UTM Scholar : ASSOC. PROF. DR. FARZANA QUOQUAB HABIB

GRANT(PI & MEMBERS)

28

PUBLICATIONS

216

INDEXED PUBLICATION

101

TOTAL STUDENTS

H-INDEXED (SCOPUS)

CITATIONS (SCOPUS)

Grant (PI)

NATIONAL GRANTS

UNIVERSITY FUND

TOTAL

Publications

INDEXED PUBLICATION

101

NON-INDEXED PUBLICATION

OTHERS PUBLICATION

TOTAL

Supervisions

MASTER

PHD

TOTAL

Legend : SPONSOR TYPE OF GRANT

Grant Name	Year
ENHANCING THE GLOBAL VISIBILITY OF CHINA'S COMPUTING POWER CENTER AND INFORMATION INDUSTRIALIZATION Zhong Cheng Li Nuo (Beijing) Education Technology Co. Ltd. International Grant	2024
ASSESSING THE CONSTRAINTS AND OPPORTUNITIES OF BEEKEEPING IN MALAYSIA EASTERN PACIFIC INDUSTRIAL CORPORATION BERHAD Contract	2024
MARKET RESEARCH ON SKIN CARE PRODUCT LAUNCHING FOR YOUNG MUSLIM LADIES DURIO PPE SDN. BHD. Contract	2023
THE EFFECTIVENESS OF CAPSIM BUSINESS SIMULATION IN TALENT DEVELOPMENT PROGRAM EXPERIENTIAL BUSINESS LEARNING (M) SDN BHD Contract	2022
DETERMINING THE EFFECTIVENESS OF UPSKILLING EDUCATION PROGRAM KUMPULAN WANG PERSARAAN (DIPERBADANKAN) Non Goverment Agency	2021
ADDRESSING SHORTAGE OF RURAL DOCTORS: FUNDAMENTAL RESEARCH TO DEVELOP A MODEL OF INTERVENTIONS TO ATTRACT AND RETAIN MEDICAL DOCTORS IN RURAL AREAS MINISTRY OF EDUCATION Fundamental Research Grant Scheme	2017
The role of emotional intelligence in fostering employee pro-environmental behavior RUG OF UTM Tier 2	2016
VESTIGO: ACTION TODAY, PERFECT DAY TOMORROW MINISTRY OF EDUCATION Case Writing Grant Scheme	2016
GROWTH STRATEGY FOR ANA IKAN BAKAR PETAI BANGI MINISTRY OF EDUCATION Case Writing Grant Scheme	2016
Growing Number of Operations Incidents In MUFG: Who Gets The Blame? MINISTRY OF EDUCATION Case Writing Grant Scheme	2016
ABLING THE DISABLED: A CASE STUDY ON EMPLOYMENT OF PERSONS WITH DISABILITIES IN MALAYSIA MINISTRY OF EDUCATION Case Writing Grant Scheme	2016
A FUNDAMENTAL STUDY OF VALUE PROPOSITIONS AND VALUE CO-CREATION TOWARDS SUSTAINABLE DEVELOPMENT OF GREEN HOTEL INDUSTRY MINISTRY OF EDUCATION Fundamental Research Grant Scheme	2016
A Framework for Carbon reporting in Malaysia MINISTRY OF EDUCATION Fundamental Research Grant Scheme	2016
Propensity to debt between Islamic and conventional credit cardholders RUG OF UTM Encouragement Grant	2015
ISLAMIC WORK ETHIC IN THE ISLAMIC FINANCIAL ORGANIZATIONS IN MALAYSIA RUG OF UTM Potential Academic Staff	2015
The potential of e-business of fresh agricultural produce in Malaysia RUG OF UTM Tier 1	2015
POLICY AND ACADEMIC ADVANCEMENT FOR A KNOWLEDGEABLE WORKFORCE- PUBLIC AND PRIVATE SECTOR RESPONSE TO INCENTIVES IN RAISING ACADEMIC STANDARDS OF EMPLOYEES RUG OF UTM Tier 1	2015
EMBEDDED VALUES IN THE TECHNOLOGY BASED SERVICE DELIVERY SYSTEM: DEVELOPING AN INTEGRATED FRAMEWORK MINISTRY OF EDUCATION Fundamental Research Grant Scheme	2014
A FRAMEWORK FOR FRAUD PREVENTION MECHANISMS IN MALAYSIAN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) MINISTRY OF EDUCATION Fundamental Research Grant Scheme	2014
DEVELOPING RESPECT MEASURES TOWARDS LEADERSHIP EFFECTIVENESS RUG OF UTM Encouragement Grant	2014
'CONSUMPTION' FROM THE ISLAMIC VIEWPOINT: HOW DO EPICUREANISM AND GLOBAL CONSUMERISM AFFECT MUSLIM BUYERS' CONSUMPTION PATTERN? RUG OF UTM Encouragement Grant	2014
THE RELATIONSHIP BETWEEN STRATEGY, PERCEIVED ENVIRONMENTAL UNCERTAINTY AND ORGANIZATIONAL PERFORMANCE: THE MEDIATING ROLE OF ENTERPRISE RISK MANAGEMENT RUG OF UTM Tier 1	2014
Exploring Resource Construction in Malaysian Technology-based Firms RUG OF UTM Encouragement Grant	2014
The Governance Issues of Malaysian SMEs: Towards Achieving Best Practices RUG OF UTM Encouragement Grant	2014

