UTM Scholar : ENCIK AHMAD SHARIFUDDIN BIN SHAMSUDDIN

GRANT(PI & MEMBERS)

12

PUBLICATIONS

52

INDEXED PUBLICATION

1

TOTAL STUDENTS

H-INDEXED (SCOPUS)

CITATIONS (SCOPUS)

Grant (PI)

UNIVERSITY FUND

TOTAL

Publications

INDEXED PUBLICATION

NON-INDEXED PUBLICATION

OTHERS PUBLICATION

TOTAL

Supervisions

MASTER

PHD

TOTAL

Legend : SPONSOR TYPE OF GRANT

Grant Name	Year
Enhancing Public University’s Global Brand Equity through Digital Transformation RUG OF UTM UTM Encouragement Research	2024
Strengthening awareness on tooth brushing behaviour among students of Tadika Genius Sinar Bakat. MINISTRY OF EDUCATION Networking Grant	2017
The community impact of UTM's internationalisation RUG OF UTM Flagship	2014
E-Commerce Application Among Malaysia Bumiputra SMEs MINISTRY OF ENERGY, SCIENCE, TECHNOLOGY, ENVIRONEMNT AND CLIMATE CHANGE (MESTECC) Sciencefund	1999
Kecenderungan Membuat Pilihan Dalam Pembelian Runcit Di Kalangan Masyarakat Melayu Bandar. Satu Kajian Kes Di Johor Bahru, Johor. Short Term	1999
Service Quality in Education : A Case Study of Management Students at Faculty of Management and Human Resource Development. (FPPSM), Universiti Teknologi Malaysia (UTM). Short Term	1999
TNA(Training Needs Analysis) Study On Academic Staff of Faculty of Management & Human Resource Development (FMHRD), UTM Based On Performance-Deficiency needs Short Term	1998
The Secondary Data Approach on Marketing Case Study by Using Mechanical Observation (Video) Short Term	1997
Selection Of Academic Staff From Public And Private Institutions in Peninsular Malaysia Short Term	1995

