GRANT(PI & MEMBERS)

25

PUBLICATIONS

160

INDEXED PUBLICATION

20

TOTAL STUDENTS

H-INDEXED (SCOPUS)

CITATIONS (SCOPUS)

Grant (PI)

UNIVERSITY FUND
1
TOTAL

Publications

INDEXED PUBLICATION
20
NON-INDEXED PUBLICATION
11
OTHERS PUBLICATION
129
TOTAL

Supervisions

DEGREE
0
MASTER
7
PHD
6
TOTAL

Legend : SPONSOR TYPE OF GRANT

Grant Name Year
Formulation A Structural Model for Electronic Waste Reverse Logistics Implementation
RUG OF UTM UTM Fundamental Research
2023
Building A Consortium for Researcher-Practitioner Collaboration in Marketing Research and Innovation
GROCERMART PTE LTD Non Goverment Agency
2023
PROJEK PERANCANGAN DAN REKABENTUK PEMBANGUNAN TAMAN AWAM KE ARAH KULAI BANDAR PINTAR DAN BANDAR LESTARI 2025
MAJLIS PERBANDARAN KULAI Non Goverment Agency
2021
PELAKSANAAN PENGURUSAN RISIKO DI JABATAN KESIHATAN AWAM, DAERAH KULAI
MAJLIS BANDARAYA ISKANDAR PUTERI,JOHOR BAHRU Non Goverment Agency
2021
PELAKSANAAN PENYELIDIKAN PENGURUSAN RISIKO ZK CONSORTIUM SDN BHD
Zecon Kimlun Consortium Sdn Bhd Contract Research DTD
2021
Program MOSTI : Safety Concern Related to Consumer Products Containing Radioactive Materials in Malaysia
MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN Non Goverment Agency
2021
Projek MOSTI 3 : Public Awareness of Consumer Products Containing Radioactive Material: A Pilot Study in Malaysia
MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN Non Goverment Agency
2021
Behavioural Change Intervention : The Application of Integrated Persuasive Communication Messages (IPCM) in Promoting Pro-environmental Consumption
RUG OF UTM UTM Encouragement Research
2020
PEMBANGUNAN KERANGKA KOMPETENSI SUMBER MANUSIA DALAM KALANGAN PENGURUS DI INSTITUSI PENGAJIAN TINGGI MALAYSIA
RUG OF UTM UTM Encouragement Research
2020
IMPAK PENEMPATAN PEKERJA ASING KE ATAS SOSIO- EKONOMI MASYARAKAT DAERAH KULAIJAYA, JOHOR
MAJLIS PERBANDARAN KULAI Non Goverment Agency
2020
Developed a New Hybrid Quantitative Approach for Islamic Total Quality Management (i-TQM) towards organizational performance in Malaysian Halal Food Industry
RUG OF UTM UTM Fundamental Research
2020
SAFETY CONCERN RELATED TO CONSUMER PRODUCTS CONTAINING RADIOACTIVE MATERIALS IN MALAYSIA
RUG OF UTM UTM High Impact Research
2020
Enhancement goal setting theory in mobile application for betterment healthcare among gen y
MINISTRY OF EDUCATION Fundamental Research Grant Scheme
2019
ELECTRONIC WASTE RECYCLING BEHAVIOR FOR REVERSE LOGISTICS IN MALAYSIA
RUG OF UTM Tier 2
2019
OPEN INNOVATION ACTIVITIES AND FIRM'S INNOVATION PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN THE MALAYSIAN MANUFACTURING SECTOR.
RUG OF UTM Tier 2
2019
ROLE OF ENVIRONMENTAL RESPONSIBLE BEHAVIOUR IN PREDICTING MALAYSIAN CONSUMERS' PURCHASE OF ENERGY EFFICIENT VEHICLE
RUG OF UTM Tier 2
2019
Entrepreneurial Orientation and Organizational Performance of Online Business in Malaysia
RUG OF UTM Tier 2
2019
PIPE THRUSTER FOR HORIZONTAL DIRECTIONAL DRILLING APPLICATION
INNOVATION AND COMMERCIALISATION CENTRE (ICC) Prototype Development Fund
2019
BENCHMARKING AND DEVELOPMENT OF QUALITY MANAGEMENT SYSTEMS FRAMEWORK FOR MALAYSIA CONSTRUCTION INDUSTRY
RUG OF UTM Industry-International Incentive Grant
2019
PROGRAM PEMINDAHAN ILMU PENGURUSAN JENAMA DAN STRATEGI PEMASARAN MEDIA SOSIAL KEPADA USAHAWAN JOHOR - ENTREPRENEURSHIP & MARKETING TECHNOLOGY 2019 (EMT 2019)
CENTER FOR COMMUNITY AND INDUSTRY NETWORK (CCIN) Business Entity
2019
UTM-TDR 40.4 (T2): ENVIRONMENTAL CONSCIOUSNESS AND SUSTAINABLE DEVELOPMENT PERFORMANCE OF ECO-INDUSTRIAL PARK IN MALAYSIA
RUG OF UTM UTM Transdiciplinary Research Grant
2018
PENYELIDIKAN BERKAITAN PEMBANGUNAN PROSES DAN SISTEM PENGURUSAN KUALITI SYARIKAT DALAM SKOP KERJA-KERJA PEMBINAAN
KYS CONSTRUCTION SDN BHD Contract Research DTD
2018
Medical Tourism in Malaysia
RUG OF UTM Tier 2
2018
EXPLORING THE EFFECTS OF DIGITAL ECONOMY, FINANCIAL OPENNESS AND ENVIRONMENT SUSTAINABILITY ON TOURISM DEMAND
RUG OF UTM UTMShine
2017
Strengthening awareness on tooth brushing behaviour among students of Tadika Genius Sinar Bakat.
MINISTRY OF EDUCATION Networking Grant
2017

