GRANT(PI & MEMBERS)

44

PUBLICATIONS

133

INDEXED PUBLICATION

36

TOTAL STUDENTS

H-INDEXED (SCOPUS)

CITATIONS (SCOPUS)

Grant (PI)

NATIONAL GRANTS
7
UNIVERSITY FUND
7
TOTAL

Publications

INDEXED PUBLICATION
36
NON-INDEXED PUBLICATION
26
OTHERS PUBLICATION
71
TOTAL

Supervisions

DEGREE
0
MASTER
13
PHD
32
TOTAL

Legend : SPONSOR TYPE OF GRANT

Grant Name Year
Hybrid integrated model for online learning effectiveness for students in B40 family
RUG OF UTM UTM Encouragement Research
2021
PROTOTYPE DEVELOPMENT OF DUAL-ANTIBAX COMPACT POWDER: ANTIBACTERIAL WOUND HEALING AGENT
INNOVATION AND COMMERCIALISATION CENTRE (ICC) Prototype Development Fund
2020
MODERATING ROLE OF TOURISTS EXPERIENCE ON THE RELATIONSHIP BETWEEN TOURISM INFORMATION QUALITY ON SOCIAL MEDIA AND DESTINATION IMAGE FORMATION.
RUG OF UTM UTM Encouragement Research
2019
Enhancement goal setting theory in mobile application for betterment healthcare among gen y
MINISTRY OF EDUCATION Fundamental Research Grant Scheme
2019
Developing framework for sustainable Baba Nyonya heritage tourism
RUG OF UTM Tier 2
2019
UTM-TDR 40.4 (T2): ENVIRONMENTAL CONSCIOUSNESS AND SUSTAINABLE DEVELOPMENT PERFORMANCE OF ECO-INDUSTRIAL PARK IN MALAYSIA
RUG OF UTM UTM Transdiciplinary Research Grant
2018
PROTOTYPE DEVELOPMENT OF BAG CONTAINING NPK-ORGANO-ZEOLITE AS ADVANCED CONTROLLED RELEASED FERTILIZER
MINISTRY OF EDUCATION Prototype Development Fund
2018
Medical Tourism in Malaysia
RUG OF UTM Tier 2
2018
Strengthening awareness on tooth brushing behaviour among students of Tadika Genius Sinar Bakat.
MINISTRY OF EDUCATION Networking Grant
2017
PEMASARAN, PENJENAMAAN DAN PEMBANGUNAN PRODUK PERTANIAN
RUG OF UTM Business Entity
2016
Profiling the target segment of UTM Spinn off company
RUG OF UTM Tier 2
2016
Blueprint Development to promote life-style tourism in Tangkak
RUG OF UTM Institut Inovasi Strategik Johor
2016
Pemasaran dan Penjenamaan Produk Makanan IKS Batu Pahat
RUG OF UTM Institut Inovasi Strategik Johor
2016
Tangkak Sebagai Food Hub di Negeri Johor
RUG OF UTM Institut Inovasi Strategik Johor
2016
ENVIRONMENTAL COLLABORATION FOR GREEN SUPPLY CHAIN MANAGEMENT AND SUSTAINABILITY PERFORMANCE IN MALAYSIAN MANUFACTURING INDUSTRY
RUG OF UTM Encouragement Grant
2015
The community impact of UTM's internationalisation
RUG OF UTM Flagship
2014
INVESTIGATING THE CRITICAL SUCCESS FACTORS OF HALAL TRANSPORTATION
RUG OF UTM Tier 1
2014
PATTERN DISCOVERY OF SUSTAINOPRENEURSHIP IN GREEN TECHNOLOGY VENTURES USING EFFECTUATION THEORY
RUG OF UTM Matching Grant
2014
Product innovation and brand predicting preferences by generation Y
RUG OF UTM Professional Development Research University
2014
Branding for SMEs
YAYASAN TUN ISMAIL MOHAMED ALI Non Goverment Agency
2014
product innovation and brand predicting preferences by generation Y
MINISTRY OF EDUCATION Fundamental Research Grant Scheme
2013
Kajian Impak Program-program Institut Integriti Malaysia Dalam Melaksanakan Pelan Integriti Nasional
INSTITUT INTEGRITI MALAYSIA Contract
2012
CONSUMPTION PATTERN OF POWER SAVING MARKET AND APPLICATION OF MARKETING MIX STRATEGY FOR ELECTRICITY USERS IN MALAYSIA'S ENERGY INDUSTRY
RUG OF UTM Flagship
2011
ELECTRIC CAR PROJECT - CONSUMER AND VENDOR MARKET PERCEPTIONS
MINISTRY OF EDUCATION Flagship
2011
Supply Chain Management Practices in Malaysia Small and Medium-sized Enterprises (SMEs)
RUG OF UTM Tier 2
2011
An Analysis of the Relationship Between Firm Integration and Supply Chain Orientation of Consumer Goods in Malaysia
RUG OF UTM Tier 2
2011
Micromarketing Approach (Benefit and Geodemographic Segmentation) for Unit Trust Products to Malaysian Retail Investors
YAYASAN TUN ISMAIL MOHAMED ALI Contract
2010
The Psychographic and Demographic Segmentation of Malaysian Population in Expenditure an Investment Pattern
YAYASAN TUN ISMAIL MOHAMED ALI Contract
2007
International Student's Perspectives of Choice Criteria in the Selection of A Private Higher Education Institution (HEI) In Malaysia : A Marketing Strategic Implication In Competitive Environment
MINISTRY OF ENERGY, SCIENCE, TECHNOLOGY, ENVIRONEMNT AND CLIMATE CHANGE (MESTECC) Sciencefund
1999
Changing Skills Required by the Industries: What Makes Business Graduates Employable
Short Term
1999
E-Commerce Application Among Malaysia Bumiputra SMEs
MINISTRY OF ENERGY, SCIENCE, TECHNOLOGY, ENVIRONEMNT AND CLIMATE CHANGE (MESTECC) Sciencefund
1999
Purchasing Strategy Among Manufacturing In The Southern Region Of Malaysia
Short Term
1999
Purchasing in Corporate Strategic Planning
MINISTRY OF EDUCATION Short Term
1999
Comparative Analysis of Managerial Practices among SMEs in Malaysia
MINISTRY OF EDUCATION Short Term
1998
A Study of Performance Measurement of Accounting Services Among Bumiputra Frms in Malaysia
MINISTRY OF EDUCATION Short Term
1998
The Entrepreneur's Religious Value and Business Performance Communication Technology Environment
Short Term
1997
An Analysis on the Readiness of Bumiputera Small and Medium Industry (SMI) in Johor Bahru (JB) using E-Commerce as a Marketing Tool
Short Term
1997
Interest in Entrepreneurship: An Exploratory Study on Engineering and Technical Students in ChoosingTechnology Entrepreneurship as a career
Short Term
1997
Conceptual Mapping : Positioning University In The Market Place
Short Term
1995
Multi Level Marketing System In Islam
Short Term
1994
Merekabentuk Modul Prinsip Pemasaran Menggunakan Konsep Multimedia
Short Term
1994
An Overview Of Development And Growth Retailing Industry In Malaysia:A Secondary Data Research
Short Term
1993

