GRANT(PI & MEMBERS)
12
PUBLICATIONS
52
INDEXED PUBLICATION
1
TOTAL STUDENTS
H-INDEXED (SCOPUS)
CITATIONS (SCOPUS)
Grant (PI)
UNIVERSITY FUND
2
TOTAL
Publications
INDEXED PUBLICATION
1
NON-INDEXED PUBLICATION
0
OTHERS PUBLICATION
51
TOTAL
Supervisions
MASTER
4
PHD
0
TOTAL
Legend : SPONSOR TYPE OF GRANT
Grant Name | Year |
---|---|
Strengthening awareness on tooth brushing behaviour among students of Tadika Genius Sinar Bakat. MINISTRY OF EDUCATION Networking Grant |
2017 |
The community impact of UTM's internationalisation RUG OF UTM Flagship |
2014 |
E-Commerce Application Among Malaysia Bumiputra SMEs MINISTRY OF ENERGY, SCIENCE, TECHNOLOGY, ENVIRONEMNT AND CLIMATE CHANGE (MESTECC) Sciencefund |
1999 |
Kecenderungan Membuat Pilihan Dalam Pembelian Runcit Di Kalangan Masyarakat Melayu Bandar. Satu Kajian Kes Di Johor Bahru, Johor. Short Term |
1999 |
Service Quality in Education : A Case Study of Management Students at Faculty of Management and Human Resource Development. (FPPSM), Universiti Teknologi Malaysia (UTM). Short Term |
1999 |
TNA(Training Needs Analysis) Study On Academic Staff of Faculty of Management & Human Resource Development (FMHRD), UTM Based On Performance-Deficiency needs Short Term |
1998 |
The Secondary Data Approach on Marketing Case Study by Using Mechanical Observation (Video) Short Term |
1997 |
Selection Of Academic Staff From Public And Private Institutions in Peninsular Malaysia Short Term |
1995 |
Legend : PUBLICATION CATEGORY TYPE OF AUTHORS
Publication Name | Year |
---|---|
The Role Of Film As A Promotional Tool To Propagate Political Views In The Malaysian Context
INTERNATIONAL SYMPOSIUM ON BUSINESS AND ACCOUNTING Proceedings UTM FIRST AUTHOR |
2023 |
Science And The Friday Sermon - An Exploratory Study
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR |
2022 |
Creativity Teaching & Learning To Marketing Students: Are We Doing It Right?
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CORRESPONDING AUTHOR |
2022 |
Individual Characteristics And Willingness To Pay For The Halal Logistics
LIFESTYLE MARKETING IN DIGITAL AGE Book Chapter CO-AUTHOR |
2022 |
Individual Characteristics And Willingness To Pay For The Halal Logistics
LIFESTYLE MARKETING IN DIGITAL AGE Book Chapter CO-AUTHOR |
2022 |
The Influences Of Smartphone Advertising Towards Students' Purchase Intention
LIFESTYLE MARKETING IN DIGITAL AGE Book Chapter UTM FIRST AUTHOR |
2022 |
Factors That Affect Gen Z Continuous Watching Intention On Streaming Platform
MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper CO-AUTHOR |
2021 |
Brand Equity On Purchase Intention: Case Study On Prada Handbag As A Luxury Brand
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book Chapter UTM FIRST AUTHOR |
2021 |
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book (Text) EDITOR |
2021 |
Sources Of Brand Equity For Online Company
MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper CORRESPONDING AUTHOR |
2021 |
Online Gaming Experience: Virtual Game Items Purchase Intention
MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR |
2021 |
Foodpanda: Consumers’ Purchase Intention Towards Online Food Delivery Service
MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper CO-AUTHOR |
2021 |
Attitude Of Facebook User Influenced By Brand Perception With Advertising Message And Value
MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper UTM FIRST AUTHOR |
2021 |
Malay Men Don'T Copy - Another Of Our Unique Character
INTERNATIONAL SYMPOSIUM ON TEACHING AND LEARNING INNOVATION Proceedings CO-AUTHOR |
2021 |
Exit Survey Assessment Of Bachelor Of Management (Marketing)
Program At Universiti Teknologi Malaysia
THE INTERNATIONAL VIRTUAL CONFERENCE ON HUMAN RESOURCE DEVELOPMENT (ICHRD 2021) Proceedings CO-AUTHOR |
2021 |
The Influence Of Smartphones Advertising Towards Students Purchase Intention
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book Chapter UTM FIRST AUTHOR |
2021 |
The Role Of Brand Orientation In Higher Education Sector : Perceptionof Utm Undergraduates Educational Experience In Utm
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book Chapter UTM FIRST AUTHOR |
2021 |
Muslim Gen Z'S Purchase Intention Towards Halal Packaged Food Produced By Non Muslim Manufacturers
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book Chapter UTM FIRST AUTHOR |
2021 |
PELAN PEMBANGUNAN MAMPAN JOHOR 2030 Policy Paper CO-AUTHOR |
2021 |
Visual Narrative As Teaching Method For Business School Courses
INTERNATIONAL SYMPOSIUM OIN TEACHING AND LEARNING INNOVATION Proceedings CORRESPONDING AUTHOR |
2021 |
UCAPAN BELANJAWAN JOHOR 2020 Pelaporan / Penerbitan Khusus (Rancangan Malaysia, Statistik Kebangsaan) CO-AUTHOR |
2019 |
Brand Image And Brand Trust As Antecedents Of Brand Loyalty: Case Study Of Apple Inc.