Legend : PUBLICATION CATEGORY TYPE OF AUTHORS

Publication Name Year
Communicating Sustainability Fashion In Marketing Advertisements On The Context Of Malaysia: Stimuli Development And Pre Testing Results
ASIAN SOCIAL SCIENCE
Excellence In Research For Australia (Era) CO-AUTHOR
2023
Current Status Of Market Mavens Research: A Literature Review
EMERGING SCIENCE JOURNAL
Publication In Scopus CO-AUTHOR
2023
Malaysian Consumers’ Adoption Intention Of Smartwatch
ECONOMIC AND SOCIAL ISSUES IN SUSTAINABILITY
Book Chapter CO-AUTHOR
2023
Marketing Mix To Increase The Brand Awareness And Customer Satisfaction Of Jannahnoe Empire Sendirian Berhad
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Should We Adopt Online Green Product Reviews? Source Credibility Theory (Sct) And Structural Equation Modeling (Sem) Results
PROCEEDINGS OF THE 1ST MALAYSIA SUSTAINABLE UNIVERSITY NETWORK NATIONAL CONFERENCE (MYSUN 2022)
Proceedings CO-AUTHOR
2022
Factors That Drive Marketing Strategies Implementation For Purchase Intention Of Tadika Santalia
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Marketing Intervention To Stimulate Purchase Intention Of My-Robot Taman Universiti Sdn. Bhd.
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Social Media Communication Strategies To Enhance Brand Passion And Purchase Intention Of Pro Bakers Enterpris
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Marketing Mix To Increase Purchase Intention Of Plumbing And Maintenance Service Provider – Case Of Azman Bin Ahmad
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Online Booking Implementation For Nasesz Enterprise
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Social Media Brand Communication Strategies To Enhance Brand Equity Of Top One Technology Sdn. Bhd.
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
The Role Of Pricing And Product Knowledge On Malaysian Consumers’ Green Purchase Intention
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2022
Price Consciousness, Deal And Coupon Proneness, E-Wom And Purchase Intention On Social Commerce Sites
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2022
Sustainable Fashion: The Way For Future, But Where Are We Now?
AHIBS BIZCONNECTION
Publication In Academic And Profesional Magazine CO-AUTHOR
2022
Adoption Intention For Household Green Cleaning Product Among Malaysian Consumers
INTERNATIONAL JOURNAL OF SOCIAL SCIENCE RESEARCH (IJSSR)
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2022
Drivers Of Sustainable Apparel Purchase Intention: An Empirical Study Of Malaysian Millennial Consumers
SUSTAINABILITY
Publication In Web Of Science CO-AUTHOR
2022
Public Awareness Of Consumer Products Containing Radioactive Materials: Empirical Evidence From Malaysia
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
Publication In Web Of Science CO-AUTHOR
2022
Bibliometrix Analysis Of Information Sharing In Social Media
COGENT BUSINESS & MANAGEMENT
Publication In Web Of Science CO-AUTHOR
2022
Moderating Effect Of Collectivism On Chinese Consumers' Intention To Adopt Electric Vehicles-An Adoption Of Vbn Framework
SUSTAINABILITY
Publication In Web Of Science UTM FIRST AUTHOR
2022
Effect Of Intrinsic And Extrinsic Motivations On Cyber-Market Mavenism: Their Role In Information Sharing Behavior
INNOVATIVE MARKETING
Publication In Web Of Science CO-AUTHOR
2022
Factors Influencing Halal Cosmetics Purchase Intention Among Malaysian Public University Students
BUSINESS INNOVATION
Book Chapter UTM FIRST AUTHOR
2022
Chapter 4: Organic Food Purchase Intentions Among Generation Y
LIFESTYLE MARKETING IN THE DIGITAL AGE
Book Chapter UTM FIRST AUTHOR
2022
Factors Influencing Halal Cosmetics Purchase Intention Among Malaysian Public University Students
BUSINESS INNOVATION
Book Chapter UTM FIRST AUTHOR
2022
Factors Affecting Youngsters’ Purchase Intention On Instagram
PERSPECTIVES ON ECONOMIC GROWTH AND DECENT WORK
Book Chapter UTM FIRST AUTHOR
2022
Influence Of Korean Wave Towards Student Lifestyle
LIFESTYLE MARKETING IN THE DIGITAL AGE
Book Chapter UTM FIRST AUTHOR
2022
Social Media Strategies To Increase Brand Of A Traditional Chinese Pastry Shop – Chop Kian Lai Seng
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Toss Electronic Waste Right: From Toxic To Green
E-PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2022 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2022
Social Media And Engagement Strategies To Increase Brand Equity And Purchase Intention Of Red Future Network Enterprise
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Investigate Website Quality And E-Trust For Online Booking Implementation
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Proceedings CO-AUTHOR
2021
Antecedents Of Smartphone Brand Commitment And Switching Behaviour
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
2021
Drivers To Increase Recycling Behavior In Higher Education Institutions
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
2021
Factors Affecting Consumer Repurchase Intention Towards Airbnb
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
2021
What Drives Consumer Adoption Of Mobile Wallet?
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
2021
The Influences Of Vlog Attributes On Parasocial Interaction And Branding
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
2021
Experiential Learning For Entrepreneurship
SYMPOSIUM ON TEACHING & LEARNING PRACTICES IN ELECTRICAL ENGINEERING (STLEE 2021)
Proceedings CO-AUTHOR
2021
Enhancing Knowledge Of Young Generation In Zero Waste Management
II. INTERNATIONAL ACADEMICIAN STUDIES CONGRESS: SUSTAINABILITY TOWARDS SOCIETY 5.0
Proceedings CO-AUTHOR
2021
Service Learning Pedagogy In Social Media And Branding Class Towards Quadruple Helix Partnership (Qhp)
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2021)
Proceedings CO-AUTHOR
2021
"Envirunment" Virtual Run To Educate Sustainable Development Goals And Commit Zero Waste Practices
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2021 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2021
Consumer Adoption Intention Toward Healthcare Wearable Technology
SYDNEY INTERNATIONAL CONFERENCE ON GLOBAL BUSINESS, INNOVATION AND ENTREPRENEURSHIP (SICBIE-2021)
Proceedings UTM FIRST AUTHOR
2021
Creating A Student-Centered Collaborative Learning Through Planning A Successful Webinar
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2021)
Proceedings CO-AUTHOR
2021
Marketing Mix Strategies To Increase Purchase Intention Of A Plumbing And Maintenance Service Provider
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Proceedings CO-AUTHOR
2021
Andragogy In Experiential Learning For Social Wellbeing
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION
Proceedings CORRESPONDING AUTHOR
2021
Social Media Marketing Strategies To Increase Purchase Intention Of A Kindergarten
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Proceedings CO-AUTHOR
2021
Influence Of Uniqueness And Innovativeness Of Fast Food Menu Towards Customer Satisfaction
MARKETING CONVENTION 2020 (MARVENT'20)
Proceedings CO-AUTHOR
2021

