GRANT(PI & MEMBERS)
37
PUBLICATIONS
163
INDEXED PUBLICATION
21
TOTAL STUDENTS
H-INDEXED (SCOPUS)
CITATIONS (SCOPUS)
Grant (PI)
UNIVERSITY FUND
1
TOTAL
Publications
INDEXED PUBLICATION
21
NON-INDEXED PUBLICATION
11
OTHERS PUBLICATION
131
TOTAL
Supervisions
MASTER
7
PHD
5
TOTAL
Legend : SPONSOR TYPE OF GRANT
| Grant Name | Year |
|---|---|
| Enhancing Collaborative Innovation: Leveraging Absorptive Capacity in Researcher-Practitioner Partnerships through a Marketing Consortium Framework Fundamental Research Grant Scheme |
2024 |
| LSPB 1.5 : Kajian dan Penyediaan Rangka Tindakan "Green and Smart Terminal Blueprint" untuk Terminal Larkin Sentral: Bidang Tumpuan Amalan Perniagaan Lestari (Focus Area 5) LARKIN SENTRAL PROPERTY BERHAD Contract |
2024 |
| Formulation A Structural Model for Electronic Waste Reverse Logistics Implementation RUG OF UTM UTM Fundamental Research |
2023 |
| Building A Consortium for Researcher-Practitioner Collaboration in Marketing Research and Innovation GROCERMART PTE LTD International Grant |
2023 |
| PROJEK PERANCANGAN DAN REKABENTUK PEMBANGUNAN TAMAN AWAM KE ARAH KULAI BANDAR PINTAR DAN BANDAR LESTARI 2025 MAJLIS PERBANDARAN KULAI Non Goverment Agency |
2021 |
| PELAKSANAAN PENGURUSAN RISIKO DI JABATAN KESIHATAN AWAM, DAERAH KULAI MAJLIS BANDARAYA ISKANDAR PUTERI,JOHOR BAHRU Non Goverment Agency |
2021 |
| PELAKSANAAN PENYELIDIKAN PENGURUSAN RISIKO ZK CONSORTIUM SDN BHD Zecon Kimlun Consortium Sdn Bhd Contract Research DTD |
2021 |
| Program MOSTI : Safety Concern Related to Consumer Products Containing Radioactive Materials in Malaysia MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN Non Goverment Agency |
2021 |
| Projek MOSTI 3 : Public Awareness of Consumer Products Containing Radioactive Material: A Pilot Study in Malaysia MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN Non Goverment Agency |
2021 |
| Behavioural Change Intervention : The Application of Integrated Persuasive Communication Messages (IPCM) in Promoting Pro-environmental Consumption RUG OF UTM UTM Encouragement Research |
2020 |
| PEMBANGUNAN KERANGKA KOMPETENSI SUMBER MANUSIA DALAM KALANGAN PENGURUS DI INSTITUSI PENGAJIAN TINGGI MALAYSIA RUG OF UTM UTM Encouragement Research |
2020 |
| IMPAK PENEMPATAN PEKERJA ASING KE ATAS SOSIO- EKONOMI MASYARAKAT DAERAH KULAIJAYA, JOHOR MAJLIS PERBANDARAN KULAI Non Goverment Agency |
2020 |
| Developed a New Hybrid Quantitative Approach for Islamic Total Quality Management (i-TQM) towards organizational performance in Malaysian Halal Food Industry RUG OF UTM UTM Fundamental Research |
2020 |
| SAFETY CONCERN RELATED TO CONSUMER PRODUCTS CONTAINING RADIOACTIVE MATERIALS IN MALAYSIA RUG OF UTM UTM High Impact Research |
2020 |
| Enhancement goal setting theory in mobile application for betterment healthcare among gen y Fundamental Research Grant Scheme |
2019 |
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Legend : PUBLICATION CATEGORY TYPE OF AUTHORS
| Publication Name | Year |
|---|---|
|
REPORT OF THE SYNERGISTIC GOVERNMENT UNIVERSITY- COMMUNITY-INDUSTRY (GUCI) AWARD COMPETITION 2024 Clasified/Technical Report CO-AUTHOR |
2024 |
|
The Impact Of Spillover Effect And Ethnocentrism On Brand Equity Matching In Fast Fashion Alliances
PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON PUBLIC MANAGEMENT, DIGITAL ECONOMY AND INTERNET TECHNOLOGY, ICPDI 2024 Proceedings CO-AUTHOR |
2024 |
|
Communicating Sustainability Fashion In Marketing Advertisements
On The Context Of Malaysia: Stimuli Development And Pre Testing Results
ASIAN SOCIAL SCIENCE Excellence In Research For Australia (Era) CO-AUTHOR |
2023 |
|
Current Status Of Market Mavens Research: A Literature Review
EMERGING SCIENCE JOURNAL Publication In Scopus CO-AUTHOR |
2023 |
|
Current Status Of Market Mavens Research: A Literature Review
EMERGING SCIENCE JOURNAL Publication In Scopus CO-AUTHOR |
2023 |
|
Malaysian Consumers’ Adoption Intention Of Smartwatch
ECONOMIC AND SOCIAL ISSUES IN SUSTAINABILITY Book Chapter CO-AUTHOR |
2023 |
|
Social Media And Engagement Strategies To Increase Brand Equity And Purchase Intention Of Red Future Network Enterprise
MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR |
2022 |
|
Toss Electronic Waste Right: From Toxic To Green
E-PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2022 EXHIBITION & COMPETITION Proceedings CO-AUTHOR |
2022 |
|
Marketing Intervention To Stimulate Purchase Intention Of My-Robot Taman Universiti Sdn. Bhd.
MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR |
2022 |
|
Social Media Communication Strategies To Enhance Brand Passion And Purchase Intention Of Pro Bakers Enterpris
MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR |
2022 |
|
Marketing Mix To Increase Purchase Intention Of Plumbing And Maintenance Service Provider – Case Of Azman Bin Ahmad
MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR |
2022 |
|
Online Booking Implementation For Nasesz Enterprise
MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR |
2022 |
|
Social Media Brand Communication Strategies To Enhance Brand Equity Of Top One Technology Sdn. Bhd.
MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR |
2022 |
|
The Role Of Pricing And Product Knowledge On Malaysian Consumers’ Green Purchase Intention
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR |
2022 |
|
Price Consciousness, Deal And Coupon Proneness, E-Wom And Purchase Intention On Social Commerce Sites
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR |
2022 |
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Legend : IP CATEGORY IP LEVEL
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Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL
| Supervision List |
|---|
|
NORNAJIHAH NADIA BINTI HASBULLAH MOTIVATION AND THE MODERATING ROLE OF REGULATORY FOCUS MESSAGE AND FASHION CONSCIOUSNESS ON SUSTAINABLE APPAREL PURCHASE INTENTION PHD GRADUATED CO-SUPERVISOR 2021 |
|
ALHAMZAH FADHIL ABBAS THE ROLE OF INTRINSIC AND EXTRINSIC MOTIVATIONS ON CYBER-MARKET MAVENISM�S INFORMATION SHARING BEHAVIOR PHD GRADUATED CO-SUPERVISOR 2022 |
|
ZHANG WEITAO EXTENDING VALUE-BELIEF-NORM THEORY FOR SOCIAL INFLUENCE ON CHINESE CONSUMERS' INTENTION TO ADOPT ELECTRIC VEHICLE PHD GRADUATED SUPERVISOR 2023 |
|
SITI NURHAFIZAH BINTI AHMAD THE EFFECT OF VOLUNTEER EXPERIENCE AND SATISFACTION ON SPORTS EVENT RE-VOLUNTEERING INTENTION PHD GRADUATED SUPERVISOR 2024 |
|
PARAMESWARAN A/L RAMACHANDRAN MASTER GRADUATED SUPERVISOR 2021 |
|
FARA SYAHIDA BINTI SHAHARUDIN MASTER GRADUATED SUPERVISOR 2021 |
|
HANIS SYUHADA BINTI AHMAD SUGIRAN RELATIONSHIP BETWEEN CONTENT CURATION AND SOCIAL MEDIA INFLUENCERS ON PRO-ENVIRONMENTAL BEHAVIOURS IN INSTAGRAM SOCIAL COMMERCE MASTER GRADUATED CO-SUPERVISOR 2022 |
|
DURGA DEVI A/P SILVARETINAM CONSUMERS’ ADOPTION INTENTION FOR SUSTAINABLE HOUSEHOLD CLEANING PRODUCTS MASTER GRADUATED SUPERVISOR 2023 |
|
ZULFA HANIFA CONSUMER€™ PURCHASE INTENTION ON TIKTOK LIVE SHOPPING IN INDONESIA MASTER ON GOING SUPERVISOR |
|
ANGGI RISTRIANTI MELINIASARI CUSTOMERS’ PURCHASE INTENTION ON GREEN COSMETIC PRODUCTS IN INDONESIA MASTER ON GOING SUPERVISOR |
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