Legend : PUBLICATION CATEGORY TYPE OF AUTHORS

Publication Name	Year
Antecedents Of Guest Booking Intention In The Home-Sharing Industry: Lessons Learned From Airbnb INTERNATIONAL JOURNAL OF HOSPITALITY & TOURISM ADMINISTRATION Publication In Web Of Science UTM FIRST AUTHOR	2024
Plastic And Sustainability: A Bibliometric Analysis Using Vosviewer And Citespace ARAB GULF JOURNAL OF SCIENTIFIC RESEARCH Publication In Scopus UTM FIRST AUTHOR	2024
Metaverse Tourism And Gen-Z And Gen-Y’S Motivation: “Will You, Or Won’T You Travel Virtually?” TOURISM REVIEW Publication In Web Of Science UTM FIRST AUTHOR	2024
Driving Sustainable Consumption For A Better Future: Lessons Learned From A Developing Country Perspective IAAP BULLETIN Journal Article Non Citation-Indexed INDIVIDUAL AUTHOR	2023
Positive Communication Is At The Core AHIBS BIZCONNECTION Publication In Academic And Profesional Magazine UTM FIRST AUTHOR	2023
The Role Of Pandemic Risk Communication And Perception On Pro-Environmental Travel Behavioral Intention: Findings From Pls-Sem And Fsqca JOURNAL OF CLEANER PRODUCTION Publication In Web Of Science UTM FIRST AUTHOR	2023
Metaverse In The Urban Destinations In China: Some Insights For The Tourism Players INTERNATIONAL JOURNAL OF TOURISM CITIES Publication In Web Of Science FIRST UTM CORRESPONDING AUTHOR	2023
The Influence Of Environmental Factors On Ecological Beliefs And Ecological Behaviour Of Energy-Efficient Appliance Purchase ASIAN ACADEMY OF MANAGEMENT JOURNAL Publication In Web Of Science UTM FIRST AUTHOR	2023
What Do We Know About Plastic Pollution In Coastal/Marine Tourism? Documenting Its Present Research Status From 1999 To 2022 SAGE OPEN Publication In Web Of Science UTM FIRST AUTHOR	2023
"Should I Adopt Islamic Banking Services?" Factors Affecting Non-Muslim Customers' Behavioral Intention In The Malaysian Context JOURNAL OF ISLAMIC MARKETING Publication In Web Of Science UTM FIRST AUTHOR	2023
Plastic Pollution In The Tourism Sector: Documenting Its Present Research Status SOCIALLY RESPONSIBLE PLASTIC: IS THIS POSSIBLE? Publication In Scopus FIRST UTM CORRESPONDING AUTHOR	2023
As Food Delivery Business Skyrocketing, So Is Our Environmental Disaster SOCIALLY RESPONSIBLE PLASTIC: IS THIS POSSIBLE? Publication In Scopus FIRST UTM CORRESPONDING AUTHOR	2023
The Dilemma Of Plastic SOCIALLY RESPONSIBLE PLASTIC: IS THIS POSSIBLE? Publication In Scopus UTM FIRST AUTHOR	2023
Socially Responsible Plastic: Is This Possible? SOCIALLY RESPONSIBLE PLASTIC: IS THIS POSSIBLE? Publication In Scopus FIRST UTM CORRESPONDING AUTHOR	2023
The House Of Cats Ernesto: A Tale Of A Brave Syrian Man’S Act Towards Social Responsibility SUSTAINABILITY AND SOCIAL MARKETING ISSUES IN ASIA Publication In Scopus UTM FIRST AUTHOR	2023
Red Globe Grapes With Big Green Dreams: Sustainable Agriculture Of Honliv Group Co. Ltd In Henan, China SUSTAINABILITY AND SOCIAL MARKETING ISSUES IN ASIA Publication In Scopus UTM FIRST AUTHOR	2023
Traditional Chinese Medicine (Tcm) In Malaysia: An Alternative Approach To Treatment SUSTAINABILITY AND SOCIAL MARKETING ISSUES IN ASIA Publication In Scopus FIRST UTM CORRESPONDING AUTHOR	2023
In The Heart Of The Storm: A Case Of Al-Sabah’S Corporate Social Responsibility During The Syrian Refugee Crisis SUSTAINABILITY AND SOCIAL MARKETING ISSUES IN ASIA Publication In Scopus FIRST UTM CORRESPONDING AUTHOR	2023
Health And Wellness Programs In Corporate Settings: Expanding Physiotherapy Services To The Workplace AHIBS BIZCONNECTION Article In Mass Media FIRST UTM CORRESPONDING AUTHOR	2023
Work Life Balance – Back To The Basic AHIBS BIZCONNECTION Article In Mass Media FIRST UTM CORRESPONDING AUTHOR	2023
Overconsumption – Does It Matter? AHIBS BIZCONNECTION Publication In Academic And Profesional Magazine UTM FIRST AUTHOR	2023
Guest Editorial: Ethical Consumption – A Global Agenda JOURNAL OF GLOBAL RESPONSIBILITY Publication In Web Of Science FIRST UTM CORRESPONDING AUTHOR	2023
A Bibliometric Analysis Of Plastic Pollution In The Tourism Industry MACROMARKETING GLOBAL CONFERENCE Conference Paper CORRESPONDING AUTHOR	2022
The ‘Metaverse Tourism’: A New Way Of Sustainable Tourism AHIBS BIZCONNECTION Publication In Academic And Profesional Magazine CORRESPONDING AUTHOR	2022
In Search Of Frugality In The Malaysian Hotel Industry: The Role Of Green Marketing Strategies And Government Initiatives CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY Journal Article Non Citation-Indexed UTM FIRST AUTHOR	2022
Book Review: Marketization: Theory And Evidence From Emerging Economics JOURNAL OF MACROMARKETING Publication In Web Of Science CORRESPONDING AUTHOR	2022
“Waste Not, Want Not”: Fostering Frugality Among Muslim Tourists In Malaysian Hotel Industry JOURNAL OF ISLAMIC MARKETING Publication In Web Of Science UTM FIRST AUTHOR	2022
The Salient Role Of Media Richness, Host-Guest Relationship, And Guest Satisfaction In Fostering Airbnb Guests’ Repurchase Intention JOURNAL OF ELECTRONIC COMMERCE RESEARCH Publication In Web Of Science CORRESPONDING AUTHOR	2022
Muslim Tourists’ Intention To Book On Airbnb: The Moderating Role Of Gender JOURNAL OF ISLAMIC MARKETING Publication In Web Of Science UTM FIRST AUTHOR	2022
Environmental Quality Awareness, Green Trust, Green Self-Efficacy, And Environmental Attitude In Influencing Green Purchase Behavior INTERNATIONAL JOURNAL OF ETHICS AND SYSTEM Publication In Web Of Science CORRESPONDING AUTHOR	2022
“Do They Mean What They Say?” Measuring Greenwash In The Sustainable Property Development Sector ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS Publication In Web Of Science CORRESPONDING AUTHOR	2022
Less Is More: The Role Of Frugality In The Malaysian Hotel Industry INTERNATIONAL JOURNAL OF TOURISM CITIES Publication In Web Of Science CORRESPONDING AUTHOR	2022
The Journey To Create Social Awareness SOCIAL ENTREPRENEURS (DEVELOPMENTS IN CORPORATE GOVERNANCE AND RESPONSIBILITY Book Chapter CORRESPONDING AUTHOR	2022
Introduction: Social Entrepreneurs And Social Change SOCIAL ENTREPRENEURS (DEVELOPMENTS IN CORPORATE GOVERNANCE AND RESPONSIBILITY Book Chapter UTM FIRST AUTHOR	2022
Ecotourism Experiences ENCYCLOPEDIA OF TOURISM MANAGEMENT AND MARKETING Book Chapter CORRESPONDING AUTHOR	2022