SAFETY CONCERN RELATED TO CONSUMER PRODUCTS CONTAINING RADIOACTIVE MATERIALS - FINAL REPORT SUBMITTED TO KUMPULAN WANG AMANAH (KWA) MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN (MSPK), MINISTRY OF SCIENCE, TECHNOLOGY AND INNOVATION (MOSTI) AND ATOMIC ENERGY LICENSING BOARD (AELB), MALAYSIA, JANUARY 2022.
Clasified/Technical Report CO-AUTHOR
2021
Factors Affecting Destination Loyalty Of Foreign Students Towards Malaysian Higher Education Institutions
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
2021
E-Service Factors Of Online Banking And Its Influence On Customer Satisfaction: The Case Of Bank Islam Malaysia Berhad (Bimb)
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Conference Paper UTM FIRST AUTHOR
2021
The Influence Of Ewom In Social Media On Consumers Purchase Intention Among Youth In Malaysia
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper UTM FIRST AUTHOR
2021
Factors That Predict The Usage Intention Towards Tiktok Among Malaysian Consumers
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper CO-AUTHOR
2021
Factors That Affect Gen Z Continuous Watching Intention On Streaming Platform
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper CO-AUTHOR
2021
Influence Of Korean Wave Towards Student Lifestyle
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper UTM FIRST AUTHOR
2021
Social Media As A Tool To Help Select Tourism Destinations: Case Of Universiti Teknologi Malaysia, Skudai
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper UTM FIRST AUTHOR
2021
Foodpanda: Consumers’ Purchase Intention Towards Online Food Delivery Service
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper CO-AUTHOR
2021
Effect Of Reference Price Toward Customer Purchase Intention On Frozen Food: A Case Study At Restaurant Vegetarian S.I Jin Wei
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Conference Paper UTM FIRST AUTHOR
2021
The Behavioural Intention Of Customers’ Adoption Of Smartphone Fitness Apps
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper CO-AUTHOR
2021
Adoptionintention Towardshealthcarewearable Technology Among Johor Consumers
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper UTM FIRST AUTHOR
2021
Factors That Influencing The Adoption Of E-Wallet Among Undergraduate Students In Utm Johor Bahru
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper UTM FIRST AUTHOR
2021
Enhancing Knowledge Of Young Generation In Zero Waste Management
II. INTERNATIONAL ACADEMICIAN STUDIES CONGRESS 2021/FALL (AS-2021/FALL)
Conference Paper CO-AUTHOR
2021
Factors Influencing Purchase Intention Of Health Supplement Product Among Utm Jb Students
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper UTM FIRST AUTHOR
2021
Bibliometric Analysis On Motivation Of Sport Event Volunteer Using The Scopus Database
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2021
The Impact Of Brand Equity On Purchase Intention Toward Herms C Enterprise
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Conference Paper UTM FIRST AUTHOR
2021
Measuring Customer Satisfaction For Courier Services Using Servperf: A Case Study Of Ninja Van
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Conference Paper UTM FIRST AUTHOR
2021
Mobile Wallet Adoption: A Proposed Model
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS-2020)
Conference Paper CO-AUTHOR
2020
Sustainable Fashion - You Don'T Have To Be A Hero To Save The Planet!
UTM NEXUS MAGAZINE
Publication In Academic And Profesional Magazine CO-AUTHOR
2020
What Drives Consumer Adoption Of Mobile Wallet?
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper CO-AUTHOR
2020
Electronic Waste Recycling Behavior: A Proposed Framework
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING SCIENCE & HUMANITY 2020 (IGCESH 2020)
Conference Paper CO-AUTHOR
2020
Destinations Selection For Educational Tourism: A Review
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper CO-AUTHOR
2020
How Airbnb Took Over The World?
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper CO-AUTHOR
2020
Factors Affecting Student Satisfaction And Destination Loyalty For Educational Tourism
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020)
Conference Paper CO-AUTHOR
2020
Ways To Increase Word-Of-Mouth In The Retail Industry
27TH WORLD CONFERENCE ON APPLIED SCIENCE, ENGINEERING & TECHNOLOGY (WCASET 2020)
Conference Paper CO-AUTHOR
2020
Young Consumers' Lifestyles On Their Ecological Behavior
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020)
