Education Institutions
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020)
Conference Paper CORRESPONDING AUTHOR
2020
Factors Affecting Student Satisfaction And Destination Loyalty For Educational Tourism
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020)
Conference Paper CORRESPONDING AUTHOR
2020
Antecedents Of Brand Loyalty In Social Media Based Brand Communities
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper UTM FIRST AUTHOR
2020
Understanding Customer Repurchase Intention In Airbnb: Role Of Attitudes And Satisfaction
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020)
Conference Paper UTM FIRST AUTHOR
2020
Factors Enhancing Young Consumers Satisfaction Of Mobile Wallet Services In Malaysia
27TH WORLD CONFERENCE ON APPLIED SCIENCE ENGINEERING & TECHNOLOGY (WCASET 2020)
Conference Paper UTM FIRST AUTHOR
2020
Ways To Increase Word-Of-Mouth In The Retail Industry
27TH WORLD CONFERENCE ON APPLIED SCIENCE, ENGINEERING & TECHNOLOGY (WCASET 2020)
Conference Paper UTM FIRST AUTHOR
2020
Young Consumers' Lifestyles On Their Ecological Behavior
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020)
Conference Paper CORRESPONDING AUTHOR
2020
Antecedents Of Smartphone Brand Commitment And Switching Behaviour
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020)
Conference Paper CORRESPONDING AUTHOR
2020
The Implementation Of Social Media Marketing And Social Media Engagement Behaviour To Increase Brand Awareness In The Case Of A Private College In Malaysia
5TH INTERNATIONAL CONFERENCE ON E-COMMERCE (ICOEC 2020)
Conference Paper UTM FIRST AUTHOR
2020
E-Learning As A Supplementary Tool For Enhanced Studentsã‚€™ Satisfaction
REGIONAL CONFERENCE IN ENGINEERING EDUCATION (RCEE) & RESEARCH IN HIGHER EDUCATION (RHED) 2020
Conference Paper CORRESPONDING AUTHOR
2020
Goal Clarity And Financial Literacy Towards Retirement Confidence Among Working Adults In Southern Region, Malaysia
27TH WORLD CONFERENCE ON APPLIED SCIENCE, ENGINEERING AND TECHNOLOGY (WCASET 2020)
Conference Paper CO-AUTHOR
2020
Particulate Matter 2.5 Predictions Using Multiple Linear Regression Analysis
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS2020)
Conference Paper CO-AUTHOR
2020
Bamboo Physical Properties Effect On Soundscape Ecology
THE 8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING SCIENCE, AND HUMANITIES (IGCESH 2020)
Conference Paper CO-AUTHOR
2020
The Moderating Effect Of Cynicism Among Malaysian Consumers On Purchase Intention Of Energy Efficient Vehicle
THE 27TH WORLD CONFERENCE ON APPLIED SCIENCE, ENGINEERING AND TECHNOLOGY (WCASET 2020)
Conference Paper CO-AUTHOR
2020
Revisit Green Practices And Performance For Logistics Service Providers
THE IEEE MITRANS INTERNATIONAL LOGISTICS & TRANSPORT CONFERENCE 2020 (IEEE MILTC 2020)
Conference Paper UTM FIRST AUTHOR
2020
Drivers For Customer Repurchase Intention In Airbnb
5TH INTERNATIONAL CONFERENCE ON E-COMMERCE (ICOEC 2020)
Conference Paper CORRESPONDING AUTHOR
2020
Review The Relationships Between Antecedents Of Parasocial Interaction And Branding In Video Blog
5TH INTERNATIONAL CONFERENCE ON E-COMMERCE (ICOEC 2020)
Conference Paper UTM FIRST AUTHOR
2020
Perceived Sustainability Performance Of Eco-Industrial Park Through Environmental Consciousness And Strategic Intention
2020 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT (IEEM)
Conference Paper UTM FIRST AUTHOR
2020

CONSUMER DILEMMA TO PURCHASE HYBRID CAR
Original Book UTM FIRST AUTHOR
2020
Building Future-Ready Educators Through Knowledge Sharing Culture
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 SYMPOSIUM
Proceedings CORRESPONDING AUTHOR
2020
Using Competitions To Nurture The Leaders Of Tomorrow
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION
Proceedings CORRESPONDING AUTHOR
2020
The Implementation Of Mind Map In Learning Commercial Law
NEW ACADEMIA LEARNING INNOVATION (NALI 2020) EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2020
Student Exploring International Collaboration Program On Experiential Learning Approach
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2020
Creating A Sharing Culture For Future-Ready Educators
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION
Proceedings CORRESPONDING AUTHOR
2020
Development Of Entrepreneurs Via Social Media Marketing Service Learning
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2020
Partnership Model For Innovative Student-Centered Learning Approach
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 SYMPOSIUM
Proceedings CORRESPONDING AUTHOR
2020
Be Still Project: Andragogy In Experiential Learning For A Good Cause
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2020
Cadastre For Native Land: A Legal Perspective From Malaysia And Indonesia
INTERNATIONAL JOURNAL OF PSYCHOSOCIAL REHABILITATION
Journal Article Non Citation-Indexed CO-AUTHOR
2020
Extend Theory Of Planned Behavior For Recycling In Electronic Waste
JOURNAL OF RESEARCH IN ADMINISTRATIVE SCIENCES (JRAS)
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2020
Why Medical Tourists Must Go To Malaysia!
INTERNATIONAL JOURNAL OF BUSINESS CONTINUITY AND RISK MANAGEMENT
Publication In Scopus CORRESPONDING AUTHOR
2020
The Mediating Effect Of Knowledge Management On The Relationship Between Risk Management And Project Performance
2020 6TH IEEE INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, ICIM 2020
Publication In Scopus CO-AUTHOR
2020
Green Purchasing Practices And Environmental Performance
INTERNATIONAL JOURNAL OF SUPPLY CHAIN MANAGEMENT
Publication In Scopus UTM FIRST AUTHOR
2020
Mobile Wallet Adoption: A Proposed Model
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS-2020)
Conference Paper CORRESPONDING AUTHOR
2020
Investigating Consumer Advocacy On Community Usefulness And Brand Avoidance
3RD ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2019)
Conference Paper CORRESPONDING AUTHOR
2019
A Preliminary Study On The Formation Of Land Legislation And Cadastre System In Sarawak, Malaysia
INTERNATIONAL JOURNAL OF ENGINEERING AND ADVANCED TECHNOLOGY
Publication In Scopus CO-AUTHOR
2019
Does Corporate Social Responsibility Drive Consumer Purchase Intention?
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019)
Conference Paper CORRESPONDING AUTHOR
2019
Understanding The Challenges Of Native Communal Titles In Sarawak: A Lesson From Sabah
INTERNATIONAL GRADUATE CONFERENCE OF BUILT ENVIRONMENT AND SURVEYING (GBES 2019)
Conference Paper CO-AUTHOR
2019
Procedure In Forming Subsidiary Management Corporation In Malaysia
INTERNATIONAL GRADUATE CONFERENCE OF BUILT ENVIRONMENT AND SURVEYING (GBES 2019)
Conference Paper CO-AUTHOR
2019
An Assessment On The Relationship Between Open Innovation Activities And FirmãƒÂ¢Ã‚€Â™S Innovation Performance Of Small And Medium Enterprises In The Malaysian Manufacturing Sector
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019)
Conference Paper CO-AUTHOR
2019
Factors Driving Customer Satisfaction Of Mobile Wallet
3RD ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2019)
Conference Paper CORRESPONDING AUTHOR
2019
Brand And Value Consciousness On Social Media Marketing Activities And Brand Loyalty
3RD ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2019)
Conference Paper CORRESPONDING AUTHOR
2019
Effect Of Perceptual Differences On Consumer Purchase Intention Of Natural Functional Food
3RD ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2019)
Conference Paper CORRESPONDING AUTHOR
2019
Media Enjoyment And Usefulness Of Augmented Reality Mobile Game On Consumer Intention Of Continuous Usage
3RD ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2019)
Conference Paper CORRESPONDING AUTHOR
2019
Social Media Marketing Communications On Consumers Attitudes
3RD ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2019)
Conference Paper CORRESPONDING AUTHOR
2019
Factors Driving Online Collaborative Consumption Of Apparel
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019)
Conference Paper CORRESPONDING AUTHOR
2019
Eco-Industrial Park For Sustained Performance
3RD ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2019)
Conference Paper CORRESPONDING AUTHOR
2019
The Relationship Between Open Innovation, Government Support And Firm Performance Of Small And Medium Enterprise (Sme) In Malaysian Manufacturing Sector
INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019
Conference Paper CO-AUTHOR
2019
The Influence Of Facebook Features And Activities On Gen Y'S Purchase Intention
6TH INTERNATIONAL CONFERENCE ON RESEARCH AND INNOVATION IN INFORMATION SYSTEMS (ICRIIS 2019)
Conference Paper CO-AUTHOR
2019
Role Of Technological Innovation And Word-Of-Mouth In Retailing
INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019
Conference Paper CORRESPONDING AUTHOR
2019
Technology-Based Self-Service Innovations In B2c Setting
INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019
Conference Paper CORRESPONDING AUTHOR
2019
Supply Chain Sustainability Practices Of Oil Servicing Firms In The Downstream Sector Of Nigeria’S Oil And Gas Industry
3RD ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE 2019
Conference Paper UTM FIRST AUTHOR
2019
Advancement On Enterprise Risk Management And Supply Chain Performance
WORLD CONFERENCE ON SUPPLY CHAIN MANAGEMENT AND BUSINESS (WCSCMB-19) 2ND SEP - 3RD SEP'2019 DUBAI, UAE
Conference Paper CO-AUTHOR
2019
Environmental Consciousness, Strategic Intention And Perceived Sustainability Performance Of Eco-Industrial Park In Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Factors For Improved Young Customer Satisfaction Of Mobile Wallet
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Consumer Purchase Intention Of Natural Functional Food
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Young Consumers Lifestyles On Their Ecological Behavior
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Determinants Of Positive Word-Of-Mouth In Retailing
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Consumers Attitude On Social Media Marketing Communications And Purchase Intention
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Identifying Crisis Management Response Issues In Private Organizations Of Kingdom Saudi Arabia
3RD AFU INTERNATIONAL CONFERENCE: TOWARDS ADVANCED SCIENTIFIC KNOWLEDGE (TASK3-2019) IN BUSINESS SCIENCES
Conference Paper CO-AUTHOR
2019
Innovative Bee Box Using Modular Recycled Material For Sustainable Bee Farming: A Review And Potential For Commercialisation
INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019 (ITMC 19)
Conference Paper CO-AUTHOR
2019
The Mediating Effect Of Work Culture Between Total Quality Management And Employee Performance Relationship
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING & TECHNOLOGY (ICSET 2019)
Conference Paper CO-AUTHOR
2019
Building Brand Loyalty Through Social Media Marketing, Perceived Consciousness And Brand Engagement: A Proposed Framework
6TH INTERNATIONAL SOCIAL SCIENCES POSTGRADUATE CONFERENCE (ISPC) 2019
Conference Paper UTM FIRST AUTHOR
2019
A Review Of Electronic Waste Recycling Behavior For Reverse Logistics
6TH INTERNATIONAL SOCIAL SCIENCES POSTGRADUATE CONFERENCE 2019 (6TH ISPC 2019)
Conference Paper UTM FIRST AUTHOR
2019
Commercialising Social Media For Online Marketing
INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019
Conference Paper CORRESPONDING AUTHOR
2019
Mobile Wallet: Innovation For Improved Efficiency And Customer Convenience
INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019
Conference Paper CORRESPONDING AUTHOR
2019
Factors Driving Malaysian Consumers' Adoption Intention Towards Apple Watch
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
The Effects Of Product Placement In Television Shows And Its Influence On Purchase Intention
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Effects Of Fashion Co-Branding Factors On Consumers' Purchase Intention Of Apparel Products In Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
The Role Of Social Media Influencers Towards Consumers' Product Awareness Among Malaysian Women
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Investigating Consumer Advocacy On Community Usefulness And Brand Avoidance: Organizational Response To Open Complaints
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
The Impact Of Perceived E-Wom On Purchase Intention: Mediating Role Corporate Image Of Universiti Teknologi Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Purchase Intention Towards Bubble Tea Drinks Among Utm Students
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Purchase Intention Of Consumers Towards Klook Social Commerce Site
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Factors Affecting Young Consumers' Impulse Buying Behaviour In Online Apparel Shopping
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Determinants That Influencing The Behaviour Intention Of Consuming Halal Food Among Muslim Gen Y
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Entrepreneurial Orientation And Organizational Performance Of E-Business In Malaysia: The Moderating Role Of External Environment
3RD INTERNATIONAL CONFERENCE ON EDUCATION, BUSINESS, ISLAMIC & TECHNOLOGY
Proceedings CO-AUTHOR
2019