Introduction: Social Entrepreneurs And Social Change SOCIAL ENTREPRENEURS (DEVELOPMENTS IN CORPORATE GOVERNANCE AND RESPONSIBILITY Publication In Scopus UTM FIRST AUTHOR	2022
Malaysian Aids Council (Mac): The Journey To Create Social Awareness SOCIAL ENTREPRENEURS (DEVELOPMENTS IN CORPORATE GOVERNANCE AND RESPONSIBILITY Publication In Scopus CORRESPONDING AUTHOR	2022
Occupational Health: Healthy Spine For Better Productivity AHIBS BIZCONNECTION Publication In Academic And Profesional Magazine CORRESPONDING AUTHOR	2022
Corporate Social Responsibility: Let’S Talk About It AHIBS BIZCONNECTION Publication In Academic And Profesional Magazine CORRESPONDING AUTHOR	2022
SOCIAL ENTREPRENEURS – THE MOBILIZERS OF THE SOCIAL CHANGES Original Book UTM FIRST AUTHOR	2022
CSR IN THE AGE OF ISOLATIONISM Original Book EDITOR	2021
Measuring Different Facets Of Frugality: Lessons Learned From Hotel Guests’ Experience MACROMARKETING CONFERENCE Proceedings CORRESPONDING AUTHOR	2021
Family Firms’ Sustainable Longevity: The Role Of Family Involvement In Business And Innovation Capability JOURNAL OF FAMILY BUSINESS MANAGEMENT Publication In Web Of Science CO-AUTHOR	2021
"“I Voice Out Because I Care”: The Effect Of Online Social Networking On Employees' Likelihood To Voice And Retention ASIA-PACIFIC JOURNAL OF BUSINESS ADMINISTRATION Publication In Web Of Science UTM FIRST AUTHOR	2021
Mindful Consumption Of Second-Hand Clothing: The Role Of Ewom, Attitude And Consumer Engagement JOURNAL OF FASHION MARKETING AND MANAGEMENT Publication In Web Of Science UTM FIRST AUTHOR	2021
Driving Brand Loyalty Towards Malaysian Eco-Tourism Destination: The Mediating Role Of Psychological Engagement JOURNAL OF PRODUCT & BRAND MANAGEMENT Publication In Web Of Science CORRESPONDING AUTHOR	2021
Pandemic And Sustainability AHIBS BIZCONNECTION Article In Mass Media INDIVIDUAL AUTHOR	2021
"The Changing Global Environment And Csr" CSR IN AN AGE OF ISOLATION Book Chapter UTM FIRST AUTHOR	2021
"Catastrophe In Performing Corporate Social Responsibilities In Isolation – Lessons Learned From Coffee Shop Sector In Malaysia" CSR IN AN AGE OF ISOLATIONISM Book Chapter CORRESPONDING AUTHOR	2021
To Buy Or Not To Buy Organic Food: Evaluating The Moderating Effect Of Gender Using Pls-Mga INTERNATIONAL JOURNAL OF BUSINESS GOVERNENCE AND ETHICS Publication In Scopus UTM FIRST AUTHOR	2021
Personal And Environmental Factors That Influence The Ecological Behaviour Of Energy-Efficient Appliance Purchases INSTITUTIONS AND ECONOMIES Publication In Scopus UTM FIRST AUTHOR	2021
Grreen Behaviour Matters AHIBS BIZCONNECTION Article In Mass Media CORRESPONDING AUTHOR	2021
"Striving For Obtaining Sustainability: Toil To Adopt “No Plastic Bag Use” Behavior" CSR IN AN AGE OF ISOLATION Book Chapter CORRESPONDING AUTHOR	2021
CRAFTING LITERATURE REVIEW: A GUIDE FOR DOCTORAL STUDENTS Original Book CORRESPONDING AUTHOR	2020
Family Firms' Sustainable Longevity: The Role Of Family Involvement In Business And Innovation Capability JOURNAL OF FAMILY BUSINESS MANAGEMENT Publication In Scopus CO-AUTHOR	2020
To Switch Or Not To Switchã¢Â€Â¦ The Role Of Touristsã¢Â€Â™ Psychological Engagement In The Context Of Airbnb Malaysia INTERNATIONAL JOURNAL OF TOURISM CITIES Publication In Web Of Science UTM FIRST AUTHOR	2020
"I Buy Green Products, Do You...?" The Moderating Effect Of Ewom On Green Purchase Behavior In Malaysian Cosmetics Industry INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING Publication In Web Of Science UTM FIRST AUTHOR	2020
Pro-Environmental Behaviour In Nutricosmetics Product Purchase Context: Scale Development And Validation INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING Publication In Web Of Science CORRESPONDING AUTHOR	2020
Antecedents Of Green Purchase Behavior Of Cosmetic Products: An Empirical Investigation Among Malaysia Consumers INTERNATIONAL JOURNAL OF ETHICS AND SYSTEM Publication In Web Of Science UTM FIRST AUTHOR	2020
Does It Matter Who Exhibits More Green Purchase Behavior Of Cosmetic Products In Asian Culture? A Multi-Group Analysis Approach INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH Publication In Web Of Science UTM FIRST AUTHOR	2020
Residential Properties With Green Living Concept In Malaysia: What Drives Consumers To Buy? INTERNATIONAL JOURNAL OF ETHICS AND SYSTEM Publication In Web Of Science CORRESPONDING AUTHOR	2020
The Effect Of User-Generated Content Quality On Brand Engagement: The Mediating Role Of Functional And Emotional Values JOURNAL OF ELECTRONIC COMMERCE RESEARCH Publication In Web Of Science UTM FIRST AUTHOR	2020
Antecedents And Consequences Of Tourists' Attachment In Driving Guests' Booking Intention: A Case Of Airbnb, Malaysia INTERNATIONAL JOURNAL OF CULTURE, TOURISM AND HOSPITALITY RESEARCH Publication In Web Of Science UTM FIRST AUTHOR	2020
Factors Affecting Consumers' Pro-Environmental Behaviour In Nutricosmetics Consumption: The Role Of Perceived Environmental Responsibility As A Mediator JOURNAL OF ASIA BUSINESS STUDIES Publication In Web Of Science UTM FIRST AUTHOR	2020
Cognitive, Affective And Conative Domains Of Sustainable Consumption: Scale Development And Validation Using Confirmatory Composite Analysis SUSTAINABIITY Publication In Web Of Science UTM FIRST AUTHOR	2020
Striving For Obtaining Sustainability: Toil To Adopt ÃƒÂ¢Ã‚Â€Ã‚ÂœNo Plastic Bag UseãƒÂ¢Ã‚Â€Ã‚Â Behavior CSR IN AN AGE OF ISOLATION Book Chapter CORRESPONDING AUTHOR	2020
The Changing Global Environment And Csr DEVELOPMENTS IN CORPORATE GOVERNANCE AND RESPONSIBILITY BOOK SERIES Book Chapter UTM FIRST AUTHOR	2020
A Review Of Sustainable Consumption (2000 To 2020): What We Know And What We Need To Know JOURNAL OF GLOBAL MARKETING Publication In Scopus CORRESPONDING AUTHOR	2020
Factor Affecting Consumer'S Intention To Purchase Organic Food: Empirical Study From Malaysian Context INTERNATIONAL JOURNAL OF BUSINESS INNOVATION AND RESEARCH Publication In Scopus UTM FIRST AUTHOR	2020
What Drives Customer Switching Intention In Malaysian Hotel Industry? The Hidden Link INTERNATIONAL JOURNAL OF BUSINESS INNOVATION AND RESEARCH Publication In Scopus CORRESPONDING AUTHOR	2020
