UTM Scholar : DR. NOR ZAFIR BT. MD. SALLEH

GRANT(PI & MEMBERS)

37

PUBLICATIONS

111

INDEXED PUBLICATION

38

TOTAL STUDENTS

H-INDEXED (SCOPUS)

CITATIONS (SCOPUS)

Grant (PI)

INDUSTRY GRANTS

UNIVERSITY FUND

TOTAL

Publications

INDEXED PUBLICATION

NON-INDEXED PUBLICATION

OTHERS PUBLICATION

TOTAL

Supervisions

MASTER

PHD

TOTAL

Legend : SPONSOR TYPE OF GRANT

Grant Name	Year
Study on Resale Housing Occupation among B40 around Johor Bahru PU NINA ENTERPRISE Contract	2024
Exploring Fundamental Insights of the Adoption of Human Resource Analytics for Sustainable High-Performance Work Practices in Malaysian Public Sector RUG OF UTM UTM Fundamental Research	2024
LSPB 1.5 : Kajian dan Penyediaan Rangka Tindakan "Green and Smart Terminal Blueprint" untuk Terminal Larkin Sentral: Bidang Tumpuan Amalan Perniagaan Lestari (Focus Area 5) LARKIN SENTRAL PROPERTY BERHAD Contract	2024
Formulation of Supply Chain Resilient Framework Among Halal Food Manufacturers for Business Performance and Sustainability Post Pandemic RUG OF UTM UTM Encouragement Research	2022
What People Says About Us?: Understanding the Projected Muslim Destination Image through Tourist Review via Text Mining in Social Network Analysis KEMENTERIAN PELANCONGAN, SENI DAN BUDAYA MALAYSIA Non Goverment Agency	2021
IMPAK PENEMPATAN PEKERJA ASING KE ATAS SOSIO- EKONOMI MASYARAKAT DAERAH KULAIJAYA, JOHOR MAJLIS PERBANDARAN KULAI Non Goverment Agency	2020
Enhancing Surf Smart Awareness during Movement Restriction Order in Malaysia MINISTRY OF EDUCATION Networking Grant	2020
A STUDY ON THE EFFECTIVENESS OF SCENARIO-BASED LEARNING APPROACH AMONG UNIVERSITY STUDENTS RUG OF UTM UTM Encouragement Research	2019
EXPLORING AWARENESS OF E-CONSUMERS RIGHTS FROM THE MALAYSIAN URBAN GENERATION-YS' PERSPECTIVES RUG OF UTM UTM Encouragement Research	2019
Enhancement goal setting theory in mobile application for betterment healthcare among gen y MINISTRY OF EDUCATION Fundamental Research Grant Scheme	2019
Developing framework for sustainable Baba Nyonya heritage tourism RUG OF UTM Tier 2	2019
ROLE OF ENVIRONMENTAL RESPONSIBLE BEHAVIOUR IN PREDICTING MALAYSIAN CONSUMERS' PURCHASE OF ENERGY EFFICIENT VEHICLE RUG OF UTM Tier 2	2019
PROGRAM PEMERKASAAN KEMAHIRAN LESTARI SOSIAL MURID ORANG ASLI PERSATUAN ORANG ASLI PRIHATIN JOHOR Networking Grant	2019
Strengthening awareness on tooth brushing behaviour among students of Tadika Genius Sinar Bakat. MINISTRY OF EDUCATION Networking Grant	2017
EXPLORING MOTIVATION AND CHALLENGES OF BIOTECHNOLOGY WOMEN ENTREPRENEURS RUG OF UTM Tier 2	2016
Supply chain management practices in Malaysia Palm oil industry RUG OF UTM Tier 2	2016
DEVELOPING A PROSPEROUS NATION: THE ROLE OF INTELLECTUAL CAPITAL ON BUSINESS PERFORMANCE OF MALAYSIAN SMALL AND MEDIUM ENTERPRISES RUG OF UTM Potential Academic Staff	2015
THE COMMUNITY IMPACT OF UTM'S INNOVATION AND TECHNOLOGY TRANSFER RUG OF UTM Flagship	2014
Development of Malaysian Consumers Technographic Segmentation MINISTRY OF EDUCATION Fundamental Research Grant Scheme	2014