HOW TO MAINTAIN PROTON X70 AS LEAD SELLING POSITION IN SUV MARKET IN JOHOR BAHRU
Clasified/Technical Report UTM FIRST AUTHOR
2019

HOW TO MAINTAIN PROTON X70 AS THE NO. 1 IN SUV MARKET OF JOHOR
Clasified/Technical Report UTM FIRST AUTHOR
2019

YOUTH ECO PORT CHALLENGE
Clasified/Technical Report UTM FIRST AUTHOR
2019

HOW TO MAINTAIN PROTON X70 AS THE NO. 1 IN SUV MARKET IN MALAYSIA?
Clasified/Technical Report UTM FIRST AUTHOR
2019
Factors Affecting Students' Online Platform System
SCIENCE INTERNATIONAL (LAHORE)
Journal Article Non Citation-Indexed CO-AUTHOR
2019
Entrepreneurial Orientation And Organizational Performance Of E-Business In Malaysia: The Moderating Role Of External Environment
ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SMES
Journal Article Non Citation-Indexed CO-AUTHOR
2019
Factors Driving Consumers Participation In Collaborative Consumption With Airbnb
JOURNAL OF ARTS & SOCIAL SCIENCES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2019
Effect Of Green Brand Positioning, Knowledge, And Attitude Of Customers On Green Purchase Intention
JOURNAL OF ARTS & SOCIAL SCIENCES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2019
Effect Of Cynicism Towards Environmentally Responsible Purchase Behaviour Of Energy Efficient Vehicle Among Malaysian Consumers
STUDIA UNIVERSITATIS BABES-BOLYAI, NEGOTIA
Journal Article Non Citation-Indexed CO-AUTHOR
2019
Revisiting Stimuli Development Process In Advertising Research
MANAGEMENT RESEARCH SPECTRUM
Journal Article Non Citation-Indexed CO-AUTHOR
2019
What Drives Women Into Entrepreneurial Activities? View From Malaysia And Philippines
INTERNATIONAL JOURNAL OF ENGINEERING AND TECHNOLOGY
Journal Article Non Citation-Indexed CO-AUTHOR
2019
The Influence Of Facebook Features And Activities On Consumers' Purchase Intention
6TH INTERNATIONAL CONFERENCE ON RESEARCH AND INNOVATION IN INFORMATION SYSTEMS: EMPOWERING DIGITAL INNOVATION, ICRIIS 2019
Publication In Web Of Science CO-AUTHOR
2019
Analysis Towards The Current Management Of Limited Common Property In Malaysia
INTERNATIONAL JOURNAL OF ENGINEERING AND ADVANCED TECHNOLOGY
Publication In Scopus CO-AUTHOR
2019
Effects Of Supply Chain Flexibility Towards Supply Chain Collaboration And Supply Chain Agility
INTERNATIONAL JOURNAL OF SUPPLY CHAIN MANAGEMENT
Publication In Scopus CO-AUTHOR
2019
Young Consumer Lifestyles On Ecological Behaviour
3RD ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2019)
Conference Paper CORRESPONDING AUTHOR
2019
Muslim Consumers' Patronage Intention Towards Korean Restaurant Chains In Malaysia
THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2018 (MOIME 2018)
Conference Paper CO-AUTHOR
2018
Muslim Consumers' Patronage Intention Towards Korean Restaurant Chains In Malaysia
AIP CONFERENCE PROCEEDINGS
Publication In Scopus CO-AUTHOR
2018
The Key Account Management Practices And Effectiveness
THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2018 (MOIME 2018)
Conference Paper UTM FIRST AUTHOR
2018
Online Shopping Convenience And Repurchase Intention Of Mudah.My
THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2018 (MOIME 2018)
Conference Paper UTM FIRST AUTHOR
2018
Netball Team Loyalty
INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH)
Conference Paper CORRESPONDING AUTHOR
2018
Collaborative Consumption Of Apparel
INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH)
Conference Paper CORRESPONDING AUTHOR
2018
Perceived Value And Customer Brand Engagement Of Transportation Network Company Facebook Fan Page
THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2018 (MOIME 2018)
Conference Paper CORRESPONDING AUTHOR
2018
Impacts Of Technology Assessments On Firm Performance
THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2018 (MOIME 2018)
Conference Paper CO-AUTHOR
2018
Internet Giving Behaviour
INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH)
Conference Paper CORRESPONDING AUTHOR
2018
Three Dimensional Land Legislation In Malaysia
INTERNATIONAL SYMPOSIUM ON SOCIAL SCIENCES, ARTS AND HUMANITIES
Conference Paper CO-AUTHOR
2018
Self-Service Technology
INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH)
Conference Paper CORRESPONDING AUTHOR
2018
Corporate Social Responsibility And Purchase Intention
7TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH)
Conference Paper CORRESPONDING AUTHOR
2018
Conspicuous Consumption
INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH)
Conference Paper CORRESPONDING AUTHOR
2018
Halal Logistics
INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH)
Conference Paper CORRESPONDING AUTHOR
2018
Motivations Of Electronic Waste Recycling
MARKETING SYMPOSIUM 2018 (MARSYM 18) - EDUCATION, DEVELOP, GROW, EXPERIENCE
Conference Paper UTM FIRST AUTHOR
2018
Effects Of Corporate Social Responsibility On Purchase Intention
MARKETING SYMPOSIUM 2018 (MARSYM 18) - EDUCATION, DEVELOP, GROW, EXPERIENCE
Conference Paper UTM FIRST AUTHOR
2018
Factors Driving Customers Intention To Use Self-Service Technologies
MARKETING SYMPOSIUM 2018 (MARSYM 18) - EDUCATION, DEVELOP, GROW, EXPERIENCE
Conference Paper UTM FIRST AUTHOR
2018
The Conspicuous Consumption In Facebook
MARKETING SYMPOSIUM 2018 (MARSYM 18) - EDUCATION, DEVELOP, GROW, EXPERIENCE
Conference Paper UTM FIRST AUTHOR
2018
Sustainable Claim Advertisement: Revisiting Stimuli Development Procedure
2ND ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2018)
Conference Paper CO-AUTHOR
2018
Drivers To Collaboratively Consume Apparel Via Internet
MARKETING SYMPOSIUM 2018 (MARSYM 18) - EDUCATION, DEVELOP, GROW, EXPERIENCE
Conference Paper UTM FIRST AUTHOR
2018
Consumers' Willingness To Pay For The Halal Logistics
MARKETING SYMPOSIUM 2018 (MARSYM 18) - EDUCATION, DEVELOP, GROW, EXPERIENCE
Conference Paper UTM FIRST AUTHOR
2018
The Drivers Of Internet Giving Behaviour In Malaysia
MARKETING SYMPOSIUM 2018 (MARSYM 18) - EDUCATION, DEVELOP, GROW, EXPERIENCE
Conference Paper UTM FIRST AUTHOR
2018
Why Medical Tourists Must Go To Malaysia!
ASIA INTERNATIONAL CONFERENCE AIC-2018
Conference Paper CORRESPONDING AUTHOR
2018
Effects Of Green Brand Positioning, Knowledge And Attitude On Green Product Purchase Intention
ASIA INTERNATIONAL CONFERENCE AIC-2018
Conference Paper CORRESPONDING AUTHOR
2018
Effect Of Cynicism Towards Environmentally Responsible Purchase Behaviour Of Energy Efficient Vehicle Among Malaysian Consumers
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES (3RD IRC 2018-MY CHAPTER)
Conference Paper CO-AUTHOR
2018
Globalization, Colonialism And The Belt And Road Initiative (Bri): A Review Of Literature
ASIA INTERNATIONAL CONFERENCE AIC-2018
Conference Paper UTM FIRST AUTHOR
2018
Total Quality Management Constructs And Employee Performance Measures In Manufacturing Industry
INTERNATIONAL FORUM OF ENGINEERS & PRACTITIONERS
Conference Paper CO-AUTHOR
2018
Malaysia Automotive Industry: Progressing Toward Energy Efficient Vehicle Era
PROSIDING PERSIDANGAN SERANTAU SAINS SOSIAL & KEMANUSIAAN (PSSSK) 2018
Proceedings CO-AUTHOR
2018
Determinants Of Green Product Purchase Intention
ASIA PROCEEDINGS OF SOCIAL SCIENCES
Proceedings CORRESPONDING AUTHOR
2018
Factors Affecting Medical Tourists To Malaysia
ASIA PROCEEDINGS OF SOCIAL SCIENCES (APSS)
Proceedings CORRESPONDING AUTHOR
2018

