GRANT(PI & MEMBERS)

26

PUBLICATIONS

215

INDEXED PUBLICATION

100

TOTAL STUDENTS

H-INDEXED (SCOPUS)

CITATIONS (SCOPUS)

Grant (PI)

NATIONAL GRANTS
2
UNIVERSITY FUND
2
TOTAL

Publications

INDEXED PUBLICATION
100
NON-INDEXED PUBLICATION
27
OTHERS PUBLICATION
88
TOTAL

Supervisions

DEGREE
0
MASTER
37
PHD
36
TOTAL

Legend : SPONSOR TYPE OF GRANT

Grant Name Year
ASSESSING THE CONSTRAINTS AND OPPORTUNITIES OF BEEKEEPING IN MALAYSIA
EASTERN PACIFIC INDUSTRIAL CORPORATION BERHAD Contract
2024
MARKET RESEARCH ON SKIN CARE PRODUCT LAUNCHING FOR YOUNG MUSLIM LADIES
DURIO PPE SDN. BHD. Contract
2023
THE EFFECTIVENESS OF CAPSIM BUSINESS SIMULATION IN TALENT DEVELOPMENT PROGRAM
EXPERIENTIAL BUSINESS LEARNING (M) SDN BHD Contract
2022
DETERMINING THE EFFECTIVENESS OF UPSKILLING EDUCATION PROGRAM
KUMPULAN WANG PERSARAAN (DIPERBADANKAN) Non Goverment Agency
2021
ADDRESSING SHORTAGE OF RURAL DOCTORS: FUNDAMENTAL RESEARCH TO DEVELOP A MODEL OF INTERVENTIONS TO ATTRACT AND RETAIN MEDICAL DOCTORS IN RURAL AREAS
MINISTRY OF EDUCATION Fundamental Research Grant Scheme
2017
The role of emotional intelligence in fostering employee pro-environmental behavior
RUG OF UTM Tier 2
2016
VESTIGO: ACTION TODAY, PERFECT DAY TOMORROW
MINISTRY OF EDUCATION Case Writing Grant Scheme
2016
GROWTH STRATEGY FOR ANA IKAN BAKAR PETAI BANGI
MINISTRY OF EDUCATION Case Writing Grant Scheme
2016
Growing Number of Operations Incidents In MUFG: Who Gets The Blame?
MINISTRY OF EDUCATION Case Writing Grant Scheme
2016
ABLING THE DISABLED: A CASE STUDY ON EMPLOYMENT OF PERSONS WITH DISABILITIES IN MALAYSIA
MINISTRY OF EDUCATION Case Writing Grant Scheme
2016
A FUNDAMENTAL STUDY OF VALUE PROPOSITIONS AND VALUE CO-CREATION TOWARDS SUSTAINABLE DEVELOPMENT OF GREEN HOTEL INDUSTRY
MINISTRY OF EDUCATION Fundamental Research Grant Scheme
2016
A Framework for Carbon reporting in Malaysia
MINISTRY OF EDUCATION Fundamental Research Grant Scheme
2016
Propensity to debt between Islamic and conventional credit cardholders
RUG OF UTM Encouragement Grant
2015
ISLAMIC WORK ETHIC IN THE ISLAMIC FINANCIAL ORGANIZATIONS IN MALAYSIA
RUG OF UTM Potential Academic Staff
2015
The potential of e-business of fresh agricultural produce in Malaysia
RUG OF UTM Tier 1
2015
POLICY AND ACADEMIC ADVANCEMENT FOR A KNOWLEDGEABLE WORKFORCE- PUBLIC AND PRIVATE SECTOR RESPONSE TO INCENTIVES IN RAISING ACADEMIC STANDARDS OF EMPLOYEES
RUG OF UTM Tier 1
2015
EMBEDDED VALUES IN THE TECHNOLOGY BASED SERVICE DELIVERY SYSTEM: DEVELOPING AN INTEGRATED FRAMEWORK
MINISTRY OF EDUCATION Fundamental Research Grant Scheme
2014
A FRAMEWORK FOR FRAUD PREVENTION MECHANISMS IN MALAYSIAN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES)
MINISTRY OF EDUCATION Fundamental Research Grant Scheme
2014
DEVELOPING RESPECT MEASURES TOWARDS LEADERSHIP EFFECTIVENESS
RUG OF UTM Encouragement Grant
2014
'CONSUMPTION' FROM THE ISLAMIC VIEWPOINT: HOW DO EPICUREANISM AND GLOBAL CONSUMERISM AFFECT MUSLIM BUYERS' CONSUMPTION PATTERN?
RUG OF UTM Encouragement Grant
2014
THE RELATIONSHIP BETWEEN STRATEGY, PERCEIVED ENVIRONMENTAL UNCERTAINTY AND ORGANIZATIONAL PERFORMANCE: THE MEDIATING ROLE OF ENTERPRISE RISK MANAGEMENT
RUG OF UTM Tier 1
2014
Exploring Resource Construction in Malaysian Technology-based Firms
RUG OF UTM Encouragement Grant
2014
The Governance Issues of Malaysian SMEs: Towards Achieving Best Practices
RUG OF UTM Encouragement Grant
2014