Factors Affecting Environmental Citizenship Behaviour: An Empirical Investigation In Malaysian Paddy Industry ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS Publication In Web Of Science UTM FIRST AUTHOR	2020
Wrc Auto Sendirian Berhad: Potential To Survive After Crisis ASIAN JOURNAL OF MANAGEMENT CASES Publication In Web Of Science CO-AUTHOR	2019
The Mediating Role Of Overall Fairness Perception: A Structural Equation Modelling Assessment EMPLOYEE RELATIONS: THE INTERNATIONAL JOURNAL Publication In Web Of Science CO-AUTHOR	2019
Malaysian Aids Council: The Putiton Campaign ASIAN CASE RESEARCH JOURNAL Publication In Web Of Science CORRESPONDING AUTHOR	2019
Workplace Internet Leisure And EmployeesãƒÂƒÃ‚Â‚ÃƒÂ‚Ã‚Â€ Productivity: The Mediating Role Of Employee Satisfaction INTERNET RESEARCH Publication In Web Of Science CO-AUTHOR	2019
A Multiple-Item Scale For Measuring 'Sustainable Consumption Behaviour' Construct: Development And Psychometric Evaluation ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS Publication In Web Of Science UTM FIRST AUTHOR	2019
Development And Validation Of The Green Customer Citizenship Behaviour Measurement INTERNATIONAL JOURNAL OF ENVIRONMENT, WORKPLACE AND EMPLOYMENT Publication In Scopus CO-AUTHOR	2019
What Drives Malaysian Consumers' Organic Food Purchase Intention? The Role Of Moral Norm, Self-Identity, Environmental Concern And Price Consciousness JOURNAL OF AGRIBUSINESS IN DEVELOPING AND EMERGING ECONOMIES Publication In Web Of Science UTM FIRST AUTHOR	2019
GREEN BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY IN ASIA Book (Text) CORRESPONDING AUTHOR	2019
Care For The Animals: Isn'T It Our Responsibility Too? GREEN BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY IN ASIA Book Chapter CORRESPONDING AUTHOR	2019
"No Plastic Bag Campaign" Of Malaysia GREEN BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY IN ASIA Book Chapter CORRESPONDING AUTHOR	2019
Corporate Sustainable Longevity: Scale Development And Validation SAGE OPEN Publication In Scopus CO-AUTHOR	2019
Green Consumption By Young Consumers - Pushing The Boundaries YOUNG CONSUMERS Publication In Web Of Science CORRESPONDING AUTHOR	2019
The Petcare Centre: Striving To Build The Awareness 3RD INTERNATIONAL CASE STUDY CONFERENCE Conference Paper CORRESPONDING AUTHOR	2018
Thetatechk Sdn Bhd ASIAN CASE RESEARCH JOURNAL Publication In Scopus FIRST UTM CORRESPONDING AUTHOR	2018
Swimming48: A Tattle Tale Of The Organizational Chaos 3RD INTERNATIONAL CASE STUDY CONFERENCE Proceedings CORRESPONDING AUTHOR	2018
Linking Emotional Intelligence And Employee Pro-Environmental Behaviour INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR	2018
Taska Kyrana Sdn. Bhd.: To Change Or Not To Change Its Operating Days? EMERALD EMERGING MARKETS CASE STUDIES Journal Article Non Citation-Indexed CO-AUTHOR	2018
Stardust Petroleum Sendirian Berhad: How To Inculcate The Pro-Active Safety Culture? EMERALD EMERGING MARKETS CASE STUDIES Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2018
Catharine - A Troublemaker In The Organization EMERALD EMERGING MARKETS CASE STUDIES Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2018
Systematic Review: Entrepreneurship In Conflict And Post Conflict JOURNAL OF ENTREPRENEURSHIP IN EMERGING ECONOMIES Publication In Web Of Science CO-AUTHOR	2018
Antecedents Of Switching Intention In The Mobile Telecommunications Industry: A Partial Least Square Approach ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS Publication In Web Of Science CO-AUTHOR	2018
The Relationship Between Islamic Work Ethic And Workplae Outcome: A Partial Least Square Approach PERSONNEL REVIEW Publication In Web Of Science CO-AUTHOR	2018
Exploring Consumers' Motivations For Sustainable Consumption: A Self-Deterministic Approach JOURNAL OF INTERNATIONAL CONSUMER MARKETING Publication In Web Of Science UTM FIRST AUTHOR	2018
CRAFTING LITERATURE REVIEW: A GUIDE FOR DOCTORAL STUDENTS Book (Text) CORRESPONDING AUTHOR	2018
INSTRUCTORS GUIDE: A HANDBOOK OF MALAYSIAN CASES - CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT Book (Text) UTM FIRST AUTHOR	2018
DRIVING GREEN CONSUMERISM THROUGH STRATEGIC SUSTAINABILITY MARKETING Book (Text) CORRESPONDING AUTHOR	2018
Amethyst: From New York To Kuala Lumpur INSTRUCTOR'S GUIDE: A HANDBOOK OF MALAYSIAN CASES-CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT Book Chapter UTM FIRST AUTHOR	2018
When Ceo Allegedly Misconducts: A Case Of Vierna Vesta Limited INSTRUCTOR'S GUIDE: A HANDBOOK OF MALAYSIAN CASES-CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT Book Chapter CO-AUTHOR	2018
Project Delays In Merdaz Goil: Who Gets The Blame? INSTRUCTOR'S GUIDE: A HANDBOOK OF MALAYSIAN CASES-CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT Book Chapter CO-AUTHOR	2018
The Fekshta Welding Solution'S Ethical Dilemma INSTRUCTOR'S GUIDE: A HANDBOOK OF MALAYSIAN CASES-CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT Book Chapter CO-AUTHOR	2018
Sustainable Development Values - What Do We Know From Developing Country Perspective? DRIVING GREEN CONSUMERISM THROUGH STRATEGIC SUSTAINABILITY MARKETING Book Chapter CORRESPONDING AUTHOR	2018
Sales Challenge Of Orix - How To Deal With? INSTRUCTORS GUIDE - A HANDBOOK OF MALAYSIAN CASES - CONTEMPORARY ISSUES IN MARKETING AND MANAGEMENT Book Chapter CORRESPONDING AUTHOR	2018
INSTRUCTOR'S GUIDE: A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT Original Book CORRESPONDING AUTHOR	2018
Sales And Tax To Measure Economy? 3RD INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY BIZMATOUR 2017 Conference Paper CO-AUTHOR	2017
Balqis Restaurant: How To Move On? EMERALD EMERGING MARKETS CASE STUDIES Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2017
The Journey Of Blitz: Challenges Lie In Running The Family Business EMERALD EMERGING MARKETS CASE STUDIES Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2017
Green "Eco-Label" Or "Greenwashing"? Building Awareness About Environmental Claims Of Marketers ADVANCED SCIENCE LETTERS Publication In Web Of Science CORRESPONDING AUTHOR	2017
Factors Affecting Consumers' Intention To Purchase Counterfeit Product Empirical Study In The Malaysian Market ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS Publication In Web Of Science CO-AUTHOR	2017
