GRANT(PI & MEMBERS)
44
PUBLICATIONS
133
INDEXED PUBLICATION
36
TOTAL STUDENTS
H-INDEXED (SCOPUS)
CITATIONS (SCOPUS)
Grant (PI)
NATIONAL GRANTS
7
UNIVERSITY FUND
7
TOTAL
Publications
INDEXED PUBLICATION
36
NON-INDEXED PUBLICATION
26
OTHERS PUBLICATION
71
TOTAL
Supervisions
MASTER
13
PHD
32
TOTAL
Legend : SPONSOR TYPE OF GRANT
| Grant Name | Year |
|---|---|
| Hybrid integrated model for online learning effectiveness for students in B40 family RUG OF UTM UTM Encouragement Research |
2021 |
| PROTOTYPE DEVELOPMENT OF DUAL-ANTIBAX COMPACT POWDER: ANTIBACTERIAL WOUND HEALING AGENT INNOVATION AND COMMERCIALISATION CENTRE (ICC) Prototype Development Fund |
2020 |
| MODERATING ROLE OF TOURISTS EXPERIENCE ON THE RELATIONSHIP BETWEEN TOURISM INFORMATION QUALITY ON SOCIAL MEDIA AND DESTINATION IMAGE FORMATION. RUG OF UTM UTM Encouragement Research |
2019 |
| Enhancement goal setting theory in mobile application for betterment healthcare among gen y MINISTRY OF EDUCATION Fundamental Research Grant Scheme |
2019 |
| Developing framework for sustainable Baba Nyonya heritage tourism RUG OF UTM Tier 2 |
2019 |
| UTM-TDR 40.4 (T2): ENVIRONMENTAL CONSCIOUSNESS AND SUSTAINABLE DEVELOPMENT PERFORMANCE OF ECO-INDUSTRIAL PARK IN MALAYSIA RUG OF UTM UTM Transdiciplinary Research Grant |
2018 |
| PROTOTYPE DEVELOPMENT OF BAG CONTAINING NPK-ORGANO-ZEOLITE AS ADVANCED CONTROLLED RELEASED FERTILIZER MINISTRY OF EDUCATION Prototype Development Fund |
2018 |
| Medical Tourism in Malaysia RUG OF UTM Tier 2 |
2018 |
| Strengthening awareness on tooth brushing behaviour among students of Tadika Genius Sinar Bakat. MINISTRY OF EDUCATION Networking Grant |
2017 |
| PEMASARAN, PENJENAMAAN DAN PEMBANGUNAN PRODUK PERTANIAN RUG OF UTM Business Entity |
2016 |
| Profiling the target segment of UTM Spinn off company RUG OF UTM Tier 2 |
2016 |
| Blueprint Development to promote life-style tourism in Tangkak RUG OF UTM Institut Inovasi Strategik Johor |
2016 |
| Pemasaran dan Penjenamaan Produk Makanan IKS Batu Pahat RUG OF UTM Institut Inovasi Strategik Johor |
2016 |
| Tangkak Sebagai Food Hub di Negeri Johor RUG OF UTM Institut Inovasi Strategik Johor |
2016 |
| ENVIRONMENTAL COLLABORATION FOR GREEN SUPPLY CHAIN MANAGEMENT AND SUSTAINABILITY PERFORMANCE IN MALAYSIAN MANUFACTURING INDUSTRY RUG OF UTM Encouragement Grant |
2015 |
| The community impact of UTM's internationalisation RUG OF UTM Flagship |
2014 |
| INVESTIGATING THE CRITICAL SUCCESS FACTORS OF HALAL TRANSPORTATION RUG OF UTM Tier 1 |
2014 |
| PATTERN DISCOVERY OF SUSTAINOPRENEURSHIP IN GREEN TECHNOLOGY VENTURES USING EFFECTUATION THEORY RUG OF UTM Matching Grant |
2014 |
| Product innovation and brand predicting preferences by generation Y RUG OF UTM Professional Development Research University |
2014 |
| Branding for SMEs YAYASAN TUN ISMAIL MOHAMED ALI Non Goverment Agency |
2014 |
| product innovation and brand predicting preferences by generation Y MINISTRY OF EDUCATION Fundamental Research Grant Scheme |
2013 |
| Kajian Impak Program-program Institut Integriti Malaysia Dalam Melaksanakan Pelan Integriti Nasional INSTITUT INTEGRITI MALAYSIA Contract |
2012 |
| CONSUMPTION PATTERN OF POWER SAVING MARKET AND APPLICATION OF MARKETING MIX STRATEGY FOR ELECTRICITY USERS IN MALAYSIA'S ENERGY INDUSTRY RUG OF UTM Flagship |
2011 |
| ELECTRIC CAR PROJECT - CONSUMER AND VENDOR MARKET PERCEPTIONS MINISTRY OF EDUCATION Flagship |
2011 |
| Supply Chain Management Practices in Malaysia Small and Medium-sized Enterprises (SMEs) RUG OF UTM Tier 2 |
2011 |
| An Analysis of the Relationship Between Firm Integration and Supply Chain Orientation of Consumer Goods in Malaysia RUG OF UTM Tier 2 |
2011 |
| Micromarketing Approach (Benefit and Geodemographic Segmentation) for Unit Trust Products to Malaysian Retail Investors YAYASAN TUN ISMAIL MOHAMED ALI Contract |
2010 |
| The Psychographic and Demographic Segmentation of Malaysian Population in Expenditure an Investment Pattern YAYASAN TUN ISMAIL MOHAMED ALI Contract |
2007 |
| International Student's Perspectives of Choice Criteria in the Selection of A Private Higher Education Institution (HEI) In Malaysia : A Marketing Strategic Implication In Competitive Environment MINISTRY OF ENERGY, SCIENCE, TECHNOLOGY, ENVIRONEMNT AND CLIMATE CHANGE (MESTECC) Sciencefund |
1999 |
| Changing Skills Required by the Industries: What Makes Business Graduates Employable Short Term |
1999 |
| E-Commerce Application Among Malaysia Bumiputra SMEs MINISTRY OF ENERGY, SCIENCE, TECHNOLOGY, ENVIRONEMNT AND CLIMATE CHANGE (MESTECC) Sciencefund |
1999 |
| Purchasing Strategy Among Manufacturing In The Southern Region Of Malaysia Short Term |