Legend : PUBLICATION CATEGORY TYPE OF AUTHORS

Publication Name	Year
Exploring Global Trends And Future Directions In Advertising Research: A Focus On Consumer Behavior CURRENT PSYCHOLOGY Publication In Web Of Science UTM FIRST AUTHOR	2024
Hyper Engineering Communication Skills With Pecha Kucha Technique For Highly Quality Graduate Attributes INTERNATIONAL JOURNAL OF ADVANCE RESEARCH Excellence In Research For Australia (Era) FIRST UTM CORRESPONDING AUTHOR	2024
Shopping For Grades: How Are Peer Checkouts Compared Between Full-Time And Part Time Academic Consumer INTERNATIONAL SYMPOIUM ON BUSINESS & ACCOUNTING (ISBAC 2023) Proceedings CO-AUTHOR	2023
Economic Strategies Employed By The Kingdom Of Saudi Arabia During The Covid-19 Period INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR	2023
Strategies Employed By Umrah Business Owners To Survive The Covid-19 INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR	2023
Exploring Factors Influencing Neuromarketing Implementation In Malaysian Universities: Barriers And Enablers SUSTAINABILITY Publication In Web Of Science UTM FIRST AUTHOR	2023
Exploring The Tourism, Neuro-Tourism, And Hospitality Nexus: A Comprehensive Bibliometric Analysis JOURNAL OF TOURISM AND SERVICES Publication In Scopus UTM FIRST AUTHOR	2023
A Comprehensive Bibliometric Analysis Of Fnirs And Fmri Technology In Neuromarketing SCIENTIFIC ANNALS OF ECONOMICS AND BUSINESS Publication In Web Of Science UTM FIRST AUTHOR	2023
Faktor-Faktor Yang Mempengaruhi Prestasi Akademik Pelajar Sarjana Muda AMALAN PENDIDIKAN DAN POTENSI KEUSAHAWANAN NASIONAL Book Chapter CO-AUTHOR	2023
Provision Of The Facilities Public Transportation During Covid-19 ECONOMIC AND SOCIAL ISSUES IN SUSTAINABILITY Book Chapter UTM FIRST AUTHOR	2023
Neuromarketing Tools Used In The Marketing Mix: A Systematic Literature And Future Research Agenda SAGE OPEN Publication In Web Of Science UTM FIRST AUTHOR	2023
Students' Perception On The Implementation Of Hyflex Approach In Teaching And Learning 2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR	2022
A Novel K-Means Clustered Support Vector Machine Technique For Prediction Of Consumer Decision-Making Behaviour INTERNATIONAL JOURNAL ON RECENT AND INNOVATION TRENDS IN COMPUTING AND COMMUNICATION Publication In Scopus UTM FIRST AUTHOR	2022
Hyperengineering Communication Skills With Pecha Kucha Technique For Highly Quality Graduate Attributes 2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CORRESPONDING AUTHOR	2022
Hyflex Learning Through Video Content Based Competition For Knowledge And Communication Skills Acquisition NEW ACADEMIA LEARNING INNOVATION (NALI) 2022 Proceedings CO-AUTHOR	2022
The Dynamic Of Teaching In Higher Education: An Autoethnography Of Millennial Lecturer 2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2022) Proceedings CO-AUTHOR	2022
Facilitating Social Intelligence Among Students Via Social Media And Networking Sites Usage In Teaching And Learning INTERNATIONAL SYMPOSIUM ON TEACHING AND LEARNING (ISTLI) 2022 Proceedings CO-AUTHOR	2022
A Conceptual Framework For The Implementation Of Corporate Social Responsibility Practices And Performance INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR	2022
Indicators Of Library Service Quality And Satisfaction Among Students Of Nigerian Higher Education Institutions. A Principal Component Analysis Approach JOURNAL OF BUSINESS MANAGEMENT Journal Article Non Citation-Indexed UTM FIRST AUTHOR	2022
Product Placement And Brand Attitude Development In The Age Of Digital Media With Disclosure And Persuasion Knowledge Related To Brand Association. A Review Paper From The Last Decade JOURNAL OF POSITIVE SCHOOL PSYCHOLOGY Journal Article Non Citation-Indexed UTM FIRST AUTHOR	2022