Conference Paper CO-AUTHOR
2020
Factors Enhancing Young Consumers Satisfaction Of Mobile Wallet Services In Malaysia
27TH WORLD CONFERENCE ON APPLIED SCIENCE ENGINEERING & TECHNOLOGY (WCASET 2020)
Conference Paper CO-AUTHOR
2020
Goal Clarity And Financial Literacy Towards Retirement Confidence Among Working Adults In Southern Region, Malaysia
27TH WORLD CONFERENCE ON APPLIED SCIENCE, ENGINEERING AND TECHNOLOGY (WCASET 2020)
Conference Paper CO-AUTHOR
2020
Current Issues And Emerging Trends Of Social Media Effectiveness In Volunteer Organization
3RD INTERNATIONAL CONFERENCE ON TOURISM, TECHNOLOGY AND BUSINESS MANAGEMENT 2020(ICTTBM)
Conference Paper UTM FIRST AUTHOR
2020
The Moderating Effect Of Cynicism Among Malaysian Consumers On Purchase Intention Of Energy Efficient Vehicle
THE 27TH WORLD CONFERENCE ON APPLIED SCIENCE, ENGINEERING AND TECHNOLOGY (WCASET 2020)
Conference Paper CO-AUTHOR
2020
Drivers For Customer Repurchase Intention In Airbnb
5TH INTERNATIONAL CONFERENCE ON E-COMMERCE (ICOEC 2020)
Conference Paper CO-AUTHOR
2020
Using Competitions To Nurture The Leaders Of Tomorrow
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2020
Development Of Entrepreneurs Via Social Media Marketing Service Learning
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2020
Be Still Project: Andragogy In Experiential Learning For A Good Cause
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION
Proceedings UTM FIRST AUTHOR
2020
Partnership Model For Innovative Student-Centered Learning Approach
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 SYMPOSIUM
Proceedings CO-AUTHOR
2020
The Effect Of Perceived Value On Sustainable Fashion Consumption In The Era Of Covid-19: A Proposed Conceptual Framework
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2020
The Influences Of Parasocial Relationship And Sources Credibility In Promoting Sustainable Fashion In Social Network Sites
INTERNATIONAL JOURNAL OF ENGINEERING AND ADVANCED TECHNOLOGY (IJEAT)
Journal Article Non Citation-Indexed CO-AUTHOR
2020
Why Medical Tourists Must Go To Malaysia!
INTERNATIONAL JOURNAL OF BUSINESS CONTINUITY AND RISK MANAGEMENT
Publication In Scopus CO-AUTHOR
2020
User-Generated Content Sources: The Use Of Social Media In Motivating Sustainable Luxury Fashion Consumptions
INTERNATIONAL JOURNAL OF SCIENTIFIC AND TECHNOLOGY RESEARCH
Publication In Scopus CO-AUTHOR
2020
Measuring Post-Purchase Regret And Impulse Buying In Online Shopping Experience From Cognitive Dissonance Theory Perspective
2020 6TH IEEE INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, ICIM 2020
Publication In Scopus CO-AUTHOR
2020
Bibliometric Analysis Of Global Research Trends On Electronic Word Of Mouth Using Scopus Database
JOURNAL OF CRITICAL REVIEWS
Publication In Scopus CO-AUTHOR
2020
Understanding Customer Repurchase Intention In Airbnb: Role Of Attitudes And Satisfaction
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020)
Conference Paper CO-AUTHOR
2020
An Assessment On The Relationship Between Open Innovation Activities And FirmãƒÂ¢Ã‚€Â™S Innovation Performance Of Small And Medium Enterprises In The Malaysian Manufacturing Sector
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019)
Conference Paper CO-AUTHOR
2019
Mcdonald'S Boycott - An Overview Of Human Rights Awareness, Religiosity And Self-Image Among Malaysian Youths
BUSINESS IN ISLAMIC PERSPECTIVE (SOME SELECTED ISSUES)
Book Chapter CO-AUTHOR
2019
Social Media Marketing Communications On Consumers Attitudes
3RD ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2019)
Conference Paper CO-AUTHOR
2019
The Relationship Between Innovation Factors And Firms Performance Of Manufacturing Sme In Malaysia
INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019
Conference Paper CO-AUTHOR
2019
Innovative Bee Box Using Modular Recycled Material For Sustainable Bee Farming: A Review And Potential For Commercialisation
INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019 (ITMC 19)
Conference Paper CO-AUTHOR
2019
The Influence Of Facebook Features And Activities On Gen Y'S Purchase Intention
6TH INTERNATIONAL CONFERENCE ON RESEARCH AND INNOVATION IN INFORMATION SYSTEMS (ICRIIS 2019)
Conference Paper CORRESPONDING AUTHOR
2019
Motivational Drivers Behind Sustainable Luxury Consumption: A Review
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019)
Conference Paper CO-AUTHOR
2019
Role Of Technological Innovation And Word-Of-Mouth In Retailing
INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019