1999 |
| Purchasing in Corporate Strategic Planning MINISTRY OF EDUCATION Short Term |
1999 |
| Comparative Analysis of Managerial Practices among SMEs in Malaysia MINISTRY OF EDUCATION Short Term |
1998 |
| A Study of Performance Measurement of Accounting Services Among Bumiputra Frms in Malaysia MINISTRY OF EDUCATION Short Term |
1998 |
| The Entrepreneur's Religious Value and Business Performance Communication Technology Environment Short Term |
1997 |
| An Analysis on the Readiness of Bumiputera Small and Medium Industry (SMI) in Johor Bahru (JB) using E-Commerce as a Marketing Tool Short Term |
1997 |
| Interest in Entrepreneurship: An Exploratory Study on Engineering and Technical Students in ChoosingTechnology Entrepreneurship as a career Short Term |
1997 |
| Conceptual Mapping : Positioning University In The Market Place Short Term |
1995 |
| Multi Level Marketing System In Islam Short Term |
1994 |
| Merekabentuk Modul Prinsip Pemasaran Menggunakan Konsep Multimedia Short Term |
1994 |
| An Overview Of Development And Growth Retailing Industry In Malaysia:A Secondary Data Research Short Term |
1993 |
Legend : PUBLICATION CATEGORY TYPE OF AUTHORS
| Publication Name | Year |
|---|---|
|
Goal Setting Theory And Gamification In Mobile Fitness App Engagement: A Pilot Study
ACADEMY OF MARKETING STUDIES JOURNAL Journal Article Non Citation-Indexed CORRESPONDING AUTHOR |
2022 |
|
Neuromarketing In Malaysia: Challenges, Limitations, And Solutions
INTERNATIONAL CONFERENCE ON DECISION AID SCIENCES AND APPLICATIONS (DASA) Publication In Scopus CO-AUTHOR |
2022 |
|
A Global Research Trends Of Neuromarketing: 2015-2020
REVISTA DE COMUNICACIÓN Publication In Scopus CO-AUTHOR |
2022 |
|
Role Of Traditional And Socia Media In Developing Consumer Based Brand Equity
JOURNAL OF PUBLIC AFFAIRS Publication In Web Of Science UTM FIRST AUTHOR |
2022 |
|
Synthesizing Definition And Measurement Approach Of A City’S Overall Brand Image
INTERNATIONAL PROPESSIONAL DOCTORATE AND POST GRADUATE SYMPOSIUM 2021 Proceedings UTM FIRST AUTHOR |
2021 |
|
Praktik Model Bidang Pemasaran Rangka Strategi Pilihan Raya
BERITA HARIAN Article In Mass Media INDIVIDUAL AUTHOR |
2021 |
|
Consumer Behaviour Through Neuromarketing Approach
JOURNAL OF CONTEMPORARY ISSUES IN BUSINESS AND GOVERNMENT Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2021 |
|
To Better Understand The Role Of Emotional Processes In Decision-Making
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR |
2021 |
|
The Neural Correlates Of Emotion In Decision-Making
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR |
2021 |
|
Country Of Origin Effects In Financial Service Evaluation; The Pakistani Customer'S Perception Toward Foreign Islamic Banks
INTERNATIONAL JOURNAL OF MANAGEMENT Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2021 |
|
Measuring Online Ads Avoidance In The
Context Of Social Media A Conceptual
Study In Pakistan
ACADEMY OF MARKETING STUDIES JOURNAL Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2021 |
|
Neuroimaging Techniques In Advertising Research: Main
Applications, Development, And Brain Regions And Processes
SUSTAINABILITY Publication In Web Of Science CO-AUTHOR |
2021 |
|
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book (Text) CORRESPONDING AUTHOR |
2021 |
|
Effect Of Ewom, Perceived Value And Information Quality On
Malaysian’S First Petrol E-Payment Service (Setel Application)
ESSENTIALS OFRESEARCHMETHODS INMARKETINGMANAGEMENT Book Chapter UTM FIRST AUTHOR |
2021 |
|
Student Philanthropy Behaviour Moderated By Religiosity
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book Chapter UTM FIRST AUTHOR |
2021 |
|
Chapter 1: Effect Of Ewom, Perceived Value And Information Quality On Malaysian’S First Petrol E-Payment Service (Setel Application)
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book Chapter UTM FIRST AUTHOR |
2021 |
|
Celebrity Influence On Behavioral Intentionof Geny Amongs Utm Kolejperdana Residents: Oppo Smartphone
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book Chapter UTM FIRST AUTHOR |
2021 |
|
Neuromarketing: The Popularity Of The Brain-Imaging And Physiological Tools
NEUROSCIENCE RESEARCH NOTES Publication In Scopus CO-AUTHOR |
2021 |
|
Langkah Pastikan Aliran Tunai Industri Peruncitan Tak Terjejas
BERITA HARIAN Article In Mass Media INDIVIDUAL AUTHOR |
2021 |
|
Mediating Role Of Goal Mechanisms In Goal Core And Engagement Relationship For Mobile Fitness Application
2ND INTERNATIONAL ACADEMICIAN STUDIES CONGRESS Conference Paper CO-AUTHOR |
2021 |
|
Extrinsic Motivation For Herbal Medicine Use: Does Consumer Perceived Value Matter?
PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON BUSINESS SUSTAINABILITY AND INNOVATION (ICBSI 2020) Proceedings UTM FIRST AUTHOR |
2020 |
|
A Systematic Literature Reviews On Customer Behaviour Intention For Islamic Finance And Insurance
JOURNAL OF CRITICAL REVIEWS Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2020 |
|
Enterprise Resorce Planning System And User Performance In Higher Education Institutions In Pakistan
JOURNAL OF APPLIED ECONOMICS AND BUSINESS STUDIES Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2020 |
|
Antecedents, Consequences, And Reducers Of Perceived Risk In Social Media: A Systematic Literature Review And Direction For Futher Research
PSYCHOLOGY & MARKETING Publication In Web Of Science UTM FIRST AUTHOR |
2020 |
|
Information Credibility And Organizational Feedback: A Solution To Plethora Of Customer Advocacy, Brand Avoidance And Community Usefulness
BOTTOM LINE Publication In Web Of Science UTM FIRST AUTHOR |
2020 |
|
Strategi Pemasaran Kreatif Pulih Sektor Pelancongan
BERITA HARIAN Article In Mass Media INDIVIDUAL AUTHOR |
2020 |
|
Goal-Setting Theory And Gamification In Mobile Fitness App Engagement
INCLUSIVE DEVELOPMENT OF SOCIETY Book Chapter CO-AUTHOR |
2020 |
|
Factors Affecting Malaysian Muslim Millennials’ Choice Of Indonesia As Their Halal Tourism Destination: A Conceptual Discussion
INCLUSIVE DEVELOPMENT OF SOCIETY Book Chapter CO-AUTHOR |
2020 |
|
Neuromarketing Approach: An Overview And Future Research Direction
JOURNAL OF THEORETICAL AND APPLIED INFORMATION TECHNOLOGY Publication In Scopus CO-AUTHOR |
2020 |
|
Research Trends Of Neuromarketing: A
Bibliometric Analysis
JOURNAL OF THEORETICAL AND APPLIED INFORMATION TECHNOLOGY Publication In Scopus CO-AUTHOR |
2020 |
|
Cipta Peluang Menerusi Inovasi Sektor Logistik, Peruncitan
BERITA HARIAN Article In Mass Media INDIVIDUAL AUTHOR |
2020 |
|
Mediating Role Of Individual Market Orientation In Emotional Intelligent And Job Performance Relationship For Banking Industry
GLOBAL BUSINESS REVIEW Publication In Web Of Science UTM FIRST AUTHOR |
2020 |
|
Awareness And Readiness For Adopting Passive Optical Lans (Pol) In Saudi Arabia
1ST SCIENTIA ACADEMIC CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP AND SOCIAL SCIENCES (SAC-MESS 2019) Conference Paper UTM FIRST AUTHOR |
2019 |
|
The Assessment Of Factors Influencing Heritage Tourist'S Revisit Intention
INTERNATIONAL PROFESSIONAL DOCTORAL SYMPOSIUM 2019 Conference Paper CORRESPONDING AUTHOR |
2019 |
|
A Systematic Literature Review On Customers' Behavioral Intention And Direction For Future Research
5TH ASIA INTERNATIONAL CONFERENCE 2019 Conference Paper UTM FIRST AUTHOR |
2019 |
|
Cyberloafing At University Effects On Academic Performance
MARKETING SYSPOSIUM 2019 Conference Paper UTM FIRST AUTHOR |
2019 |
|
Buying Decision Factors That Influence Customer Purchase Intention Toward Branded Clothes
MARKETING SYMPOSIUM 2019 Conference Paper UTM FIRST AUTHOR |
2019 |
|
Motivation In Health Behaviour: Role Of Autonomous And Controlled Motivation
INDIAN JOURNAL OF PUBLIC HEALTH RESEARCH & DEVELOPMENT Publication In Scopus UTM FIRST AUTHOR |
2019 |
|
Goal-Setting Theory (Gst) And Gamification Relationship In Increasing Mobile
Fitness Apps Engagement: A Conceptual Discussion
JOURNAL OF BUSINESS AND SOCIAL REVIEW IN EMERGING ECONOMIES Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2019 |
|
Consumer Perceived Value In Understanding Herbal Medicine Consumption: A Conceptual Model
JOURNAL OF BUSINESS AND SOCIAL REVIEW IN EMERGING ECONOMIES Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2019 |
|
Market Orientation Of Financial Operation In The Ghanaian Bank Sector Performance
ASIA PACIFIC JOURNAL OF EMERGING MARKET Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2019 |
|
The Assessment Of Factors Influencing Heritage Tourist'S Revisit Intention
OPEN INTERNATIONAL JOURNAL OF INFORMATICS Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2019 |
|
Innovation In Healthcare Performance Among Private Brand'S Healthcare Service In Small And Medium Sized Enterprises (Smes)
ACTA POLYTECHNICA HUNGARICA Publication In Web Of Science CORRESPONDING AUTHOR |
2019 |
|
Factors Effecting Customers E-Loyalty Toward Lazada
MARKETING SYMPOSIUM 2019 Conference Paper UTM FIRST AUTHOR |
2019 |
|
Measuring Season Pass Holder Satisfaction: Finding From Johor Darul Takzim Club Supporters
MARKETING SYMPOSIUM 2018 Conference Paper UTM FIRST AUTHOR |
2018 |
|
Identification And Prioritizing Influential Factors On Entrepreneurial Success: A Case Study Of Smes In Iran And Malaysia
POLISH JOURNAL OF MANAGEMENT STUDIES Publication In Scopus UTM FIRST AUTHOR |
2018 |
|
Goat Setting Theory And Gamification Relationship In Mobile Fitness Apps Angagement:A Conceptual Research Framework Discussion