Biomedical Technology In Studying Consumers' Subconscious Behavior INTERNATIONAL JOURNAL OF ONLINE AND BIOMEDICAL ENGINEERING Publication In Web Of Science UTM FIRST AUTHOR	2022
Current Trends In The Application Of Eeg In Neuromarketing: A Bibliometric Analysis SCIENTIFIC ANNALS OF ECONOMICS AND BUSINESS Publication In Web Of Science UTM FIRST AUTHOR	2022
The Relationship Between Internal Employer Branding And Talent Retention: A Theoretical Investigation For The Development Of A Conceptual Framework FRONTIER IN PSYCHOLOGY Publication In Web Of Science UTM FIRST AUTHOR	2022
Destination Environmental Branding And Sustainable Eco-Concious Consumer TRANSFORMATIONS IN BUSINESS AND ECONOMICS Publication In Web Of Science UTM FIRST AUTHOR	2022
The Social Media Break-Up: Psycho-Behavioral Measures And Implications IEEE ACCESS Publication In Web Of Science UTM FIRST AUTHOR	2022
Relationship Between Different Dimensions Ofworkplace Spirituality And Psychologicalwell-Being: Measuring Mediation Analysis Through Conditional Process Modeling Int. J. Environ. Res. Public Health Publication In Web Of Science UTM FIRST AUTHOR	2022
Consumer Behaviour To Be Considered In Advertising: A Systematic Analysis And Future Agenda BEHAVIORAL SCIENCES Publication In Web Of Science UTM FIRST AUTHOR	2022
Perception And Barriers In Adoption Of Halal Supply Chain Management System (Hscms) Among Halal Manufacturers In Selangor PERSPECTIVES ON SUSTAINABLE ECONOMIC GROWTH AND DECENT WORK Book Chapter CO-AUTHOR	2022
An Appraisal Of Malaysian Tribunal For Consumer Claims In Alternative Dispute Reolution For E-Consumers PERSPECTIVES ON SUSTAINABLE EONOMIC GROWTH AND DECENT WORK Book Chapter CO-AUTHOR	2022
Stakeholder Relationship Management And Integrity In Halal Supply Chain PERSPECTIVE ON ECONOMIC GROWTH AND DECENT WORK Book Chapter CO-AUTHOR	2022
A Global Research Trends Of Neuromarketing: 2015-2020 REVISTA DE COMUNICACIÓN Publication In Scopus UTM FIRST AUTHOR	2022
Neuromarketing In Malaysia: Challenges, Limitations, And Solutions INTERNATIONAL CONFERENCE ON DECISION AID SCIENCES AND APPLICATIONS (DASA) Publication In Scopus UTM FIRST AUTHOR	2022
Enhancing Students’ Communication And Practical Skills By Using Real Case Scenario Application 2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR	2022
Fear Not To Use Matching Students' Temperaments Traits With Teaching Style The Right Way! INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2021) Proceedings CO-AUTHOR	2021
Using Informal Learning To Increase Body Confidence Awareness Among Schoolchildren 1ST INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION 2021 (ISTLI 2021) Proceedings CORRESPONDING AUTHOR	2021
Enhancing Participation In Online Learning Via Cold-Calling: Exploring The Undergraduate Students’ Attitudes INTERNATIONAL SYMPOSIUM ON TEACHING AND LEARNING INNOVATION Proceedings CO-AUTHOR	2021
Assessing The Effectiveness Of Collaborative Learning In Business Communication Course For Knowledge And Generic Skills Acquisition INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR	2021
Enhancing Students’ Communication Skills Through Collaborative Learning In Webinar Program Development PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2021 EXHIBITION & COMPETITION Proceedings CO-AUTHOR	2021
Praying Rooms In Shopping Centres: Are They Important? INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS AND BUSINESS Conference Paper UTM FIRST AUTHOR	2021
Identifying Tourists As Stakeholders In Destination Marketing Cooperation: A Case Study In China ESTUDIOS DE ECONOMÍA APLICADA Publication In Scopus UTM FIRST AUTHOR	2021
To Better Understand The Role Of Emotional Processes In Decision-Making INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR	2021
The Neural Correlates Of Emotion In Decision-Making INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR	2021