Legend : PUBLICATION CATEGORY TYPE OF AUTHORS

Publication Name Year
Goal Setting Theory And Gamification In Mobile Fitness App Engagement: A Pilot Study
ACADEMY OF MARKETING STUDIES JOURNAL
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2022
Neuromarketing In Malaysia: Challenges, Limitations, And Solutions
INTERNATIONAL CONFERENCE ON DECISION AID SCIENCES AND APPLICATIONS (DASA)
Publication In Scopus CO-AUTHOR
2022
A Global Research Trends Of Neuromarketing: 2015-2020
REVISTA DE COMUNICACIÓN
Publication In Scopus CO-AUTHOR
2022
Role Of Traditional And Socia Media In Developing Consumer Based Brand Equity
JOURNAL OF PUBLIC AFFAIRS
Publication In Web Of Science UTM FIRST AUTHOR
2022
Synthesizing Definition And Measurement Approach Of A City’S Overall Brand Image
INTERNATIONAL PROPESSIONAL DOCTORATE AND POST GRADUATE SYMPOSIUM 2021
Proceedings UTM FIRST AUTHOR
2021
Praktik Model Bidang Pemasaran Rangka Strategi Pilihan Raya
BERITA HARIAN
Article In Mass Media INDIVIDUAL AUTHOR
2021
Consumer Behaviour Through Neuromarketing Approach
JOURNAL OF CONTEMPORARY ISSUES IN BUSINESS AND GOVERNMENT
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2021
To Better Understand The Role Of Emotional Processes In Decision-Making
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2021
The Neural Correlates Of Emotion In Decision-Making
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2021
Country Of Origin Effects In Financial Service Evaluation; The Pakistani Customer'S Perception Toward Foreign Islamic Banks
INTERNATIONAL JOURNAL OF MANAGEMENT
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2021
Measuring Online Ads Avoidance In The Context Of Social Media A Conceptual Study In Pakistan
ACADEMY OF MARKETING STUDIES JOURNAL
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2021
Neuroimaging Techniques In Advertising Research: Main Applications, Development, And Brain Regions And Processes
SUSTAINABILITY
Publication In Web Of Science CO-AUTHOR
2021

ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT
Book (Text) CORRESPONDING AUTHOR
2021
Effect Of Ewom, Perceived Value And Information Quality On Malaysian’S First Petrol E-Payment Service (Setel Application)
ESSENTIALS OFRESEARCHMETHODS INMARKETINGMANAGEMENT
Book Chapter UTM FIRST AUTHOR
2021
Student Philanthropy Behaviour Moderated By Religiosity
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT
Book Chapter UTM FIRST AUTHOR
2021
Chapter 1: Effect Of Ewom, Perceived Value And Information Quality On Malaysian’S First Petrol E-Payment Service (Setel Application)
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT
Book Chapter UTM FIRST AUTHOR
2021
Celebrity Influence On Behavioral Intentionof Geny Amongs Utm Kolejperdana Residents: Oppo Smartphone
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT
Book Chapter UTM FIRST AUTHOR
2021
Neuromarketing: The Popularity Of The Brain-Imaging And Physiological Tools
NEUROSCIENCE RESEARCH NOTES
Publication In Scopus CO-AUTHOR
2021
Langkah Pastikan Aliran Tunai Industri Peruncitan Tak Terjejas
BERITA HARIAN
Article In Mass Media INDIVIDUAL AUTHOR
2021
Mediating Role Of Goal Mechanisms In Goal Core And Engagement Relationship For Mobile Fitness Application
2ND INTERNATIONAL ACADEMICIAN STUDIES CONGRESS
Conference Paper CO-AUTHOR
2021
Extrinsic Motivation For Herbal Medicine Use: Does Consumer Perceived Value Matter?
PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON BUSINESS SUSTAINABILITY AND INNOVATION (ICBSI 2020)
Proceedings UTM FIRST AUTHOR
2020
A Systematic Literature Reviews On Customer Behaviour Intention For Islamic Finance And Insurance
JOURNAL OF CRITICAL REVIEWS
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2020
Enterprise Resorce Planning System And User Performance In Higher Education Institutions In Pakistan
JOURNAL OF APPLIED ECONOMICS AND BUSINESS STUDIES
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2020
Antecedents, Consequences, And Reducers Of Perceived Risk In Social Media: A Systematic Literature Review And Direction For Futher Research
PSYCHOLOGY & MARKETING
Publication In Web Of Science UTM FIRST AUTHOR
2020
Information Credibility And Organizational Feedback: A Solution To Plethora Of Customer Advocacy, Brand Avoidance And Community Usefulness
BOTTOM LINE
Publication In Web Of Science UTM FIRST AUTHOR
2020
Strategi Pemasaran Kreatif Pulih Sektor Pelancongan
BERITA HARIAN
Article In Mass Media INDIVIDUAL AUTHOR
2020
Goal-Setting Theory And Gamification In Mobile Fitness App Engagement
INCLUSIVE DEVELOPMENT OF SOCIETY
Book Chapter CO-AUTHOR
2020
Factors Affecting Malaysian Muslim Millennials’ Choice Of Indonesia As Their Halal Tourism Destination: A Conceptual Discussion
INCLUSIVE DEVELOPMENT OF SOCIETY
Book Chapter CO-AUTHOR
2020
Neuromarketing Approach: An Overview And Future Research Direction
JOURNAL OF THEORETICAL AND APPLIED INFORMATION TECHNOLOGY
Publication In Scopus CO-AUTHOR
2020
Research Trends Of Neuromarketing: A Bibliometric Analysis
JOURNAL OF THEORETICAL AND APPLIED INFORMATION TECHNOLOGY
Publication In Scopus CO-AUTHOR
2020
Cipta Peluang Menerusi Inovasi Sektor Logistik, Peruncitan
BERITA HARIAN
Article In Mass Media INDIVIDUAL AUTHOR
2020
Mediating Role Of Individual Market Orientation In Emotional Intelligent And Job Performance Relationship For Banking Industry
GLOBAL BUSINESS REVIEW
Publication In Web Of Science UTM FIRST AUTHOR
2020
Awareness And Readiness For Adopting Passive Optical Lans (Pol) In Saudi Arabia
1ST SCIENTIA ACADEMIC CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP AND SOCIAL SCIENCES (SAC-MESS 2019)
Conference Paper UTM FIRST AUTHOR
2019
The Assessment Of Factors Influencing Heritage Tourist'S Revisit Intention
INTERNATIONAL PROFESSIONAL DOCTORAL SYMPOSIUM 2019
Conference Paper CORRESPONDING AUTHOR
2019
A Systematic Literature Review On Customers' Behavioral Intention And Direction For Future Research
5TH ASIA INTERNATIONAL CONFERENCE 2019
Conference Paper UTM FIRST AUTHOR
2019
Cyberloafing At University Effects On Academic Performance
MARKETING SYSPOSIUM 2019
Conference Paper UTM FIRST AUTHOR
2019
Buying Decision Factors That Influence Customer Purchase Intention Toward Branded Clothes
MARKETING SYMPOSIUM 2019
Conference Paper UTM FIRST AUTHOR
2019
Motivation In Health Behaviour: Role Of Autonomous And Controlled Motivation
INDIAN JOURNAL OF PUBLIC HEALTH RESEARCH & DEVELOPMENT
Publication In Scopus UTM FIRST AUTHOR
2019
Goal-Setting Theory (Gst) And Gamification Relationship In Increasing Mobile Fitness Apps Engagement: A Conceptual Discussion
JOURNAL OF BUSINESS AND SOCIAL REVIEW IN EMERGING ECONOMIES
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2019
Consumer Perceived Value In Understanding Herbal Medicine Consumption: A Conceptual Model
JOURNAL OF BUSINESS AND SOCIAL REVIEW IN EMERGING ECONOMIES
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2019