Conference Paper CO-AUTHOR
2019
Advancement On Enterprise Risk Management And Supply Chain Performance
WORLD CONFERENCE ON SUPPLY CHAIN MANAGEMENT AND BUSINESS (WCSCMB-19) 2ND SEP - 3RD SEP'2019 DUBAI, UAE
Conference Paper CO-AUTHOR
2019
Investigating Consumer Advocacy On Community Usefulness And Brand Avoidance: Organizational Response To Open Complaints
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Environmental Consciousness, Strategic Intention And Perceived Sustainability Performance Of Eco-Industrial Park In Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Factors For Improved Young Customer Satisfaction Of Mobile Wallet
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Consumer Purchase Intention Of Natural Functional Food
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Young Consumers Lifestyles On Their Ecological Behavior
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Determinants Of Positive Word-Of-Mouth In Retailing
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Consumers Attitude On Social Media Marketing Communications And Purchase Intention
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
The Systematic Literature Review Of Consumer Behaviour And Sustainable Fashion Consumption From 2015-2019
13TH ASIAN ACADEMY OF MANAGEMENT INTERNATIONAL CONFERENCE 2019 (AAMIC 2019)
Conference Paper CO-AUTHOR
2019
Impact Of Celebrity Endorsement On Customers Purchase Intention
MARKETNG SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Factors Affecting Youngsters Purchase Intention In Social Media: An Appraisal Of Instagram
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Factors Driving Malaysian Consumers' Adoption Intention Towards Apple Watch
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
The Effects Of Product Placement In Television Shows And Its Influence On Purchase Intention
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Effects Of Fashion Co-Branding Factors On Consumers' Purchase Intention Of Apparel Products In Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
The Role Of Social Media Influencers Towards Consumers' Product Awareness Among Malaysian Women
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Factors Affecting Young Consumers' Impulse Buying Behaviour In Online Apparel Shopping
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
The Impact Of Perceived E-Wom On Purchase Intention: Mediating Role Corporate Image Of Universiti Teknologi Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Purchase Intention Towards Bubble Tea Drinks Among Utm Students
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Effect Of Promotional Tools Towards Youths Buying Behaviour
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Purchase Intention Of Consumers Towards Klook Social Commerce Site
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
The Effectiveness Of Advertisement Towards Consumer Buying Behavior
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Determinants That Influencing The Behaviour Intention Of Consuming Halal Food Among Muslim Gen Y
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Factors Influencing Online Purchase Intention Among Utm Students
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Entrepreneurial Orientation And Organizational Performance Of E-Business In Malaysia: The Moderating Role Of External Environment
3RD INTERNATIONAL CONFERENCE ON EDUCATION, BUSINESS, ISLAMIC & TECHNOLOGY
Proceedings CO-AUTHOR
2019
Effect Of Green Brand Positioning, Knowledge, And Attitude Of Customers On Green Purchase Intention
JOURNAL OF ARTS & SOCIAL SCIENCES
Journal Article Non Citation-Indexed CO-AUTHOR
2019
Entrepreneurial Orientation And Organizational Performance Of E-Business In Malaysia: The Moderating Role Of External Environment
ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SMES
Journal Article Non Citation-Indexed CO-AUTHOR
2019
Factors Driving Consumers Participation In Collaborative Consumption With Airbnb
JOURNAL OF ARTS & SOCIAL SCIENCES
Journal Article Non Citation-Indexed CO-AUTHOR
2019
Factors Affecting Sustainable Apparel Consumption In Emerging Countries: A Systematic Literature Review
PREPRINTS
Journal Article Non Citation-Indexed CO-AUTHOR
2019
Effect Of Cynicism Towards Environmentally Responsible Purchase Behaviour Of Energy Efficient Vehicle Among Malaysian Consumers
STUDIA UNIVERSITATIS BABES-BOLYAI, NEGOTIA
Journal Article Non Citation-Indexed CO-AUTHOR
2019