Legend : PUBLICATION CATEGORY TYPE OF AUTHORS

Publication Name Year
Plastic And Sustainability: A Bibliometric Analysis Using Vosviewer And Citespace
ARAB GULF JOURNAL OF SCIENTIFIC RESEARCH
Publication In Scopus UTM FIRST AUTHOR
2024
Metaverse Tourism And Gen-Z And Gen-Y’S Motivation: “Will You, Or Won’T You Travel Virtually?”
TOURISM REVIEW
Publication In Web Of Science UTM FIRST AUTHOR
2024
Driving Sustainable Consumption For A Better Future: Lessons Learned From A Developing Country Perspective
IAAP BULLETIN
Journal Article Non Citation-Indexed INDIVIDUAL AUTHOR
2023
Positive Communication Is At The Core
AHIBS BIZCONNECTION
Publication In Academic And Profesional Magazine UTM FIRST AUTHOR
2023
The Role Of Pandemic Risk Communication And Perception On Pro-Environmental Travel Behavioral Intention: Findings From Pls-Sem And Fsqca
JOURNAL OF CLEANER PRODUCTION
Publication In Web Of Science UTM FIRST AUTHOR
2023
Metaverse In The Urban Destinations In China: Some Insights For The Tourism Players
INTERNATIONAL JOURNAL OF TOURISM CITIES
Publication In Web Of Science FIRST UTM CORRESPONDING AUTHOR
2023
The Influence Of Environmental Factors On Ecological Beliefs And Ecological Behaviour Of Energy-Efficient Appliance Purchase
ASIAN ACADEMY OF MANAGEMENT JOURNAL
Publication In Web Of Science UTM FIRST AUTHOR
2023
What Do We Know About Plastic Pollution In Coastal/Marine Tourism? Documenting Its Present Research Status From 1999 To 2022
SAGE OPEN
Publication In Web Of Science UTM FIRST AUTHOR
2023
"Should I Adopt Islamic Banking Services?" Factors Affecting Non-Muslim Customers' Behavioral Intention In The Malaysian Context
JOURNAL OF ISLAMIC MARKETING
Publication In Web Of Science UTM FIRST AUTHOR
2023
Plastic Pollution In The Tourism Sector: Documenting Its Present Research Status
SOCIALLY RESPONSIBLE PLASTIC: IS THIS POSSIBLE?
Publication In Scopus FIRST UTM CORRESPONDING AUTHOR
2023
As Food Delivery Business Skyrocketing, So Is Our Environmental Disaster
SOCIALLY RESPONSIBLE PLASTIC: IS THIS POSSIBLE?
Publication In Scopus FIRST UTM CORRESPONDING AUTHOR
2023
The Dilemma Of Plastic
SOCIALLY RESPONSIBLE PLASTIC: IS THIS POSSIBLE?
Publication In Scopus UTM FIRST AUTHOR
2023
Socially Responsible Plastic: Is This Possible?
SOCIALLY RESPONSIBLE PLASTIC: IS THIS POSSIBLE?
Publication In Scopus FIRST UTM CORRESPONDING AUTHOR
2023
The House Of Cats Ernesto: A Tale Of A Brave Syrian Man’S Act Towards Social Responsibility
SUSTAINABILITY AND SOCIAL MARKETING ISSUES IN ASIA
Publication In Scopus UTM FIRST AUTHOR
2023
Red Globe Grapes With Big Green Dreams: Sustainable Agriculture Of Honliv Group Co. Ltd In Henan, China
SUSTAINABILITY AND SOCIAL MARKETING ISSUES IN ASIA
Publication In Scopus UTM FIRST AUTHOR
2023
Traditional Chinese Medicine (Tcm) In Malaysia: An Alternative Approach To Treatment
SUSTAINABILITY AND SOCIAL MARKETING ISSUES IN ASIA
Publication In Scopus FIRST UTM CORRESPONDING AUTHOR
2023
In The Heart Of The Storm: A Case Of Al-Sabah’S Corporate Social Responsibility During The Syrian Refugee Crisis
SUSTAINABILITY AND SOCIAL MARKETING ISSUES IN ASIA
Publication In Scopus FIRST UTM CORRESPONDING AUTHOR
2023
Health And Wellness Programs In Corporate Settings: Expanding Physiotherapy Services To The Workplace
AHIBS BIZCONNECTION
Article In Mass Media FIRST UTM CORRESPONDING AUTHOR
2023
Work Life Balance – Back To The Basic
AHIBS BIZCONNECTION
Article In Mass Media FIRST UTM CORRESPONDING AUTHOR
2023
Overconsumption – Does It Matter?
AHIBS BIZCONNECTION
Publication In Academic And Profesional Magazine UTM FIRST AUTHOR
2023
Guest Editorial: Ethical Consumption – A Global Agenda
JOURNAL OF GLOBAL RESPONSIBILITY
Publication In Web Of Science FIRST UTM CORRESPONDING AUTHOR
2023

SOCIAL ENTREPRENEURS – THE MOBILIZERS OF THE SOCIAL CHANGES
Original Book UTM FIRST AUTHOR
2022
The ‘Metaverse Tourism’: A New Way Of Sustainable Tourism
AHIBS BIZCONNECTION
Publication In Academic And Profesional Magazine CORRESPONDING AUTHOR
2022
In Search Of Frugality In The Malaysian Hotel Industry: The Role Of Green Marketing Strategies And Government Initiatives
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2022
Book Review: Marketization: Theory And Evidence From Emerging Economics
JOURNAL OF MACROMARKETING
Publication In Web Of Science CORRESPONDING AUTHOR
2022
“Waste Not, Want Not”: Fostering Frugality Among Muslim Tourists In Malaysian Hotel Industry
JOURNAL OF ISLAMIC MARKETING
Publication In Web Of Science UTM FIRST AUTHOR
2022
The Salient Role Of Media Richness, Host-Guest Relationship, And Guest Satisfaction In Fostering Airbnb Guests’ Repurchase Intention
JOURNAL OF ELECTRONIC COMMERCE RESEARCH
Publication In Web Of Science CORRESPONDING AUTHOR
2022
Muslim Tourists’ Intention To Book On Airbnb: The Moderating Role Of Gender
JOURNAL OF ISLAMIC MARKETING
Publication In Web Of Science UTM FIRST AUTHOR
2022
Environmental Quality Awareness, Green Trust, Green Self-Efficacy, And Environmental Attitude In Influencing Green Purchase Behavior
INTERNATIONAL JOURNAL OF ETHICS AND SYSTEM
Publication In Web Of Science CORRESPONDING AUTHOR
2022
“Do They Mean What They Say?” Measuring Greenwash In The Sustainable Property Development Sector
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
Publication In Web Of Science CORRESPONDING AUTHOR
2022
Less Is More: The Role Of Frugality In The Malaysian Hotel Industry
INTERNATIONAL JOURNAL OF TOURISM CITIES
Publication In Web Of Science CORRESPONDING AUTHOR
2022
The Journey To Create Social Awareness
SOCIAL ENTREPRENEURS (DEVELOPMENTS IN CORPORATE GOVERNANCE AND RESPONSIBILITY
Book Chapter CORRESPONDING AUTHOR
2022
Introduction: Social Entrepreneurs And Social Change
SOCIAL ENTREPRENEURS (DEVELOPMENTS IN CORPORATE GOVERNANCE AND RESPONSIBILITY
Book Chapter UTM FIRST AUTHOR
2022
Ecotourism Experiences
ENCYCLOPEDIA OF TOURISM MANAGEMENT AND MARKETING
Book Chapter CORRESPONDING AUTHOR
2022
Introduction: Social Entrepreneurs And Social Change
SOCIAL ENTREPRENEURS (DEVELOPMENTS IN CORPORATE GOVERNANCE AND RESPONSIBILITY
Publication In Scopus UTM FIRST AUTHOR
2022
Malaysian Aids Council (Mac): The Journey To Create Social Awareness
SOCIAL ENTREPRENEURS (DEVELOPMENTS IN CORPORATE GOVERNANCE AND RESPONSIBILITY
Publication In Scopus CORRESPONDING AUTHOR
2022
Occupational Health: Healthy Spine For Better Productivity
AHIBS BIZCONNECTION
Publication In Academic And Profesional Magazine CORRESPONDING AUTHOR
2022
Corporate Social Responsibility: Let’S Talk About It
AHIBS BIZCONNECTION
Publication In Academic And Profesional Magazine CORRESPONDING AUTHOR
2022
A Bibliometric Analysis Of Plastic Pollution In The Tourism Industry
MACROMARKETING GLOBAL CONFERENCE
Conference Paper CORRESPONDING AUTHOR
2022

CSR IN THE AGE OF ISOLATIONISM
Original Book EDITOR
2021
Measuring Different Facets Of Frugality: Lessons Learned From Hotel Guests’ Experience
MACROMARKETING CONFERENCE
Proceedings CORRESPONDING AUTHOR
2021
Family Firms’ Sustainable Longevity: The Role Of Family Involvement In Business And Innovation Capability
JOURNAL OF FAMILY BUSINESS MANAGEMENT
Publication In Web Of Science CO-AUTHOR
2021
"“I Voice Out Because I Care”: The Effect Of Online Social Networking On Employees' Likelihood To Voice And Retention
ASIA-PACIFIC JOURNAL OF BUSINESS ADMINISTRATION
Publication In Web Of Science UTM FIRST AUTHOR
2021
Mindful Consumption Of Second-Hand Clothing: The Role Of Ewom, Attitude And Consumer Engagement
JOURNAL OF FASHION MARKETING AND MANAGEMENT
Publication In Web Of Science UTM FIRST AUTHOR
2021
Driving Brand Loyalty Towards Malaysian Eco-Tourism Destination: The Mediating Role Of Psychological Engagement
JOURNAL OF PRODUCT & BRAND MANAGEMENT
Publication In Web Of Science CORRESPONDING AUTHOR
2021
Pandemic And Sustainability
AHIBS BIZCONNECTION
Article In Mass Media INDIVIDUAL AUTHOR
2021
"The Changing Global Environment And Csr"
CSR IN AN AGE OF ISOLATION
Book Chapter UTM FIRST AUTHOR
2021
"Catastrophe In Performing Corporate Social Responsibilities In Isolation – Lessons Learned From Coffee Shop Sector In Malaysia"
CSR IN AN AGE OF ISOLATIONISM
Book Chapter CORRESPONDING AUTHOR
2021
To Buy Or Not To Buy Organic Food: Evaluating The Moderating Effect Of Gender Using Pls-Mga
INTERNATIONAL JOURNAL OF BUSINESS GOVERNENCE AND ETHICS
Publication In Scopus UTM FIRST AUTHOR
2021
Personal And Environmental Factors That Influence The Ecological Behaviour Of Energy-Efficient Appliance Purchases
INSTITUTIONS AND ECONOMIES
Publication In Scopus UTM FIRST AUTHOR
2021
Grreen Behaviour Matters
AHIBS BIZCONNECTION
Article In Mass Media CORRESPONDING AUTHOR
2021
"Striving For Obtaining Sustainability: Toil To Adopt “No Plastic Bag Use” Behavior"
CSR IN AN AGE OF ISOLATION
Book Chapter CORRESPONDING AUTHOR
2021