PEMBANGUNAN APLIKASI MUDAH ALIH VISIT PONTIAN
Clasified/Technical Report CO-AUTHOR
2018
Determinants Of Brand Image And Their Impacts On Purchase Intention Of Grab
JOURNAL OF ARTS & SOCIAL SCIENCES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2018
Children'S Ownership Intention Towards Licensed Character Products: The Influence Of Packaging, Advertising, Peers And Pester Power
JOURNAL OF ARTS & SOCIAL SCIENCES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2018
Does The Belt And Road Initiative In The East Coast Of Peninsular Malaysia Create Win-Win Partnership With China?
JOURNAL OF ARTS AND SOCIAL SCIENCES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2018
An Empirical Study On The Link Between Cumulative Grade Point Average (Cgpa) And Student Satisfaction
SOUTHERN UNIVERSITY COLLEGE ACADEMIC JOURNAL
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2018
Halal Food Standard Implementation: Are Malaysian Firm Proactive Or Reactive?
BRITISH FOOD JOURNAL
Publication In Web Of Science CO-AUTHOR
2018
Factors Affecting Generation Y Satisfaction And Loyalty In Online Brand Community
ADVANCED SCIENCE LETTERS
Publication In Web Of Science CORRESPONDING AUTHOR
2018
Drivers Of Green Logistics Practices For Sustainability Performance: A Review
ADVANCED SCIENCE LETTERS
Publication In Web Of Science UTM FIRST AUTHOR
2018
Determinants Of Customer Satisfaction Towards Local Malaysian Restaurants
ADVANCED SCIENCE LETTERS
Publication In Web Of Science CORRESPONDING AUTHOR
2018
Millennials' Attitudes Toward Facebook Advertising
ADVANCED SCIENCE LETTERS
Publication In Web Of Science CORRESPONDING AUTHOR
2018
Moderating Role Of Mobile Users' Information Privacy Concerns Towards Behavioural Intention And Use Behaviour In Mobileadvertising
ADVANCED SCIENCE LETTERS
Publication In Web Of Science UTM FIRST AUTHOR
2018
The Evolution Of Logistics
ADVANCED SCIENCE LETTERS
Publication In Web Of Science UTM FIRST AUTHOR
2018
The Strategic Roles Of Market Orientation On Supply Chain Collaboration For Small And Medium-Sized Manufacturers
ADVANCED SCIENCE LETTERS
Publication In Web Of Science CO-AUTHOR
2018