Revisiting Stimuli Development Process In Advertising Research
MANAGEMENT RESEARCH SPECTRUM
Journal Article Non Citation-Indexed CO-AUTHOR
2019
The Influence Of Facebook Features And Activities On Consumers' Purchase Intention
6TH INTERNATIONAL CONFERENCE ON RESEARCH AND INNOVATION IN INFORMATION SYSTEMS: EMPOWERING DIGITAL INNOVATION, ICRIIS 2019
Publication In Web Of Science UTM FIRST AUTHOR
2019
Does Corporate Social Responsibility Drive Consumer Purchase Intention?
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019)
Conference Paper CO-AUTHOR
2019
Muslim Consumers' Patronage Intention Towards Korean Restaurant Chains In Malaysia
THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2018 (MOIME 2018)
Conference Paper CO-AUTHOR
2018
Muslim Consumers' Patronage Intention Towards Korean Restaurant Chains In Malaysia
AIP CONFERENCE PROCEEDINGS
Publication In Scopus CO-AUTHOR
2018
Factors Affecting Organic Foods Purchase Intentions Among Generation Y
MARKETING SYMPOSIUM 2018
Conference Paper UTM FIRST AUTHOR
2018
Factors Influencing Halal Cosmetics Purchase Intention Among Malaysian Public University Students
MARKETING SYMPOSIUM 2018
Conference Paper UTM FIRST AUTHOR
2018
Service Quality, Service Experience And Behavioural Intention To Attend Johor Darul Tazim Home Games
MARKETING SYMPOSIUM 2018
Conference Paper UTM FIRST AUTHOR
2018
Factors That Influence The Purchase Intention Of Health Supplements Among Malaysian
MARKETING SYMPOSIUM 2018
Conference Paper UTM FIRST AUTHOR
2018
Sustainable Claim Advertisement: Revisiting Stimuli Development Procedure
2ND ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2018)
Conference Paper CO-AUTHOR
2018
Why Medical Tourists Must Go To Malaysia!
ASIA INTERNATIONAL CONFERENCE AIC-2018
Conference Paper CO-AUTHOR
2018
Effect Of Cynicism Towards Environmentally Responsible Purchase Behaviour Of Energy Efficient Vehicle Among Malaysian Consumers
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES (3RD IRC 2018-MY CHAPTER)
Conference Paper CO-AUTHOR
2018
Television Advertisement Influence On Children Purchase Behaviour
MARKETING SYMPOSIUM 2018
Conference Paper UTM FIRST AUTHOR
2018
Relationship Between Service Quality And Customer Satisfaction In Islamic Banks Of Johor
MARKETING SYMPOSIUM 2018
Conference Paper UTM FIRST AUTHOR
2018
The Effectiveness Of Facebook Features And Activities In Influencing Consumer Purchase Intention
MARKETING SYMPOSIUM 2018
Conference Paper UTM FIRST AUTHOR
2018
The Effect Of Value Perception Towards Purchase Intention On Luxury Brand Handbag Among Malaysian
MARKETING SYMPOSIUM 2018
Conference Paper UTM FIRST AUTHOR
2018
Malaysia Automotive Industry: Progressing Toward Energy Efficient Vehicle Era
PROSIDING PERSIDANGAN SERANTAU SAINS SOSIAL & KEMANUSIAAN (PSSSK) 2018
Proceedings CO-AUTHOR
2018
Factors Affecting Medical Tourists To Malaysia
ASIA PROCEEDINGS OF SOCIAL SCIENCES (APSS)
Proceedings CO-AUTHOR
2018
Children'S Ownership Intention Towards Licensed Character Products: The Influence Of Packaging, Advertising, Peers And Pester Power
JOURNAL OF ARTS & SOCIAL SCIENCES
Journal Article Non Citation-Indexed CO-AUTHOR
2018
Consumer Proneness Towards In-Store Promotion In Foreign-Based Hypermarket Vs Local-Based Hypermarket
AIP CONFERENCE PROCEEDINGS
Publication In Scopus CO-AUTHOR
2018
Conspicuous Consumption
INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH)
Conference Paper CO-AUTHOR
2018
Measuring Online Shopping Convenience On Repurchase Intention At Mudah.My
EDGE MARKETING SYMPOSIUM 2017
Conference Paper CO-AUTHOR
2017
Are Millennials Truly Attach And Loyal To The Human Brand?
EDGE MARKETING SYMPOSIUM 2017
Conference Paper CO-AUTHOR
2017
The Impact Of Green Brand Positioning, Knowledge And Attitude On Green Product Purchase Intention
EDGE MARKETING SYMPOSIUM 2017
Conference Paper CO-AUTHOR
2017
Factors Affecting Brand Image And Purchase Intention Of Grab
EDGE MARKETING SYMPOSIUM 2017
Conference Paper CO-AUTHOR
2017
What Drives Netball Team Loyalty In Malaysia?
EDGE MARKETING SYMPOSIUM 2017
Conference Paper CO-AUTHOR
2017
Persuading Women To Act Green - The Magic Of Social Marketing
THE GRADS
Publication In Academic And Profesional Magazine CORRESPONDING AUTHOR
2017
Why Do Consumers Participate In Collaborative Consumption With Airbnb?
EDGE MARKETING SYMPOSIUM 2017
Conference Paper CO-AUTHOR
2017
Malaysia Automotive Industry: Moving Toward Energy Efficient Vehicle Era
SOCIAL SCIENCES POSTGRADUATE INTERNATIONAL SEMINAR (SSPIS) 2017
Proceedings CO-AUTHOR
2017