CRAFTING LITERATURE REVIEW: A GUIDE FOR DOCTORAL STUDENTS
Original Book CORRESPONDING AUTHOR
2020
Family Firms' Sustainable Longevity: The Role Of Family Involvement In Business And Innovation Capability
JOURNAL OF FAMILY BUSINESS MANAGEMENT
Publication In Scopus CO-AUTHOR
2020
To Switch Or Not To Switchã¢Â€Â¦ The Role Of Touristsã¢Â€Â™ Psychological Engagement In The Context Of Airbnb Malaysia
INTERNATIONAL JOURNAL OF TOURISM CITIES
Publication In Web Of Science UTM FIRST AUTHOR
2020
"I Buy Green Products, Do You...?" The Moderating Effect Of Ewom On Green Purchase Behavior In Malaysian Cosmetics Industry
INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
Publication In Web Of Science UTM FIRST AUTHOR
2020
Pro-Environmental Behaviour In Nutricosmetics Product Purchase Context: Scale Development And Validation
INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
Publication In Web Of Science CORRESPONDING AUTHOR
2020
Antecedents Of Green Purchase Behavior Of Cosmetic Products: An Empirical Investigation Among Malaysia Consumers
INTERNATIONAL JOURNAL OF ETHICS AND SYSTEM
Publication In Web Of Science UTM FIRST AUTHOR
2020
Does It Matter Who Exhibits More Green Purchase Behavior Of Cosmetic Products In Asian Culture? A Multi-Group Analysis Approach
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
Publication In Web Of Science UTM FIRST AUTHOR
2020
Residential Properties With Green Living Concept In Malaysia: What Drives Consumers To Buy?
INTERNATIONAL JOURNAL OF ETHICS AND SYSTEM
Publication In Web Of Science CORRESPONDING AUTHOR
2020
The Effect Of User-Generated Content Quality On Brand Engagement: The Mediating Role Of Functional And Emotional Values
JOURNAL OF ELECTRONIC COMMERCE RESEARCH
Publication In Web Of Science UTM FIRST AUTHOR
2020
Antecedents And Consequences Of Tourists' Attachment In Driving Guests' Booking Intention: A Case Of Airbnb, Malaysia
INTERNATIONAL JOURNAL OF CULTURE, TOURISM AND HOSPITALITY RESEARCH
Publication In Web Of Science UTM FIRST AUTHOR
2020
Factors Affecting Consumers' Pro-Environmental Behaviour In Nutricosmetics Consumption: The Role Of Perceived Environmental Responsibility As A Mediator
JOURNAL OF ASIA BUSINESS STUDIES
Publication In Web Of Science UTM FIRST AUTHOR
2020
Cognitive, Affective And Conative Domains Of Sustainable Consumption: Scale Development And Validation Using Confirmatory Composite Analysis
SUSTAINABIITY
Publication In Web Of Science UTM FIRST AUTHOR
2020
Striving For Obtaining Sustainability: Toil To Adopt “No Plastic Bag UseãƒÂ¢Ã‚€Â Behavior
CSR IN AN AGE OF ISOLATION
Book Chapter CORRESPONDING AUTHOR
2020
The Changing Global Environment And Csr
DEVELOPMENTS IN CORPORATE GOVERNANCE AND RESPONSIBILITY BOOK SERIES
Book Chapter UTM FIRST AUTHOR
2020
A Review Of Sustainable Consumption (2000 To 2020): What We Know And What We Need To Know
JOURNAL OF GLOBAL MARKETING
Publication In Scopus CORRESPONDING AUTHOR
2020
Factor Affecting Consumer'S Intention To Purchase Organic Food: Empirical Study From Malaysian Context
INTERNATIONAL JOURNAL OF BUSINESS INNOVATION AND RESEARCH
Publication In Scopus UTM FIRST AUTHOR
2020
What Drives Customer Switching Intention In Malaysian Hotel Industry? The Hidden Link
INTERNATIONAL JOURNAL OF BUSINESS INNOVATION AND RESEARCH
Publication In Scopus CORRESPONDING AUTHOR
2020
Factors Affecting Environmental Citizenship Behaviour: An Empirical Investigation In Malaysian Paddy Industry
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
Publication In Web Of Science UTM FIRST AUTHOR
2020
Wrc Auto Sendirian Berhad: Potential To Survive After Crisis
ASIAN JOURNAL OF MANAGEMENT CASES
Publication In Web Of Science CO-AUTHOR
2019
The Mediating Role Of Overall Fairness Perception: A Structural Equation Modelling Assessment
EMPLOYEE RELATIONS: THE INTERNATIONAL JOURNAL
Publication In Web Of Science CO-AUTHOR
2019
Malaysian Aids Council: The Putiton Campaign
ASIAN CASE RESEARCH JOURNAL
Publication In Web Of Science CORRESPONDING AUTHOR
2019
Workplace Internet Leisure And EmployeesãƒÂƒÃ‚‚€ Productivity: The Mediating Role Of Employee Satisfaction
INTERNET RESEARCH
Publication In Web Of Science CO-AUTHOR
2019
A Multiple-Item Scale For Measuring 'Sustainable Consumption Behaviour' Construct: Development And Psychometric Evaluation
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
Publication In Web Of Science UTM FIRST AUTHOR
2019
Development And Validation Of The Green Customer Citizenship Behaviour Measurement
INTERNATIONAL JOURNAL OF ENVIRONMENT, WORKPLACE AND EMPLOYMENT
Publication In Scopus CO-AUTHOR
2019
What Drives Malaysian Consumers' Organic Food Purchase Intention? The Role Of Moral Norm, Self-Identity, Environmental Concern And Price Consciousness
JOURNAL OF AGRIBUSINESS IN DEVELOPING AND EMERGING ECONOMIES
Publication In Web Of Science UTM FIRST AUTHOR
2019

GREEN BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY IN ASIA
Book (Text) CORRESPONDING AUTHOR
2019
Care For The Animals: Isn'T It Our Responsibility Too?
GREEN BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY IN ASIA
Book Chapter CORRESPONDING AUTHOR
2019
"No Plastic Bag Campaign" Of Malaysia
GREEN BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY IN ASIA
Book Chapter CORRESPONDING AUTHOR
2019
Corporate Sustainable Longevity: Scale Development And Validation
SAGE OPEN
Publication In Scopus CO-AUTHOR
2019
Green Consumption By Young Consumers - Pushing The Boundaries
YOUNG CONSUMERS
Publication In Web Of Science CORRESPONDING AUTHOR
2019