MARKETING SYMPOSIUM 2019 Conference Paper UTM FIRST AUTHOR |
2019 |
Consumer-Based Brand Equity On Purchase Intention: Case Study On Ayamas Brand Frozen Food
MARKETING SYMPOISUM 2019 Conference Paper UTM FIRST AUTHOR |
2019 |
The Effectiveness Of Facebook Advertisement
Engagement Rate Towards Purchase Intention
MARKETING SYMPOSIUM 2019 Conference Paper CORRESPONDING AUTHOR |
2019 |
The Influenced Of Brand Familiarity And Brand
Repetition On Consumer Memory
(Product Placement In Video Games)
MARKETING SYMPOSIUM 2019 Conference Paper UTM FIRST AUTHOR |
2019 |
Key Drivers Of Choice Of Automobile In Malaysia
MARKETING SYMPOSIUM 2019 Conference Paper UTM FIRST AUTHOR |
2019 |
Assessing Destination Brand Equity: The Case Study Of Georgetown, Penang
MARKETING SYMPOSIUM 2019 Conference Paper CORRESPONDING AUTHOR |
2019 |
Demographic And Behavioral Characteristics Profile Of Cinema Audiences Among Utm Student
AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL MARKETING SYMPOSIUM 2018 Conference Paper CORRESPONDING AUTHOR |
2018 |
The Effect Of Brand Personality Towards Purchase Intention Of Coffee Products For Starbucks Coffee & Mccafe Brand
AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL MARKETING SYNPOSIUM 2018 Conference Paper CORRESPONDING AUTHOR |
2018 |
Effect Of Brand Image And Customer Satisfaction On Customer Loyalty: A Stidy On Tgv Cinemas Johor Bahru
AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL MARKETING SYMPOSIUM Conference Paper CORRESPONDING AUTHOR |
2018 |
Role Of Brand Equity And Brand Identity On Preferences Of Snartphones Among Students
AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL MARKETING SYMPOSIUM 2018 Conference Paper CORRESPONDING AUTHOR |
2018 |
Brand Equity For Service Brand Online: The Case Of Joox
AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL MARKETING SYMPOSIUM 2018 Conference Paper UTM FIRST AUTHOR |
2018 |
The Impact On Brand Personality Towards Brand Equity: Empirical Study On Adidas And Puma Sportswear Brand
RESEARCH PROCEEDINGS NARKETING SYMPOSIUM 2016 Proceedings CORRESPONDING AUTHOR |
2017 |
Brand Image And Willingness Of Customer To Pay For A Price Premium Of Mineral Water Brand: A Study On Evian And Topvalu Brand
RESERACH PROCEEDINGS MARKETING SYMPOSIUM 2016 Proceedings UTM FIRST AUTHOR |
2017 |
Purchase Intention Towards Branded Luxury Products Aming Young Malaysians
RESEARCH PROCEEDINGS MARKETING SYMPOSIUM 2016 Proceedings CORRESPONDING AUTHOR |
2017 |
The Impact And Effectiveness Of Advertisements In Tan Sri Dato Haji Hassan Yunus Stadium Johor Bahru
RESEARCH PROCEEDINGS MARKETING SYMPOSIUM 2016 Proceedings UTM FIRST AUTHOR |
2017 |
Assessment Of The Dimension Of Customer Based Brand Equity: Acse Study On Bridgestone Malaysia
RESEARCH PROCEEDINGS MARKETING SYMPOSIUM 2016 Proceedings UTM FIRST AUTHOR |
2017 |
University Students' Attitude Toward Shopping Online For Apparel Product
EDGE MARKETING SYMPOSIUM 2017 Conference Paper UTM FIRST AUTHOR |