Market Orientation Of Financial Operation In The Ghanaian Bank Sector Performance
ASIA PACIFIC JOURNAL OF EMERGING MARKET
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2019
The Assessment Of Factors Influencing Heritage Tourist'S Revisit Intention
OPEN INTERNATIONAL JOURNAL OF INFORMATICS
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2019
Innovation In Healthcare Performance Among Private Brand'S Healthcare Service In Small And Medium Sized Enterprises (Smes)
ACTA POLYTECHNICA HUNGARICA
Publication In Web Of Science CORRESPONDING AUTHOR
2019
Factors Effecting Customers E-Loyalty Toward Lazada
MARKETING SYMPOSIUM 2019
Conference Paper UTM FIRST AUTHOR
2019
Goal Setting Theory (Gst) And Gamification Relationship In Mobile Fitness Apps Engagement - A Conceptual Framework
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES
Proceedings CO-AUTHOR
2018
Identification And Prioritizing Influential Factors On Entrepreneurial Success: A Case Study Of Smes In Iran And Malaysia
POLISH JOURNAL OF MANAGEMENT STUDIES
Publication In Scopus UTM FIRST AUTHOR
2018
Measuring Season Pass Holder Satisfaction: Finding From Johor Darul Takzim Club Supporters
MARKETING SYMPOSIUM 2018
Conference Paper UTM FIRST AUTHOR
2018
Effect Od E-Hailing Service Quality On Customer Satisfaction
MARKETING SYMPOSIUM 2018
Conference Paper UTM FIRST AUTHOR
2018
Goat Setting Theory And Gamification Relationship In Mobile Fitness Apps Angagement:A Conceptual Research Framework Discussion
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS & SOCIAL SCIENCES
Conference Paper UTM FIRST AUTHOR
2018
Effectiveness Of Malaysia Super League Corporate Sponsorship On Customer Purchase Intentions
MARKETING SYMPOSIUM
Conference Paper UTM FIRST AUTHOR
2018
The Impact Of Halal Food Packaging On Customer Purchase Intention
MARKETING SYMPOSIUM 2018
Conference Paper UTM FIRST AUTHOR
2018
Consumer Perceived Value In Understanding The Consumption Of Herbal Medicine: A Review
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES (3RD IRC 2018-MY CHAPTER)
Conference Paper UTM FIRST AUTHOR
2018
A Review Of Autonomous Motivation And Controlled Motivation In Health Behaviour
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES (3RD IRC 2018-MY CHAPTER)
Conference Paper UTM FIRST AUTHOR
2018
A Cross Cased Analysis Approach On Heritage Tourist'S Behavioral Intention To Revisit: Toraja Context
THE 6TH INTERNATIONAL CONFERENCE ON MANAGEMENT AND TECHNOLOGY IN KNOWLEDGE,SERVICE,TOURISM & HOSPITALITY
Conference Paper UTM FIRST AUTHOR
2018
Lifestyle Tourism Product Development - Tangkak District In Johor Malaysia
2ND INTERNATIONAL CONFERENCE ON GOVERNANCE AND PUBLIC POLICY
Conference Paper CO-AUTHOR
2018
Gamification Concept On Engagement Intention In Mobile Shopping Apps Among Malaysian Gen Y: A Literature Review
2ND INTERNATIONAL CONFERENCE ON GOVERNANCE AND PUBLIC POLICY
Conference Paper CO-AUTHOR
2018
The Development Of Lifestyle Tourism Product In South Malaysia
2ND INTERNATIONAL CONFERENCE ON GOVERNANCE AND PUBLIC POLICY
Conference Paper CO-AUTHOR
2018
Goal-Setting Theory (Gst) And Gamification Relationship In Increasing Mobile Fitness Apps Engagement: A Conceptual Discussion
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES-MY CHAPTER
Conference Paper CO-AUTHOR
2018
Predicting The Purchase Intention For Organic Product: A Review And Conceptual Framework
ADVANCED SCIENCE LETTERS
Publication In Web Of Science UTM FIRST AUTHOR
2018
Overview Of Enterprise Resource Planning System In Higher Education Institutions
ADVANCED SCIENCE LETTERS
Publication In Web Of Science UTM FIRST AUTHOR
2018
Provide Good Service Quality To Satify Students' Needs And Make Them Loyal Students
INTERNATIONAL JOURNAL OF SUPPLY CHAIN MANAGEMENT
Publication In Scopus UTM FIRST AUTHOR
2018
Materialism And Status Consumption As Predictors Of Brand Engagementinself Concept
ASIA PROCEEDING OF SOCIAL SCIENCES
Conference Paper UTM FIRST AUTHOR
2018
Study On M-Banking App Adoption Based On Attribute Engagement
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE
Proceedings UTM FIRST AUTHOR
2017
A Conceptual Framework Review Of Gamification Elements On Mobile Marketing Outcomes
ADVANCED SCIENCE LETTERS
Publication In Scopus UTM FIRST AUTHOR
2017
Intergrated Model Of Brand Image, Brand Attachment,And Behavioural Intentions: Review And Concept
INTERNATIONAL CONFERENCE ON RECENT DEVELOPMENT ON SOCIAL SCIENCES AND BUSINESS STUDIES
Proceedings UTM FIRST AUTHOR
2017
A Study On M-Banking App Adoption Based On Attribute Engagement
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE 2017
Proceedings UTM FIRST AUTHOR
2017
The Relationship Between Influence Of Consumption Value On User Behavioural Inention Toward An Alternative Products - Case Study Of Daun Manis
RESEARCH PROCEEDING MARKETING SYMPOSIUM 2017 FACULTY OF MANAGEMENT
Proceedings CO-AUTHOR
2017