INSTRUCTOR'S GUIDE: A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT
Original Book CORRESPONDING AUTHOR
2018
Thetatechk Sdn Bhd
ASIAN CASE RESEARCH JOURNAL
Publication In Scopus FIRST UTM CORRESPONDING AUTHOR
2018
The Petcare Centre: Striving To Build The Awareness
3RD INTERNATIONAL CASE STUDY CONFERENCE
Conference Paper CORRESPONDING AUTHOR
2018
Linking Emotional Intelligence And Employee Pro-Environmental Behaviour
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2018
Taska Kyrana Sdn. Bhd.: To Change Or Not To Change Its Operating Days?
EMERALD EMERGING MARKETS CASE STUDIES
Journal Article Non Citation-Indexed CO-AUTHOR
2018
Stardust Petroleum Sendirian Berhad: How To Inculcate The Pro-Active Safety Culture?
EMERALD EMERGING MARKETS CASE STUDIES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2018
Catharine - A Troublemaker In The Organization
EMERALD EMERGING MARKETS CASE STUDIES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2018
Systematic Review: Entrepreneurship In Conflict And Post Conflict
JOURNAL OF ENTREPRENEURSHIP IN EMERGING ECONOMIES
Publication In Web Of Science CO-AUTHOR
2018
Antecedents Of Switching Intention In The Mobile Telecommunications Industry: A Partial Least Square Approach
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
Publication In Web Of Science CO-AUTHOR
2018
The Relationship Between Islamic Work Ethic And Workplae Outcome: A Partial Least Square Approach
PERSONNEL REVIEW
Publication In Web Of Science CO-AUTHOR
2018
Exploring Consumers' Motivations For Sustainable Consumption: A Self-Deterministic Approach
JOURNAL OF INTERNATIONAL CONSUMER MARKETING
Publication In Web Of Science UTM FIRST AUTHOR
2018

CRAFTING LITERATURE REVIEW: A GUIDE FOR DOCTORAL STUDENTS
Book (Text) CORRESPONDING AUTHOR
2018

INSTRUCTORS GUIDE: A HANDBOOK OF MALAYSIAN CASES - CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT
Book (Text) UTM FIRST AUTHOR
2018

DRIVING GREEN CONSUMERISM THROUGH STRATEGIC SUSTAINABILITY MARKETING
Book (Text) CORRESPONDING AUTHOR
2018
Amethyst: From New York To Kuala Lumpur
INSTRUCTOR'S GUIDE: A HANDBOOK OF MALAYSIAN CASES-CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT
Book Chapter UTM FIRST AUTHOR
2018
When Ceo Allegedly Misconducts: A Case Of Vierna Vesta Limited
INSTRUCTOR'S GUIDE: A HANDBOOK OF MALAYSIAN CASES-CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT
Book Chapter CO-AUTHOR
2018
Project Delays In Merdaz Goil: Who Gets The Blame?
INSTRUCTOR'S GUIDE: A HANDBOOK OF MALAYSIAN CASES-CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT
Book Chapter CO-AUTHOR
2018
The Fekshta Welding Solution'S Ethical Dilemma
INSTRUCTOR'S GUIDE: A HANDBOOK OF MALAYSIAN CASES-CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT
Book Chapter CO-AUTHOR
2018
Sustainable Development Values - What Do We Know From Developing Country Perspective?
DRIVING GREEN CONSUMERISM THROUGH STRATEGIC SUSTAINABILITY MARKETING
Book Chapter CORRESPONDING AUTHOR
2018
Sales Challenge Of Orix - How To Deal With?
INSTRUCTORS GUIDE - A HANDBOOK OF MALAYSIAN CASES - CONTEMPORARY ISSUES IN MARKETING AND MANAGEMENT
Book Chapter CORRESPONDING AUTHOR
2018
Swimming48: A Tattle Tale Of The Organizational Chaos
3RD INTERNATIONAL CASE STUDY CONFERENCE
Proceedings CORRESPONDING AUTHOR
2018
Sales And Tax To Measure Economy?
3RD INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY BIZMATOUR 2017
Conference Paper CO-AUTHOR
2017
Balqis Restaurant: How To Move On?
EMERALD EMERGING MARKETS CASE STUDIES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2017
The Journey Of Blitz: Challenges Lie In Running The Family Business
EMERALD EMERGING MARKETS CASE STUDIES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2017
Green "Eco-Label" Or "Greenwashing"? Building Awareness About Environmental Claims Of Marketers
ADVANCED SCIENCE LETTERS
Publication In Web Of Science CORRESPONDING AUTHOR
2017
Factors Affecting Consumers' Intention To Purchase Counterfeit Product Empirical Study In The Malaysian Market
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
Publication In Web Of Science CO-AUTHOR
2017
Mediating Effects Of Students' Social Bonds Between Self-Esteem And Customer Citizenship Behaviour In The Context Of International University Branch Campuses
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
Publication In Web Of Science CORRESPONDING AUTHOR
2017
The Development Of Islamic Spiritual Leadership Concept
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2017

CRAFTING LITERATURE REVIEW: A GUIDE FOR DOCTORAL STUDENTS
Book (Text) CORRESPONDING AUTHOR
2017
Why Sustainable Consumption Is Not In Practice? A Developing Country Perspective
SUSTAINABLE ECONOMIC DEVELOPMENT: GREEN ECONOMY AND GREEN GROWTH, WORLD SUSTAINABILITY SERIES
Book Chapter CORRESPONDING AUTHOR
2017
Managing Sustainable Consumption: Is It A Problem Or Panacea?
SUSTAINABLE ECONOMIC DEVELOPMENT: GREEN ECONOMY AND GREEN GROWTH, WORLD SUSTAINABILITY SERIES
Book Chapter CORRESPONDING AUTHOR
2017
Measuring Environmental Performance Awareness: A Qualitative Approach
ADVANCED SCIENCE LETTERS
Publication In Scopus CORRESPONDING AUTHOR
2017
How To Inculcate Sustainable Development Values Among Malaysian Citizens?
JOURNAL OF ENGINEERING AND APPLIED SCIENCES
Publication In Scopus UTM FIRST AUTHOR
2017
Innovation Ability Of Business Schools To Introduce New Academic Programs
INTERNATIONAL JOURNAL OF INNOVATION AND LEARNING
Publication In Scopus CO-AUTHOR
2017
Overcoming The Shortfall Of Resources For The Growth Of Malaysian University Start-Up Companies
ADVANCED SCIENCE LETTERS
Publication In Web Of Science UTM FIRST AUTHOR
2017

INCULCATING ETHICS AND CITIZENSHIP BEHAVIOUR IN ISLAMIC FINANCIAL INSTITUTIONS: THE ISSUES AND CONSEQUENCES
Original Book CORRESPONDING AUTHOR
2016