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS & SOCIAL SCIENCES Conference Paper UTM FIRST AUTHOR |
2018 |
|
Effectiveness Of Malaysia Super League Corporate Sponsorship On Customer Purchase Intentions
MARKETING SYMPOSIUM Conference Paper UTM FIRST AUTHOR |
2018 |
|
The Impact Of Halal Food Packaging On Customer Purchase Intention
MARKETING SYMPOSIUM 2018 Conference Paper UTM FIRST AUTHOR |
2018 |
|
Consumer Perceived Value In Understanding The Consumption Of Herbal Medicine: A Review
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES (3RD IRC 2018-MY CHAPTER) Conference Paper UTM FIRST AUTHOR |
2018 |
|
A Review Of Autonomous Motivation And Controlled Motivation In Health Behaviour
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES (3RD IRC 2018-MY CHAPTER) Conference Paper UTM FIRST AUTHOR |
2018 |
|
A Cross Cased Analysis Approach On Heritage Tourist'S Behavioral Intention To Revisit: Toraja Context
THE 6TH INTERNATIONAL CONFERENCE ON MANAGEMENT AND TECHNOLOGY IN KNOWLEDGE,SERVICE,TOURISM & HOSPITALITY Conference Paper UTM FIRST AUTHOR |
2018 |
|
Lifestyle Tourism Product Development - Tangkak
District In Johor Malaysia
2ND INTERNATIONAL CONFERENCE ON GOVERNANCE AND PUBLIC POLICY Conference Paper CO-AUTHOR |
2018 |
|
Gamification Concept On Engagement Intention In Mobile Shopping Apps Among Malaysian Gen Y: A Literature Review
2ND INTERNATIONAL CONFERENCE ON GOVERNANCE AND PUBLIC POLICY Conference Paper CO-AUTHOR |
2018 |
|
The Development Of Lifestyle Tourism Product In South Malaysia
2ND INTERNATIONAL CONFERENCE ON GOVERNANCE AND PUBLIC POLICY Conference Paper CO-AUTHOR |
2018 |
|
Goal-Setting Theory (Gst) And Gamification Relationship In Increasing
Mobile Fitness Apps Engagement: A Conceptual Discussion
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES-MY CHAPTER Conference Paper CO-AUTHOR |
2018 |
|
Materialism And Status Consumption As Predictors Of Brand Engagementinself Concept
ASIA PROCEEDING OF SOCIAL SCIENCES Conference Paper UTM FIRST AUTHOR |
2018 |
|
Goal Setting Theory (Gst) And Gamification Relationship In Mobile Fitness Apps Engagement - A Conceptual Framework
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES Proceedings CO-AUTHOR |
2018 |
|
Predicting The Purchase Intention For Organic Product: A Review And Conceptual Framework
ADVANCED SCIENCE LETTERS Publication In Web Of Science UTM FIRST AUTHOR |
2018 |
|
Overview Of Enterprise Resource Planning System In Higher Education Institutions
ADVANCED SCIENCE LETTERS Publication In Web Of Science UTM FIRST AUTHOR |
2018 |
|
Provide Good Service Quality To Satify Students' Needs And Make Them Loyal Students
INTERNATIONAL JOURNAL OF SUPPLY CHAIN MANAGEMENT Publication In Scopus UTM FIRST AUTHOR |
2018 |
|
Effect Od E-Hailing Service Quality On Customer Satisfaction
MARKETING SYMPOSIUM 2018 Conference Paper UTM FIRST AUTHOR |
2018 |
|
Factors Influencing Heritage Tourist'S Behavioural Intention To Revisit: A Review
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE 2017 Conference Paper UTM FIRST AUTHOR |
2017 |
|
A Conceptual Framework Review Of Gamification Elements On Mobile Marketing Outcomes
ADVANCED SCIENCE LETTERS Publication In Scopus UTM FIRST AUTHOR |
2017 |
|
A Conceptual Framework Review Of Gamification Elements On Mobile Marketing Outcomes
ASIA INTERNATIONAL MULTIDISCRIPLINARY CONFERENCE 2017 Conference Paper UTM FIRST AUTHOR |
2017 |
|
Patient Enablement And Satisfaction - Doctors' Service Outcomes
3RD. ASIA INTERNATIONAL CONFERENCE Conference Paper CO-AUTHOR |
2017 |
|
Understanding Consumption Of Complementary And Alternative Medicine From The Perspective Of Self-Determination Theory And Value Dimensions: A Conceptual Model
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE(AIMC 2017) Conference Paper UTM FIRST AUTHOR |
2017 |
|
The Relationship Between The Influence Of Consumption Value Na Duser Behavioural Intention Towards Alternative Product: Case Study Of Herbal Product - Daun Manis
3RD ASIA INTERNATIONAL CONFRENCE Conference Paper CO-AUTHOR |
2017 |
|
Study On M-Banking App Adoption Based On Attribute Engagement
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE Proceedings UTM FIRST AUTHOR |
2017 |
|
Overview Of Enteprise Resource Planning System In Higher Education Institutions
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE 2017 Proceedings UTM FIRST AUTHOR |
2017 |
|
Intergrated Model Of Brand Image, Brand Attachment,And Behavioural Intentions: Review And Concept
INTERNATIONAL CONFERENCE ON RECENT DEVELOPMENT ON SOCIAL SCIENCES AND BUSINESS STUDIES Proceedings UTM FIRST AUTHOR |
2017 |
|
A Study On M-Banking App Adoption Based On Attribute Engagement