PEMBANGUNAN BLUEPRINT UNTUK MEMPROMOSIKAN PELANCONGAN GAYAHIDUP DI DAERAH TANGKAK
Clasified/Technical Report CORRESPONDING AUTHOR
2017

TANGKAK SEBAGAI HUB SEKURITI MAKANAN
Clasified/Technical Report CO-AUTHOR
2017
Factors Influencing Heritage Tourist'S Behavioural Intention To Revisit: A Review
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE 2017
Conference Paper UTM FIRST AUTHOR
2017
The Influence Of Strategic Orientations And Innovation Capability On Small And Micro Farm Performance
WORLD SCIENTIFIC AND ENGINEERING ACADEMY AND SOCIETY
Conference Paper UTM FIRST AUTHOR
2017
A Conceptual Framework Review Of Gamification Elements On Mobile Marketing Outcomes
ASIA INTERNATIONAL MULTIDISCRIPLINARY CONFERENCE 2017
Conference Paper UTM FIRST AUTHOR
2017
Patient Enablement And Satisfaction - Doctors' Service Outcomes
3RD. ASIA INTERNATIONAL CONFERENCE
Conference Paper CO-AUTHOR
2017
Understanding Consumption Of Complementary And Alternative Medicine From The Perspective Of Self-Determination Theory And Value Dimensions: A Conceptual Model
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE(AIMC 2017)
Conference Paper UTM FIRST AUTHOR
2017
The Relationship Between The Influence Of Consumption Value Na Duser Behavioural Intention Towards Alternative Product: Case Study Of Herbal Product - Daun Manis
3RD ASIA INTERNATIONAL CONFRENCE
Conference Paper CO-AUTHOR
2017
The Influences Of Strategic Orientation And Innovation Capability On Small And Micro Firm Performance
INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT SYSTEMS
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2017
Integrated Model Of Brand Image,Brand Attachment And Behavioral Intentions: Review And Concept
INTERNATIONAL JOURNAL OF APPLIED BUSINESS AND ECONOMIC RESEARCH
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2017
A Conceptual Review On Behavioral Intention To Revisit Of Heritage Tourist
RESEARCH JOURNAL OF COMMERCE & BEHAVIORAL SCIENCE
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2017
The Moderating Role Of Job Design On The Mediation Effect Of Individual Market Orientation In The Relationship Between Individual Factors And Behaviours: A Conceptual Model
INTERNATIONAL JOURNAL OF APPLIED BUSINESS AND ECONOMIC RESEARCH
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2017
Intention To Purchase Organic Personal Care Product
ADVANCED SCIENCE LETTER
Publication In Scopus UTM FIRST AUTHOR
2017
Selection Of Preference Order Entrepreneurial Skills By Using Analytical Hierarchy Process (The Case Study Of Entrepreneurs In Iran And Malaysia)
INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND SMALL BUSINESS
Publication In Scopus UTM FIRST AUTHOR
2017
The Mediating Relationship Of Customer Satisfaction Between Brand Trust, Brand Social Responsibility, Image With Moderating Role Of Switching Cost
ADVANCED SCIENCE LETTER
Publication In Scopus UTM FIRST AUTHOR
2017
Overview Of Enteprise Resource Planning System In Higher Education Institutions
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE 2017
Proceedings UTM FIRST AUTHOR
2017
A Conceptual Framework Review Of Gamification Elements On Mobile Marketing Outcomes
ASIA INTERNATIONAL CONFERENCE
Conference Paper UTM FIRST AUTHOR
2016
Social Media And Relationship Marketing Strategies Of Malaysian Car Brands
INDIAN JOURNAL OF SCIENCE AND TECHNOLOGY
Publication In Scopus UTM FIRST AUTHOR
2016
Measuring E-Wom Review Adoption On Green Purchase Intention Using Source Credibility Theory
2016 RECENT RESEARCH IN SOCIAL SCIENCES INTERNATIONAL CONFERENCE (SOCSIC)
Conference Paper CO-AUTHOR
2016
Halal Supply Chain Critical Success Factors And Consumer Intention To Purchase
SYMPOSIUM 2016 MOMENTO 2016 ULTIMATE MARKETING EXPERIENCE
Conference Paper CO-AUTHOR
2016
Factors Affecting The Millenials Satisfaction And Loyalty Toward Facebook Game
SYMPOSIUM 2016 (MOMENTO 2016) ULTIMATE MARKETING EXPERIENCE
Conference Paper CO-AUTHOR
2016
Provide Good Quality Service To Satisfy Students' Needs And Make Them Become Loyal Students
2ND INTERNATIONAL CONFERENCE ON ADVANCED RESEARCH IN BUSINESS AND SOCIAL SCIENCES 2016
Conference Paper UTM FIRST AUTHOR
2016
The Effects Of Perceived Risks, Reputation And Electronic Word-Of-Mouth (E-Wom) On Malaysians' Collaborative Consumption Of Uber Car Sharing Service
MARKETING SYMPOSIUM 2016 (MOMENTO 2016)
Conference Paper CO-AUTHOR
2016
The Consumers' Impulse Buying Behaviour Of Cosmetics Shoppers In Retail Store: Estee Lauder Vs. Sephora
MARKETING SYMPOSIUM 2016 (MOMENTO 2016)
Conference Paper CO-AUTHOR
2016
The Relationship Of Customer Perceived Risk And Customer Satisfaction
MEDITERRANEAN JOURNAL OF SOCIAL SCIENCES
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2016
The Role Of Extrinsic Product Cues In Customers' Preferences And Purchase Intentions: Mediating And Moderating Effects
TEM JOURNAL-TECHNOLOGY EDUCATION MANAGEMENT INFORMATICS
Publication In Web Of Science UTM FIRST AUTHOR
2016