A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT
Original Book CORRESPONDING AUTHOR
2016
To Be Or Not To Be Environmentally Friendly: Lessons Learned From Malaysian Construction Industry
THE INTERNATIONAL SCIENTIFIC CONFERENCE “INFORMATION SOCIETY AND SUSTAINABLE DEVELOPMENT” (ISSD 2016)
Proceedings CORRESPONDING AUTHOR
2016
Does Liquidity Affects Profitability?
SOCSIC
Proceedings CO-AUTHOR
2016
Fostering Employee Pro-Environmental Behaviour: Does Emotional Intelligence And Islamic Work Ethics Matter?
7TH INTERNATIONAL CONFERENCE ON POSTGRADUATE EDUCATION
Conference Paper CO-AUTHOR
2016
Cosmetics Hybrids: Consumers' Pro-Environmental Behaviour Towards Environmental Aesthetics In Using Nutri-Cosmetics
INTERNATIONAL CONFERENCE ON INNOVATION IN BUSINESS AND STRATEGY (ICIBS2016)
Conference Paper CORRESPONDING AUTHOR
2016
Commercialization Of The Coconut Dehusker And Defibering Machine: DonãƒÂ¢Ã‚€Â™T Lose Your Courage Md Akhir
EMERALD EMERGING MARKETS CASE STUDIES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2016
Sustainable Consumption: Sacrificing For The Future
PROCEDIA SOCIAL AND BEHAVIORAL SCIENCES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2016
Factors Affecting Organizational Citizenship Behavior Among Malaysian Bank Employees: The Moderating Role Of Islamic Work Ethic
PROCEDIA - SOCIAL AND BEHAVIORAL SCIENCES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2016
Re-Defining Sustainable Development Values And Its Facets Based On Developing Country Perspective
JOURNAL OF ADVANCES IN HUMANITIES AND SOCIAL SCIENCES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2016
Aras Design And Multimedia Centre (Admc): ItãƒÂ¢Ã‚€Â™S Pricing Strategy For Video Internet Market Training
EMERALD EMERGING MARKETS CASE STUDIES
Journal Article Non Citation-Indexed CO-AUTHOR
2016
Environment Dominant Logic: Concerning For Achieving The Sustainability Marketing
PROCEDIA - ECONOMICS AND FINANCE
Publication In Web Of Science CORRESPONDING AUTHOR
2016
Bridging The Gap Between Justice And Citizenship Behaviour Behavior In Asian Culture
CROSS CULTURAL & STRATEGIC MANAGEMENT
Publication In Web Of Science CO-AUTHOR
2016
The Mediating Role Of New Ecological Paradigm Between Value Orientations And Pro-Environmental Personal Norm In The Agricultural Context
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTIC
Publication In Web Of Science CORRESPONDING AUTHOR
2016