HALAL FOOD CERTIFICATION AND BUSINESS PERFORMANCE IN MALAYSIA
Book (Text) CO-AUTHOR
2018
The Strength Of Japanese Companies: A Proposed Tqm Framework Using Atlas.Ti
JOURNAL OF ADVANCED MANUFACTURING TECHNOLOGY
Publication In Scopus CO-AUTHOR
2018
Consumer Proneness Towards In-Store Promotion In Foreign-Based Hypermarket Vs Local-Based Hypermarket
AIP CONFERENCE PROCEEDINGS
Publication In Scopus CO-AUTHOR
2018
Critical Success Factors Of Total Quality Management Implementation In Higher Education Institution: Utm Case Study
AIP CONFERENCE PROCEEDINGS
Publication In Scopus CO-AUTHOR
2018
The Key Account Management Practices And Effectiveness
AIP CONFERENCE PROCEEDINGS
Publication In Scopus UTM FIRST AUTHOR
2018
Perceived Value And Customer Brand Engagement Of Transportation Network Company Facebook Fan Page
AIP CONFERENCE PROCEEDINGS
Publication In Scopus CORRESPONDING AUTHOR
2018
Online Shopping Convenience And Repurchase Intention Of Mudah.My
AIP CONFERENCE PROCEEDINGS
Publication In Scopus UTM FIRST AUTHOR
2018
Impacts Of Technology Assessments On Firm Performance
AIP CONFERENCE PROCEEDINGS
Publication In Scopus CO-AUTHOR
2018
Electronic Waste
INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH)
Conference Paper CORRESPONDING AUTHOR
2018
Why Malaysia Can Become No.1 Medical Tourism Destination?
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2017)
Conference Paper CORRESPONDING AUTHOR
2017
The Influence Of Marketing Mix Factors On Consumer'S Purchase Intention Toward Hybrid Car In Johor Bahru
ADVANCED SCIENCE LETTERS
Publication In Scopus UTM FIRST AUTHOR
2017
Green Purchase Intention Towards Multi-Level Marketing Company
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2017)
Conference Paper CORRESPONDING AUTHOR
2017
Understanding Supply Chain Management Practices For Small And Medium-Sized Enterprises
THE 5TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2017 (MOIME 2017)
Conference Paper CO-AUTHOR
2017
A Review Of Theoretical Frameworks For Supply Chain Integration
THE 5TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2017 (MOIME 2017)
Conference Paper CO-AUTHOR
2017
What Drives Women Into Entreprenurial Activities? View From Malaysia And Philippines
THE 5TH INTERNATIONAL ACCOUNTING & BUSINESS CONFERENCE (IABC2017)
Conference Paper UTM FIRST AUTHOR
2017
The Impact Of Motivational Factors On Online Grocery Shopping
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2017)
Conference Paper CO-AUTHOR
2017
Dato' Siti Nurhaliza Tarudin As Human Brand: Idol Attachment And Loyalty Amongst Young Consumers
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2017)
Conference Paper CORRESPONDING AUTHOR
2017
The Influence Of Green Marketing Mix On Consumer'S Hybrid Car Purchase Decision In Johor Bahru
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2017)
Conference Paper UTM FIRST AUTHOR
2017
A Proposed Research Framework Of Factors Influencing Consumers Intention For Online Grocery Shopping
THE 5TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2017 (MOIME 2017)
Conference Paper CO-AUTHOR
2017
Airbnb: A New Dimension To Malaysia Tourism Industry
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2017)
Conference Paper CORRESPONDING AUTHOR
2017
Determinants Influencing Repurchase Intention In Malaysia Medical Tourism Industry
EDGE MARKETING SYMPOSIUM 2017
Conference Paper UTM FIRST AUTHOR
2017
Are Millennials Truly Attach And Loyal To The Human Brand?
EDGE MARKETING SYMPOSIUM 2017
Conference Paper UTM FIRST AUTHOR
2017
The Impact Of Green Brand Positioning, Knowledge And Attitude On Green Product Purchase Intention
EDGE MARKETING SYMPOSIUM 2017
Conference Paper UTM FIRST AUTHOR
2017
Measuring Online Shopping Convenience On Repurchase Intention At Mudah.My
EDGE MARKETING SYMPOSIUM 2017
Conference Paper UTM FIRST AUTHOR
2017
What Drives Netball Team Loyalty In Malaysia?
EDGE MARKETING SYMPOSIUM 2017
Conference Paper UTM FIRST AUTHOR
2017
Why Do Consumers Participate In Collaborative Consumption With Airbnb?
EDGE MARKETING SYMPOSIUM 2017
Conference Paper UTM FIRST AUTHOR
2017
Factors Affecting Brand Image And Purchase Intention Of Grab
EDGE MARKETING SYMPOSIUM 2017
Conference Paper UTM FIRST AUTHOR
2017
Effects Of Supply Chain Flexibility Towards Supply Chain Collaboration And Supply Chain Agility
INTERNATIONAL CONFERENCE ON SOCIAL AND BEHAVIOURAL SCIENCES
Conference Paper CO-AUTHOR
2017
The Impact Of Integrated Management System On Organizational Performance In Malaysia Manufacturing Industry: A Literature Review
10TH INTERNATIONAL CONFERENCE ON RESEARCH IN SCIENCE AND TECHNOLOGY (ICRST),
Conference Paper CO-AUTHOR
2017
Regulation And Incentive Measures, Customer Pressure, Enviropreneurship And Eco-Design Practice In Malaysian Manufacturers
RESEARCH PROCEEDING MARKETING SYMPOSIUM 2016
Proceedings UTM FIRST AUTHOR
2017
Understanding Generation Y And Their Satisfaction And Loyalty Of Online Facebook Game
RESEARCH PROCEEDING MARKETING SYMPOSIUM 2016
Proceedings UTM FIRST AUTHOR
2017
Malaysia Automotive Industry: Moving Toward Energy Efficient Vehicle Era
SOCIAL SCIENCES POSTGRADUATE INTERNATIONAL SEMINAR (SSPIS) 2017
Proceedings CO-AUTHOR
2017
Purchase Intention Towards Remanufactured Smartphone: A Study On Young Consumers
RESEARCH PROCEEDING MARKETING SYMPOSIUM 2016
Proceedings UTM FIRST AUTHOR
2017
Hr Practices And Employee'S Turnover Intention: A Proposed Framework
THE SOCIAL SCIENCES
Journal Article Non Citation-Indexed CO-AUTHOR
2017
Exploring The Influence Of Governmental Policies On Hybrid Car Purchase Intention In Malaysia
THE SOCIAL SCIENCES
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2017
Revisit Supply Chain Management: Evolution, Definition And Benefits
THE SOCIAL SCIENCES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2017
Moderating Effect Of Trust Between Perceived Value And Customer Brand Engagement In Snss
THE SOCIAL SCIENCES
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2017
Automotive Industry: Not Easy Being Green
THE COLLOQUIUM
Journal Article Non Citation-Indexed CO-AUTHOR
2017
Emerging Technologies With Disruptive Effects: A Review
PERINTIS EJOURNAL
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2017
Technology Assessment Need: Review On Attractiveness And Competitiveness
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CO-AUTHOR
2017
The Impact Of Internal Marketing On Customer Orientation In The Banking Industry
ADVANCED SCIENCE LETTERS
Publication In Scopus UTM FIRST AUTHOR
2017
A Review Of The Relationship Between Internal Marketing And Customer Orientation
ADVANCED SCIENCE LETTERS
Publication In Scopus UTM FIRST AUTHOR
2017
A Review Of Theoretical Frameworks For Supply Chain Integration
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CO-AUTHOR
2017
E-Wom Review Adoption: Consumers' Demographic Profile Influence On Green Purchase Intention
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CO-AUTHOR
2017
Understanding Supply Chain Management Practices For Small And Medium-Sized Enterprises
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus UTM FIRST AUTHOR
2017
Factors Influencing Consumers Intention For Online Grocery Shopping - A Proposed Framework