MODELLING & STATISTICAL CONCEPTS IN BUSINESS RESEARCH: AMOS & SPSS
Book (Text) UTM FIRST AUTHOR
2016
Market Learning Orientation And Entrepreneurial Orientation Effects Towards Absorptive Capacity And Innovative Capability On Firm Performance
INTERNATIONAL BUSINESS MANAGEMENT
Publication In Scopus UTM FIRST AUTHOR
2016
Product Innovation And Brand Predicting Preferences And Mediating Role Of Brand Personality By Generation Y In Communication Industry
INFORMATION
Publication In Scopus CORRESPONDING AUTHOR
2016
Measuring Electronic Word Of Mouth Review Adoption On Green Purchase Intention Using Source Credibility Theory
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2016
The Influence Of Electronic Word Of Mouth Factors Through Social Media Towards Malaysian Airlines' Reputation Post Mh370
INTERNATIONAL CONFERENCE ON INNOVATION IN BUSINESS AND STRATEGY
Conference Paper CORRESPONDING AUTHOR
2016
Market Learning Orientation And Entrepreneurial Orientation Effects Towards Absorptive Capacity And Innovative Capability On Firm Performance
4TH INTERNATIONAL CONFERENCE ON TECHNOLOGY MANAGEMENT, BUSINESS AND ENTREPRENEURSHIP
Conference Paper UTM FIRST AUTHOR
2015
A Conceptual Model For Individual Level Implementation Of Market Orientation
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING AND THE SOCIAL SCIENCES
Conference Paper UTM FIRST AUTHOR
2015
The Role Of Service Quality And Relationship Marketing In Hospitality Industry
INTERNATIONAL JOURNAL OF ECONOMICS, COMMERCE & MANAGEMENT
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2015
Application Of Decomposed Theory Of Planned Behaviour On Post Graduate Students Toward On-Line Shopping
JURNAL KEMANUSIAAN
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2015
Corporate Social Responsibility And Customer Behavior In Hospitality Industry
EUROPEAN JOURNAL OF SCIENTIFIC RESEARCH
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2015
The Role Of Service Quality And Relationship Marketing In Hospitality Industry
INTERNATIONAL JOURNAL OF ECONOMICS, COMMERCE AND MANAGEMENT
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2015
Service Quality Measurement: A Review
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2015
Service Quality And Customer Satisfaction And Loyalty Association Moderated By Switching Cost In Hospitality Industry
INTERNATIONAL JOURNAL OF HOSPITALITY & TOURISM SYSTEM
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2015
The Determinants Of Customers' Behavioral Intentions After Service Failure: The Role Of Emotions
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
Publication In Web Of Science UTM FIRST AUTHOR
2015
The Role Of Airline Travelers' Pre-Recovery Emotions During The Service Recovery Process
JOURNAL OF TRAVEL AND TOURISM MARKETING
Publication In Web Of Science UTM FIRST AUTHOR
2015
The Practices Of Internal Marketing In Services Industry
UNDERSTANDING CUSTOMERS IN SERVICE INDUSTRY
Book Chapter CO-AUTHOR
2015
Branding Effects On Small And Medium Sized Enterprises Performance In Malaysia: A Conceptual Framework
ADVANCED SCIENCE LETTERS
Publication In Scopus UTM FIRST AUTHOR
2015
Mystery Of Aircraft Mh370: Electronic Word-Of-Mouth Towards Malaysia Airline Reputation
ADVANCED SCIENCE LETTERS
Publication In Scopus CORRESPONDING AUTHOR
2015
A Development Of Satisfaction-Loyalty And Reputation Relationship Model Using Performance Measurement Approach Of The Private Medical Clinics’ Services: A Literature Review
PROCEEDINGS OF THE FIFTH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND OPERATIONS MANAGEMENT DUBAI, UNITED ARAB EMIRATES (UAE), MARCH 3 - 5, 2015
Publication In Scopus CO-AUTHOR
2015
Utility Consumption Among Malaysian Electricity Users In Government Building
2014 INTERNATIONAL SYMPOSIUM ON TECHNOLOGY MANAGEMENT AND EMERGING TECHNOLOGIES
Proceedings CORRESPONDING AUTHOR
2014
Exploring The Relationship Between Benefit, Satisfaction And Loyalty Among Unit Trust'S Retail Investors
WORLD APPLIED SCIENCES JOURNAL
Publication In Scopus CORRESPONDING AUTHOR
2014
Branding In Emerging Market: A Marketing Issues In Malaysia
INTERNATIONAL CONFERENCE ON COMTEMPORARY MARKETING ISSUES
Proceedings CORRESPONDING AUTHOR
2014
Buying Pattern Of High-Involvement Products Among Yemeni Customer: A Structural Equation Modelling Analysis
INTERNATIONAL CONFERENCE ON CONTEMPORARY MARKETING ISSUES
Proceedings UTM FIRST AUTHOR
2014
Branding Leadership In Malaysian Smes
PROCEDIA SOCIAL AND BEHAVIORAL SCIENCES-4TH INTERNATIONAL CONFERENCE ON MARKETING AND RETAILING 2013 (INCOMAR 2013)
Publication In Web Of Science CO-AUTHOR
2014
The Moderating Role Of Market, Firm And Supply Chain Factors On The Relationship Between Information Technology Practices And Supply Chain Agility
AMERICAN JOURNAL OF INDUSTRIAL AND BUSINESS MANAGEMENT
Journal Article Non Citation-Indexed CO-AUTHOR
2014
The Role Of Lifestyle In Creating Tourists' Destination Image And Destination Loyalty
SAINS HUMANIKA
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2014
Benefit Segmentation For Unit Trust Products In Malaysian Financial Service Industry
JURNAL KEMANUSIAAN
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2013
The Proposed Conceptual Model For Investigating Moderating Effects Of Contextual Factors On Supply Chain Management Practice-Performance Link In Malaysian Small And Medium Enterprises
INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT
Journal Article Non Citation-Indexed CO-AUTHOR
2012
Market Segmentation In Malaysia By Using Psychographic Dimensions For Unit Trust Products
AFRICAN JOURNAL OF BUSINESS MANAGEMENT
Publication In Web Of Science CORRESPONDING AUTHOR
2011
International Students' Choice Behaviour For Higher Education At Malaysian Private Universities
International Journal of Marketing Studies
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2010
Yemeni Consumers' Perception And Attitude Towards Asian Made Products
Indian Journal of Marketing
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2010
Brand Management: Brand Dynamic: Building The Most Valuable Asset In Business
THE ESSENTIALS OF MARKETING PRINCIPLES
Book Chapter CO-AUTHOR
2009
Exploring Student Interest In Enterpreneurship At Technical And Engineering Based Higher Education Institution
Academy of Innovation and Entrepreneurship 2008
Conference Paper INDIVIDUAL AUTHOR
2008
Exploring Student Interest In Entrepreneurship At Technical And Engineering Based Higher Education Institution
Annual Conference of the Academy-of-Innovation-and-Entrepreneurship
Conference Paper INDIVIDUAL AUTHOR
2008
Retailing Management: Children As Consumers: Consumption Of Carbonated Drink At School
THE ESSENTIALS OF MARKETING PRINCIPLES
Book Chapter UTM FIRST AUTHOR
2008
Internal Customer Service Quality In The Malaysian Telecommunications Industry
International Conference on Business and Information 2008
Conference Paper INDIVIDUAL AUTHOR
2008
Factors Influencing Arab Holiday Makers To Choose Malaysia As Their Choice Destination
Customer Satisfaction And Service Quality: Challenges And Issues In Malaysia
Book Chapter INDIVIDUAL AUTHOR
2008
The Psychographic Segmentation Of The Unit Trust Investors In Malaysia Financial Market
Yeditepe International Research Conference Business Strategics
Conference Paper INDIVIDUAL AUTHOR
2008
Impact Of Supply Chain Management (Scm) On New Product Development Success
Tirmdcm 2007: Proceedings Of The First International Conference On Technology Innovation, Risk Management And Supply Chain Management, Vols 1 And 2
Conference Paper INDIVIDUAL AUTHOR
2007
Glocal Approach For Asian Brands
Asia Pasific Marketing Conference 2008
Conference Paper INDIVIDUAL AUTHOR
2007