IS LOYALTY DEAD? MARKETING STRATEGIES TO SURVIVE IN THE SATURATED TELECOMMUNICATIONS MARKET
Book (Text) CORRESPONDING AUTHOR
2016
Innovation Ability Of Service Organization: A Case Of Business School To Introduce New Academic Programmes
CONTEMPORARY ISSUES IN INNOVATION AND BUSINESS STRATEGIES
Book Chapter CORRESPONDING AUTHOR
2016
Rainstah-When Turnover Is High, Who'S At Fault
A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT
Book Chapter CO-AUTHOR
2016
Leading Talents At Zkhm: When Pay And Benefits Matter!
A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT
Book Chapter CO-AUTHOR
2016
Buana Island Shipyeard Sdn Bhd ("Bis"): It Is Time For A Strategic Move
A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT
Book Chapter CO-AUTHOR
2016
When Ceo Allegedly Misconducts: A Case Of Vierna Vesta Limited
A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT
Book Chapter CO-AUTHOR
2016
The Fekhsta Welding Solutions' Ethical Dilemma
A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING AND MANAGEMENT
Book Chapter CO-AUTHOR
2016
Oil Pilferage In Fimani Sdn Bhd: In Search Of An Acceptable Solution
A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING AND MANAGEMENT
Book Chapter CO-AUTHOR
2016
Amethyst: From New York To Kuala Lumpur
A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING AND MANAGEMENT
Book Chapter CORRESPONDING AUTHOR
2016
Project Delays In Merdaz Goil: Who Gets The Blame?
A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING AND MANAGEMENT
Book Chapter CO-AUTHOR
2016
Sales Challenge Of Orix: How To Deal With It?
A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT
Book Chapter CORRESPONDING AUTHOR
2016
Does Liquidity Affects Profitability?
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2016
Investigating The Effect Of Consumer Innovativeness, Service Quality And Service Switching Cost On Service Loyalty In The Mobile Phone Service Context
GADJAH MADA INTERNATIONAL JOURNAL OF BUSINESS
Publication In Scopus UTM FIRST AUTHOR
2016
Transnational Social Capital, Business Model Design, And Firã‚™M'S Growth In The Context Of University Spin-Off Companies
INTERNATIONAL REVIEW OF MANAGEMENT AND MARKETING
Publication In Scopus UTM FIRST AUTHOR
2016
The Influence Of Religiosity In Credit Card Selection
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2016
The Multicultural Business Of Csr: How To Ensure A Positive Consumer Response
GLOBAL BUSINESS AND ORGANIZATIONAL EXCELLENCE
Publication In Scopus CO-AUTHOR
2016
Effect Of Self-Esteem On Customer Citizenship Behaviours Among International University Branch Campus Students
INTERNATIONAL REVIEW OF MANAGEMENT AND MARKETING
Publication In Scopus UTM FIRST AUTHOR
2016
Developing Future Talent: Impact Of Case Learning Experience On Knowledge Acquisition
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2016
Why Shouldn'T I Stay Overseas? Knowledge Gained From Malaysian Expatriates
ADVANCED SCIENCE LETTERS
Publication In Scopus CORRESPONDING AUTHOR
2016
Furthering The Thought On Islamic Work Ethic: How Does It Differ?
JOURNAL OF ISLAMIC MARKETING
Publication In Scopus CO-AUTHOR
2016
Sustainable Consumption Practices: An Awakening Call
INTERNATIONAL BUSINESS MANAGEMENT
Publication In Scopus CORRESPONDING AUTHOR
2016
Counterfeit Product Purchase: What Counts - Materialism Or Religiosity
ADVANCED SCIENCE LETTERS
Publication In Scopus CORRESPONDING AUTHOR
2016
Baby Dreams: Pricing For Products And Apparel
EMERALD EMERGING MARKETS CASE STUDIES
Publication In Scopus CORRESPONDING AUTHOR
2016
Towards Developing A Conceptual Framework Of Environmentally Significant Behaviour
Journal of Management Research
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2015
Job Stressors And Employee Turnover Intention: Lessons Learned From Malaysian Oil And Gas Industry
ADVANCED SCIENCE LETTERS
Publication In Scopus CORRESPONDING AUTHOR
2015
Self-Congruity And Switching Intention Among Malaysian Hotel Customers
ADVANCE SCIENCE LETTERS
Publication In Scopus CORRESPONDING AUTHOR
2015
Islamic Work Ethic: An Agenda For Future Research
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2015
Effect Of Value Orientation, Belief And Norm On Private Sacrificing Behaviour
ADVANCED SCIENCE LETTERS
Publication In Scopus CORRESPONDING AUTHOR
2015
Cyberloafing: Does Workplace Internet Leisure Affect Employee Satisfaction?
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON COMPUTER, COMMUNICATION, AND CONTROL TECHNOLOGY (I4CT) (IEEE) – 2015
Publication In Scopus CORRESPONDING AUTHOR
2015
The Contribution Of Knowledge Exchange To Supplier'S Operational Performance
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2015
Case Teaching Method: Institutional-Level Experience And Development Of Measurement Tool
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2015
Organization Citizenship Behavior In The Islamic Financial Sector: Does Islamic Work Ethic Make A Sense?
International Journal of Business Governance and Ethics
Publication In Scopus CO-AUTHOR
2015
Compulsive Buying: Old Variables In New Relationships
INTERDISCIPLINARY BEHAVIOR AND SOCIAL SCIENCE
Book Chapter CORRESPONDING AUTHOR
2015
Advertising Cigarette And Alcohol: Is It Controversial To You?
INTERDISCIPLINARY BEHAVIOR AND SOCIAL SCIENCE
Book Chapter CORRESPONDING AUTHOR
2015
Customer Citizenship Behavior In Online Commerce Community: A Conceptual Paper
ADVANCED SCIENCE LETTERS
Publication In Web Of Science CORRESPONDING AUTHOR
2015
Guest Editorial – Growing Need For The Local Cases
INTERNATIONAL JOURNAL OF INNOVATION AND BUSINESS STRATEGY
Journal Article Non Citation-Indexed INDIVIDUAL AUTHOR
2015
The Fall Of Smart Organic Fertilizer: Can It Be Revived?
EMERGING MARKETS CASE STUDIES COLLECTION
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2015
Guest Editorial: Priorities For Collecting The Local Cases
INTERNATIONAL JOURNAL OF INNOVATION AND BUSINESS STRATEGY
Journal Article Non Citation-Indexed INDIVIDUAL AUTHOR
2015
Religious Faith, Addictive Products, And Their Advertisement: A Qualitative Inquiry
INTERNATIONAL JOURNAL OF INNOVATION AND BUSINESS STRATEGY
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2015
Compulsive Buying: What Is Behind The Curtain?
INTERNATIONAL JOURNAL OF INNOVATION AND BUSINESS STRATEGY
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2015
Asian Extreme Bank'S Customer Resolution Unit: It Is Getting On Nerves
THE INTERNATIONAL JOURNAL OF INNOVATION AND BUSINESS STRATEGY (IJIBS)
Journal Article Non Citation-Indexed CO-AUTHOR
2015
Epicureanism And Global Consumerism In Shaping Muslim BuyersãƒÂ¢Ã‚€Â™ Consumption Pattern: An Islamic Perspective
INTERNATIONAL JOURNAL OF INNOVATION AND BUSINESS STRATEGY
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2015
Restarting After Business Discontinuity Among Bumiputra Small And Medium Enterprises
EUROPEAN JOURNAL OF ECONOMICS AND BUSINESS STUDIES
Journal Article Non Citation-Indexed CO-AUTHOR
2015
Urea-Mollases Mineral Block: It Is Time To Make A Decision
EMERALD EMERGING MARKETS CASE STUDIES
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2015
Towards Developing A Conceptual Framework Of Islamic Leadership: The Role Of Taqwa As A Moderator
INTERNATIONAL JOURNAL OF INNOVATION AND BUSINESS STRATEGY
Journal Article Non Citation-Indexed CO-AUTHOR
2015
User Generated Content And Internet User'S Brand Engagement
ADVANCED SCIENCE LETTERS
Publication In Scopus CORRESPONDING AUTHOR
2015
The Influence Of Individual'S Factor On Sustainability Learning In Organization
THE 4TH INTERNATIONAL CONFERENCE IN TECHNOLOGY MANAGEMENT, BUSINESS AND ENTREPRENEURSHIP
Proceedings CO-AUTHOR
2015
Factors Affecting Organizational Citizenship Behavior Among Malaysian Bank Employees: The Moderating Role Of Islamic Work Ethic
INTERNATIONAL RESEARCH SYMPOSIUM IN SERVICE MANAGEMENT (IRSSM-6) – 2015
Proceedings CORRESPONDING AUTHOR
2015
Re-Defining Sustainable Development Values: A Developing Country Perspective
3RD INTERNATIONAL CONFERENCE ON BUSINESS, ECONOMICS, SOCIAL SCIENCE & HUMANITIES (BESSH 2015)
Proceedings CORRESPONDING AUTHOR
2015
Sustainable Consumption: Sacrificing For The Future
INTERNATIONAL RESEARCH SYMPOSIUM IN SERVICE MANAGEMENT (IRSSM-6) – 2015
Proceedings CORRESPONDING AUTHOR
2015
Effect Of Value, Belief And Norm On Private Sacrificing Behavior
INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY (BIZMATOUR) – 2015
Proceedings CORRESPONDING AUTHOR
2015
Counterfeit Product Purchase: What Counts €“ Materialism Or Religiosity?
INTERNATIONAL SYMPOSIUM ON SOCIAL SCIENCES, ARTS AND HUMANITIES (SYSSARM 2015)
Proceedings CORRESPONDING AUTHOR
2015
Self-Congruity And Switching Intention Among Malaysian Hotel Customers
INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY (BIZMATOUR) – 2015
Proceedings CORRESPONDING AUTHOR
2015
User Generated Content And Internet UserãƒÂ¢Ã‚€Â™S Brand Engagement
INTERNATIONAL CONFERENCE ON INTERNET SERVICES TECHNOLOGY AND INFORMATION ENGINEERING (ISTIE) – 2015
Proceedings CORRESPONDING AUTHOR
2015
Does Cyberloafing Boost Employee Productivity?
2ND INTERNATIONAL SYMPOSIUM ON TECHNOLOGY MANAGEMENT AND EMERGING TECHNOLOGIES (ISTMET 2015)
Proceedings CORRESPONDING AUTHOR
2015
Restarting After Business Discontinuity Among Bumiputra Small And Medium Enterprises
6TH INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES (ICSS 2015)
Proceedings CO-AUTHOR
2015
Islamic Work Ethic: An Agenda For Future Research
INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY (BIZMATOUR) – 2015
Proceedings CORRESPONDING AUTHOR
2015
Why Brain Drain? Malaysia Experience
INTERNATIONAL CONGRESS ON ECONOMICS, SOCIAL SCIENCES AND INFORMATION MANAGEMENT (ICESSIM) – 2015
Proceedings CORRESPONDING AUTHOR
2015
User Generated Content And Internet User'S Value: Does Website Quality Matter?
2014 THE 5TH INTERNATIONAL CONFERENCE ON INFORMATION AND COMMUNICATION TECHNOLOGY FOR THE MUSLIM WORLD, ICT4M 2014
Publication In Scopus CORRESPONDING AUTHOR
2014
The Moderating Role Of Islamic Work Ethic On The Relationship Between Organizational Justice And Organizational Citizenship Behaviour In The Islamic Banking Context
PROCEEDINGS OF THE NATIONAL CONFERENCE ON CONSUMPTION ETHICS-2014
Proceedings CO-AUTHOR
2014
Enterprise Risk Management Practices Among Malaysian Firms
PROCEDIA - SOCIAL AND BEHAVIORAL SCIENCES
Publication In Web Of Science CO-AUTHOR
2014
The Effect Of Self Congruity Dimensions On Customers' Switching Intention: Lessons Learned From Malaysian Hotel Industry
EURASIAN BUSINESS AND ECONOMICS SOCIETY (EBES) 2014
Proceedings CORRESPONDING AUTHOR
2014
Exploring The Factors Related To Malaysian Brain Drain
PROCEEDINGS OF NATIONAL CONFERENCE ON CONSUMPTION ETHICS (ATURCARA PERSIDANGAN KEBANGSAAN ETIKA KEPENGGUNAAN)-2014
Proceedings UTM FIRST AUTHOR
2014
Workplace Internet Leisure: Does It Affect Employee Satisfaction?
EURASIAN BUSINESS AND ECONOMICS SOCIETY (EBES)- 2014
Proceedings CORRESPONDING AUTHOR
2014
Furthering The Thought Of Islamic Work Ethic For Future Researchers
GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES (GCBSS)- 2014
Proceedings CORRESPONDING AUTHOR
2014
Branding Leadership In Malaysian Smes
PROCEDIA SOCIAL AND BEHAVIORAL SCIENCES-4TH INTERNATIONAL CONFERENCE ON MARKETING AND RETAILING 2013 (INCOMAR 2013)
Publication In Web Of Science CO-AUTHOR
2014
Developing A Value-Based Service Delivery System Framework
RECENT TRENDS IN SOCIAL AND BEHAVIOUR SCIENCES
Publication In Web Of Science CORRESPONDING AUTHOR
2014
A Qualitative Inquiry Of Multi-Brand Loyalty: Some Propositions And Implications For Mobile Phone Service Providers
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2014
Striving For Customer Loyalty: What Are The Building Blocks?
RECENT TRENDS IN SOCIAL AND BEHAVIOUR SCIENCES
Publication In Web Of Science CORRESPONDING AUTHOR
2014
Environment Dominant Logic: Furthering The Thought Of Future Marketers
GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES (GCBSS)- 2014
Proceedings CORRESPONDING AUTHOR
2014
Compulsive Buying: Old Variables In New Relationships
INTERNATIONAL CONGRESS ON INTERDISCIPLINARY BEHAVIOR AND SOCIAL SCIENCE 2014 (ICIBSOS 2014)
Proceedings CORRESPONDING AUTHOR
2014
How Do Epicureanism And Global Consumerism Affect Muslim Buyers' Consumption Pattern?
PROCEEDINGS OF NATIONAL CONFERENCE ON CONSUMPTION ETHICS (ATURCARA PERSIDANGAN KEBANGSAAN ETIKA KEPENGGUNAAN)-2014
Proceedings CORRESPONDING AUTHOR
2014
Job Stressors As The Catalysts Of Employees' Turnover Intention: A Study Of Malaysian Oil And Gas Industry
EURASIAN BUSINESS AND ECONOMICS SOCIETY (EBES) 2014
Proceedings CORRESPONDING AUTHOR
2014
The Role Of User Generated Content Quality In Enhancing Internet User'S Brand Engagement
EURASIAN BUSINESS AND ECONOMICS SOCIETY (EBES) 2014
Proceedings CORRESPONDING AUTHOR
2014
Advertising Cigarette And Alcohol: Is It Controversial To You?
INTERNATIONAL CONGRESS ON INTERDISCIPLINARY BEHAVIOR AND SOCIAL SCIENCE 2014 (ICIBSOS 2014)
Proceedings CORRESPONDING AUTHOR
2014
Embedded Values In The Service Delivery System: Developing An Integrated Framework
AUSTRALIA AND NEW ZEALAND MARKETING ACADEMY CONFERENCE (ANZMAC), 2014
Proceedings CORRESPONDING AUTHOR
2014
Environmentally Significant Behaviour: Problem Or Panacea?
PROCEEDINGS OF NATIONAL CONFERENCE ON CONSUMPTION ETHICS (ATURCARA PERSIDANGAN KEBANGSAAN ETIKA KEPENGGUNAAN)-2014
Proceedings UTM FIRST AUTHOR
2014
Towards Developing A Conceptual Framework For Environmentally Significant Behaviour
GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES (GCBSS)- 2014
Proceedings CORRESPONDING AUTHOR
2014
Co-Creation Experience In Malaysian Hotel Industry
PROCEEDINGS OF NATIONAL CONFERENCE ON CONSUMPTION ETHICS (ATURCARA PERSIDANGAN KEBANGSAAN ETIKA KEPENGGUNAAN)-2014
Proceedings UTM FIRST AUTHOR
2014
Aras Design: Pricing Strategy
PROCEEDINGS OF THE UKM-GSB SEMINAR ON WRITING CASES FOR TEACHING AND PUBLICATION : CASELET REVIEW AND CRITIQUE
Conference Paper CO-AUTHOR
2013
Work Ethics From The Viewpoint Of Different Religious Faiths: Do They Talk The Same?
JOURNAL OF APPLIED SCIENCES RESEARCH
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2013
Musalmah Sauce: Opt For The Best
ASIAN CASE RESEARCH JOURNAL
Publication In Scopus CORRESPONDING AUTHOR
2013
A Structural Look At Service Loyalty: Role Of Service Quality, Corporate Image, And Trust
AMERICAN JOURNAL OF ECONOMICS
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2013
Environment Dominant Logic - The New Marketing Era
ADVANCE SOCIAL SCIENCE LETTER
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2013