Legend : PUBLICATION CATEGORY TYPE OF AUTHORS

Publication Name	Year
The Role Of Film As A Promotional Tool To Propagate Political Views In The Malaysian Context INTERNATIONAL SYMPOSIUM ON BUSINESS AND ACCOUNTING Proceedings UTM FIRST AUTHOR	2023
Science And The Friday Sermon - An Exploratory Study 2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR	2022
Creativity Teaching & Learning To Marketing Students: Are We Doing It Right? 2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CORRESPONDING AUTHOR	2022
Individual Characteristics And Willingness To Pay For The Halal Logistics LIFESTYLE MARKETING IN DIGITAL AGE Book Chapter CO-AUTHOR	2022
Individual Characteristics And Willingness To Pay For The Halal Logistics LIFESTYLE MARKETING IN DIGITAL AGE Book Chapter CO-AUTHOR	2022
The Influences Of Smartphone Advertising Towards Students' Purchase Intention LIFESTYLE MARKETING IN DIGITAL AGE Book Chapter UTM FIRST AUTHOR	2022
Factors That Affect Gen Z Continuous Watching Intention On Streaming Platform MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper CO-AUTHOR	2021
Brand Equity On Purchase Intention: Case Study On Prada Handbag As A Luxury Brand ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book Chapter UTM FIRST AUTHOR	2021
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book (Text) EDITOR	2021
Sources Of Brand Equity For Online Company MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper CORRESPONDING AUTHOR	2021
Online Gaming Experience: Virtual Game Items Purchase Intention MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR	2021
Foodpanda: Consumers’ Purchase Intention Towards Online Food Delivery Service MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper CO-AUTHOR	2021
Attitude Of Facebook User Influenced By Brand Perception With Advertising Message And Value MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper UTM FIRST AUTHOR	2021
Malay Men Don'T Copy - Another Of Our Unique Character INTERNATIONAL SYMPOSIUM ON TEACHING AND LEARNING INNOVATION Proceedings CO-AUTHOR	2021
Exit Survey Assessment Of Bachelor Of Management (Marketing) Program At Universiti Teknologi Malaysia THE INTERNATIONAL VIRTUAL CONFERENCE ON HUMAN RESOURCE DEVELOPMENT (ICHRD 2021) Proceedings CO-AUTHOR	2021
The Influence Of Smartphones Advertising Towards Students Purchase Intention ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book Chapter UTM FIRST AUTHOR	2021
The Role Of Brand Orientation In Higher Education Sector : Perceptionof Utm Undergraduates Educational Experience In Utm ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book Chapter UTM FIRST AUTHOR	2021
Muslim Gen Z'S Purchase Intention Towards Halal Packaged Food Produced By Non Muslim Manufacturers ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book Chapter UTM FIRST AUTHOR	2021
PELAN PEMBANGUNAN MAMPAN JOHOR 2030 Policy Paper CO-AUTHOR	2021
Visual Narrative As Teaching Method For Business School Courses INTERNATIONAL SYMPOSIUM OIN TEACHING AND LEARNING INNOVATION Proceedings CORRESPONDING AUTHOR	2021
UCAPAN BELANJAWAN JOHOR 2020 Pelaporan / Penerbitan Khusus (Rancangan Malaysia, Statistik Kebangsaan) CO-AUTHOR	2019
Brand Image And Brand Trust As Antecedents Of Brand Loyalty: Case Study Of Apple Inc. MARKETING SYMPOSIUM 2019 Conference Paper UTM FIRST AUTHOR	2019
Consumer-Based Brand Equity On Purchase Intention: Case Study On Ayamas Brand Frozen Food MARKETING SYMPOISUM 2019 Conference Paper UTM FIRST AUTHOR	2019
The Effectiveness Of Facebook Advertisement Engagement Rate Towards Purchase Intention MARKETING SYMPOSIUM 2019 Conference Paper CORRESPONDING AUTHOR	2019
The Influenced Of Brand Familiarity And Brand Repetition On Consumer Memory (Product Placement In Video Games) MARKETING SYMPOSIUM 2019 Conference Paper UTM FIRST AUTHOR	2019
Key Drivers Of Choice Of Automobile In Malaysia MARKETING SYMPOSIUM 2019 Conference Paper UTM FIRST AUTHOR	2019
Assessing Destination Brand Equity: The Case Study Of Georgetown, Penang MARKETING SYMPOSIUM 2019 Conference Paper CORRESPONDING AUTHOR	2019
Demographic And Behavioral Characteristics Profile Of Cinema Audiences Among Utm Student AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL MARKETING SYMPOSIUM 2018 Conference Paper CORRESPONDING AUTHOR	2018
The Effect Of Brand Personality Towards Purchase Intention Of Coffee Products For Starbucks Coffee & Mccafe Brand AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL MARKETING SYNPOSIUM 2018 Conference Paper CORRESPONDING AUTHOR	2018