2017 |
Apparel Market Segmentation For Universiti Teknologi Malaysia Students
EDGE MARKETING SYMPOSIUM 2017 Conference Paper UTM FIRST AUTHOR |
2017 |
The Effect Of Brand Equity On Utm Brand
EDGE MARKETING SYMPOSIUM 2017 Conference Paper UTM FIRST AUTHOR |
2017 |
The Relationship Between Celebrities And Advertising Effectiveness Among College Students
EDGE MARKETING SYMPOSIUM 2017 Conference Paper UTM FIRST AUTHOR |
2017 |
Second Hand Clothing Shopping Among Students: The Role Of Psychographic Characteristics
EDGE MARKETING SYMPUSIUM 2017 Conference Paper UTM FIRST AUTHOR |
2017 |
The Impact Of Brand Personality Toward Brand Equity: Empirical Study On Adidas And Puma Sportswear Brand
MOMENTO 2016, MARKETING SYMPOSIUM Conference Paper CORRESPONDING AUTHOR |
2016 |
The Impact And Effectiveness Of Advertisements In Tan Sri Dato Haji Hassan Yunos Stadium, Johor Bahru
MARKETING SYMPOSIUM 2016 (MOMENTO 2016) Conference Paper UTM FIRST AUTHOR |
2016 |
Examining The Relationship Between Brand Emotion, Brand Perception And Brand Extension Among Supporters Of Professional Jdt Football Clubs
SYMPOSIUM 2016 (MOMENTO 2016) ULTIMATE MARKETING EXPERIENCE Conference Paper UTM FIRST AUTHOR |
2016 |
Brand Image And Willingness Of Customers' To Pay For A Price Premium For Mineral Water Brand
MARKETING SYMPOSIUM 2016(MOMENTO 2016) - ULTIMATE MARKETING EXPERIENCE Conference Paper UTM FIRST AUTHOR |
2016 |
Impact Of Brand Equity Dimensions Toward Purchase Intention Of Petrol Brand Among Youth
SYMPOSIUM 2016 (MOMENTO 2016)ULTIMATE MARKETING EXPERIENCE Conference Paper UTM FIRST AUTHOR |
2016 |
Market Segmentation In Malaysia By Using Psychographic Dimensions For Unit Trust Products
AFRICAN JOURNAL OF BUSINESS MANAGEMENT Publication In Web Of Science CO-AUTHOR |
2011 |
Website Design And E-Loyalty: A Case Study Of Air Asia
Application Issues in E-Business Book Chapter INDIVIDUAL AUTHOR |
2008 |
Adoption Of E-Banking In Small Medium Industry
Application Issues in E-Business Book Chapter INDIVIDUAL AUTHOR |
2008 |
The Psychographic Segmentation Of The Unit Trus Investors In Malysia Financial Market
3rd International Borneo Business Conference IBBS 08 Conference Paper INDIVIDUAL AUTHOR |
2008 |
Internationalization Of R&D : Supportive And Non-Supportive Environment For Technology Transfer To Host Country Personnel
Proceedings of Business and Information Conference Paper INDIVIDUAL AUTHOR |
2007 |
Legend : IP CATEGORY IP LEVEL
Intellectual Property Name | Grant Register No. | IP Level | IP Category |
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Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL
Supervision List |
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MUHAMMAD ZAFIR BIN MOHD WAZIR MASTER GRADUATED CO-SUPERVISOR 2017 |
MIMI ASMIDA BINTI RIDHWAN MASTER GRADUATED SUPERVISOR 2022 |
SINDHUJA A/P RAKAVAN MASTER GRADUATED SUPERVISOR 2022 |
SITI NORADILA BINTI MD RAHIM MASTER GRADUATED SUPERVISOR 2022 |