The Linkage Between Knowledge Acquisition, Learning Flexibility, And Product Innovation In Small And Medium Enterprises INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCE Excellence In Research For Australia (Era) CO-AUTHOR	2021
Neuroimaging Techniques In Advertising Research: Main Applications, Development, And Brain Regions And Processes SUSTAINABILITY Publication In Web Of Science UTM FIRST AUTHOR	2021
Neuromarketing: The Popularity Of The Brain-Imaging And Physiological Tools NEUROSCIENCE RESEARCH NOTES Publication In Scopus UTM FIRST AUTHOR	2021
Identifying Tourists As Stakeholders In Destination Marketing Cooperation:: A Case Study In China STUDIES OF APPLIED ECONOMICS Publication In Scopus UTM FIRST AUTHOR	2021
Consumer Behaviour Through Neuromarketing Approach JOURNAL OF CONTEMPORARY ISSUES IN BUSINESS AND GOVERNMENT Excellence In Research For Australia (Era) CO-AUTHOR	2021
Organizational Justice As Mediator On The Relationship Between Breach Of Psychological Contract And Organizational Citizenship Behavior: A Study Of Nurses In Pakistani Hospitals 27TH WORLD CONFERENCE ON APPLIED SCIENCE ENGINEERING AND TECHNOLOGY (WCASET 2020) Conference Paper CO-AUTHOR	2020
Ahibs Provides Inputs On Outcome Based Education (Obe) System Improvisation UTM NEWSHUB Article In Mass Media CORRESPONDING AUTHOR	2020
Legal Development Of The Malaysian Consumer Protection Act 1999: 20 Years After 27TH WORLD CONFERENCE ON APPLIED SCIENCE ENGINEERING AND TECHNOLOGY (WCASET 2020) Conference Paper CO-AUTHOR	2020
Government Responsibility As The Main Stakeholder In Tourism Development With Collaboration Approach: Literature Review On Heritage Tourism PROCEEDINGS OF THE 3RD ASIA PACIFIC MANAGEMENT RESEARCH CONFERENCE (APMRC 2019) Proceedings UTM FIRST AUTHOR	2020
Empowering Experiential Learning Via Audit Simulation Software PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION SYMPOSIUM (NALI 2020) : EXHIBITION AND COMPETITION Proceedings CO-AUTHOR	2020
Enhancing Student Knowledge On Pricing Decision Using Online Gamification During A Pandemic Crisis NEW ACADAMIA LEARNING INNOVATION (NALI 2020) Proceedings CO-AUTHOR	2020
Sustainability Of Baba Nyonya Tourism Heritage Culture In Malacca TEST ENGINEERING AND MANAGEMENT Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2020
Index Disclosure Of Public University Reporting: The Case Of Malaysian University TEST ENGINEERING AND MANAGEMENT Journal Article Non Citation-Indexed CO-AUTHOR	2020
Antecedents, Consequences, And Reducers Of Perceived Risk In Social Media: A Systematic Literature Review And Direction For Futher Research PSYCHOLOGY & MARKETING Publication In Web Of Science CO-AUTHOR	2020
Goal-Setting Theory And Gamification In Mobile Fitness App Engagement INCLUSIVE DEVELOPMENT OF SOCIETY Book Chapter CO-AUTHOR	2020
Risk Management Factors For Effective Management Ofrisk In Research U Niversities INCLUSICE DEVELOPMENT OF SOCIETY Book Chapter CO-AUTHOR	2020
Integrating Risk Management Practices And Risk Behaviour To Sustain R&D Project Performance INCLUSIVE DEVELOPMENT SOCIETY Book Chapter CO-AUTHOR	2020
Legal Development Of The Malaysian Consumer Protection Act 1999: 20 Years After INTERNATIONAL JOURNAL OF ADVANCED SCIENCE AND TECHNOLOGY Publication In Scopus CO-AUTHOR	2020
Neuromarketing Approach: An Overview And Future Research Direction JOURNAL OF THEORETICAL AND APPLIED INFORMATION TECHNOLOGY Publication In Scopus UTM FIRST AUTHOR	2020
Research Trends Of Neuromarketing: A Bibliometric Analysis JOURNAL OF THEORETICAL AND APPLIED INFORMATION TECHNOLOGY Publication In Scopus UTM FIRST AUTHOR	2020
Ahibs Assist Students With Internet Data Plan And Subsistence Allowances UTM NEWSHUB Article In Mass Media UTM FIRST AUTHOR	2020
Ahibs Distributed Food Packs To Students Staying In Utm During Mco UTM NEWSHUB Article In Mass Media UTM FIRST AUTHOR	2020