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CO-AUTHOR
2017
Linking Halal Food Certification And Business Performance
BRITISH FOOD JOURNAL
Publication In Scopus UTM FIRST AUTHOR
2017
Materialism, Altruism, Environmental Values, Learning Strategies And Sustainable Claim On Purchase Intention Of Energy Efficient Vehicle (Eev) - A Literature Review
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CO-AUTHOR
2017
Motivational Factors For Online Grocery Shopping
ADVANCED SCIENCE LETTERS
Publication In Scopus UTM FIRST AUTHOR
2017
Do Ereferral And Ewom Matter For Brand Image And Purchase Intention?
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2017)
Conference Paper CORRESPONDING AUTHOR
2017
Factors Affecting Football Fans' Purchase Intention Toward Sponsoring Product - A Conceptual Model
2016 RECENT RESEARCH IN SOCIAL SCIENCES INTERNATIONAL CONFERENCE (SOCSIC)
Conference Paper CORRESPONDING AUTHOR
2016
A Review Of Supply Chain Collaboration Practices For Small And Medium-Sized Manufacturers
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus UTM FIRST AUTHOR
2016
New Strata Rights In Malaysia
SUSTAINABILITY INITIATIVES: CASE STUDIES IN MALAYSIA, PHILIPPINES AND INDONESIA
Conference Paper CO-AUTHOR
2016
A Review Of Supply Chain Collaboration Practices For Small And Medium-Sized Manufacturers
THE 4TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2016 (THE 4TH MOIME 2016)
Conference Paper UTM FIRST AUTHOR
2016
University As Education Provider To Community: Applying Theory-Based Impact Evaluation (Tbie) Approach
2016 RECENT RESEARCH IN SOCIAL SCIENCES INTERNATIONAL CONFERENCE (SOCSIC)
Conference Paper CO-AUTHOR
2016
Condominium Rights In Malaysia
2016 RECENT RESEARCH IN SOCIAL SCIENCES INTERNATIONAL CONFERENCE (SOCSIC)
Conference Paper CO-AUTHOR
2016
Measuring E-Wom Review Adoption On Green Purchase Intention Using Source Credibility Theory
2016 RECENT RESEARCH IN SOCIAL SCIENCES INTERNATIONAL CONFERENCE (SOCSIC)
Conference Paper CO-AUTHOR
2016
Community Transformation Through Social Entrepreneurship: A Community-Based Learning For Sustainability
3RD INTERNATIONAL INNOVATIVE PRACTICES IN HIGHER EDUCATION EXPO (I-PHEX 2016)
Conference Paper CO-AUTHOR
2016
Halal Supply Chain Critical Success Factors And Consumer Intention To Purchase
SYMPOSIUM 2016 MOMENTO 2016 ULTIMATE MARKETING EXPERIENCE
Conference Paper CORRESPONDING AUTHOR
2016
Factors Affecting The Millenials Satisfaction And Loyalty Toward Facebook Game
SYMPOSIUM 2016 (MOMENTO 2016) ULTIMATE MARKETING EXPERIENCE
Conference Paper CORRESPONDING AUTHOR
2016
The Effects Of Perceived Risks, Reputation And Electronic Word-Of-Mouth (E-Wom) On Malaysians' Collaborative Consumption Of Uber Car Sharing Service
MARKETING SYMPOSIUM 2016 (MOMENTO 2016)
Conference Paper CO-AUTHOR
2016
Hipster Cafe Consumers Patronage Intention
SYMPOSIUM 2016 (MOMENTO 2016) ULTIMATE MARKETING EXPERIENCE
Conference Paper CO-AUTHOR
2016
The Effects Of Emotional Versus Rational Appealfacebook Advertisements On Consumers' Product Purchase Intentions
MARKETING SYMPOSIUM 2016 (MOMENTO 2016)
Conference Paper CO-AUTHOR
2016
Factors Influencing Purchase Intention Of Celebrity'S Apparel Brand
SYMPOSIUM 2016 (MOMENTO 2016) ULTIMATE MARKETING EXPERIENCE
Conference Paper CO-AUTHOR
2016
The Consumers' Impulse Buying Behaviour Of Cosmetics Shoppers In Retail Store: Estee Lauder Vs. Sephora
MARKETING SYMPOSIUM 2016 (MOMENTO 2016)
Conference Paper CO-AUTHOR
2016
Drivers Of Green Logistics Practices For Sustainability Performance: A Review
2ND INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING AND THE SOCIAL SCIENCES
Proceedings CORRESPONDING AUTHOR
2016
Millennium Attitudes Toward Facebook Advertising
2ND INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING AND THE SOCIAL SCIENCES.
Proceedings CORRESPONDING AUTHOR
2016
A Review Of Effective Advertising On Mobile Phones
PROCEEDING 3RD INTERNATIONAL CONFERENCE ON GLOBAL & SOCIAL ENTREPRENEURSHIP (LEGOLAND, JOHOR) 2016
Proceedings CORRESPONDING AUTHOR
2016
Determinants Of Customer Satisfaction Towards Local Malaysian Restaurants
2ND INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING AND THE SOCIAL SCIENCES
Proceedings CORRESPONDING AUTHOR
2016
The Strategic Roles Of Market Orientation On Supply Chain Collaboration For Small And Medium-Sized Manufacturers
2ND INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING AND THE SOCIAL SCIENCES.
Proceedings CO-AUTHOR
2016
Effects Of Perceived Risks And Personality Factors On Purchase Intention Of Hybrid Cars: Items Reliability And Descriptive Results
PROCEEDING 3RD INTERNATIONAL CONFERENCE ON GLOBAL & SOCIAL ENTREPRENEURSHIP (LEGOLAND, JOHOR) 2016
Proceedings CO-AUTHOR
2016
Moderating Effect Of Environmental Concern On The Relationship Between Marketing Mix Factors And Hybrid Car Purchase Intention
2ND INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING AND THE SOCIAL SCIENCES
Proceedings CORRESPONDING AUTHOR
2016
Factors Affecting Intention To Use Online Reviews And Comments For Travelling
PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON SCIENCE, TECHNOLOGY AND SOCIAL SCIENCES 2016 (ICSESS2016)
Proceedings CORRESPONDING AUTHOR
2016
The Impact Of Internal Marketing On Customer Orientation Of Banking Employees In Nigeria: A Review Of The Literature
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING, MANAGEMENT AND SOCIAL SCIENCES (ICSEMSS 2016)
Proceedings UTM FIRST AUTHOR
2016
Factors Influencing Consumers Intention For Online Shopping: A Proposed Framework
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING, MANAGEMENT AND SOCIAL SCIENCES (ICSEMSS 2016)
Proceedings UTM FIRST AUTHOR
2016
An Empirical Study On The Impact Of Internal Marketing On Customer Orientation Of Nigerian Workers In The Banking Industry
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING, MANAGEMENT AND SOCIAL SCIENCES (ICSEMSS 2016)
Proceedings UTM FIRST AUTHOR
2016
Factors Affecting Generation Y Satisfaction And Loyalty In Online Brand Community
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING, MANAGEMENT AND SOCIAL SCIENCES (ICSEMSS 2016)
Proceedings CORRESPONDING AUTHOR
2016
The Influence Of Marketing Mix Factors On Consumer'S Hybrid Car Purchase Intention In Johor Bahry
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING, MANAGEMENT AND SOCIAL SCIENCES (ICSEMSS 2016)
Proceedings UTM FIRST AUTHOR
2016
The Evolution Of Logistics
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING, MANAGEMENT AND SOCIAL SCIENCES (ICSEMSS 2016)
Proceedings UTM FIRST AUTHOR
2016
Green Supply Chain Practise Towards Manufacturing Process Efficiency
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING, MANAGEMENT AND SOCIAL SCIENCES (ICSEMSS 2016)
Proceedings UTM FIRST AUTHOR
2016
The Mediation Role Of Key Account Management (Kam) Effectiveness On Kam Practices And Market Performance
2ND INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY 2016 (BIZMATOUR 2016)
Proceedings UTM FIRST AUTHOR
2016
Moderating Role Of Information Privacy Concerns On Mobile Users Behavioural Intention And Use Behaviour
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING, MANAGEMENT AND SOCIAL SCIENCES (ICSEMSS 2016)
Proceedings UTM FIRST AUTHOR
2016