Mediating Effects Of Students' Social Bonds Between Self-Esteem And Customer Citizenship Behaviour In The Context Of International University Branch Campuses ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS Publication In Web Of Science CORRESPONDING AUTHOR	2017
The Development Of Islamic Spiritual Leadership Concept ADVANCED SCIENCE LETTERS Publication In Scopus CO-AUTHOR	2017
CRAFTING LITERATURE REVIEW: A GUIDE FOR DOCTORAL STUDENTS Book (Text) CORRESPONDING AUTHOR	2017
Why Sustainable Consumption Is Not In Practice? A Developing Country Perspective SUSTAINABLE ECONOMIC DEVELOPMENT: GREEN ECONOMY AND GREEN GROWTH, WORLD SUSTAINABILITY SERIES Book Chapter CORRESPONDING AUTHOR	2017
Managing Sustainable Consumption: Is It A Problem Or Panacea? SUSTAINABLE ECONOMIC DEVELOPMENT: GREEN ECONOMY AND GREEN GROWTH, WORLD SUSTAINABILITY SERIES Book Chapter CORRESPONDING AUTHOR	2017
Measuring Environmental Performance Awareness: A Qualitative Approach ADVANCED SCIENCE LETTERS Publication In Scopus CORRESPONDING AUTHOR	2017
How To Inculcate Sustainable Development Values Among Malaysian Citizens? JOURNAL OF ENGINEERING AND APPLIED SCIENCES Publication In Scopus UTM FIRST AUTHOR	2017
Innovation Ability Of Business Schools To Introduce New Academic Programs INTERNATIONAL JOURNAL OF INNOVATION AND LEARNING Publication In Scopus CO-AUTHOR	2017
Overcoming The Shortfall Of Resources For The Growth Of Malaysian University Start-Up Companies ADVANCED SCIENCE LETTERS Publication In Web Of Science UTM FIRST AUTHOR	2017
Fostering Employee Pro-Environmental Behaviour: Does Emotional Intelligence And Islamic Work Ethics Matter? 7TH INTERNATIONAL CONFERENCE ON POSTGRADUATE EDUCATION Conference Paper CO-AUTHOR	2016
Baby Dreams: Pricing For Products And Apparel EMERALD EMERGING MARKETS CASE STUDIES Publication In Scopus CORRESPONDING AUTHOR	2016
INCULCATING ETHICS AND CITIZENSHIP BEHAVIOUR IN ISLAMIC FINANCIAL INSTITUTIONS: THE ISSUES AND CONSEQUENCES Original Book CORRESPONDING AUTHOR	2016
A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT Original Book CORRESPONDING AUTHOR	2016
To Be Or Not To Be Environmentally Friendly: Lessons Learned From Malaysian Construction Industry THE INTERNATIONAL SCIENTIFIC CONFERENCE ÃƒÂ¢Ã‚Â€Ã‚ÂœINFORMATION SOCIETY AND SUSTAINABLE DEVELOPMENTÃƒÂ¢Ã‚Â€Ã‚Â (ISSD 2016) Proceedings CORRESPONDING AUTHOR	2016
Does Liquidity Affects Profitability? SOCSIC Proceedings CO-AUTHOR	2016
Commercialization Of The Coconut Dehusker And Defibering Machine: DonãƒÂ¢Ã‚Â€Ã‚Â™T Lose Your Courage Md Akhir EMERALD EMERGING MARKETS CASE STUDIES Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2016
Sustainable Consumption: Sacrificing For The Future PROCEDIA SOCIAL AND BEHAVIORAL SCIENCES Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2016
Factors Affecting Organizational Citizenship Behavior Among Malaysian Bank Employees: The Moderating Role Of Islamic Work Ethic PROCEDIA - SOCIAL AND BEHAVIORAL SCIENCES Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2016
Re-Defining Sustainable Development Values And Its Facets Based On Developing Country Perspective JOURNAL OF ADVANCES IN HUMANITIES AND SOCIAL SCIENCES Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2016
Aras Design And Multimedia Centre (Admc): ItãƒÂ¢Ã‚Â€Ã‚Â™S Pricing Strategy For Video Internet Market Training EMERALD EMERGING MARKETS CASE STUDIES Journal Article Non Citation-Indexed CO-AUTHOR	2016
Environment Dominant Logic: Concerning For Achieving The Sustainability Marketing PROCEDIA - ECONOMICS AND FINANCE Publication In Web Of Science CORRESPONDING AUTHOR	2016
Bridging The Gap Between Justice And Citizenship Behaviour Behavior In Asian Culture CROSS CULTURAL & STRATEGIC MANAGEMENT Publication In Web Of Science CO-AUTHOR	2016
The Mediating Role Of New Ecological Paradigm Between Value Orientations And Pro-Environmental Personal Norm In The Agricultural Context ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTIC Publication In Web Of Science CORRESPONDING AUTHOR	2016
IS LOYALTY DEAD? MARKETING STRATEGIES TO SURVIVE IN THE SATURATED TELECOMMUNICATIONS MARKET Book (Text) CORRESPONDING AUTHOR	2016
Innovation Ability Of Service Organization: A Case Of Business School To Introduce New Academic Programmes CONTEMPORARY ISSUES IN INNOVATION AND BUSINESS STRATEGIES Book Chapter CORRESPONDING AUTHOR	2016
Rainstah-When Turnover Is High, Who'S At Fault A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT Book Chapter CO-AUTHOR	2016
Leading Talents At Zkhm: When Pay And Benefits Matter! A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT Book Chapter CO-AUTHOR	2016
Buana Island Shipyeard Sdn Bhd ("Bis"): It Is Time For A Strategic Move A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT Book Chapter CO-AUTHOR	2016
When Ceo Allegedly Misconducts: A Case Of Vierna Vesta Limited A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT Book Chapter CO-AUTHOR	2016
The Fekhsta Welding Solutions' Ethical Dilemma A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING AND MANAGEMENT Book Chapter CO-AUTHOR	2016
Oil Pilferage In Fimani Sdn Bhd: In Search Of An Acceptable Solution A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING AND MANAGEMENT Book Chapter CO-AUTHOR	2016
Amethyst: From New York To Kuala Lumpur A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING AND MANAGEMENT Book Chapter CORRESPONDING AUTHOR	2016
Project Delays In Merdaz Goil: Who Gets The Blame? A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING AND MANAGEMENT Book Chapter CO-AUTHOR	2016
Sales Challenge Of Orix: How To Deal With It? A HANDBOOK OF MALAYSIAN CASES: CONTEMPORARY ISSUES IN MARKETING & MANAGEMENT Book Chapter CORRESPONDING AUTHOR	2016
Does Liquidity Affects Profitability? ADVANCED SCIENCE LETTERS Publication In Scopus CO-AUTHOR	2016
Investigating The Effect Of Consumer Innovativeness, Service Quality And Service Switching Cost On Service Loyalty In The Mobile Phone Service Context GADJAH MADA INTERNATIONAL JOURNAL OF BUSINESS Publication In Scopus UTM FIRST AUTHOR	2016
Transnational Social Capital, Business Model Design, And Firã‚Â™M'S Growth In The Context Of University Spin-Off Companies INTERNATIONAL REVIEW OF MANAGEMENT AND MARKETING Publication In Scopus UTM FIRST AUTHOR	2016