Legend : IP CATEGORY IP LEVEL

Intellectual Property Name Grant Register No. IP Level IP Category
INTERVIEW PROTOCOL ON IMPROVING CLINICAL DOCUMENTATIONS IN CLINICAL DEPARTMENTS NATIONAL COPYRIGHT
REALISING A SUSTAINABLE TALENT EXCELLENCE ECOSYSTEM NATIONAL COPYRIGHT
LECTURER VIDEO ON "STRATEGIES FOR BECOMING A PRODUCTIVE WRITER" IP/CR/01036 NATIONAL COPYRIGHT

Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL

Supervision List
ALI ASGARI
THE EFFECT OF SUPPLIER INTEGRATION AND KNOWLEDGE MANAGEMENT PROCESS ON SUPPLIER PERFORMANCE
PHD GRADUATED CO-SUPERVISOR 2015
CHUA KEAN BOON
FACTORS AFFECTING PRIVATE SACRIFICING AND ENVIRONMENTAL CITIZENSHIP BEHAVIOUR IN AGROCHEMICAL PURCHASE
PHD GRADUATED SUPERVISOR 2016
TAN VIE MING
RELATIONSHIPS BETWEEN STUDENTS' SELF-ESTEEM, SOCIAL BONDS AND CUSTOMER CITIZENSHIP BEHAVIOURS AT INTERNATIONAL UNIVERSITY BRANCH CAMPUSES
PHD GRADUATED SUPERVISOR 2016
LIM KIM YEW
MODERATING EFFECT OF FIRM CULTURE ON THE RELATIONSHIP BETWEEN BOARD OF DIRECTORS' ROLES AND FIRM GROWTH IN MALAYSIAN SMALL MEDIUM ENTERPRISES
PHD GRADUATED CO-SUPERVISOR 2017
NORAZLINA BINTI MOHD YASIN
DEVELOPING BEHAVIOURAL STRATEGIC RESOURCES MODEL IN DETERMINING THE GROWTH OF UNIVERSITY SPIN-OFF COMPANIES
PHD GRADUATED SUPERVISOR 2017
AZRI BIN USMAN
IMPACT OF ISLAMIC SPIRITUAL LEADERSHIP, EMOTIONAL INTELLIGENCE AND LEADER-MEMBER EXCHANGE ON QUALITY OF WORK LIFE
PHD GRADUATED CO-SUPERVISOR 2017
FATIMAH BINTI PA'WAN
THE IMPACT OF TALENT MANAGEMENT, CLIMATE OF INNOVATION, ORGANIZATIONAL COMMITMENT AND EMPLOYEE RETENTION IN MALAYSIAN HIGHER EDUCATION INSTITUTIONS
PHD GRADUATED CO-SUPERVISOR 2018
HEMALOSHINEE A/P VASUDEVAN
THE MEDIATING EFFECT OF ORGANIZATIONAL CLIMATE ON THE RELATIONSHIP BETWEEN EMOTIONAL INTELIGENCE AND LEADER - MEMBER EXCHANGE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR
PHD GRADUATED CO-SUPERVISOR 2018
CHAN SAI KEONG
THE EFFECT OF PERSONAL VALUES AND ENVIRONMENTAL FACTORS ON ECOLOGICAL BELIEFS AND ECOLOGICAL BEHAVIOUR
PHD GRADUATED SUPERVISOR 2019
NENNIE TRIANNA BINTI ROSLI
GREEN TRUST, ENVIRONMENTAL QUALITY AWARENESS, GREEN SELF-EFFICACY, ENVIRONMENTAL ATTITUDE IN INFLUENCING GREEN PURCHASING BEHAVIOR
PHD GRADUATED CO-SUPERVISOR 2019
SHABIR AHMAD
THE ROLE OF ISLAMIC CORPORATE SOCIAL RESPONSIBILITY AND MEDIATING EFFECT OF INNOVATION CAPABILITY ON CORPORATE SUSTAINABLE LONGEVITY IN FAMILY FIRMS
PHD GRADUATED CO-SUPERVISOR 2019
REZA SALEKI
FACTORS INFLUENCING MALAYSIAN CONSUMERS' PURCHASE OF ORGANIC FOOD
PHD GRADUATED SUPERVISOR 2019
MARYAM KASHANI NAZARI
HUMAN VALUES, PERSONALITY AND RELIGIOSITY ON GREEN PRODUCTS PUSCHASE BEHAVIOR
PHD GRADUATED CO-SUPERVISOR 2019
RUZANNA BINTI SHAHRIN
DETERMINANTS OF PRO-ENVIRONMENTAL BEHAVIOUR IN THE CONTEXT OF NUTRICOSMETICS INDUSTRY
PHD GRADUATED SUPERVISOR 2019
TIAMIYU TOSIN AHMED