Legend : IP CATEGORY IP LEVEL

Intellectual Property Name Grant Register No. IP Level IP Category

Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL

Supervision List
NOOR AZMI BIN MOHAMMAD
PENGARUH KEPIMPINAN STRATEGIK KE ATAS STRATEGI KOMPETITIF DAN KESAN KEPADA PENCAPAIAN ORGANISASI
PHD GRADUATED SUPERVISOR 2006
AINAN BINTI MOHD. YUSOFF
INTERNAL SERVICE QUALITY IN THE MALAYSIAN TELECOMMUNICATIONS INDUSTRY
PHD ON GOING SUPERVISOR
AMMAR YASSIN GHALIB AL-MAKTARY
THE EFFECTS OF COUNTRY-OF-ORIGIN ON YEMENI CONSUMERS ATTITUDES TOWARD ASIAN PRODUCTS
PHD GRADUATED SUPERVISOR 2008
WAIL SULTAN ABDULLAH ALHAKIMI
AN INVESTIGATION OF MARKET ORIENTATION IN YEMENI'S CONSUMER GOODS INDUSTRY
PHD GRADUATED SUPERVISOR 2009
FAUZIAH BINTI SH. AHMAD
THE BRANDING REALIZATION OF ENTREPRENEURS IN SMALL AND MEDIUM SIZED ENTERPRISES
PHD GRADUATED SUPERVISOR 2010
AHMAD SHARIFUDDIN BIN SHAMSUDDIN
INTERNATIONAL BRANDING STRATEGY
PHD FAIL AND DISMISSAL SUPERVISOR
AAYED QASEM HASAN SALEH
THE ROLE OF EXTRINSIC PRODUCT CUES IN AUTOMOTIVE BRAND PREFERENCES AND PURCHASE INTENTIONS
PHD GRADUATED SUPERVISOR 2013
ABDULJALIL SARLI
EXPLORING CAUSAL RELATIONSHIP FROM DESTINATION IMAGE TO LOYALTY IN IRANIAN TOURISM
PHD GRADUATED SUPERVISOR 2013
SUZILAWATI BT. KAMARUDIN
THE RELATIONSHIPS BETWEEN RELIGIOUS ORIENTATIONS ON MALAY ENTREPRENEURS' VALUES SYSTEM, STRATEGY AND BUSINESS PERFORMANCE
PHD GRADUATED SUPERVISOR 2013
MOHAMED ABOBAKR ABDULLAH BAJUNAID
THE INFLUENCE OF SOCIAL AND CULTURAL CAPITAL OF STUDENTS IN PRIVATE HIGHER EDUCATION INSTITUTION ON STUDENTS' SATISFACTION
PHD GRADUATED SUPERVISOR 2015
TOCK JING MI
SMALL AND MEDIUM SIZED ENTERPRISES BRANDING DIMENSIONS AND THE EFFECT ON PERFORMANCE
PHD GRADUATED SUPERVISOR 2016
ALI RAMEZANI GHOTBABADI
ANTECEDENTS AND INFLUENCE OF CUSTOMER PERCEIVED RISK ON CUSTOMER SATISFACTION
PHD GRADUATED SUPERVISOR 2016
ANAHITA NADERIAN
FACTORS INFLUENCE LOYALTY AT HOTELS IN HOUSE RESTAURANTS MODERATIED BY SWITCHING COST
PHD GRADUATED SUPERVISOR 2016
NORZAIDAHWATI BINTI ZAIDIN
ANTECEDENTS OF SERVICE OUTCOME AMONG MALAYSIAN PRIVATE MEDICAL CLINIC
PHD GRADUATED SUPERVISOR 2016
ABDALLAH ALLY SENDARO
THE EFFECTS OF INDIVIDUAL MARKET ORIENTATION, PERSONALITY, EMOTIONAL INTELLIGENCE AND COMMITMENT ON BANKS' EMPLOYEE PERFORMANCE
PHD GRADUATED SUPERVISOR 2018
ARSLAN UMAR
INFLUENCE OF BRAND TRUST, INNOVATION, IMAGE, SOCIAL AND ETHICAL REPUTATION ON CUSTOMER SATISFACTION AND LOYALTY
PHD GRADUATED SUPERVISOR 2018