The Influence Of Religiosity In Credit Card Selection ADVANCED SCIENCE LETTERS Publication In Scopus CO-AUTHOR	2016
The Multicultural Business Of Csr: How To Ensure A Positive Consumer Response GLOBAL BUSINESS AND ORGANIZATIONAL EXCELLENCE Publication In Scopus CO-AUTHOR	2016
Effect Of Self-Esteem On Customer Citizenship Behaviours Among International University Branch Campus Students INTERNATIONAL REVIEW OF MANAGEMENT AND MARKETING Publication In Scopus UTM FIRST AUTHOR	2016
Developing Future Talent: Impact Of Case Learning Experience On Knowledge Acquisition ADVANCED SCIENCE LETTERS Publication In Scopus CO-AUTHOR	2016
Why Shouldn'T I Stay Overseas? Knowledge Gained From Malaysian Expatriates ADVANCED SCIENCE LETTERS Publication In Scopus CORRESPONDING AUTHOR	2016
Furthering The Thought On Islamic Work Ethic: How Does It Differ? JOURNAL OF ISLAMIC MARKETING Publication In Scopus CO-AUTHOR	2016
Sustainable Consumption Practices: An Awakening Call INTERNATIONAL BUSINESS MANAGEMENT Publication In Scopus CORRESPONDING AUTHOR	2016
Counterfeit Product Purchase: What Counts - Materialism Or Religiosity ADVANCED SCIENCE LETTERS Publication In Scopus CORRESPONDING AUTHOR	2016
Cosmetics Hybrids: Consumers' Pro-Environmental Behaviour Towards Environmental Aesthetics In Using Nutri-Cosmetics INTERNATIONAL CONFERENCE ON INNOVATION IN BUSINESS AND STRATEGY (ICIBS2016) Conference Paper CORRESPONDING AUTHOR	2016
Sustainable Consumption: Sacrificing For The Future INTERNATIONAL RESEARCH SYMPOSIUM IN SERVICE MANAGEMENT (IRSSM-6) ÃƒÂ¢Ã‚Â€Ã‚Â“ 2015 Proceedings CORRESPONDING AUTHOR	2015
Effect Of Value, Belief And Norm On Private Sacrificing Behavior INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY (BIZMATOUR) Ã¢Â€Â“ 2015 Proceedings CORRESPONDING AUTHOR	2015
Counterfeit Product Purchase: What Counts Â€“ Materialism Or Religiosity? INTERNATIONAL SYMPOSIUM ON SOCIAL SCIENCES, ARTS AND HUMANITIES (SYSSARM 2015) Proceedings CORRESPONDING AUTHOR	2015
Self-Congruity And Switching Intention Among Malaysian Hotel Customers INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY (BIZMATOUR) â€“ 2015 Proceedings CORRESPONDING AUTHOR	2015
User Generated Content And Internet UserãƒÂ¢Ã‚Â€Ã‚Â™S Brand Engagement INTERNATIONAL CONFERENCE ON INTERNET SERVICES TECHNOLOGY AND INFORMATION ENGINEERING (ISTIE) ÃƒÂ¢Ã‚Â€Ã‚Â“ 2015 Proceedings CORRESPONDING AUTHOR	2015
Does Cyberloafing Boost Employee Productivity? 2ND INTERNATIONAL SYMPOSIUM ON TECHNOLOGY MANAGEMENT AND EMERGING TECHNOLOGIES (ISTMET 2015) Proceedings CORRESPONDING AUTHOR	2015
Restarting After Business Discontinuity Among Bumiputra Small And Medium Enterprises 6TH INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES (ICSS 2015) Proceedings CO-AUTHOR	2015
Islamic Work Ethic: An Agenda For Future Research INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY (BIZMATOUR) Ã¢Â€Â“ 2015 Proceedings CORRESPONDING AUTHOR	2015
Why Brain Drain? Malaysia Experience INTERNATIONAL CONGRESS ON ECONOMICS, SOCIAL SCIENCES AND INFORMATION MANAGEMENT (ICESSIM) â€“ 2015 Proceedings CORRESPONDING AUTHOR	2015
Re-Defining Sustainable Development Values: A Developing Country Perspective 3RD INTERNATIONAL CONFERENCE ON BUSINESS, ECONOMICS, SOCIAL SCIENCE & HUMANITIES (BESSH 2015) Proceedings CORRESPONDING AUTHOR	2015
Factors Affecting Organizational Citizenship Behavior Among Malaysian Bank Employees: The Moderating Role Of Islamic Work Ethic INTERNATIONAL RESEARCH SYMPOSIUM IN SERVICE MANAGEMENT (IRSSM-6) â€“ 2015 Proceedings CORRESPONDING AUTHOR	2015
The Influence Of Individual'S Factor On Sustainability Learning In Organization THE 4TH INTERNATIONAL CONFERENCE IN TECHNOLOGY MANAGEMENT, BUSINESS AND ENTREPRENEURSHIP Proceedings CO-AUTHOR	2015
Towards Developing A Conceptual Framework Of Environmentally Significant Behaviour Journal of Management Research Journal Article Non Citation-Indexed UTM FIRST AUTHOR	2015
Towards Developing A Conceptual Framework Of Islamic Leadership: The Role Of Taqwa As A Moderator INTERNATIONAL JOURNAL OF INNOVATION AND BUSINESS STRATEGY Journal Article Non Citation-Indexed CO-AUTHOR	2015
Urea-Mollases Mineral Block: It Is Time To Make A Decision EMERALD EMERGING MARKETS CASE STUDIES Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2015
Restarting After Business Discontinuity Among Bumiputra Small And Medium Enterprises EUROPEAN JOURNAL OF ECONOMICS AND BUSINESS STUDIES Journal Article Non Citation-Indexed CO-AUTHOR	2015
Epicureanism And Global Consumerism In Shaping Muslim BuyersãƒÂ¢Ã‚Â€Ã‚Â™ Consumption Pattern: An Islamic Perspective INTERNATIONAL JOURNAL OF INNOVATION AND BUSINESS STRATEGY Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2015
Asian Extreme Bank'S Customer Resolution Unit: It Is Getting On Nerves THE INTERNATIONAL JOURNAL OF INNOVATION AND BUSINESS STRATEGY (IJIBS) Journal Article Non Citation-Indexed CO-AUTHOR	2015
Compulsive Buying: What Is Behind The Curtain? INTERNATIONAL JOURNAL OF INNOVATION AND BUSINESS STRATEGY Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2015
Religious Faith, Addictive Products, And Their Advertisement: A Qualitative Inquiry INTERNATIONAL JOURNAL OF INNOVATION AND BUSINESS STRATEGY Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2015
Guest Editorial: Priorities For Collecting The Local Cases INTERNATIONAL JOURNAL OF INNOVATION AND BUSINESS STRATEGY Journal Article Non Citation-Indexed INDIVIDUAL AUTHOR	2015
The Fall Of Smart Organic Fertilizer: Can It Be Revived? EMERGING MARKETS CASE STUDIES COLLECTION Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2015
Guest Editorial Ã¢Â€Â“ Growing Need For The Local Cases INTERNATIONAL JOURNAL OF INNOVATION AND BUSINESS STRATEGY Journal Article Non Citation-Indexed INDIVIDUAL AUTHOR	2015
Customer Citizenship Behavior In Online Commerce Community: A Conceptual Paper ADVANCED SCIENCE LETTERS Publication In Web Of Science CORRESPONDING AUTHOR	2015
Advertising Cigarette And Alcohol: Is It Controversial To You? INTERDISCIPLINARY BEHAVIOR AND SOCIAL SCIENCE Book Chapter CORRESPONDING AUTHOR	2015
Compulsive Buying: Old Variables In New Relationships INTERDISCIPLINARY BEHAVIOR AND SOCIAL SCIENCE Book Chapter CORRESPONDING AUTHOR	2015