LAPORAN PENGURUSAN RISIKO USIM
Clasified/Technical Report CO-AUTHOR
2016
Critical Dimensions Of Supply Chain Collaboration For Small And Medium-Sized Manufacturers:A Review
ADVANCED SCIENCE, ENGINEERING AND MEDICINE
Journal Article Non Citation-Indexed CO-AUTHOR
2016
The Antecedents Of Supply Chain Technology Adoption Among The Smes In Johor Bahru
RESEARCH ON EDUCATIONAL STUDIES
Book Chapter CO-AUTHOR
2016
Revisit The Relationship Between Perceived Value And Customer Brand Engagement In Facebook
RESEARCH ON EDUCATIONAL STUDIES
Book Chapter CORRESPONDING AUTHOR
2016
The Moderation Effect Of Governmental Policies On Hybrid Car Purchase Intention
RESEARCH ON EDUCATIONAL STUDIES
Book Chapter CORRESPONDING AUTHOR
2016
Improving Organizational Performance Through Training Function: A Review
INTERNATIONAL BUSINESS MANAGEMENT
Publication In Scopus CO-AUTHOR
2016
Emerging Halal Food Market: An Institutional Theory Of Halal Certificate Implementation
MANAGEMENT RESEARCH REVIEW
Publication In Scopus CO-AUTHOR
2016
Condominium Rights In Malaysia
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2016
Can Halal Certification Influence Logistics Performance?
JOURNAL OF ISLAMIC MARKETING
Publication In Scopus CO-AUTHOR
2016
Identifying Critical Success Factors For Tqm And Employee Performance In Malaysian Automotive Industry: A Literature Review
IOP CONFERENCE SERIES MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CO-AUTHOR
2016
University As Education Provider To Community: Applying Theory-Based Impact Evaluation (Tbie) Approach
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2016
The Effect Of Emotional Versus Rational Appeal In Advertising On Malaysian Consumers' Purchase Intention Of Hybrid Car
ARPN JOURNAL OF ENGINEERING AND APPLIED SCIENCES
Publication In Scopus CO-AUTHOR
2016
Factors Affecting The Consumers Proneness To Buy 99-Ends Products
ADVANCED SCIENCE LETTERS
Publication In Scopus CORRESPONDING AUTHOR
2016
The Mediation Role Of Key Account Management Effectiveness On Key Account Management Practices And Market Performance
SOCIAL SCIENCES (PAKISTAN)
Publication In Scopus UTM FIRST AUTHOR
2016
Measuring Electronic Word Of Mouth Review Adoption On Green Purchase Intention Using Source Credibility Theory
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2016
A Review Of Factors Affecting The Consumers Proneness To Buy 99-Ends Products
2016 RECENT RESEARCH IN SOCIAL SCIENCES INTERNATIONAL CONFERENCE (SOCSIC)
Conference Paper CORRESPONDING AUTHOR
2016
Quality Services And Student Satisfaction: The Case Of E-Learning
1ST INTERNATIONAL CONFERENCE ON EDUCATIONAL STUDIES
Conference Paper CORRESPONDING AUTHOR
2015
Key Account Management - A Review
ASIAN SOCIAL SCIENCE
Publication In Scopus UTM FIRST AUTHOR
2015
The Moderation Effect Of Governmental Policies On Hybrid Car Purchase Intention
1ST INTERNATIONAL CONFERENCE ON EDUCATIONAL STUDIES
Conference Paper CORRESPONDING AUTHOR
2015
Stakeholder Salience In Environmental Management Practices Of Malaysian Logistics Companies
1ST INTERNATIONAL CONFERENCE ON EDUCATIONAL STUDIES
Conference Paper CORRESPONDING AUTHOR
2015
Revisit The Relationship Between Perceived Value And Customer Brand Engagement In Facebook
1ST INTERNATIONAL CONFERENCE ON EDUCATIONAL STUDIES
Conference Paper CORRESPONDING AUTHOR
2015
E-Wom Review Adoption And Green Purchase Intention: The Application Of Source Credibility Theory (Sct)
INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY
Conference Paper CO-AUTHOR
2015
Green Supply Chain Management Practices And Sustainability Performance
INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY 2015 (BIZMATOUR 2015)
Conference Paper CORRESPONDING AUTHOR
2015
Conceptualizing The Implementation Of Halal Food Certification: An Institutional Theory Perspective
INTERNATIONAL MALAYSIA HALAL CONFERENCE: PROMOTING HALAL ECOSYSTEM
Conference Paper CO-AUTHOR
2015
Moderating Effect Of Trust Between Perceived Value And Customer Brand Engagement In Snss
MALAYSIAN TECHNICAL UNIVERSITIES CONFERENCE ON ENGINEERING AND TECHNOLOGY 2015 (MUCET2015)
Conference Paper UTM FIRST AUTHOR
2015
Exploring Supply Chain Collaboration: Evolution, Definition, And Benefits
4TH INTERNATIONAL CONFERENCE ON TECHNOLOGY MANAGEMENT, BUSINESS AND ENTREPRENEURSHIP
Conference Paper CO-AUTHOR
2015
Case Studies Of Risk Communication In Automotive Part Manufacturers
INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY 2015 (BIZMATOUR 2015)
Conference Paper CO-AUTHOR
2015
Exploring The Influence Of Governmental Policies On Hybrid Car Purchase Intention In Malaysia
MALAYSIAN TECHNICAL UNIVERSITIES CONFERENCE ON ENGINEERING AND TECHNOLOGY 2015 (MUCET2015)
Conference Paper UTM FIRST AUTHOR
2015
Revisit Supply Chain Management: Evolution, Definition And Benefits
MALAYSIAN TECHNICAL UNIVERSITIES CONFERENCE ON ENGINEERING AND TECHNOLOGY 2015 (MUCET2015)
Conference Paper CORRESPONDING AUTHOR
2015
Operational Capability: The Missing Link Between Supply Chain Practices And Performance
APPLIED MECHANICS AND MATERIALS
Proceedings CORRESPONDING AUTHOR
2015
Determinants Of Risk Management Adoption In Organisations And Supply Chains
APPLIED MECHANICS AND MATERIALS
Proceedings CO-AUTHOR
2015
Stakeholder Influences And Environmental Management Practices In Fleet Operations €“ A Research Agenda
APPLIED MECHANICS AND MATERIALS
Proceedings CORRESPONDING AUTHOR
2015
Employee Branding And Service Quality: The Moderating Effect Of Employees Role Behavior
SAINS HUMANIKA
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2015
Green Supply Chain Management: A Literature Review
SAINS HUMANIKA
Journal Article Non Citation-Indexed CO-AUTHOR
2015
Understanding Generation Y Buying Intention Toward Hybrid Car In Johor Bahru
SAINS HUMANIKA
Journal Article Non Citation-Indexed CO-AUTHOR
2015
Stakeholder Influences And Environmental Management Practices In Fleet Operations - A Research Agenda
APPLIED MECHANICS AND MATERIALS
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2015
Malaysian Land Administration Domain Model Country Profile
ASIAN SOCIAL SCIENCE
Journal Article Non Citation-Indexed CO-AUTHOR
2015
Does Gender Diversity Moderate The Relationship Between Supply Chain Management Practice And Performance In The Electronic Manufacturing Services Industry?
INTERNATIONAL JOURNAL OF LOGISTICS RESEARCH AND APPLICATIONS
Publication In Web Of Science CORRESPONDING AUTHOR
2015
Motivations And Limitations In Implementing Halal Food Certification: A Pareto Analysis
BRITISH FOOD JOURNAL
Publication In Web Of Science CO-AUTHOR
2015
Green Supply Chain Management, Environmental Collaboration And Sustainability Performance
PROCEDIA CIRP
Publication In Scopus CORRESPONDING AUTHOR
2015
Green Supply Chain Management Practices And Sustainability Performance
ADVANCED SCIENCE LETTERS
Publication In Scopus CORRESPONDING AUTHOR
2015
E-Wom Review Adoption And Green Purchase Intention: The Application Of Source Credibility Theory (Sct)
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2015
Case Studies Of Risk Communication In Automotive Part Manufacturers
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2015
Critical Success Factors Of Supply Chain Management: A Literature Survey And Pareto Analysis
EUROMED JOURNAL OF BUSINESS
Publication In Scopus CO-AUTHOR
2015
Barriers To Halal Logistics Operation: Views From Malaysian Logistics Experts
INTERNATIONAL JOURNAL OF LOGISTICS SYSTEMS AND MANAGEMENT
Publication In Scopus CO-AUTHOR
2015
Green Purchasing Practices For Corporate Environmental
1ST INTERNATIONAL CONFERENCE ON EDUCATIONAL STUDIES
Conference Paper CORRESPONDING AUTHOR
2015
The Effect Of Emotional Versus Rational Appeal In Advertising On Malaysian Consumers' Purchase Intention Of Hybrid Car
INTERNATIONAL INTEGRATED ENGINEERING SUMMIT 2014 (IIES 2014)
Conference Paper CO-AUTHOR
2014
The Effects Of Internal Marketing On Customer Orientation In Nigerian Banking Industry
IOSR JOURNAL OF BUSINESS AND MANAGEMENT (IOSR-JBM)
Journal Article Non Citation-Indexed CO-AUTHOR
2014
Determining Socio-Demographic, Psychographic And Religiosity Of Green Hotel Consumer In Malaysia
PROCEDIA SOCIAL AND BEHAVIORAL SCIENCES
Publication In Web Of Science CO-AUTHOR
2014
The Moderating Effect Of Enviropreneurship On Green Supply Chain Management Practices And Sustainability Performance
ADVANCED MATERIALS RESEARCH
Publication In Scopus CORRESPONDING AUTHOR
2014
The Impact Of Supply Chain Integration On Operational Capability In Malaysian Manufacturers
PROCEDIA SOCIAL AND BEHAVIORAL SCIENCES
Publication In Web Of Science CORRESPONDING AUTHOR
2014
Sustainable Supplier Selection: An International Comparative Literature Review For Future Investigation
APPLIED MECHANICS AND MATERIALS
Publication In Scopus CO-AUTHOR
2014
Mediating Role Of Personality Factors In The Relationship Between Internal Marketing And Customer Orientation: A Review
ASIAN SOCIAL SCIENCE
Publication In Scopus CO-AUTHOR
2014
A Literature Analysis On The Relationship Between External Integration, Environmental Uncertainty And Firm Performance In Malaysian Smes
PROCEDIA SOCIAL AND BEHAVIORAL SCIENCES
Publication In Web Of Science CORRESPONDING AUTHOR
2014
Mediating Effect Of Operational Cooperation Between Supply Chain Practices And Firm Performance
AMERICAN JOURNAL OF ECONOMICS
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2013
The Impact Of Supply Chain Integration On Operational Capability In Malaysian Manufacturers
INTERNATIONAL JOURNAL OF ETHICS IN SOCIAL SCIENCES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2013
The Relationship Between Marketing Mix And Consumer Decision-Making Over Travel Agents: An Empirical Study
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Journal Article Non Citation-Indexed CO-AUTHOR
2012
The Proposed Conceptual Model For Investigating Moderating Effects Of Contextual Factors On Supply Chain Management Practice-Performance Link In Malaysian Small And Medium Enterprises
INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2012
The Effects Of Service Quality, Customer Satisfaction On Re- Patronage Intentions Of Ahotels Existing Customers
INTERNATIONAL JOURNAL OF MANAGEMENT AND ADMINISTRATIVE SCIENCES
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2012
Consumers' Purchase Intentions In Fast Food Restaurants: An Empirical Study On Undergraduate Students
INTERNATIONAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2011
The Moderation Effect Of Gender: A Case Study At An International Airport In Malaysia
WORLD REVIEW OF BUSINESS RESEARCH
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2011
Situational Factors And Intuitive Decision Style Among Academicians
INTERNATIONAL JOURNAL OF HUMANITIES AND SOCIAL SCIENCE
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2011
). A Proposed Conceptual Model Of Supply Chain Performance In The Electronic Manufacturing Service (Ems) Industry
INTERNATIONAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2010
Critical Success Factors Of Supply Chain Management: An Empirical Study On A Manufacturing Company In Malaysia
JOURNAL OF TECHNOLOGY AND OPERATIONS MANAGEMENT
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2010