Effect Of Brand Image And Customer Satisfaction On Customer Loyalty: A Stidy On Tgv Cinemas Johor Bahru AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL MARKETING SYMPOSIUM Conference Paper CORRESPONDING AUTHOR	2018
Role Of Brand Equity And Brand Identity On Preferences Of Snartphones Among Students AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL MARKETING SYMPOSIUM 2018 Conference Paper CORRESPONDING AUTHOR	2018
Brand Equity For Service Brand Online: The Case Of Joox AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL MARKETING SYMPOSIUM 2018 Conference Paper UTM FIRST AUTHOR	2018
The Impact On Brand Personality Towards Brand Equity: Empirical Study On Adidas And Puma Sportswear Brand RESEARCH PROCEEDINGS NARKETING SYMPOSIUM 2016 Proceedings CORRESPONDING AUTHOR	2017
Brand Image And Willingness Of Customer To Pay For A Price Premium Of Mineral Water Brand: A Study On Evian And Topvalu Brand RESERACH PROCEEDINGS MARKETING SYMPOSIUM 2016 Proceedings UTM FIRST AUTHOR	2017
Purchase Intention Towards Branded Luxury Products Aming Young Malaysians RESEARCH PROCEEDINGS MARKETING SYMPOSIUM 2016 Proceedings CORRESPONDING AUTHOR	2017
The Impact And Effectiveness Of Advertisements In Tan Sri Dato Haji Hassan Yunus Stadium Johor Bahru RESEARCH PROCEEDINGS MARKETING SYMPOSIUM 2016 Proceedings UTM FIRST AUTHOR	2017
Assessment Of The Dimension Of Customer Based Brand Equity: Acse Study On Bridgestone Malaysia RESEARCH PROCEEDINGS MARKETING SYMPOSIUM 2016 Proceedings UTM FIRST AUTHOR	2017
University Students' Attitude Toward Shopping Online For Apparel Product EDGE MARKETING SYMPOSIUM 2017 Conference Paper UTM FIRST AUTHOR	2017
Apparel Market Segmentation For Universiti Teknologi Malaysia Students EDGE MARKETING SYMPOSIUM 2017 Conference Paper UTM FIRST AUTHOR	2017
The Effect Of Brand Equity On Utm Brand EDGE MARKETING SYMPOSIUM 2017 Conference Paper UTM FIRST AUTHOR	2017
The Relationship Between Celebrities And Advertising Effectiveness Among College Students EDGE MARKETING SYMPOSIUM 2017 Conference Paper UTM FIRST AUTHOR	2017
Second Hand Clothing Shopping Among Students: The Role Of Psychographic Characteristics EDGE MARKETING SYMPUSIUM 2017 Conference Paper UTM FIRST AUTHOR	2017
The Impact Of Brand Personality Toward Brand Equity: Empirical Study On Adidas And Puma Sportswear Brand MOMENTO 2016, MARKETING SYMPOSIUM Conference Paper CORRESPONDING AUTHOR	2016
The Impact And Effectiveness Of Advertisements In Tan Sri Dato Haji Hassan Yunos Stadium, Johor Bahru MARKETING SYMPOSIUM 2016 (MOMENTO 2016) Conference Paper UTM FIRST AUTHOR	2016
Examining The Relationship Between Brand Emotion, Brand Perception And Brand Extension Among Supporters Of Professional Jdt Football Clubs SYMPOSIUM 2016 (MOMENTO 2016) ULTIMATE MARKETING EXPERIENCE Conference Paper UTM FIRST AUTHOR	2016
Brand Image And Willingness Of Customers' To Pay For A Price Premium For Mineral Water Brand MARKETING SYMPOSIUM 2016(MOMENTO 2016) - ULTIMATE MARKETING EXPERIENCE Conference Paper UTM FIRST AUTHOR	2016
Impact Of Brand Equity Dimensions Toward Purchase Intention Of Petrol Brand Among Youth SYMPOSIUM 2016 (MOMENTO 2016)ULTIMATE MARKETING EXPERIENCE Conference Paper UTM FIRST AUTHOR	2016
Market Segmentation In Malaysia By Using Psychographic Dimensions For Unit Trust Products AFRICAN JOURNAL OF BUSINESS MANAGEMENT Publication In Web Of Science CO-AUTHOR	2011
Website Design And E-Loyalty: A Case Study Of Air Asia Application Issues in E-Business Book Chapter INDIVIDUAL AUTHOR	2008
Adoption Of E-Banking In Small Medium Industry Application Issues in E-Business Book Chapter INDIVIDUAL AUTHOR	2008
The Psychographic Segmentation Of The Unit Trus Investors In Malysia Financial Market 3rd International Borneo Business Conference IBBS 08 Conference Paper INDIVIDUAL AUTHOR	2008
Internationalization Of R&D : Supportive And Non-Supportive Environment For Technology Transfer To Host Country Personnel Proceedings of Business and Information Conference Paper INDIVIDUAL AUTHOR	2007

Legend : IP CATEGORY IP LEVEL

Intellectual Property Name	Grant Register No.	IP Level	IP Category

Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL

Supervision List
MUHAMMAD ZAFIR BIN MOHD WAZIR MASTER GRADUATED CO-SUPERVISOR 2017
MIMI ASMIDA BINTI RIDHWAN MASTER GRADUATED SUPERVISOR 2022
SINDHUJA A/P RAKAVAN MASTER GRADUATED SUPERVISOR 2022
SITI NORADILA BINTI MD RAHIM MASTER GRADUATED SUPERVISOR 2022