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE 2017 Proceedings UTM FIRST AUTHOR |
2017 |
|
The Relationship Between Influence Of Consumption Value On User Behavioural Inention Toward An Alternative Products - Case Study Of Daun Manis
RESEARCH PROCEEDING MARKETING SYMPOSIUM 2017 FACULTY OF MANAGEMENT Proceedings CO-AUTHOR |
2017 |
|
PEMBANGUNAN BLUEPRINT UNTUK MEMPROMOSIKAN PELANCONGAN GAYAHIDUP DI DAERAH TANGKAK Clasified/Technical Report CORRESPONDING AUTHOR |
2017 |
|
TANGKAK SEBAGAI HUB SEKURITI MAKANAN Clasified/Technical Report CO-AUTHOR |
2017 |
|
The Influences Of Strategic Orientation And Innovation Capability On Small And Micro Firm Performance
INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT SYSTEMS Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2017 |
|
Integrated Model Of Brand Image,Brand Attachment And Behavioral Intentions: Review And Concept
INTERNATIONAL JOURNAL OF APPLIED BUSINESS AND ECONOMIC RESEARCH Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2017 |
|
A Conceptual Review On Behavioral Intention To Revisit Of Heritage Tourist
RESEARCH JOURNAL OF COMMERCE & BEHAVIORAL SCIENCE Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2017 |
|
The Moderating Role Of Job Design On The Mediation Effect Of Individual Market Orientation In The Relationship Between Individual Factors And Behaviours: A Conceptual Model
INTERNATIONAL JOURNAL OF APPLIED BUSINESS AND ECONOMIC RESEARCH Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2017 |
|
Intention To Purchase Organic Personal Care Product
ADVANCED SCIENCE LETTER Publication In Scopus UTM FIRST AUTHOR |
2017 |
|
Selection Of Preference Order Entrepreneurial Skills By Using Analytical Hierarchy Process (The Case Study Of Entrepreneurs In Iran And Malaysia)
INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND SMALL BUSINESS Publication In Scopus UTM FIRST AUTHOR |
2017 |
|
The Mediating Relationship Of Customer Satisfaction Between Brand Trust, Brand Social Responsibility, Image With Moderating Role Of Switching Cost
ADVANCED SCIENCE LETTER Publication In Scopus UTM FIRST AUTHOR |
2017 |
|
The Influence Of Strategic Orientations And Innovation Capability On Small And Micro Farm Performance
WORLD SCIENTIFIC AND ENGINEERING ACADEMY AND SOCIETY Conference Paper UTM FIRST AUTHOR |
2017 |
|
The Influence Of Electronic Word Of Mouth Factors Through Social Media Towards Malaysian Airlines' Reputation Post Mh370
INTERNATIONAL CONFERENCE ON INNOVATION IN BUSINESS AND STRATEGY Conference Paper CORRESPONDING AUTHOR |
2016 |
|
Social Media And Relationship Marketing Strategies Of Malaysian Car Brands
INDIAN JOURNAL OF SCIENCE AND TECHNOLOGY Publication In Scopus UTM FIRST AUTHOR |
2016 |
|
Halal Supply Chain Critical Success Factors And Consumer Intention To Purchase
SYMPOSIUM 2016 MOMENTO 2016 ULTIMATE MARKETING EXPERIENCE Conference Paper CO-AUTHOR |
2016 |
|
Factors Affecting The Millenials Satisfaction And Loyalty Toward Facebook Game
SYMPOSIUM 2016 (MOMENTO 2016) ULTIMATE MARKETING EXPERIENCE Conference Paper CO-AUTHOR |
2016 |
|
Provide Good Quality Service To Satisfy Students' Needs And Make Them Become Loyal Students
2ND INTERNATIONAL CONFERENCE ON ADVANCED RESEARCH IN BUSINESS AND SOCIAL SCIENCES 2016 Conference Paper UTM FIRST AUTHOR |
2016 |
|
The Effects Of Perceived Risks, Reputation And Electronic Word-Of-Mouth (E-Wom) On Malaysians' Collaborative Consumption Of Uber Car Sharing Service
MARKETING SYMPOSIUM 2016 (MOMENTO 2016) Conference Paper CO-AUTHOR |
2016 |
|
The Consumers' Impulse Buying Behaviour Of Cosmetics Shoppers In Retail Store: Estee Lauder Vs. Sephora
MARKETING SYMPOSIUM 2016 (MOMENTO 2016) Conference Paper CO-AUTHOR |
2016 |
|
A Conceptual Framework Review Of Gamification Elements On Mobile Marketing Outcomes
ASIA INTERNATIONAL CONFERENCE Conference Paper UTM FIRST AUTHOR |
2016 |
|
The Relationship Of Customer Perceived Risk And Customer Satisfaction
MEDITERRANEAN JOURNAL OF SOCIAL SCIENCES Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2016 |
|
The Role Of Extrinsic Product Cues In Customers' Preferences And Purchase Intentions: Mediating And Moderating Effects
TEM JOURNAL-TECHNOLOGY EDUCATION MANAGEMENT INFORMATICS Publication In Web Of Science UTM FIRST AUTHOR |
2016 |
|
MODELLING & STATISTICAL CONCEPTS IN BUSINESS RESEARCH: AMOS & SPSS Book (Text) UTM FIRST AUTHOR |
2016 |
|
Market Learning Orientation And Entrepreneurial Orientation Effects Towards Absorptive Capacity And Innovative Capability On Firm Performance
INTERNATIONAL BUSINESS MANAGEMENT Publication In Scopus UTM FIRST AUTHOR |
2016 |
|
Product Innovation And Brand Predicting Preferences And Mediating Role Of Brand Personality By Generation Y In Communication Industry
INFORMATION Publication In Scopus CORRESPONDING AUTHOR |