PHD GRADUATED SUPERVISOR 2020
NUR ZULAIKHA BINTI MOHAMED SA'DOM

PHD GRADUATED SUPERVISOR 2020
AZILA BINTI JAINI
ROLES OF VALUE, BELIEF AND PERSONAL NORM ON GREEN COSMETICS PURCHASE BEHAVIOUR WITH E-WOM AS A MODERATOR
PHD GRADUATED SUPERVISOR 2020
SHAZA ALDAIRANY
ANTECEDENTS OF PHILANTHROPIC ATTITUDE AND ITS IMPACT ON PROSOCIAL BEHAVIOR DURING THE SYRIAN CONFLICT
PHD GRADUATED CO-SUPERVISOR 2021
RAMES A/L SIVADASAN

PHD GRADUATED SUPERVISOR 2021
ZHANG JIALE
THE ROLE OF PANDEMIC RISK COMMUNICATION AND ENVIRONMENTAL PERCEPTION ON PRO-ENVIRONMENTAL TRAVEL BEHAVIOUR IN THE CHINESE TOURISM INDUSTRY
PHD GRADUATED SUPERVISOR 2023
WANG SHUO
FACTORS AFFECTING CHINESE CONSUMERS'RURAL DESTINATION VISIT INTENTION
PHD ON GOING SUPERVISOR
LI XINGHUA
THE IMPACT OF CONNECTION TO NATURE ON ECOTOURISM INTENTIONS BASED ON THE CHINESE ECOTOURISM MARKET
PHD ON GOING SUPERVISOR
YOUNIS MUSTAFA NIMA YOUNIS
EXTENDING THE VALUE-BASED ADOPTION MODEL TO PREDICT FACTORS THAT AFFECT IRAQI CONSUMERS’ CONTINUE INTENTION OF USING FOOD DELIVERY APPLICATIONS  
PHD ON GOING SUPERVISOR
YI LEI
INVESTIGATING DRIVERS FOR Z GENERATION'S PARTICIPATION IN ONLINE ELECTRONIC WASTE RECYCLING IN CHINA
PHD ON GOING SUPERVISOR
TAO YANRUI

PHD ON GOING SUPERVISOR
LI ZIYI
FACTORS AFFECTING GEN-Z CHINESE CONSUMERS' GREEN CLOTHING PURCHASE INTENTION.
PHD ON GOING SUPERVISOR
ZHANG YI
FACTORS INFLUENCE HEALTHY LIFESTYLES AND GREEN FOOD PURCHASE BEHAVIOR OF YOUNG CHINESE CONSUMERS      
PHD ON GOING SUPERVISOR
HOU JIN
FACTORS EFFECTING CHINESE MILLENNIAL CONSUMERS’ SECOND-HAND LUXURY CLOTHING PURCHASE INTENTION  
PHD ON GOING SUPERVISOR
MORTEZA ZEINALI

MASTER GRADUATED SUPERVISOR 2014
NOR HAZARINA BTE MOHD SAID

MASTER GRADUATED SUPERVISOR 2014
MITCHELL RAJI A.JAYARAJU

MASTER GRADUATED SUPERVISOR 2014
HANIMAS - AYU BINTI AHMAD TARMIZI

MASTER GRADUATED SUPERVISOR 2014
NOOR IQTIYANI BINTI ABDUL KARIM

MASTER GRADUATED SUPERVISOR 2014
FONG TENG

MASTER GRADUATED SUPERVISOR 2015
AHMAD NURUDDIN BIN SULAIMAN

MASTER GRADUATED SUPERVISOR 2015
NURAIN NISA BT SUKARI

MASTER GRADUATED SUPERVISOR 2015
ONG SENG YON

MASTER GRADUATED SUPERVISOR 2015
NAHARUDIN BIN SAADAN

MASTER GRADUATED SUPERVISOR 2016
SAMIEH SADAT NOBAKHTI

MASTER GRADUATED SUPERVISOR 2016
ANTUNEZ LEAL JESUS MANUEL

MASTER GRADUATED SUPERVISOR 2018
BASHAMMAKH SALEH OMAR S

MASTER GRADUATED SUPERVISOR 2018
CHEW LEE TING

MASTER GRADUATED SUPERVISOR 2018
NOOR NADWA BINTI KAMARUDDIN

MASTER GRADUATED SUPERVISOR 2018
DEVAN A/L VELAYUTHAN

MASTER GRADUATED SUPERVISOR 2018
ANIS MAKHILLAH BINTI MOHD SOBRI

MASTER GRADUATED SUPERVISOR 2018
NURUL SYAHIRAH BINTI MOHD AMIN

MASTER GRADUATED SUPERVISOR 2018
TEH KEE SHIEUN

MASTER GRADUATED SUPERVISOR 2019
DURGAA DEVI A/P VIJAYAN

MASTER GRADUATED SUPERVISOR 2019
KAREN LIM PEI PEI

MASTER GRADUATED SUPERVISOR 2019
ZHANG, MIN
THE MODERATING DYNAMICS OF CULTURAL SIMILARITY, TRANSLATION QUALITY, AND WEBSITE FAMILIARITY IN THE CHINESE ONLINE NOVEL EXPORT TO MALAYSIA  
MASTER GRADUATED SUPERVISOR 2020
NORMAH BT OTHMAN

MASTER GRADUATED SUPERVISOR 2022
TAN XIAOMAN

MASTER GRADUATED SUPERVISOR 2022
CHEN TIANXIN

MASTER GRADUATED SUPERVISOR 2023
SOH YEW LIANG

MASTER GRADUATED SUPERVISOR 2023
AIDA MARIA BINTI MUHAMAD KHAMDAN

MASTER GRADUATED SUPERVISOR 2023
ZUO TINGRUI

MASTER GRADUATED SUPERVISOR 2023
JIANG ZHAOCAI

MASTER ON GOING SUPERVISOR
ASWIRNI A/P P TINMERASAMY

MASTER ON GOING SUPERVISOR
HABIBFIKRI BIN HADZIR

MASTER ON GOING SUPERVISOR
DONG SIYU

MASTER ON GOING SUPERVISOR
LIU XINYU

MASTER ON GOING SUPERVISOR
QIAO YINHUI

MASTER ON GOING SUPERVISOR
MUHAMAD HANAFI BIN SAWALLUDIN

MASTER ON GOING SUPERVISOR