Pkp: Ahibs Sediakan Pelan Data Internet & Bantuan Sara Hidup Ringankan Beban Pelajar UTM NEWSHUB Article In Mass Media UTM FIRST AUTHOR	2020
Praying Room In Shopping Center, Is It Important? 4TH INTERNATIONAL RESEARCH CONFERENCE ON ECONOMIC AND BUSINESS (IRCEB 2020) Conference Paper UTM FIRST AUTHOR	2020
Awareness And Readiness For Adopting Passive Optical Lans (Pol) In Saudi Arabia 1ST SCIENTIA ACADEMIC CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP AND SOCIAL SCIENCES (SAC-MESS 2019) Conference Paper CO-AUTHOR	2019
Storytelling Technique In Tourism And Hospitality Marketing: A Review Of 15-Years Of Research ASEAN POST GRADUATE CONFERENCE 2019 Conference Paper CO-AUTHOR	2019
POSITIONING ISLAMIC HOTEL TOURISM: A NEW PERSPECTIVE Original Book UTM FIRST AUTHOR	2019
The Relationship Between Intellectual Capital And Corporate Governance: Evidence From The Malaysian Public Listed Companies MANAGEMENT RESEARCH SPECTRUM Journal Article Non Citation-Indexed CO-AUTHOR	2019
Challenges In Implementing Islamic Family Hotel In Malaysia JOURNAL OF ECONOMIC INFO Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2019
Critical Success Factors In Implementing Green Supply Chain Management In A Malaysian Automotive Firm MANAGEMENT RESEARCH SPECTRUM Journal Article Non Citation-Indexed CO-AUTHOR	2019
E-Consumer Rights In Online Shopping Of Goods: A Malaysian Legal Perspectives MANAGEMENT RESEARCH SPECTRUM Journal Article Non Citation-Indexed UTM FIRST AUTHOR	2019
MARKETING OF TOURIST FLOW AS AN INSTRUMENT OF DEVELOPMENT OF TOURISM IN THE REGION - MANAGEMENT OF ENTERPRISE DEVELOPMENT IN THE CONDITIONS OF INSTITUTIONAL CHANGES AND REFORMING OF THE ECONOMY Monograph UTM FIRST AUTHOR	2019
The Development Of Syariah Compliant Hotel: A Review Of Literature BUSINESS IN ISLAMIC PERSPECTIVES: SOME SELECTIVE CASES Book Chapter CORRESPONDING AUTHOR	2019
Comparative Analysis On The Halal Standard For Muslim Friendly Hospitality: Proposed For Future Direction BUSINES IN ISLAMIC PERSPECTIVE SOME SELECTIVE CASES Book Chapter CORRESPONDING AUTHOR	2019
Exploring Challenges In Providing Muslim Friendly Tourism Services In Northern Japan: A Case Studyin Akita Prefecture MALAYSIAN JOURNAL OF CONSUMER AND FAMILY ECONOMICS Publication In Scopus CORRESPONDING AUTHOR	2019
Girl Guides Utm Successfully Heighten Awareness On Image Myth Among Brownies HTTPS://NEWS.UTM.MY/2019/10/GIRL-GUIDES-UTM-SUCESSFULLY-HEIGHTEN-AWARENESS-ON-IMAGE-MYTH-AMONG-BROWNIES/ INDIVIDUAL AUTHOR	2019
Free Food For Less Fortunate Undergraduate Students At Ahibs /NEWS.UTM.MY INDIVIDUAL AUTHOR	2019
An Exploratory Study Of Selected Cases Of Biotechnology Women Entrepreneurs In Johor ADVANCED SCIENCE LETTERS Publication In Web Of Science CO-AUTHOR	2018
Using Toy Bricks As An Innovative Teaching In Operations Management PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION EXHIBITION AND COMPETITION 2018 Proceedings CO-AUTHOR	2018
Students' Perspective On Using Scenario-Based Learning In Teaching Operations Management And Supply Chain Management PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) SHARING PRACTICES SYMPOSIUM 2018 Proceedings CO-AUTHOR	2018
The Multi Facets Meaning Of Dcompetence Among Muslm Professionals In Malaysia JOURNAL OF ADVANCED RESEARCH IN SOCIAL AND BEHAVIOURIAL SCIENCES Journal Article Non Citation-Indexed CO-AUTHOR	2018
Heritage Tourism At The Historical Town Of Malacca: Examining Opportunities, Evaluating Challenges INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CORRESPONDING AUTHOR	2018
Materialism And Status Consumption As Predictors Of Brand Engagementinself Concept ASIA PROCEEDING OF SOCIAL SCIENCES Conference Paper CO-AUTHOR	2018
Exploring Gen Y Muslim Motivation And Expectation To Travel To Non-Musim Destination MARKETING SYMPOSIUM Proceedings UTM FIRST AUTHOR	2017