2016 |
|
Measuring Electronic Word Of Mouth Review Adoption On Green Purchase Intention Using Source Credibility Theory
ADVANCED SCIENCE LETTERS Publication In Scopus CO-AUTHOR |
2016 |
|
Measuring E-Wom Review Adoption On Green Purchase Intention Using Source Credibility Theory
2016 RECENT RESEARCH IN SOCIAL SCIENCES INTERNATIONAL CONFERENCE (SOCSIC) Conference Paper CO-AUTHOR |
2016 |
|
A Conceptual Model For Individual Level Implementation Of Market Orientation
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING AND THE SOCIAL SCIENCES Conference Paper UTM FIRST AUTHOR |
2015 |
|
Market Learning Orientation And Entrepreneurial Orientation Effects Towards Absorptive Capacity And Innovative Capability On Firm Performance
4TH INTERNATIONAL CONFERENCE ON TECHNOLOGY MANAGEMENT, BUSINESS AND ENTREPRENEURSHIP Conference Paper UTM FIRST AUTHOR |
2015 |
|
The Role Of Service Quality And Relationship Marketing In Hospitality Industry
INTERNATIONAL JOURNAL OF ECONOMICS, COMMERCE & MANAGEMENT Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2015 |
|
Application Of Decomposed Theory Of Planned Behaviour On Post Graduate Students Toward On-Line Shopping
JURNAL KEMANUSIAAN Journal Article Non Citation-Indexed CORRESPONDING AUTHOR |
2015 |
|
Corporate Social Responsibility And Customer Behavior In Hospitality Industry
EUROPEAN JOURNAL OF SCIENTIFIC RESEARCH Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2015 |
|
The Role Of Service Quality And Relationship Marketing In Hospitality Industry
INTERNATIONAL JOURNAL OF ECONOMICS, COMMERCE AND MANAGEMENT Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2015 |
|
Service Quality Measurement: A Review
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2015 |
|
Service Quality And Customer Satisfaction And Loyalty Association Moderated By Switching Cost In Hospitality Industry
INTERNATIONAL JOURNAL OF HOSPITALITY & TOURISM SYSTEM Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2015 |
|
The Determinants Of Customers' Behavioral Intentions After Service Failure: The Role Of Emotions
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH Publication In Web Of Science UTM FIRST AUTHOR |
2015 |
|
The Role Of Airline Travelers' Pre-Recovery Emotions During The Service Recovery Process
JOURNAL OF TRAVEL AND TOURISM MARKETING Publication In Web Of Science UTM FIRST AUTHOR |
2015 |
|
The Practices Of Internal Marketing In Services Industry
UNDERSTANDING CUSTOMERS IN SERVICE INDUSTRY Book Chapter CO-AUTHOR |
2015 |
|
Branding Effects On Small And Medium Sized Enterprises Performance In Malaysia: A Conceptual Framework
ADVANCED SCIENCE LETTERS Publication In Scopus UTM FIRST AUTHOR |
2015 |
|
Mystery Of Aircraft Mh370: Electronic Word-Of-Mouth Towards Malaysia Airline Reputation
ADVANCED SCIENCE LETTERS Publication In Scopus CORRESPONDING AUTHOR |
2015 |
|
A Development Of Satisfaction-Loyalty And Reputation Relationship Model Using Performance Measurement Approach Of The Private Medical Clinics’ Services: A Literature Review
PROCEEDINGS OF THE FIFTH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND OPERATIONS MANAGEMENT DUBAI, UNITED ARAB EMIRATES (UAE), MARCH 3 - 5, 2015 Publication In Scopus CO-AUTHOR |
2015 |
|
Utility Consumption Among Malaysian Electricity Users In Government Building
2014 INTERNATIONAL SYMPOSIUM ON TECHNOLOGY MANAGEMENT AND EMERGING TECHNOLOGIES Proceedings CORRESPONDING AUTHOR |
2014 |
|
Exploring The Relationship Between Benefit, Satisfaction And Loyalty Among Unit Trust'S Retail Investors
WORLD APPLIED SCIENCES JOURNAL Publication In Scopus CORRESPONDING AUTHOR |
2014 |
|
Branding In Emerging Market: A Marketing Issues In Malaysia
INTERNATIONAL CONFERENCE ON COMTEMPORARY MARKETING ISSUES Proceedings CORRESPONDING AUTHOR |
2014 |
|
Buying Pattern Of High-Involvement Products Among Yemeni Customer: A Structural Equation Modelling Analysis
INTERNATIONAL CONFERENCE ON CONTEMPORARY MARKETING ISSUES Proceedings UTM FIRST AUTHOR |
2014 |
|
Branding Leadership In Malaysian Smes
PROCEDIA SOCIAL AND BEHAVIORAL SCIENCES-4TH INTERNATIONAL CONFERENCE ON MARKETING AND RETAILING 2013 (INCOMAR 2013) Publication In Web Of Science CO-AUTHOR |
2014 |
|
The Moderating Role Of Market, Firm And Supply Chain Factors On The Relationship Between Information Technology Practices And Supply Chain Agility
AMERICAN JOURNAL OF INDUSTRIAL AND BUSINESS MANAGEMENT Journal Article Non Citation-Indexed CO-AUTHOR |
2014 |
|
The Role Of Lifestyle In Creating Tourists' Destination Image And Destination Loyalty
SAINS HUMANIKA Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2014 |
|
Benefit Segmentation For Unit Trust Products In Malaysian Financial Service Industry
JURNAL KEMANUSIAAN Journal Article Non Citation-Indexed CORRESPONDING AUTHOR |