Organization Citizenship Behavior In The Islamic Financial Sector: Does Islamic Work Ethic Make A Sense? International Journal of Business Governance and Ethics Publication In Scopus CO-AUTHOR	2015
Case Teaching Method: Institutional-Level Experience And Development Of Measurement Tool ADVANCED SCIENCE LETTERS Publication In Scopus CO-AUTHOR	2015
The Contribution Of Knowledge Exchange To Supplier'S Operational Performance ADVANCED SCIENCE LETTERS Publication In Scopus CO-AUTHOR	2015
Cyberloafing: Does Workplace Internet Leisure Affect Employee Satisfaction? PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON COMPUTER, COMMUNICATION, AND CONTROL TECHNOLOGY (I4CT) (IEEE) ÃƒÂƒÃ‚Â¢ÃƒÂ‚Ã‚Â€ÃƒÂ‚Ã‚Â“ 2015 Publication In Scopus CORRESPONDING AUTHOR	2015
Effect Of Value Orientation, Belief And Norm On Private Sacrificing Behaviour ADVANCED SCIENCE LETTERS Publication In Scopus CORRESPONDING AUTHOR	2015
Islamic Work Ethic: An Agenda For Future Research ADVANCED SCIENCE LETTERS Publication In Scopus CO-AUTHOR	2015
Self-Congruity And Switching Intention Among Malaysian Hotel Customers ADVANCE SCIENCE LETTERS Publication In Scopus CORRESPONDING AUTHOR	2015
Job Stressors And Employee Turnover Intention: Lessons Learned From Malaysian Oil And Gas Industry ADVANCED SCIENCE LETTERS Publication In Scopus CORRESPONDING AUTHOR	2015
User Generated Content And Internet User'S Brand Engagement ADVANCED SCIENCE LETTERS Publication In Scopus CORRESPONDING AUTHOR	2015
Workplace Internet Leisure: Does It Affect Employee Satisfaction? EURASIAN BUSINESS AND ECONOMICS SOCIETY (EBES)- 2014 Proceedings CORRESPONDING AUTHOR	2014
Job Stressors As The Catalysts Of Employees' Turnover Intention: A Study Of Malaysian Oil And Gas Industry EURASIAN BUSINESS AND ECONOMICS SOCIETY (EBES) 2014 Proceedings CORRESPONDING AUTHOR	2014
User Generated Content And Internet User'S Value: Does Website Quality Matter? 2014 THE 5TH INTERNATIONAL CONFERENCE ON INFORMATION AND COMMUNICATION TECHNOLOGY FOR THE MUSLIM WORLD, ICT4M 2014 Publication In Scopus CORRESPONDING AUTHOR	2014
Enterprise Risk Management Practices Among Malaysian Firms PROCEDIA - SOCIAL AND BEHAVIORAL SCIENCES Publication In Web Of Science CO-AUTHOR	2014
Branding Leadership In Malaysian Smes PROCEDIA SOCIAL AND BEHAVIORAL SCIENCES-4TH INTERNATIONAL CONFERENCE ON MARKETING AND RETAILING 2013 (INCOMAR 2013) Publication In Web Of Science CO-AUTHOR	2014
Developing A Value-Based Service Delivery System Framework RECENT TRENDS IN SOCIAL AND BEHAVIOUR SCIENCES Publication In Web Of Science CORRESPONDING AUTHOR	2014
The Moderating Role Of Islamic Work Ethic On The Relationship Between Organizational Justice And Organizational Citizenship Behaviour In The Islamic Banking Context PROCEEDINGS OF THE NATIONAL CONFERENCE ON CONSUMPTION ETHICS-2014 Proceedings CO-AUTHOR	2014
The Effect Of Self Congruity Dimensions On Customers' Switching Intention: Lessons Learned From Malaysian Hotel Industry EURASIAN BUSINESS AND ECONOMICS SOCIETY (EBES) 2014 Proceedings CORRESPONDING AUTHOR	2014
Exploring The Factors Related To Malaysian Brain Drain PROCEEDINGS OF NATIONAL CONFERENCE ON CONSUMPTION ETHICS (ATURCARA PERSIDANGAN KEBANGSAAN ETIKA KEPENGGUNAAN)-2014 Proceedings UTM FIRST AUTHOR	2014
Furthering The Thought Of Islamic Work Ethic For Future Researchers GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES (GCBSS)- 2014 Proceedings CORRESPONDING AUTHOR	2014
Co-Creation Experience In Malaysian Hotel Industry PROCEEDINGS OF NATIONAL CONFERENCE ON CONSUMPTION ETHICS (ATURCARA PERSIDANGAN KEBANGSAAN ETIKA KEPENGGUNAAN)-2014 Proceedings UTM FIRST AUTHOR	2014
Towards Developing A Conceptual Framework For Environmentally Significant Behaviour GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES (GCBSS)- 2014 Proceedings CORRESPONDING AUTHOR	2014
Environmentally Significant Behaviour: Problem Or Panacea? PROCEEDINGS OF NATIONAL CONFERENCE ON CONSUMPTION ETHICS (ATURCARA PERSIDANGAN KEBANGSAAN ETIKA KEPENGGUNAAN)-2014 Proceedings UTM FIRST AUTHOR	2014
Embedded Values In The Service Delivery System: Developing An Integrated Framework AUSTRALIA AND NEW ZEALAND MARKETING ACADEMY CONFERENCE (ANZMAC), 2014 Proceedings CORRESPONDING AUTHOR	2014
Advertising Cigarette And Alcohol: Is It Controversial To You? INTERNATIONAL CONGRESS ON INTERDISCIPLINARY BEHAVIOR AND SOCIAL SCIENCE 2014 (ICIBSOS 2014) Proceedings CORRESPONDING AUTHOR	2014
The Role Of User Generated Content Quality In Enhancing Internet User'S Brand Engagement EURASIAN BUSINESS AND ECONOMICS SOCIETY (EBES) 2014 Proceedings CORRESPONDING AUTHOR	2014
How Do Epicureanism And Global Consumerism Affect Muslim Buyers' Consumption Pattern? PROCEEDINGS OF NATIONAL CONFERENCE ON CONSUMPTION ETHICS (ATURCARA PERSIDANGAN KEBANGSAAN ETIKA KEPENGGUNAAN)-2014 Proceedings CORRESPONDING AUTHOR	2014
Compulsive Buying: Old Variables In New Relationships INTERNATIONAL CONGRESS ON INTERDISCIPLINARY BEHAVIOR AND SOCIAL SCIENCE 2014 (ICIBSOS 2014) Proceedings CORRESPONDING AUTHOR	2014
Environment Dominant Logic: Furthering The Thought Of Future Marketers GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES (GCBSS)- 2014 Proceedings CORRESPONDING AUTHOR	2014
A Qualitative Inquiry Of Multi-Brand Loyalty: Some Propositions And Implications For Mobile Phone Service Providers ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2014
Striving For Customer Loyalty: What Are The Building Blocks? RECENT TRENDS IN SOCIAL AND BEHAVIOUR SCIENCES Publication In Web Of Science CORRESPONDING AUTHOR	2014
Environment Dominant Logic - The New Marketing Era ADVANCE SOCIAL SCIENCE LETTER Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2013
Musalmah Sauce: Opt For The Best ASIAN CASE RESEARCH JOURNAL Publication In Scopus CORRESPONDING AUTHOR	2013
A Structural Look At Service Loyalty: Role Of Service Quality, Corporate Image, And Trust AMERICAN JOURNAL OF ECONOMICS Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2013
Work Ethics From The Viewpoint Of Different Religious Faiths: Do They Talk The Same? JOURNAL OF APPLIED SCIENCES RESEARCH Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2013
Aras Design: Pricing Strategy PROCEEDINGS OF THE UKM-GSB SEMINAR ON WRITING CASES FOR TEACHING AND PUBLICATION : CASELET REVIEW AND CRITIQUE Conference Paper CO-AUTHOR	2013