Customer Perception Towards The Retail Store Image Of Utm Faces MARKETING SYMPOSIUM Proceedings UTM FIRST AUTHOR	2017
Understanding Customer Satisfaction Toward Online Shopping: Integrated Technology Acceptance Model RESEARCH PROCEEDING MANAGEMENT OF TECHNOLOGY SYMPOSIUM Proceedings CO-AUTHOR	2017
The Impacts Of Le Tour Langkawi To Small Business Performance MARKETING SYPOSIUM Proceedings UTM FIRST AUTHOR	2017
Benefits And Barriers In Implementing Supply Chain In Palm Oil Firms SELECTED ISSUES OF MANAGEMENT Book Chapter CO-AUTHOR	2017
Critical Success Factors Of Tqm In R&D Center In Research University RESEARCH PROCEEDING MANAGEMENT OF TECHNOLOGY SYMPOSIUM Proceedings CO-AUTHOR	2017
REPORT ON LEAN MANAGEMENT WORKSHOP BY BMW ASIA TECHNOLOGY CENTER SDN BHD Clasified/Technical Report CO-AUTHOR	2017
Competitive Advantages In Performance Of Muslimah Boutiques THE EDGE MARKETING SYMPOSIUM Conference Paper UTM FIRST AUTHOR	2017
Motivation And Expectation Factor Of Generation-Y In Heritage Tourist Destination: Malacca City And Georgetown, Penang THE EDGE MARKETING SYPOSIUM Conference Paper UTM FIRST AUTHOR	2017
Awareness, Intention And Knowledge About Pap Smear Test Among Pregnant Women In Utm, THE EDGE MARKETING SYMPOSIUM Conference Paper UTM FIRST AUTHOR	2017
REPORT ON ONE DAY TRANNING AT BMW ASIA TECHNOLOGY CENTER SDN BHD Clasified/Technical Report CO-AUTHOR	2017
Challenges In Marketing Heritage Tourism: Supply Side View MARKETING SIMPOSIUM Proceedings UTM FIRST AUTHOR	2017
DEVELOPING A PROSPEROUS NATION: THE ROLE OF INTELLECTUAL CAPITAL ON BUSINESS PERFORMANCE OF SMES Clasified/Technical Report CO-AUTHOR	2016
Developing Islamic Tourism Attributes At Non-Muslim Tourist Destination: A Supply View Perspectives INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING, MANAGEMENT AND SOCIAL SCIENCES Conference Paper CORRESPONDING AUTHOR	2016
Customer'S Perception Towards The Retail Store Image Of Utm Faces MARKETING SYMPOSIUM 2016 (MOMENTO 2016) - ULTIMATE MARKETING EXPERIENCE Conference Paper UTM FIRST AUTHOR	2016
Challenges In Marketing Heritage Tourism: A Supply Side Views SYMPOSIUM 2016 (MOMENTO 2016) Ã‚Â€ULTIMATE MARKETING EXPERIENCE Conference Paper UTM FIRST AUTHOR	2016
Current Trends On Halal Tourism: Cases On Selected Asian Countries TOURISM MANAGEMENT PERSPECTIVES Publication In Web Of Science UTM FIRST AUTHOR	2016
Establishing Shariah-Compliance Hotel Characteristics From A Muslim Needs Perspective THEORY AND PRACTICE IN HOSPITALITY AND TOURISM RESEARCH Publication In Scopus INDIVIDUAL AUTHOR	2015
Issues And Challenges In The Development Of Shariah Compliant Hotels In Malaysia ADVANCED OF SCIENCE LETTERS Publication In Scopus CO-AUTHOR	2015
Issues And Challenges In The Development Of Shariah Compliant Hotels In Malaysia ADVANCED SCIENCE LETTER Journal Article Non Citation-Indexed CO-AUTHOR	2015
The Practice Of Shariah Compliance Hotel INTERNATIONAL JOURNAL OF TRADE, ECONOMY AND FINANCE Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2014
Establishing Shariah-Compliance Hotel Characteristics From A Muslim Needs Perspective THEORY AND PRACTICE IN HOSPITALITY AND TOURISM RESEARCH Book Chapter INDIVIDUAL AUTHOR	2014
Shariah Compliant Hotel: A Muslim'S Needs Perspectives 1ST INTERNATIONAL ON HALAL GLOBAL 2014 Conference Paper CORRESPONDING AUTHOR	2014
Market Segmentation In Malaysia By Using Psychographic Dimensions For Unit Trust Products AFRICAN JOURNAL OF BUSINESS MANAGEMENT Publication In Web Of Science CO-AUTHOR	2011
Customer Satisfaction And Loyalty At Retail Outlet Of Major Oil And Gas Company In Southern Malaysia Customer Satisfaction And Service Quality: Challenges And Issues In Malaysia Book Chapter INDIVIDUAL AUTHOR	2008
Information Technology Integration In Supermarket¿S Operation Application Issues in E-Business Book Chapter INDIVIDUAL AUTHOR	2008