2013 |
|
The Proposed Conceptual Model For Investigating Moderating Effects Of Contextual Factors On Supply Chain Management Practice-Performance Link In Malaysian Small And Medium Enterprises
INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT Journal Article Non Citation-Indexed CO-AUTHOR |
2012 |
|
Market Segmentation In Malaysia By Using Psychographic Dimensions For Unit Trust Products
AFRICAN JOURNAL OF BUSINESS MANAGEMENT Publication In Web Of Science CORRESPONDING AUTHOR |
2011 |
|
International Students' Choice Behaviour For Higher Education At Malaysian Private Universities
International Journal of Marketing Studies Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2010 |
|
Yemeni Consumers' Perception And Attitude Towards Asian Made Products
Indian Journal of Marketing Journal Article Non Citation-Indexed CORRESPONDING AUTHOR |
2010 |
|
Brand Management: Brand Dynamic: Building The Most Valuable Asset In Business
THE ESSENTIALS OF MARKETING PRINCIPLES Book Chapter CO-AUTHOR |
2009 |
|
Exploring Student Interest In Enterpreneurship At Technical And Engineering Based Higher Education Institution
Academy of Innovation and Entrepreneurship 2008 Conference Paper INDIVIDUAL AUTHOR |
2008 |
|
Exploring Student Interest In Entrepreneurship At Technical And Engineering Based Higher Education Institution
Annual Conference of the Academy-of-Innovation-and-Entrepreneurship Conference Paper INDIVIDUAL AUTHOR |
2008 |
|
Retailing Management: Children As Consumers: Consumption Of Carbonated Drink At School
THE ESSENTIALS OF MARKETING PRINCIPLES Book Chapter UTM FIRST AUTHOR |
2008 |
|
Internal Customer Service Quality In The Malaysian Telecommunications Industry
International Conference on Business and Information 2008 Conference Paper INDIVIDUAL AUTHOR |
2008 |
|
Factors Influencing Arab Holiday Makers To Choose Malaysia As Their Choice Destination
Customer Satisfaction And Service Quality: Challenges And Issues In Malaysia Book Chapter INDIVIDUAL AUTHOR |
2008 |
|
The Psychographic Segmentation Of The Unit Trust Investors In Malaysia Financial Market
Yeditepe International Research Conference Business Strategics Conference Paper INDIVIDUAL AUTHOR |
2008 |
|
Impact Of Supply Chain Management (Scm) On New Product Development Success
Tirmdcm 2007: Proceedings Of The First International Conference On Technology Innovation, Risk Management And Supply Chain Management, Vols 1 And 2 Conference Paper INDIVIDUAL AUTHOR |
2007 |
|
Glocal Approach For Asian Brands
Asia Pasific Marketing Conference 2008 Conference Paper INDIVIDUAL AUTHOR |
2007 |
Legend : IP CATEGORY IP LEVEL
| Intellectual Property Name | Grant Register No. | IP Level | IP Category |
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Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL
| Supervision List |
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NOOR AZMI BIN MOHAMMAD PENGARUH KEPIMPINAN STRATEGIK KE ATAS STRATEGI KOMPETITIF DAN KESAN KEPADA PENCAPAIAN ORGANISASI PHD GRADUATED SUPERVISOR 2006 |
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AINAN BINTI MOHD. YUSOFF INTERNAL SERVICE QUALITY IN THE MALAYSIAN TELECOMMUNICATIONS INDUSTRY PHD ON GOING SUPERVISOR |
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AMMAR YASSIN GHALIB AL-MAKTARY THE EFFECTS OF COUNTRY-OF-ORIGIN ON YEMENI CONSUMERS ATTITUDES TOWARD ASIAN PRODUCTS PHD GRADUATED SUPERVISOR 2008 |
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WAIL SULTAN ABDULLAH ALHAKIMI AN INVESTIGATION OF MARKET ORIENTATION IN YEMENI'S CONSUMER GOODS INDUSTRY PHD GRADUATED SUPERVISOR 2009 |
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FAUZIAH BINTI SH. AHMAD THE BRANDING REALIZATION OF ENTREPRENEURS IN SMALL AND MEDIUM SIZED ENTERPRISES PHD GRADUATED SUPERVISOR 2010 |
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AHMAD SHARIFUDDIN BIN SHAMSUDDIN INTERNATIONAL BRANDING STRATEGY PHD FAIL AND DISMISSAL SUPERVISOR |
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AAYED QASEM HASAN SALEH THE ROLE OF EXTRINSIC PRODUCT CUES IN AUTOMOTIVE BRAND PREFERENCES AND PURCHASE INTENTIONS PHD GRADUATED SUPERVISOR 2013 |
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SUZILAWATI BT. KAMARUDIN THE RELATIONSHIPS BETWEEN RELIGIOUS ORIENTATIONS ON MALAY ENTREPRENEURS' VALUES SYSTEM, STRATEGY AND BUSINESS PERFORMANCE PHD GRADUATED SUPERVISOR 2013 |
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ABDULJALIL SARLI EXPLORING CAUSAL RELATIONSHIP FROM DESTINATION IMAGE TO LOYALTY IN IRANIAN TOURISM PHD GRADUATED SUPERVISOR 2013 |
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MOHAMED ABOBAKR ABDULLAH BAJUNAID THE INFLUENCE OF SOCIAL AND CULTURAL CAPITAL OF STUDENTS IN PRIVATE HIGHER EDUCATION INSTITUTION ON STUDENTS' SATISFACTION PHD GRADUATED SUPERVISOR 2015 |