KAMISAH BINTI KORMIN
ENHANCING RELATIONSHIP MARKETING USING SOCIAL MEDIA TOOLS IN FOOD AND BEVERAGES INDUSTRIES
PHD GRADUATED SUPERVISOR 2019
ABRAR ULLAH
ENTERPRISE RESOURCE PLANNING SYSTEM AND USER PERFORMANCE IN HIGHER EDUCATION INSTITUTIONS OF PAKISTAN
PHD GRADUATED SUPERVISOR 2019
NORAINDAH BINTI ABDULLAH FAHIM
MARKET LEARNING ORIENTATION, ENTREPRENEURIAL ORIENTATION, INNOVATION CAPABILITY, TRUST AND THEIR IMPACT ON THE PERFORMANCE OF CONTRACT FARMING IN MALAYSIA
PHD GRADUATED SUPERVISOR 2019
TAM YIN LING @ ADELINE TAM
AUTONOMY SUPPORT, MOTIVATIONS, VALUE AND NATURAL CONTENT BELIEF ON HERBAL MEDICINE PRODUCT CONSUMPTIONS AMONGST EMERGING ADULTS
PHD GRADUATED SUPERVISOR 2019
ZIA UR REHMAN
THE EFFECT OF PERSONALITY TRAITS AND SELF ENHANCEMENT MOTIVES ON BRAND OUTCOMES IN BRANDED CLOTHING INDUSTRY
PHD GRADUATED SUPERVISOR 2019
NOORITA BINTI MOHAMMAD
CONSUMERS' VALUES ON ATTITUDE AND PURCHASE INTENTION FOR ORGANIC PERSONAL CARE PRODUCTS
PHD GRADUATED SUPERVISOR 2019
PG MOHD AUZA'E BIN PG ARSHAD
EFFECT OF GAMIFICATION ON MOBILE FITNESS APPLICATION ENGAGEMENT USING GOAL SETTING THEORY
PHD GRADUATED SUPERVISOR 2020
CHAUDHRY KASHIF MAHMOOD
INTEGRATION OF KNOWLEDGE AND CUE UTILIZATION ON CONSUMER PURCHASE DECISION PROCESS TOWARDS ISLAMIC BANKING IN PAKISTAN
PHD GRADUATED SUPERVISOR 2020
HENDRIKUS KADANG
FACTORS INFLUENCING HERITAGE TOURIST'S BEHAVIOURAL INTENTION IN TORAJA SOUTH SULAWESI PROVINCE OF INDONESIA
PHD GRADUATED SUPERVISOR 2020
AHMED H. M. ALSHARIF
PERCEPTION OF ACADEMICIANS ON THE IMPLEMENTATION OF NEUROMARKETING TOWARDS EMOTION AND COGNITIVE PROCESS IN TELEVISION ADVERTISEMENT
PHD GRADUATED CO-SUPERVISOR 2023
AHMAD FUAD BIN SIDEK

MASTER GRADUATED SUPERVISOR 2005
SITI FALINDAH BINTI PADLEE

MASTER ON GOING SUPERVISOR
MUHAMAD ZAFIR BIN AHMAD

MASTER GRADUATED SUPERVISOR 2006
AAYED QASEM HASAN SALEH

MASTER GRADUATED SUPERVISOR 2010
ALI RAMEZANI GHOTBABADI
INFLUENCE OF CUSTOMER PERCEIVED RISK ON CUSTOMER SATISFACTION IN AIRLINE INDUSTRY
MASTER GRADUATED SUPERVISOR 2010
NURHIDAYAH BT AHMAD @ MAHUSIN
UTILITY CONSUMPTION PATTERN AMONG MALAYSIAN ELECTRICITY USERS
MASTER GRADUATED SUPERVISOR 2013
FAEZEH MIR GHASEMI

MASTER GRADUATED SUPERVISOR 2014
RABIATOL ADAWIYAH BINTI AHMAD
ISSUES OF INNOVATION, STRATEGIC ALLIANCE AND GOVERNMENT SUPPORT AMONG BIO-SME IN JOHOR
MASTER GRADUATED SUPERVISOR 2014
YANG CHAO

MASTER GRADUATED SUPERVISOR 2021
ZHOU HENGXU

MASTER GRADUATED SUPERVISOR 2021