LAPORAN PROGRAM LAWATAN PELAJAR KE DELIMA OIL PRODUCTS SDN BHD DAN FELDA JOHORE-BULKERS SDN BHD
Clasified/Technical Report CO-AUTHOR
2017

REPORT ON PROGRAM A JOURNEY TO ENERGY SAVING AT FM
Clasified/Technical Report CO-AUTHOR
2017
Automotive Industry: Not Easy Being Green
THE COLLOQUIUM
Journal Article Non Citation-Indexed CO-AUTHOR
2017
Determinants Influencing Repurchase Intention In Malaysia Medical Tourism Industry
EDGE MARKETING SYMPOSIUM 2017
Conference Paper CO-AUTHOR
2017
The Moderating Role Of Integrated Persuasive Communication Messages Towards Pro-Environmental Behaviour
SOCIAL SCIENCES (PAKISTAN)
Publication In Scopus CORRESPONDING AUTHOR
2016
Determining Socio-Demographic, Psychographic And Religiosity Of Green Hotel Consumer In Malaysia
PROCEDIA SOCIAL AND BEHAVIORAL SCIENCES
Publication In Web Of Science CORRESPONDING AUTHOR
2014
The Moderating Role Of Campaign Frequency On Plastic Shopping Bags Consumption
SCIENCE INTERNATIONAL
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2014

Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL

Supervision List
NORNAJIHAH NADIA BINTI HASBULLAH
MOTIVATION AND THE MODERATING ROLE OF REGULATORY FOCUS MESSAGE AND FASHION CONSCIOUSNESS ON SUSTAINABLE APPAREL PURCHASE INTENTION
PHD GRADUATED CO-SUPERVISOR 2021
ALHAMZAH FADHIL ABBAS
THE ROLE OF INTRINSIC AND EXTRINSIC MOTIVATIONS ON CYBER-MARKET MAVENISM�S INFORMATION SHARING BEHAVIOR
PHD GRADUATED CO-SUPERVISOR 2022
LIU QIANYU
FACTORS CONTRIBUTING TO CUSTOMER'S PURCHASE INTENTION OF GREEN SKIN CARE PRODUCTS  
PHD ON GOING SUPERVISOR
ZHANG WEITAO
EXTENDING VALUE-BELIEF-NORM THEORY FOR SOCIAL INFLUENCE ON CHINESE CONSUMERS' INTENTION TO ADOPT ELECTRIC VEHICLE
PHD GRADUATED SUPERVISOR 2023
SITI NURHAFIZAH BINTI AHMAD
THE ROLE OF SOCIAL MEDIA ON THE RELATIONSHIP BETWEEN VOLUNTEER EXPERIENCE AND RE-VOLUNTEERING INTENTION  
PHD ON GOING SUPERVISOR
PARAMESWARAN A/L RAMACHANDRAN

MASTER GRADUATED SUPERVISOR 2021
FARA SYAHIDA BINTI SHAHARUDIN

MASTER GRADUATED SUPERVISOR 2021
HANIS SYUHADA BINTI AHMAD SUGIRAN
RELATIONSHIP BETWEEN CONTENT CURATION AND SOCIAL MEDIA INFLUENCERS ON PRO-ENVIRONMENTAL BEHAVIOURS IN INSTAGRAM SOCIAL COMMERCE
MASTER GRADUATED CO-SUPERVISOR 2022
ANGGI RISTRIANTI MELINIASARI
CUSTOMERS’ PURCHASE INTENTION ON GREEN COSMETICS PRODUCTS IN INDONESIA
MASTER ON GOING SUPERVISOR
ZULFA HANIFA
CONSUMERS’ PURCHASE INTENTION ON TIKTOK LIVE SHOPPING INDONESIA
MASTER ON GOING SUPERVISOR
DURGA DEVI A/P SILVARETINAM
ADOPTION INTENTION FOR HOUSEHOLD GREEN CLEANING PRODUCTS AMONG MALAYSIAN CONSUMERS
MASTER ON GOING SUPERVISOR