Legend : IP CATEGORY IP LEVEL

Intellectual Property Name	Grant Register No.	IP Level	IP Category
INTERVIEW PROTOCOL ON IMPROVING CLINICAL DOCUMENTATIONS IN CLINICAL DEPARTMENTS		NATIONAL	COPYRIGHT
REALISING A SUSTAINABLE TALENT EXCELLENCE ECOSYSTEM		NATIONAL	COPYRIGHT
LECTURER VIDEO ON "STRATEGIES FOR BECOMING A PRODUCTIVE WRITER"	IP/CR/01036	NATIONAL	COPYRIGHT

Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL

Supervision List
ALI ASGARI THE EFFECT OF SUPPLIER INTEGRATION AND KNOWLEDGE MANAGEMENT PROCESS ON SUPPLIER PERFORMANCE PHD GRADUATED CO-SUPERVISOR 2015
CHUA KEAN BOON FACTORS AFFECTING PRIVATE SACRIFICING AND ENVIRONMENTAL CITIZENSHIP BEHAVIOUR IN AGROCHEMICAL PURCHASE PHD GRADUATED SUPERVISOR 2016
TAN VIE MING RELATIONSHIPS BETWEEN STUDENTS' SELF-ESTEEM, SOCIAL BONDS AND CUSTOMER CITIZENSHIP BEHAVIOURS AT INTERNATIONAL UNIVERSITY BRANCH CAMPUSES PHD GRADUATED SUPERVISOR 2016
LIM KIM YEW MODERATING EFFECT OF FIRM CULTURE ON THE RELATIONSHIP BETWEEN BOARD OF DIRECTORS' ROLES AND FIRM GROWTH IN MALAYSIAN SMALL MEDIUM ENTERPRISES PHD GRADUATED CO-SUPERVISOR 2017
NORAZLINA BINTI MOHD YASIN DEVELOPING BEHAVIOURAL STRATEGIC RESOURCES MODEL IN DETERMINING THE GROWTH OF UNIVERSITY SPIN-OFF COMPANIES PHD GRADUATED SUPERVISOR 2017
AZRI BIN USMAN IMPACT OF ISLAMIC SPIRITUAL LEADERSHIP, EMOTIONAL INTELLIGENCE AND LEADER-MEMBER EXCHANGE ON QUALITY OF WORK LIFE PHD GRADUATED CO-SUPERVISOR 2017
HEMALOSHINEE A/P VASUDEVAN THE MEDIATING EFFECT OF ORGANIZATIONAL CLIMATE ON THE RELATIONSHIP BETWEEN EMOTIONAL INTELIGENCE AND LEADER - MEMBER EXCHANGE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR PHD GRADUATED CO-SUPERVISOR 2018
FATIMAH BINTI PA'WAN THE IMPACT OF TALENT MANAGEMENT, CLIMATE OF INNOVATION, ORGANIZATIONAL COMMITMENT AND EMPLOYEE RETENTION IN MALAYSIAN HIGHER EDUCATION INSTITUTIONS PHD GRADUATED CO-SUPERVISOR 2018
SHABIR AHMAD THE ROLE OF ISLAMIC CORPORATE SOCIAL RESPONSIBILITY AND MEDIATING EFFECT OF INNOVATION CAPABILITY ON CORPORATE SUSTAINABLE LONGEVITY IN FAMILY FIRMS PHD GRADUATED CO-SUPERVISOR 2019
MARYAM KASHANI NAZARI HUMAN VALUES, PERSONALITY AND RELIGIOSITY ON GREEN PRODUCTS PUSCHASE BEHAVIOR PHD GRADUATED CO-SUPERVISOR 2019
CHAN SAI KEONG THE EFFECT OF PERSONAL VALUES AND ENVIRONMENTAL FACTORS ON ECOLOGICAL BELIEFS AND ECOLOGICAL BEHAVIOUR PHD GRADUATED SUPERVISOR 2019
REZA SALEKI FACTORS INFLUENCING MALAYSIAN CONSUMERS' PURCHASE OF ORGANIC FOOD PHD GRADUATED SUPERVISOR 2019
NENNIE TRIANNA BINTI ROSLI GREEN TRUST, ENVIRONMENTAL QUALITY AWARENESS, GREEN SELF-EFFICACY, ENVIRONMENTAL ATTITUDE IN INFLUENCING GREEN PURCHASING BEHAVIOR PHD GRADUATED CO-SUPERVISOR 2019
RUZANNA BINTI SHAHRIN DETERMINANTS OF PRO-ENVIRONMENTAL BEHAVIOUR IN THE CONTEXT OF NUTRICOSMETICS INDUSTRY PHD GRADUATED SUPERVISOR 2019
NUR ZULAIKHA BINTI MOHAMED SA'DOM PHD GRADUATED SUPERVISOR 2020
TIAMIYU TOSIN AHMED PHD GRADUATED SUPERVISOR 2020
AZILA BINTI JAINI ROLES OF VALUE, BELIEF AND PERSONAL NORM ON GREEN COSMETICS PURCHASE BEHAVIOUR WITH E-WOM AS A MODERATOR PHD GRADUATED SUPERVISOR 2020
RAMES A/L SIVADASAN PHD GRADUATED SUPERVISOR 2021
SHAZA ALDAIRANY ANTECEDENTS OF PHILANTHROPIC ATTITUDE AND ITS IMPACT ON PROSOCIAL BEHAVIOR DURING THE SYRIAN CONFLICT PHD GRADUATED CO-SUPERVISOR 2021
ZHANG JIALE THE ROLE OF PANDEMIC RISK COMMUNICATION AND ENVIRONMENTAL PERCEPTION ON PRO-ENVIRONMENTAL TRAVEL BEHAVIOUR IN THE CHINESE TOURISM INDUSTRY PHD GRADUATED SUPERVISOR 2023
ZHANG YI FACTORS&NBSP;INFLUENCE&NBSP;HEALTHY LIFESTYLES&NBSP;AND GREEN FOOD PURCHASE BEHAVIOR&NBSP;OF YOUNG CHINESE CONSUMERS&NBSP;&NBSP; &NBSP; &NBSP; PHD ON GOING SUPERVISOR
YI LEI INVESTIGATING DRIVERS FOR Z GENERATION'S PARTICIPATION IN ONLINE ELECTRONIC WASTE RECYCLING IN CHINA PHD ON GOING SUPERVISOR
HOU JIN FACTORS EFFECTING CHINESE MILLENNIAL CONSUMERS&RSQUO; SECOND-HAND LUXURY CLOTHING PURCHASE INTENTION &NBSP; PHD ON GOING SUPERVISOR
SU YAXIN PHD ON GOING SUPERVISOR
LI ZIYI FACTORS AFFECTING GEN-Z CHINESE CONSUMERS' GREEN CLOTHING PURCHASE INTENTION PHD ON GOING SUPERVISOR
LI XINGHUA THE IMPACT OF ARTIFICIAL INTELLIGENCE ON PEOPLE'S PLASTIC-FREE BEHAVIORAL INTENTIONS PHD ON GOING SUPERVISOR
TAO YANRUI ANTECEDENTS AND CONSEQUENCES OF CONSUMERS' MORAL DISENGAGEMENT TOWARDS USING PLASTIC PRODUCTS IN ONLINE FOOD DELIVERY SERVICE CONTEXT FAKTOR-FAKTOR PENYEBAB DAN AKIBAT KETIDAKPEDULIAN MORAL PENGGUNA TERHADAP PENGGUNAAN PRODUK PLASTIK DALAM KONTEKS PERKHIDMATAN PENGHANTARAN MAKANAN DALAM TALIAN PHD ON GOING SUPERVISOR
YOUNIS MUSTAFA NIMA YOUNIS FACTORS AFFECTING CONSUMERS&RSQUO; INTENTION TO CONTINUE FOOD DELIVERY APPLICATIONS USAGE IN IRAQ PHD ON GOING SUPERVISOR
NOR HAZARINA BTE MOHD SAID MASTER GRADUATED SUPERVISOR 2014
MORTEZA ZEINALI MASTER GRADUATED SUPERVISOR 2014
HANIMAS - AYU BINTI AHMAD TARMIZI MASTER GRADUATED SUPERVISOR 2014
MITCHELL RAJI A.JAYARAJU MASTER GRADUATED SUPERVISOR 2014
NOOR IQTIYANI BINTI ABDUL KARIM MASTER GRADUATED SUPERVISOR 2014
AHMAD NURUDDIN BIN SULAIMAN MASTER GRADUATED SUPERVISOR 2015
FONG TENG MASTER GRADUATED SUPERVISOR 2015
NURAIN NISA BT SUKARI MASTER GRADUATED SUPERVISOR 2015
ONG SENG YON MASTER GRADUATED SUPERVISOR 2015
NAHARUDIN BIN SAADAN MASTER GRADUATED SUPERVISOR 2016
SAMIEH SADAT NOBAKHTI MASTER GRADUATED SUPERVISOR 2016
ANTUNEZ LEAL JESUS MANUEL MASTER GRADUATED SUPERVISOR 2018
BASHAMMAKH SALEH OMAR S MASTER GRADUATED SUPERVISOR 2018
CHEW LEE TING MASTER GRADUATED SUPERVISOR 2018
NURUL SYAHIRAH BINTI MOHD AMIN MASTER GRADUATED SUPERVISOR 2018
NOOR NADWA BINTI KAMARUDDIN MASTER GRADUATED SUPERVISOR 2018
ANIS MAKHILLAH BINTI MOHD SOBRI MASTER GRADUATED SUPERVISOR 2018
DEVAN A/L VELAYUTHAN MASTER GRADUATED SUPERVISOR 2018
TEH KEE SHIEUN MASTER GRADUATED SUPERVISOR 2019
KAREN LIM PEI PEI MASTER GRADUATED SUPERVISOR 2019
DURGAA DEVI A/P VIJAYAN MASTER GRADUATED SUPERVISOR 2019
ZHANG, MIN THE EFFECT OF E-SERVICE QUALITY ON THE READERS LOYALTY IN THE CHINESE WEBNOVEL IN MALAYSIA MASTER GRADUATED SUPERVISOR 2020
NORMAH BT OTHMAN MASTER GRADUATED SUPERVISOR 2022
TAN XIAOMAN MASTER GRADUATED SUPERVISOR 2022
SOH YEW LIANG MASTER GRADUATED SUPERVISOR 2023
CHEN TIANXIN MASTER GRADUATED SUPERVISOR 2023
ZUO TINGRUI MASTER GRADUATED SUPERVISOR 2023
AIDA MARIA BINTI MUHAMAD KHAMDAN MASTER GRADUATED SUPERVISOR 2023
JIANG ZHAOCAI MASTER GRADUATED SUPERVISOR 2024
DONG SIYU MASTER GRADUATED SUPERVISOR 2024
QIAO YINHUI MASTER ON GOING SUPERVISOR
ASWIRNI A/P P TINMERASAMY MASTER ON GOING SUPERVISOR
MUHAMAD HANAFI BIN SAWALLUDIN MASTER ON GOING SUPERVISOR
LIU XINYU MASTER ON GOING SUPERVISOR
HABIBFIKRI BIN HADZIR MASTER ON GOING SUPERVISOR