Legend : IP CATEGORY IP LEVEL

Intellectual Property Name	Grant Register No.	IP Level	IP Category
A LEGAL DEVELOPMENT MODEL: 20 YEARS OF THE CONSUMER PROTECTION ACT 1999		NATIONAL	COPYRIGHT
KERANGKA MODEL HUBUNGAN DIANTARA PERLAKSANAAN PENGURUSAN KUALITI DAN TAHAP KEPUASAN PEKERJA DI PERODUA	LY2019008918	NATIONAL	COPYRIGHT
KERANGKA PEMBANGUNAN MODEL YANG MENUNJUKKAN HUBUNGAN ANTARA TQM DENGAN PRESTASI KUALITI	LY2019008917	NATIONAL	COPYRIGHT
TOY BRICKS SIMULATION GAME APPROACH IN TEACHING OPERATIONS MANAGEMENT		NATIONAL	COPYRIGHT
LEGAL MODEL OF E-CONSUMER RIGHTS IN ONLINE SHOPPING OF GOODS	LY2019002393	NATIONAL	COPYRIGHT
SURVEY QUESTIONNAIRE ON DEVELOPING A PROSPEROUS NATION: THE ROLE OF INTELLECTUAL CAPITAL AND BUSINESS PERFORMANCE	LY2018006422	NATIONAL	COPYRIGHT
FRAMEWORK OF SUPPLY CHAIN MANAGEMENT PRACTICES IN MALAYSIA PALM OIL FIRM	LY2019002414	NATIONAL	COPYRIGHT
MODEL OF E-CONSUMER PROTECTION IN CONTRACTUAL ISSUES	LY2018002033	NATIONAL	COPYRIGHT
LEGISLATIVE PROCESS IN MALAYSIA	LY2017005534	NATIONAL	COPYRIGHT
QUESTIONNAIRE ON E-CONSUMERS KNOWLEDGE PERCEPTIONS AND AWARENESS OF LEGAL PROTECTION IN ONLINE PURCHASE OF GOODS	LY2016003874	NATIONAL	COPYRIGHT

Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL

Supervision List
ZIA UR REHMAN THE EFFECT OF PERSONALITY TRAITS AND SELF ENHANCEMENT MOTIVES ON BRAND OUTCOMES IN BRANDED CLOTHING INDUSTRY PHD GRADUATED CO-SUPERVISOR 2019
GLIGAH BERNICE KORKOR IMPACT OF KNOWLEDGE ACQUISITION, PRODUCT INNOVATION, GOVERNMENT SUPPORT AND FIRM AGE ON PERFORMANCE OF MANUFACTURING SMALL AND MEDIUM ENTERPRISES IN GHANA PHD GRADUATED CO-SUPERVISOR 2022
AHMED H. M. ALSHARIF PERCEPTION OF ACADEMICIANS ON THE IMPLEMENTATION OF NEUROMARKETING TOWARDS EMOTION AND COGNITIVE PROCESS IN TELEVISION ADVERTISEMENT PHD GRADUATED SUPERVISOR 2023
MOHAMMAD JIBRAN GUL WANI THE SYNERGISTIC EFFECT OF ECONOMIC GROWTH, ENVIRONMENT, INSTITUTIONAL QUALITY, AND TECHNOLOGICAL INNOVATION ON TOURISM DEVELOPMENT PHD GRADUATED CO-SUPERVISOR 2024
HU YEXINGHAN STAKEHOLDER WORK FOR VALUE CO-CREATION BY GOVERNMENT TOURISM MARKETER IN CHINA &NBSP; PHD ON GOING SUPERVISOR
WEI HAN THE INFLUENCING FACTORS OF SOCIAL MEDIA LIVE STREAMING ON CONSUMERS' ADOPTION INTENTION OF NEW ENERGY VEHICLES IN CHINA &NBSP; PHD ON GOING SUPERVISOR
YONG YANJIE THE EFFECTS OF SOCIAL INFLUENCER MARKETING ON CUSTOMER BEHAVIOUR AND CORPORATE PERFORMANCE PHD ON GOING SUPERVISOR
ALHARTHI RAMI HASHEME E THE EFFECT OF REPEATED EXPOSURE OF SUBTLE PRODUCT PLACEMENT ON THE CONSUMERS IMPLICIT AND EXPLICIT BRAND ATTITUDE &NBSP; PHD ON GOING SUPERVISOR
ZAHRANI SHAYMAH AHMED M ECONOMIC EFFECTS OF COVID-19 PANDEMIC ON UMRAH: THE CASE STUDY OF SAUDI ISLAMIC TOURISM INDUSTRY PHD ON GOING SUPERVISOR
LI GUORUI LI NING CLOTHING BRAND "BELT AND ROAD" -- RESEARCH ON CROSS-CULTURAL MARKETING OF DOMESTIC CLOTHING BRANDS PHD ON GOING SUPERVISOR
SYED MUHAMMAD ZUBAIR AZAM PHD ON GOING SUPERVISOR
SULTAN HUMAID FADHIL AL HADHRAMI THE EFFECT OF SERVICE QUALITY AND GOVERNMENT INTERVENTION ON PUBLIC TRANSPORTATION USAGE IN OMAN &NBSP; PHD ON GOING SUPERVISOR
MUNIRAH CHEONG ABDULLAH MARKETING OF CAFE VIA STORYTELLING ON INSTAGRAM PHD ON GOING CO-SUPERVISOR
FENG SHANSHAN REPURCHASE INTENTION ON SHARING ECONOMY AMONG CONSUMERS OF RIDE-SHARING PLATFORMS IN CHINA &NBSP; PHD ON GOING SUPERVISOR
ZHOU WEI FAMILY CONTROL AND DOMESTIC GEOGRAPHIC DIVERSIFICATION IN CHINA&RSQUO;S BUSINESS ENVIRONMENT &NBSP; PHD ON GOING SUPERVISOR
SAMIRA NAZARI GHAZVINI EVALUATION OF CUSTOMER&RSQUO;S PHYSIOLOGICAL RESPONSE TO BRAND &NBSP;DURING DECISION-MAKING USING ELECTROENCEPHALOGRAPHY DEVICE) &NBSP;(THE CASE OF CAFFEINATED BEVERAGES IN IRAN AND MALAYSIA)&NBSP; &NBSP; PHD END CROSS CAMPUS SUPERVISOR
ADAMU MUHAMMAD AHMAD PHD ON GOING SUPERVISOR
NUZHAT FATEMA PHD ON GOING SUPERVISOR
AYODELE MERUIN ABUBAKAR THE ROLE OF PERCEIVED SATISFACTION AS MODERATOR TOWARDS PATIENTS' REVISIT INTENTIONS PHD ON GOING SUPERVISOR
LI YINGLEI A STUDY OF THE EFFECT OF VIRTUAL TRAVEL EXPERIENCE ON TOURISTS' IMPULSIVE TRAVEL INTENTIONS PHD ON GOING SUPERVISOR
MOHD ALIF HAFIFI BIN FAUZI MASTER GRADUATED CO-SUPERVISOR 2015
SITI SOLEHAN BINTI TAJUDDIN MASTER GRADUATED CO-SUPERVISOR 2017
AMALINA BINTI ZAINAL MASTER GRADUATED SUPERVISOR 2018
SHANOOP KUZHI PARAMBATH MASTER GRADUATED CO-SUPERVISOR 2019
NUR AQILAH BINTI JOHARI MASTER GRADUATED SUPERVISOR 2020
NORALIZA BINTI JALAL MASTER GRADUATED SUPERVISOR 2021
NUR ALIYAH BINTI AZIZI MASTER GRADUATED SUPERVISOR 2021
NURUL IZZATY BINTI MD ZAINI MASTER GRADUATED SUPERVISOR 2021
SUN YIJIA MASTER GRADUATED SUPERVISOR 2022
NUR NADHIRAH BINTI JASNI MASTER GRADUATED SUPERVISOR 2022
MUHAMMAD IFWAT BIN HAIDZIR MASTER GRADUATED SUPERVISOR 2022
MARMIAH BINTI IDRIS EXPLORING FOOD SAFETY PERCEPTIONS AND LAW ENFORCEMENT AMONG FOODIES IN MALAYSIA MASTER ON GOING SUPERVISOR
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