Legend : IP CATEGORY IP LEVEL

Intellectual Property Name Grant Register No. IP Level IP Category
MODULE - DO YOU LIKE BEING TOLD WHAT TO DO? SLIDES LY2019007538 NATIONAL COPYRIGHT
MODULE - MARKETING STRATEGIES IN ONLINE PLATFORM SLIDES LY2019007374 NATIONAL COPYRIGHT
SURVEY ON TOTAL QUALITY MANAGEMENT TQM PRACTICES AND EMPLOYEE PERFORMANCE LY2020005399 NATIONAL COPYRIGHT
A FRAMEWORK FOR RISK MANAGEMENT AND PROCESS PERFORMANCE IN UTM JB LY2020004338 NATIONAL COPYRIGHT
A QUESTIONNAIRE - THE RELATIONSHIP OF RISK MANAGEMENT AND PROCESS PERFORMANCE LY2019008970 NATIONAL COPYRIGHT
QUESTIONNAIRE OF SUPPLY CHAIN AND MARKET ORIENTATION NATIONAL COPYRIGHT
QUESTIONNAIRE OF PURCHASE INTENTION FOR HYBRID CAR NATIONAL COPYRIGHT
MASSIVE TRAINING ARTIFICIAL IMMUNE RECOGNITION SYSTEM FOR LUNG NODULES DETECTION LY2019008651 NATIONAL COPYRIGHT
QUESTIONNAIRE OF KEY ACCOUNT MANAGEMENT AND BUSINESS PERFORMANCE LY2019002144 NATIONAL COPYRIGHT
FRAMEWORK OF ACCEPTANCE BEHAVIOUR TO SHORT MESSAGING SERVICE ADVERTISING LY2019002409 NATIONAL COPYRIGHT
QUESTIONNAIRE OF ACCEPTANCE BEHAVIOUR TO SHORT MESSAGING SERVICE SMS ADVERTISING LY2019002145 NATIONAL COPYRIGHT
A CONCEPTUAL FRAMEWORK OF EMPLOYEE PERSONALITY AND JOB SATISFACTION AS MEDIATORS ON THE RELATIONSHIP BETWEEN INTERNAL MARKETING AND CUSTOMER ORIENTATION LY2019002076 NATIONAL COPYRIGHT
CONCEPTUAL FRAMEWORK OF GOVERNMENT INVOLVEMENT CUSTOMERS PARTICIPATION AND COMPETITIVE PRESSURE AS MODERATORS ON THE RELATIONSHIP BETWEEN GREEN SUPPLIER SELECTION AND DEVELOPMENT AND ORGANIZATIONAL PERFORMANCE LY2018006149 NATIONAL COPYRIGHT
ANTECEDENTS OF IDOL ATTACHMENT AND ITS INFLUENCE ON HUMAN BRAND LOYALTY LY2019002444 NATIONAL COPYRIGHT
FACTORS AFFECTING SPORT TEAM LOYALTY IN MALAYSIAN NETBALL GAME LY2019002161 NATIONAL COPYRIGHT
QUESTIONNAIRE OF CUSTOMER ORIENTATION JOB SATISFACTION EMPLOYEE PERSONALITY AND CUSTOMER ORIENTATION IN BANKING INDUSTRY LY2018003907 NATIONAL COPYRIGHT
QUESTIONNAIRE OF GREEN SUPPLIER SELECTION AND GREEN SUPPLIER DEVELOPMENT ON ORGANIZATIONAL PERFORMANCE IN CHINESE MANUFACTURING COMPANIES LY2018001383 NATIONAL COPYRIGHT
FACTORS INFLUENCING CONSUMERS INTENTION FOR ONLINE GROCERY SHOPPING LY2017005570 NATIONAL COPYRIGHT
QUESTIONNAIRE OF DATO SITI NURHALIZA AS HUMAN BRAND: IDOL ATTACHMENT AND LOYALTY AMONGST YOUNG CONSUMERS OF SIMPLYSITI LY2017004339 NATIONAL COPYRIGHT
USER MANUAL - VISIT PONTIAN MOBILE APPLICATION LY2017004342 NATIONAL COPYRIGHT
BORANG SOAL SELIDIK BENGKEL PENGGUNAAN APLIKASI FACEBOOK LY2017003158 NATIONAL COPYRIGHT
BORANG SOAL SELIDIK BENGKEL CYBER COPYWRITING LY2017003161 NATIONAL COPYRIGHT
FRAMEWORK OF COMMUNITY TRANSFORMATION THROUGH SOCIAL ENTREPRENEURSHIP LY2016003884 NATIONAL COPYRIGHT
FRAMEWORK OF FACTORS AFFECTING HYBRID CAR PURCHASE INTENTION AND BEHAVIOR LY2016003343 NATIONAL COPYRIGHT
QUESTIONNAIRE OF FACTORS AFFECTING HYBRID CAR PURCHASE INTENTION AND BEHAVIOR LY2016003383 NATIONAL COPYRIGHT
QUESTIONNAIRE OF MOTIVATION FACTORS FOR HALAL FOOD CERTIFICATION IMPLEMENTATION AND ITS IMPACTS ON FIRM PERFORMANCE LY2016003348 NATIONAL COPYRIGHT
FRAMEWORK OF MOTIVATION FACTORS FOR HALAL FOOD CERTIFICATION IMPLEMENTATION AND ITS IMPACTS ON FIRM PERFORMANCE LY2016003347 NATIONAL COPYRIGHT
RESEARCH FRAMEWORK OF DETERMINANTS OF PURCHASE INTENTION TOWARD SPONSORING PRODUCT LY2016003404 NATIONAL COPYRIGHT
QUESTIONNAIRE OF DETERMINANTS OF PURCHASE INTENTION TOWARD SPONSORING PRODUCT IN PROFESSIONAL FOOTBALL TEAM LY2016003408 NATIONAL COPYRIGHT
CONCEPTUAL FRAMEWORK OF EFFECTS OF PERCEIVED SERVICE RECOVERY JUSTICE ON CUSTOMER AFFECTIVE COMMITMENT LOYALTY AND WORD-OF-MOUTH REVIEWS: THE CASE OF RESTAURANTS LY2016003415 NATIONAL COPYRIGHT
QUESTIONNAIRE OF EFFECTS OF PERCEIVED SERVICE RECOVERY JUSTICE ON CUSTOMER AFFECTIVE COMMITMENT LOYALTY AND WORD-OF-MOUTH REVIEWS: THE CASE OF RESTAURANTS LY2016003416 NATIONAL COPYRIGHT
QUESTIONNAIRE OF SUPPLY CHAIN INTEGRATION OPERATIONAL CAPABILITY AND ORGANIZATIONAL PERFORMANCE (c)2015/381/3371 NATIONAL COPYRIGHT
A TRAINING MODULE ON CRAFTING RESEARCH PROPOSALS - ENGLISH VERSION NATIONAL COPYRIGHT
ZHUAN XIE NI DE YAN JIU JI HUA SHU (CRAFTING YOUR RESEARCH PROPOSAL) NATIONAL COPYRIGHT
FRAMEWORK FOR RESEARCH ON ENHANCING SOCIAL CAPITAL, DRIVING INNOVATION, AND BUILDING SUPPLY CHAIN RESILIENCE NATIONAL COPYRIGHT
DESIGNING EFFECTIVE QUESTIONNAIRES ON FOOD WASTE NATIONAL COPYRIGHT
UTM E-LEARNING AS "CARE" FRAMEWORK FOR HYFLEX TEACHING AND LEARNING NATIONAL COPYRIGHT
REALISING A SUSTAINABLE TALENT EXCELLENCE ECOSYSTEM NATIONAL COPYRIGHT
PRE-AND-POST QUESTIONNAIRE TO ENHANCE ELECTRONIC WASTE KNOWLEDGE NATIONAL COPYRIGHT
SUSTAINABLE DEVELOPMENT GOALS (SDG) AND ZERO WASTE KNOWLEDGE QUESTIONNAIRE NATIONAL COPYRIGHT
CUSTOMER SATISFACTION SURVEY FOR RUNNING EVENT NATIONAL COPYRIGHT
STUDENT FEEDBACK FORM NATIONAL COPYRIGHT
FRAMEWORK FOR MEASURING ENVIRONMENTAL RESPONSIBLE PURCHASE BEHAVIOUR OF ENERGY EFFICIENT VEHICLE LY2021J01720 NATIONAL COPYRIGHT
FACTORS AFFECTING DESTINATION LOYALTY OF FOREIGN STUDENTS IN MALAYSIAN HIGHER EDUCATION INSTITUTIONS NATIONAL COPYRIGHT
BORANG SOAL SELIDIK ANALISIS MENGENAI TAHAP KESEDARAN DAN MAKLUM BALAS PEKERJA BERKAITAN MASALAH YANG BERLAKU DI ALIRAN PROSES PENGELUARAN KILANG NATIONAL COPYRIGHT
GROOMING TALK - DESIGN YOUR IDENTITY LY2020005447 NATIONAL COPYRIGHT
FRAMEWORK OF ELECTRONIC WASTE RECYCLING BEHAVIOR FOR REVERSE LOGISTICS LY2020005426 NATIONAL COPYRIGHT
A FRAMEWORK OF BRAND LOYALTY THROUGH SOCIAL MEDIA MARKETING, PERCEIVED CONSCIOUSNESS AND CUSTOMER BRAND ENGAGEMENT NATIONAL COPYRIGHT
QUESTIONNAIRE OF ELECTRONIC WASTE RECYCLING FOR REVERSE LOGISTICS LY2020005402 NATIONAL COPYRIGHT
SURVEY OF BRAND LOYALTY THROUGH SOCIAL MEDIA MARKETING, PERCEIVED CONSCIOUSNESS AND CUSTOMER BRAND ENGAGEMENT IP/CR/00318 NATIONAL COPYRIGHT

Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL

Supervision List
ALI ASGARI
THE EFFECT OF SUPPLIER INTEGRATION AND KNOWLEDGE MANAGEMENT PROCESS ON SUPPLIER PERFORMANCE
PHD GRADUATED CO-SUPERVISOR 2015
NORLAILE BINTI SALLEH HUDIN
SUPPLY CHAIN RISK MANAGEMENT PRACTICE IN MALAYSIAN AUTOMOTIVE INDUSTRY
PHD GRADUATED CO-SUPERVISOR 2016
MOHAMED SYAZWAN BIN AB TALIB
MOTIVATION AND IMPLEMENTATION OF HALAL FOOD CERTIFICATION ON FOOD MANUFACTURERS' PERFORMANCE IN MALAYSIA
PHD GRADUATED SUPERVISOR 2017
ZHANG DAWEI
A MULTI-GROUP STUDY OF GREEN SUPPLIER SELECTION, GREEN SUPPLIER DEVELOPMENT AND ORGANIZATIONAL PERFORMANCE IN CHINESE MANUFACTURING
PHD GRADUATED SUPERVISOR 2017
GAFAR OLANREWAJU YUSUF
THE MEDIATING ROLES OF PERSONALITY AND JOB SATISFACTION ON INTERNAL MARKETING AND CUSTOMERS ORIENTATION IN NIGERIA BANKING INDUSTRY
PHD GRADUATED SUPERVISOR 2017
WEE SIN YI
SUPPLY CHAIN AGILITY IN SMALL AND MEDIUM SIZED MANUFACTURERS
PHD GRADUATED CO-SUPERVISOR 2019
WONG HAN FEI
KEY ACCOUNT MANAGEMENT PRACTICES AND EFFECTIVENESS ON MARKET PERFORMANCE IN MANUFACTURING INDUSTRY
PHD GRADUATED SUPERVISOR 2019
KOOI CHUNG LENG
ANTECEDENTS OF CONSUMER INTENTION TO PURCHASE HYBRID CAR
PHD GRADUATED SUPERVISOR 2019
LOM HUI SHAN
IINFORMATION PRIVACY CONCERN AND ACCEPTANCE BEHAVIOUR USING SHORT MESSAGE SERVICE ADVERTISING
PHD GRADUATED SUPERVISOR 2020
EHSAN SALAVATIHESARI
SUPPLY CHAIN FLEXIBILITY OF SMALL AND MEDIUM SIZED MANUFACTURERS IN NORTHERN IRAN
PHD GRADUATED SUPERVISOR 2021
MUHAMAD SYAKIR BIN SHUKOR
EFFECTS OF CYNICISM AND SUSTAINABLE CLAIM OF GREENWASHING ADVERTISEMENT TOWARD ENVIRONMENTAL RESPONSIBLE PURCHASE BEHAVIOUR OF ENERGY EFFICIENT VEHICLE
PHD GRADUATED CO-SUPERVISOR 2021
MURUGAPPAN A/L VELAYUTHAM

PHD GRADUATED SUPERVISOR 2022
YANG KAIHAN
THE MODERATING EFFECT OF ORGANIZATIONAL LEARNING CAPABILITY ON SUPPLY CHAIN INITIATIVES, REVERSE LOGISTICS AND SUSTAINABILITY PERFORMANCE
PHD GRADUATED SUPERVISOR 2023
TAMILARASAN A/L SUBARMANIM

PHD GRADUATED SUPERVISOR 2023
TIAN JUN
EFFECTS OF SOCIAL CAPITAL ON PRODUCT AND PROCESS INNOVATION TOWARDS SUPPLY CHAIN RESILIENCE IN CHINESE MANUFACTURING INDUSTRY
PHD GRADUATED SUPERVISOR 2024
YASAR AWAD ADDAD SHATNAWI
THE MODERATING EFFECT OF MINDFULNESS ON THE RELATIONSHIP BETWEEN CONSUMERS' ENVIRONMENTAL ATTITUDE AND GREEN PURCHASE BEHAVIOR
PHD GRADUATED SUPERVISOR 2024
NUR SHAFEERA BINTI MOHAMAD
BEHAVIORAL REASONING THEORY FOR ELECTRONIC WASTE RECYCLING
PHD ON GOING SUPERVISOR
WANG XIAO
EXPLORING THE EFFECTS OF PROACTIVE ENVIRONMENTAL STRATEGIES ON SUSTAINABILITY PERFORMANCE THROUGH ENVIRONMENTAL COLLABORATION AND SUSTAINABLE ORGANIZATIONAL CULTURE  
PHD ON GOING SUPERVISOR
RENUGALA A/P MSHOLLUNAYAGAM
GREEN LOGISTICS PRACTICES AND CIRCULAR ECONOMY ON ENVIRONMENTAL PERFORMANCE: THE MODERATING ROLE OF TRANSFORMATIVE LEARNING CAPABILITY IN MALAYSIAN LOGISTICS SERVICE PROVIDERS  
PHD ON GOING SUPERVISOR
LIN CHUNYU

PHD ON GOING SUPERVISOR
WU XIAN

PHD ON GOING SUPERVISOR
TANG YUJIE
THE MODERATING EFFECT OF INNOVATION SPEED ON SUPPLIER SELECTION CRITERIA, COMPETITIVE ADVANTAGE AND RESTAURANT PERFORMANCE
PHD ON GOING SUPERVISOR
HUANG JING
EFFECTS OF MATERIALISM, VALUES, FASHION INVOLVEMENT, ATTITUDES AND UNITY IN HEAVEN AND HUMANITY ON GREEN APPAREL PURCHASE INTENTION
PHD ON GOING SUPERVISOR
WANG YITONG
INVESTIGATING CONTINUANCE INTENTION IN AUGMENTED REALITY SHOPPING: A FLOW THEORY PERSPECTIVE
PHD ON GOING SUPERVISOR
QIU QI
ROLES OF ENVIRONMENTAL AND PERSONAL ATTRIBUTES, AND CONSUMER INNOVATIVENESS IN SHAPING ATTITUDES AND PURCHASE INTENTIONS OF BATTERY ELECTRIC VEHICLES USING ANTHROPOCENTRIC VALUE ORIENTATION AS A MODERATOR
PHD ON GOING SUPERVISOR
LIN SHUTONG
TITLE HASN'T BEEN CONFIRMED YET, IT'S ABOUT EXPLORING THE PURCHASE INTENTION OF EVS.
PHD ON GOING SUPERVISOR
WU YANZHOU
THE MODERATING EFFECT OF CELEBRITY ENDORSER ENGAGEMENT ON BROWSING AND IMPULSE BUYING BEHAVIOR IN LIVE-STREAMING MARKET   
PHD ON GOING SUPERVISOR
LEE VAN
THE INFLUENCES OF SUSTAINABLE PERFORMANCE THROUGH CIRCULAR ECONOMIC PRACTICES AMONG MANUFACTURING ORGANIZATIONS IN MALAYSIA.
PHD ON GOING SUPERVISOR
LEE WAN QI
VALUE CO-CREATION OF MOBILE BANKING AND ARTIFICIAL INTELLIGENCE (AI)
PHD ON GOING SUPERVISOR
HUANG DUOMING
SUPPLY CHAIN INTEGRATION AND DESIGN FOR VARIETY FOR SUPPLY CHAIN RISK MANAGEMENT AND PERFORMANCE IN MANUFACTURING INDUSTRY  
PHD ON GOING SUPERVISOR
WANG HUAN

PHD ON GOING SUPERVISOR
ZHAN ZIJUAN
MODERATING EFFECTS OF GREEN INTELLECTUAL CAPITAL ON GSCM PRACTICES, ENVIRONMENTAL ORIENTATION AND SUSTAINABILITY PERFORMANCE IN CHINESE MANUFACTURING INDUSTRY WITH GREEN INNOVATION  
PHD ON GOING SUPERVISOR
LI HONGYI

PHD ON GOING SUPERVISOR
SAYYED ALI YAHYAZADEH

MASTER GRADUATED CO-SUPERVISOR 2015
ASIF ASHRAFOV

MASTER GRADUATED SUPERVISOR 2015
HO PENG HAN
THE ROLE OF CUSTOMER BRAND ENGAGEMENT IN FACEBOOK FANSPAGE
MASTER GRADUATED SUPERVISOR 2015
ROSLIN BINTI ABDUL RAHIM
EFFECT OF ELECTRONIC WORD OF MOUTH ON ENVIRONMENTALAL PURCHASE INTENTION
MASTER GRADUATED CO-SUPERVISOR 2016
AIRINI BINTI AB RAHMAN
ENDORSER CREDIBILITY AND SELF-BRAND CONNECTIONS IN THE CONTEXT OF MALAYSIAN CONSUMERS
MASTER GRADUATED SUPERVISOR 2016
SITI FATIN FATEHAH BINTI PAUZI

MASTER GRADUATED SUPERVISOR 2017
MAI, XIAOJUN

MASTER GRADUATED SUPERVISOR 2020
KHAIRUL NISA BINTI HAIRUDDIN

MASTER GRADUATED SUPERVISOR 2020
NUR SHAFEERA BINTI MOHAMAD
BEHAVIORAL REASONING THEORY FOR ELECTRONIC WASTE RECYCLING
MASTER GRADUATED SUPERVISOR 2020
NORNABILAH BINTI HANIFIAH

MASTER GRADUATED SUPERVISOR 2021
GOH KAR HEI

MASTER GRADUATED SUPERVISOR 2021
EKIKO CHANDRA BAHARI

MASTER GRADUATED SUPERVISOR 2021
LOH SHI WEI

MASTER GRADUATED SUPERVISOR 2022
YUAN YUAN

MASTER GRADUATED CO-SUPERVISOR 2023
LEE WAN QI
VALUE CO-CREATION OF MOBILE BANKING AND ARTIFICIAL INTELLIGENCE (AI)
MASTER GRADUATED SUPERVISOR 2023
CHIA LIK MING

MASTER ON GOING SUPERVISOR