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TOCK JING MI SMALL AND MEDIUM SIZED ENTERPRISES BRANDING DIMENSIONS AND THE EFFECT ON PERFORMANCE PHD GRADUATED SUPERVISOR 2016 |
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NORZAIDAHWATI BINTI ZAIDIN ANTECEDENTS OF SERVICE OUTCOME AMONG MALAYSIAN PRIVATE MEDICAL CLINIC PHD GRADUATED SUPERVISOR 2016 |
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ALI RAMEZANI GHOTBABADI ANTECEDENTS AND INFLUENCE OF CUSTOMER PERCEIVED RISK ON CUSTOMER SATISFACTION PHD GRADUATED SUPERVISOR 2016 |
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ANAHITA NADERIAN FACTORS INFLUENCE LOYALTY AT HOTELS IN HOUSE RESTAURANTS MODERATIED BY SWITCHING COST PHD GRADUATED SUPERVISOR 2016 |
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ABDALLAH ALLY SENDARO THE EFFECTS OF INDIVIDUAL MARKET ORIENTATION, PERSONALITY, EMOTIONAL INTELLIGENCE AND COMMITMENT ON BANKS' EMPLOYEE PERFORMANCE PHD GRADUATED SUPERVISOR 2018 |
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ARSLAN UMAR INFLUENCE OF BRAND TRUST, INNOVATION, IMAGE, SOCIAL AND ETHICAL REPUTATION ON CUSTOMER SATISFACTION AND LOYALTY PHD GRADUATED SUPERVISOR 2018 |
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ABRAR ULLAH ENTERPRISE RESOURCE PLANNING SYSTEM AND USER PERFORMANCE IN HIGHER EDUCATION INSTITUTIONS OF PAKISTAN PHD GRADUATED SUPERVISOR 2019 |
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KAMISAH BINTI KORMIN ENHANCING RELATIONSHIP MARKETING USING SOCIAL MEDIA TOOLS IN FOOD AND BEVERAGES INDUSTRIES PHD GRADUATED SUPERVISOR 2019 |
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ZIA UR REHMAN THE EFFECT OF PERSONALITY TRAITS AND SELF ENHANCEMENT MOTIVES ON BRAND OUTCOMES IN BRANDED CLOTHING INDUSTRY PHD GRADUATED SUPERVISOR 2019 |
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TAM YIN LING @ ADELINE TAM AUTONOMY SUPPORT, MOTIVATIONS, VALUE AND NATURAL CONTENT BELIEF ON HERBAL MEDICINE PRODUCT CONSUMPTIONS AMONGST EMERGING ADULTS PHD GRADUATED SUPERVISOR 2019 |
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NOORITA BINTI MOHAMMAD CONSUMERS' VALUES ON ATTITUDE AND PURCHASE INTENTION FOR ORGANIC PERSONAL CARE PRODUCTS PHD GRADUATED SUPERVISOR 2019 |
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NORAINDAH BINTI ABDULLAH FAHIM MARKET LEARNING ORIENTATION, ENTREPRENEURIAL ORIENTATION, INNOVATION CAPABILITY, TRUST AND THEIR IMPACT ON THE PERFORMANCE OF CONTRACT FARMING IN MALAYSIA PHD GRADUATED SUPERVISOR 2019 |
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PG MOHD AUZA'E BIN PG ARSHAD EFFECT OF GAMIFICATION ON MOBILE FITNESS APPLICATION ENGAGEMENT USING GOAL SETTING THEORY PHD GRADUATED SUPERVISOR 2020 |
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HENDRIKUS KADANG FACTORS INFLUENCING HERITAGE TOURIST'S BEHAVIOURAL INTENTION IN TORAJA SOUTH SULAWESI PROVINCE OF INDONESIA PHD GRADUATED SUPERVISOR 2020 |
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CHAUDHRY KASHIF MAHMOOD INTEGRATION OF KNOWLEDGE AND CUE UTILIZATION ON CONSUMER PURCHASE DECISION PROCESS TOWARDS ISLAMIC BANKING IN PAKISTAN PHD GRADUATED SUPERVISOR 2020 |
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AHMED H. M. ALSHARIF PERCEPTION OF ACADEMICIANS ON THE IMPLEMENTATION OF NEUROMARKETING TOWARDS EMOTION AND COGNITIVE PROCESS IN TELEVISION ADVERTISEMENT PHD GRADUATED CO-SUPERVISOR 2023 |
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AHMAD FUAD BIN SIDEK MASTER GRADUATED SUPERVISOR 2005 |
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SITI FALINDAH BINTI PADLEE MASTER ON GOING SUPERVISOR |
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MUHAMAD ZAFIR BIN AHMAD MASTER GRADUATED SUPERVISOR 2006 |
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AAYED QASEM HASAN SALEH MASTER GRADUATED SUPERVISOR 2010 |
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ALI RAMEZANI GHOTBABADI INFLUENCE OF CUSTOMER PERCEIVED RISK ON CUSTOMER SATISFACTION IN AIRLINE INDUSTRY MASTER GRADUATED SUPERVISOR 2010 |
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NURHIDAYAH BT AHMAD @ MAHUSIN UTILITY CONSUMPTION PATTERN AMONG MALAYSIAN ELECTRICITY USERS MASTER GRADUATED SUPERVISOR 2013 |
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RABIATOL ADAWIYAH BINTI AHMAD ISSUES OF INNOVATION, STRATEGIC ALLIANCE AND GOVERNMENT SUPPORT AMONG BIO-SME IN JOHOR MASTER GRADUATED SUPERVISOR 2014 |
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FAEZEH MIR GHASEMI MASTER GRADUATED SUPERVISOR 2014 |
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YANG CHAO MASTER GRADUATED SUPERVISOR 2021 |
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ZHOU HENGXU MASTER GRADUATED SUPERVISOR 2021 |